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n更多企业学院: 中小企业管理全能版183套讲座+89700份资料总经理、高层管理49套讲座+16388份资料中层管理学院46套讲座+6020份资料国学智慧、易经46套讲座人力资源学院56套讲座+27123份资料各阶段员工培训学院77套讲座+ 324份资料员工管理企业学院67套讲座+ 8720份资料工厂生产管理学院52套讲座+ 13920份资料财务管理学院53套讲座+ 17945份资料销售经理学院56套讲座+ 14350份资料销售人员培训学院72套讲座+ 4879份资料PSB ACADEMYDMAAuditing and Assurance ServicesCourseworkLecturer: Li, Xin Team member: Jiang, Chuanqin FZheng, Wenpo FRen, Shishuai FRen, Shishuai FYou, Chunhui FTang, Xiao F- November 16, 2010- Engagement (1)According to the commission Kelon Electrical Board of Directors, we Hisense Kelon Electrical Co., Ltd. in accordance with Accounting Standards and the Enterprise Accounting System prepared by December 31, 2009 balance sheet, income statement and cash in 2009 flow statement and the audit of financial statements. Through the implementation of the audit work, whether the financial statements in accordance with Accounting Standards and the enterprise accounting system be prepared, whether fairly in all material respects, Wuhan Zhongyuan companys financial position, operating results and cash flows of the audit opinion. The Audit Department of the statutory audit of annual financial statements. Under the Accounting Law and Enterprise Financial Statements Regulations, Hisense Kelon Electrical Co., Ltd. and Hisense Kelon Electrical Co., Ltd. Leader has the responsibility to ensure the authenticity and integrity of accounting information. To this end, Hisense Kelon Electrical Co., Ltd. has the responsibility to keep the management and delivery of accounting records (including but not limited to accounting documents, books and other accounting data), these records must be true and complete reflection of Hisense Kelon Electrical Holdings Co., Ltd. financial position, operating results and cash flows. In accordance with Accounting Standards and the enterprise accounting system for preparing financial statements Hisense Kelon Electrical Co., Ltd. managements responsibility, this responsibility includes: (1) design, implementation and maintenance of related financial statements and internal control so that the financial statements do not exist as a result of fraud or error free of material misstatement; (2) selecting and applying appropriate accounting policies and make reasonable accounting estimates. According to China Securities Regulatory Commission and China Association of the relevant provisions of the Certified Public Accountant in the audit process, our responsibilities are: (1) in the implementation of audit work based on the Hisense Kelon Electrical Holdings Company Limited on the financial statements audit opinion. Certified Public Accountant in accordance with auditing standards in China (hereinafter referred to as Auditing Standards) shall be audited. (2) An audit involves performing audit procedures to obtain the amounts and disclosures in the financial statements of the audit evidence. (3) We need a reasonable plan and perform the audit to enable the audit to obtain sufficient appropriate audit evidence, for Hisense Kelon Electrical Co., Ltd. financial statements are free of material misstatement to obtain reasonable assurance. (4) we have the responsibility specified in the audit report found Hisense Kelon Electrical Corporation in a material respects, in compliance with corporate accounting standards and enterprise accounting system, the preparation of financial statements and failure to adjust our recommendations on matters. (5) the nature of the testing and auditing of the other inherent limitations, and the inherent limitations of internal control, there is inevitably some material misstatement may remain undiscovered in the audit risk. (6) Our audit does not replace, reduce or waive Hisense Kelon Electrical Holdings Co., Ltd. and Hisense Kelon Electrical Co., Ltd. managements responsibility. Preliminary Assessment (2-3) 2.1 Nature of business, customer base, competition and products. Guangdong Kelon Electrical Co., Ltd is currently the largest enterprise groups, one refrigeration appliances, refrigerators with an annual output of 800 million units annual output of 400 million units of air conditioners, refrigerators and air conditioners in the domestic markets play an important role, especially in the refrigerator market share of first in the country for ten years. 2.2 Range and complexity of products and services. Product Range Kelon brand is currently the largest enterprise groups, one refrigeration appliances, refrigerators and air conditioners in the domestic markets play an important role, especially in the refrigerator market share first in the country for ten years. China Kelon Group is headquartered in Shunde District of Foshan City, Guangdong Province, began production of refrigerators in 1984, is one of the first production of refrigerator. Following the issue of H shares in 1996 and listed in Hong Kong after 1999, Kelon has successfully issued A shares in Shenzhen, in the same year also by the World Economic Forum organization nominated for the 1999 Best Global Emerging Markets, one of 100; 2001 was Fortune magazine as hundred enterprises of Chinese listed companies. Kelon consistent focus on leading technology, fluorine-free refrigerators in 1996 due to technical access to a handful of countries within the industry and technological progress award in 2000, hydrocarbon substances for manufacturing systems re-CFC alternatives within the industry the only country with the type of technological progress awards . 2001, Kelon has been the core of the ten leading position in domestic refrigerators, of which there are five more world leader. In 2003, the Global Environment Facility (GEF) organized the energy star refrigerator, Competition, Kelon and took first place, was energy star award, marking the Kelon refrigerator energy saving has reached world leading level. March 2002, Kelon refrigerator landmark independent research and development division multi-cycle refrigeration technology and the technology applied to a free multi-temperature refrigerator, the worlds first successful implementation of the refrigerator and freezer independently loop and sharing control system; September 2002, Kelon for design and development of all ten children, cartoon fridge, a listing on the highly regarded. Subsequently, Kelon Greencool refrigerant using energy-efficient air-conditioning, King of double effect and the king of the digital double effect have been published, the digital king of the double-effect heating and cooling energy efficiency ratio of 5.3 and 5.4, respectively, reached world leading level . In December 2002 an international industrial design competition held in King of Block 237AK Kelon refrigerator, king of the second generation of Kelon air-conditioned double-effect with the gold medal, a cross-sectional household appliances so far the only gold medal today, but also be a business with two the sole representative of Gold Awards. Also, may sound Love Baby Child Development refrigerator was Product Innovation Award Excellence Award. Kelon at the end of 2001 transfer of shares by way of legal person shares, the successful introduction of high-tech and international background of the Green Cole has become the largest shareholder, Kelon has established the development of profit-center direction, the Pilot for create value for customers as the concept of enterprise development, established the world major appliance manufacturers, the strategic objectives. 2.3 Trends and development of the company relative to its industry or market sector 2.3.1 The development of the industry Chinas white goods production in 2008 was 148.78 million units (units), compared with 5.0% growth in 2007. Among them, the production of household washing machines 33,720,000 units (units), an increase of 6.0%; the production of household refrigerators 43,560,000 units (units), an increase of 12.1%; production was 71.5 million air-conditioning units (units), growth rate of 0.6%. White goods in 2008 also led to growth in the size of white upstream compressor production capacity, along with Chinas growing white scale of production, the mainstream brands have white expansion by starting the compressor can plan, professional compressor production to increase overall business is also not far behind, Panasonic, Hitachi, Samsung and many other foreign companies line the compressor is also dispute to China. Statistics show that Chinas 2008 production of air-conditioning compressor units to 84.2 million, an increase of 6.3% over 2007; refrigerator compressor production reached 49.7 million units, up 8.3% over 2007. 2.3.2 The impact of favorable and unfavorable development of the industry factors (1) The favorable factors A. Industrial policy support: National impact of macroeconomic policies for the industry: the states new energy efficiency standards to be announced, and subsidies for energy-efficient air-conditioning market share will gradually increase, in which energy-efficient air-conditioning sales in developed countries accounted for more than 90% less than 20% and domestic; B. Since the reform and opening up the last century, the development of Chinas national economy has maintained a high growth rate, which is the early nineties to nine years of rapid development, GDP (gross domestic product) growth rate highest reached 13.5%, while during this time was also a significant inflation. In 1998, the role of national macro-control, the national economy to achieve a soft landing. However, from 2000 to 2002, the national economy gradually showing a trend of deflation, however, Chinas GDP growth rate during this period remained at 7% to 8%. The last two years, with the continuous expansion of the scale of investment, the national economy once again showing a continuing trend of rapid development, the 2003 GDP growth of 9.1%, while the first quarter of 2004 GDP growth over the same period the previous year 9.7% (see Figure 1). C. State to address the financial crisis of the 4 trillion in investment programs to stimulate economic growth By the financial crisis, since the second half of 2008 global economic slowdown, decreased external demand, Chinas economic growth has slowed but still maintained a 2008 growth rate of 9.00% is still the worlds fastest growing economies. Because China is in the urbanization and industrialization process in the countrys new rural construction, the western development and the northeast under the macro-economic policy, combined with the State Council promulgated in response to financial crisis, the expansion of domestic demand and promote economic growth, investment plans 4 trillion , Chinas national economy still maintained a good overall development, infrastructure investment is expected to maintain rapid growth, sustained growth in demand for electricity grid to form a favorable support. D. national high-speed, healthy and stable development for the white goods industry provides a good external macro-environment. On the one hand to promote the development of the white goods industry has a good environment for industrial investment, on the other hand the development of the consumer market to provide a stable foundation. (2) adverse factors Continuous price war so that the economic benefits of the industry to continue to run low. Mature market economy, price wars tend to become strong and effective business integration tools market resources. But Chinas price war is the main focus of local enterprises, while not making money or losing money, but consider for a variety of non-enterprise, the local government is still trying to let this business to continue operating so that have lost competitiveness, the should be kept out of business competition, corporate retreat no, not the industrys supply and demand balance for a long time to achieve. Supply exceeds demand in the market environment, companies only through lower prices to expand market share in this process, the high cost of business will be eliminated to achieve a basic balance between supply and demand for the further development of competitive enterprises create the conditions and the provision of power, and our long-term existence of a large number of inferior enterprises, making the face of market dominant enterprises can do nothing to give priority to capture the market, the result is industry-wide industry-wide cut-throat competition and low efficiency. 2.4 Performance of company / products relative to industry peers 2.4.1 Market Share Comparison Air-conditioning industry is the main product Kelon Corporation, compared with the same industry: According to recent State Council Development Research Center of Market Economy Research Institute, from 2003 to 2005 air conditioner market Market research report, shows, this years top three all come into the air conditioner market in Guangdong, Midea, Kelon points Home second place, third overall. It is understood that the survey covering 54 cities, 553 distributors and 21,300 Urban households. The findings show that this year, Gree, Midea, Kelons market share were 13.76 , 12.91%, 11.02%, compared with last year, both by increased market share, three of which Kelon rapid growth, a net increase of more than 2 percentage points, to industry experts, to promote its three-year power 2,000 yuan, the efficient air-conditioning on. Overall, this years competition in the domestic air conditioner market has been decentralized to centralized, Gree, Midea, Kelon, Haier 10 top-ranking brand market share as high as 85.47%, an increase of nearly 1 0 percent, and the remaining 14.53% by the more than 200 small and medium-name brands and segmentation, market competition Competition presents the strong stronger and the weak weaker, the pattern. In this years air war, Gree, Midea, Kelon and other brands battle through technology, channel war, price Battle grid to take the initiative to promote the industry shuffle. Gree adhere to professional refrigeration line this year, the main push of cool air-conditioned king, driven by demand in the market as A touch of bright high-end market; and Kelon air-conditioning should be efficient to sell the initiative to give full play to their account for the energy efficiency industry Advantages over high ground, pushing the double effect King air-conditioning, inverter air conditioner at the arena with the game, signed hundreds of experts Name for sale and other activities, achieved remarkable success. Contention in the channel, and Kelon brands with large distributors such as close cooperation with each other to make a conspiracy of silence in the shopping guide, promotions, etc. to provide services for them, consultant type of marketing that many small brands to enter the citys channel was blocked; the same time, strengthen the construction of its own network of dealers to rely solely on small shipments exert tremendous pressure on the brand. Kelon introduced this year, the interests of dealers management greatly dealers welcome this years biggest winner in the war channel. State Council Development Research Center of Market Economy Institute deputy director of the that, Gree, Midea, Kelon, Haier brand, reputation, strength, occupy a significant advantage on the face of raw material prices, with upstream suppliers have a bargaining chip, the product cost control ability, and business risk is relatively small; On this basis, with the downstream distribution business and establish a stable relationship. The second and third tier brands do not have these conditions, which is distributed to the market this year by the concentration of the main reason. State Council Development Research Center of the top three air-conditioning experts to punctuate the year, each winning the Road: Gree by the unique Channels; the United States by the flexible marketing; Kelon by technology leader. It is worth mentioning that the State Council Development Research Center, Institute of Market Economy Research shows that this year, Gree , Midea, Kelon brand value have been greatly improved. In the consumer awareness, the quality of identity, technology Technical leadership, service satisfaction, brand loyalty, Evaluation of 5, not far from the whole three, Kelon received The quality of identity, technology leadership, brand loyalty, the three first, as the survey was the first Most of the brand. Fraud Conditions (2-3) 3.1 Brief explanation and analysis of the alleged fraud scheme The end of 2001, Kelon through the EGM, the resolution adopted by the Board election. The new board of directors of the CPC nine directors, including five executive directors all come from Greencool. At a time from April 2002 led Greencool Gu Chujun transferee Kelon shares some time. The Board represents the interests of shareholders, and so the design does not represent the board the interests of shareholders, but the interests of major shareholders Greencool. Slow growth in household appliances industry, but there is a very high rate of Kelon. Kelon 2001 operating income of 4.38 billion yuan only, but 2002,2003,2004, respectively, reached 4.88 billion, 61.7 billion, 8.436 billion. Compared with 2001, Kelon 2004 revenues increased by 4.06 billion, an increase of 93%, three-year average annual growth rate of about 30%. Kelons consolidated financial statements from the parent company statements and we can see that there are substantial sums of money Kelon occupied by a parent. In 2003, Kelon parent company statements of other receivables amounted to 16 billion giant, and consolidated statements of the project is only 1.3 billion; 2004 Kelon parent company statements of other receivables at 17 bil
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