xx地区企业网及企业信息化服务工作方案书(模版运营计划及资金预算部分)

OPERATINGPLANANDCAPITALBUDGETPARTXXAREAENTERPRISENETWORKSANDENTERPRISEINFORMATIONSERVICESWORKPROGRAMBOOKGUANGZHOUSUPERNETWORKJUNE2011TABLEOFCONTENTSIPROJECTOVERVIEW4AGUIDINGIDEOLOGYBOBJECTIVES5SECOND,THEBACKGROUND5AXXREGIONALECONOMICDEVELOPMENTFOUNDATION5BTOENHANCETHEPRICEOFTHERIGHTTOSPEAKITEM6CXXXCOLLEGE64SOFTWAREASSOCIATIONEGUANGZHOUSUPERNETWORKCOMPANYMEANINGOFWORK7AENHANCETHEXXREGIONALCORPORATEINFLUENCEBENHANCETHEREGIONXXPRICEDISCOURSE7CXXLEAPSANDBOUNDS8DPROMOTETHEINTEGRATIONOFTHETWOTOPROMOTEINFORMATIONTECHNOLOGY8IVADVANTAGES8ATHEGOVERNMENTOFSUPERIORITYANDINFORMATIONSUPERIORITYBPLATFORMADVANTAGE8CTECHNICALSUPERIORITY4TEAMADVANTAGEWORKCONTENT10ATHECONSTRUCTIONOFPERFECTXXREGIONALENTERPRISENETWORK10THEXXREGIONBOPERATORSTOPROMOTEENTERPRISENETWORK11CPREPARATIONOFPUBLISHEDPRICEINDEX12DTHECONSTRUCTIONINDUSTRYANDENTERPRISEECOMMERCE13ETHEDEVELOPMENTOFENTERPRISEMOBILEINFORMATION13FPREPARATIONSFORTHECONSTRUCTIONOFXXREGIONALSOFTWAREINDUSTRYMODERNINFORMATIONSERVICEINDUSTRYASSOCIATION14TECHNICALSUPPORT15AINDEXPREPARATIONSYSTEM15BINDEXSYSTEM16CACOMPREHENSIVEWEBSITE17DECOMMERCESYSTEMS18ETHEMOBILEINFORMATIONSYSTEM19SEVENOPERATINGAGENCIES21ARESOURCEJOINT21BOPERATINGAGENCIES21EIGHTOPERATIONALMODE22ABUSINESSSTRATEGY22BOPERATIONALMODE23CTHEREVENUEMODEL24IXOPERATIONALPLAN27ATHEPREPARATIONSTAGE28BTHEPROMOTIONSTAGE28CTHEPOPULARITYOFSTAGE2810,CAPITALBUDGET29AEXPENDITUREBUDGET29BTHEINCOMEBUDGET2911,WORKSUPPORT30APOLICYSUPPORT30BORGANIZATIONALSUPPORT30CFUNDINGTOSUPPORT30BOPERATINGMODE1,THEGOVERNMENTSETUPTHESTAGEFORENTERPRISESINTHEPROCESSOFCONSTRUCTION,GOVERNMENTGUIDANCEANDPOLICYSUPPORT,ANDCREATEAGOODENVIRONMENTFORDEVELOPMENTANDSOCIALATMOSPHEREACTIVELYPLAYTHEMAINROLEOFTHEPROFESSIONALTOWNANDENTERPRISESINTHEINDUSTRIALCLUSTER,ANDENCOURAGEENTERPRISESTOACTIVELYPARTICIPATEANDPROMOTETHEDEVELOPMENTOFTHEPROJECT2,EARLYGOVERNMENTSUPPORT,BENIGNROLLINGDEVELOPMENTPRECONSTRUCTIONPROJECTSBYGOVERNMENTPOLICYANDFINANCIALSUPPORTTOACHIEVETHEFASTSTARTOFTHEPROJECTINTHEPROJECTDEVELOPMENTPHASE,THROUGHTHEINTRODUCTIONOFSOCIALANDCORPORATEFUNDSTHROUGHTHEMARKETORIENTEDMODELOFDEVELOPMENT,BENIGNROLLINGDEVELOPMENTPROJECT3,THETEAMLOCALIZED,ONESTOPSERVICERELYINGONTHESUPPORTOFTHEGUANGZHOUYIFEI,SETUPXXREGIONALLOCALIZATIONTEAM,STATIONEDINTHELOCALONESTOPSHOPTOPROVIDECUSTOMERSWITHONESTOPINFORMATIONSERVICE,ANDTHEPROJECTLONGTERM,BENIGNROLLINGDEVELOPMENT4,EXTENDSTOALLTHEMAJORINDUSTRIALCLUSTERSOPERATOROFTHEPROJECTOVERAPERIODOFTIME,AFTERTHESUCCESSOFTHEEXPERIENCE,THEPATTERNEXTENDSTOTHEFIELDOFINDUSTRIALCLUSTERS,GRADUALLYCOVERINGTHEMARINEECONOMY,AQUATICPRODUCTS,FURNITURE,BULKAGRICULTURALANDFEATHERETCINDUSTRYCLUSTERDEVELOPMENTOFVOTESWWWNJINGFP8COMPROMOTEXXREGIONSRAPIDECONOMICDEVELOPMENT5,THEESTABLISHMENTOFTHECOMMITTEEOFEXPERTSPROJECTCOMMITTEEOFEXPERTSONTHEESTABLISHMENTOFTHE“XXENTERPRISENETWORK,SELECTGROUPOFYOUNGPROFESSIONALSFROMAROUNDTHEMAJORUNIVERSITIES,RESEARCHINSTITUTIONSANDINDUSTRYASSOCIATIONSTOBECOMETHETHE“XXENTERPRISENETWORKEXPERTCONSULTANTS,EXPERTSWILLCOVERINFORMATION,TRAINING,LEGAL,FINANCE,BUSINESSANDINFORMATIONTECHNOLOGYANDOTHERFIELDS,EXPERTSTOPROVIDEUSERSWITHAVARIETYOFPROFESSIONALCONSULTINGSERVICESEXPERTCOMMITTEEONPROFESSIONALCOMMITTEE,EACHPROFESSIONALCOMMITTEESETUPTHEPOSTOFDIRECTORANDTHESECRETARYGENERAL,RESPECTIVELY,BYTHEHIGHLYRESPECTED,ENERGETICANDENTHUSIASTICSERVICEPROFESSIONALSTOTAKEUPCREVENUEMODELCOMBINETHEADVANTAGESOFTHEPLATFORMOFINFORMATION,ORGANIZEANDIDENTIFIEDFIVECATEGORIESOFPLATFORMPRODUCTSANDSERVICESBASEDONCUSTOMERNEEDS,MAINLYSERVICEINCLUDINGPREFECTURESANDINDUSTRYCHANNELS,INFORMATIONSERVICES,BUSINESSSERVICES,MOBILEPHONESERVICES,BRANDINGANDADVERTISINGSERVICESSPECIFICCONTENT,SEETHEFIGUREBELOW“XXENTERPRISENETWORKPRODUCTSANDSERVICES“XXENTERPRISENETWORKPROJECTWILLPROVIDEUSERSWITHAVARIETYOFSERVICESTHROUGHA“MEMBERSHIPFEE“,“ADVERTISINGCOSTS“,“FEE“,“TRANSACTIONFEE“ANDCONSULTINGFEESWAYREVENUE1MEMBERSHIPFEEUSERTHROUGHMEMBERSHIPDEVELOPMENT,BUSINESSESORINDIVIDUALSPAYSOMEDUESTOBECOMEAMEMBER,YOUCANVISITTHEWEBSITEBYSPECIFICUSERNAMEANDPASSWORD,FINDTHENEEDEDDATASAMETIMECANENJOYTHEPERSONALIZEDSERVICEWEPROVIDE2,ADVERTISINGCOSTSBYOPERATINGTHEWEBSITE,MEDIASUCHASTELEVISIONANDPLATFORMTOEXPANDTHEINFLUENCEOFTHE“XXENTERPRISENETWORKPROJECT,TOBUILDTHEAUTHORITYOFTHEENTERPRISEINFORMATIONPUBLISHINGPLATFORMTOATTRACTCOMPANIESTOINVESTADVERTISINGFEESPUBLICITY3,THEINFORMATIONCHARGESTHROUGHTHEPROVISIONOFINFORMATIONCONTENT,USERINFORMATION,CUSTOMFEES,USERINFORMATION,ETCOPERATINGINCOME4,BUSINESSFEES“XXENTERPRISENETWORKWHILEPROVIDING“ONLINEMALL“SERVICE,SUPPLYANDDEMANDINFORMATIONFORBUSINESSESANDINDIVIDUALSTHERELEASE,PRODUCTPROMOTIONANDPRODUCTTRADINGOFFERSAVARIETYOFFACILITIES,XXREGIONALENTERPRISENETWORKFROMACERTAINAMOUNTOFBUSINESSEXPENSES5CONSULTANCIESPROFESSIONALCONSULTINGREPORTSANDEXPERTCONSULTANTSPROVIDECONSULTINGCHARGECORPORATEADVISORYSERVICECHARGEIXOPERATINGPLANFORMULATEDTOPROMOTETHETHE“XXENTERPRISENETWORKPROJECTWORKSTEPBYSTEP,CLEARTHEWORKINGTIMEANDTHEEFFECTOFTHEVARIOUSSTAGESOFIMPLEMENTATIONSTEPSAPREPARATIONPHASETHEMAINTASKOFTHESTAGEFORTHEDEVELOPMENTOFTHETHE“XXENTERPRISENETWORKPROJECTINTERMSOFPRODUCTS,TECHNOLOGIESANDPERSONNELREADYFORTHEMAINWORKINCLUDESORGANIZATIONALBUILDING,PLATFORMBUILDING,PRODUCTINTEGRATION,WORKINGHOURSFROMJUNE2011TO2011DECEMBERBTHESTAGEOFPROMOTIONTHESTAGEINALLTHEPREPARATORYWORKISALREADYREADY,INTEGRATEDMARKETING,PILOTPROMOTION,BUILDMODE,USERDEVELOPMENT,ESTABLISHABRAND,FROMJANUARY20122012INDECEMBERCTHEUNIVERSALSTAGETHESTAGEBYSUMMINGUPTHEEXPERIENCEOFTHESECONDSTAGE,INTHEPROVINCETOPROMOTETHE“XXENTERPRISENETWORKSERVICES,TOACHIEVETHESCALEOFPOPULARITYANDBENIGNOPERATION,FROMJANUARY2013TODECEMBER201310,CAPITALBUDGETAEXPENDITUREBUDGETTHEFIRSTANNUALEXPENDITURESBUDGETOPERATINGCOSTSANDEXPENSES1TECHNICALINPUTSFIRSTINPUTSUBTOTAL150MILLIONHARDWARE500,000YUAN10,000PEOPLEONLINEATTHESAMETIMEDEDICATEDOPTICALFIBER20MILLIONSOFTWAREDEVELOPMENT80MILLION2SUBTOTALOFTHEANNUALOPERATINGCOSTS100MILLION/YEARSPACE,UTILITIES,ANDCOMMUNICATIONS30MILLION/YEARWAGESANDSALARIES10DOLLARS50MILLION/YEAROFFICEEXPENSES10OF20MILLION/YEAR3UNPREDICTABLECOSTSSUBTOTAL300,000/YEARTOTAL280MILLION/YEARBREVENUEBUDGETTHEFIRSTANNUALREVENUEANDEXPENSEBUDGETTHEPROJECTPOTENTIALCUSTOMERSTHEPROPOSEDDEVELOPMENTUSERPRICESUBTOTALCOUNTIESAND100650,000YUAN/MONTH300,000/YEARINDUSTRYCHANNELWEBSITESINFORMATIONSERVICES50MILLION10,120YUAN/YEAR12MILLION/YEARBUSINESSSERVICES1000605000/300000/YEARMOBILESERVICESHOME100005200000/100000/YEARADVERTISE1000502000/10000/TOTAL29MILLION/YEARXISUPPORTAPOLICYSUPPORTITISANIMPORTANTEMERGINGINDUSTRIESINTHECOUNTRY,THEDEVELOPMENTOFTHEINDUSTRYWILLBEABLETOTHROUGHTHEDEVELOPMENTOFINFORMATIONTECHNOLOGY,ANDVIGOROUSLYPROMOTETHEINTEGRATIONOF“TWO“,DIRECTLYPROMOTEINDUSTRIALUPGRADINGANDECONOMICDEVELOPMENTBYLEAPSANDBOUNDSXXREGIONCANREFERTOTHEDOMESTICANDFOREIGNPOLICIESONSOFTWAREANDELECTRONICINFORMATIONTECHNOLOGYINDUSTRY,INTERMSOFINDUSTRYANDCOMMERCE,TAXATION,HUMANRESOURCESSUPPORT,ANDPROMOTETHEDEVELOPMENTOFTHEINDUSTRYBORGANIZATIONALSUPPORTTHECONSTRUCTIONOFTHEPROJECTISASYSTEMWORK,YOUNEEDASTRONGGOVERNMENTSUPPORTATALLLEVELSXXREGIONALLEADERSHIPOFTHEMUNICIPALGOVERNMENTOFTIANJININVOICEWWWTIANJFP8COM,ASSOCIATEDWITHTHEPROJECTMUNICIPALPRICEBUREAU,THECITYBYTHEINFORMATIONCOMMISSION,THEMUNICIPALSCIENCEANDTECHNOLOGYBUREAU,THEFEDERATIONOFINDUSTRYANDCOMMERCEANDTHEASSOCIATIONOFCHAMBEROFCOMMERCEGOVERNMENTAGENCIESTOPROVIDESPECIFICGUIDANCEFORTHEDEVELOPMENTOFTHEPROJECTORGANIZATIONALSUPPORTCTHEFINANCIALSUPPORTTHECONSTRUCTIONOFTHEPROJECTREQUIRESTHESUPPORTOFALOTOFMONEYEARLYPROJECTSTARTUPFUNDSPROVIDEDBYTHEGOVERNMENTTOGUIDEPRIVATECAPITALTOENTER,THROUGHTHEOPERATIONOFTHEMARKETORIENTED,ANDTHEPROGRESSIVEREALIZATIONOFTHEPROJECTOFBENIGNROLLINGDEVELOPMENT运营计划及资金预算部分XX地区企业网及企业信息化服务工作方案书广州超级网络公司2011年6月目录一项目概述4一指导思想4二工作目标5二工作背景5一XX地区经济发展基础5二提升价格话语权项目6三XXX高校6四软件协会6五广州超级网络公司7三工作意义7一提升XX地区企业影响力7二提升XX地区价格话语权7三实现XX地区跨越式发展8四带动两化融合促进信息化8四工作优势8一政府优势和信息优势8二平台优势8三技术优势9四团队优势9五工作内容10一建设完善XX地区企业网10二运营推广XX地区企业网11三编制发布价格指数12四建设行业和企业电子商务13五发展企业移动信息化13六筹备建设XX地区软件行业现代信息服务业协会14六技术支持15一指数编制系统15二指数发布系统16三综合网站系统17四电子商务系统18五移动信息化系统19七运营机构21一资源联合21二运营机构21八运营模式22一经营策略22二运营模式23三收入模式24九运营计划27一准备阶段28二推广阶段28三普及阶段28十资金预算29一支出预算29二收入预算29十一工作支持30一政策支持30二组织支持30三经费支持30二运营模式1政府搭台企业唱戏在项目建设过程中,通过政府引导和政策扶持,营造良好的发展环境和社会氛围积极发挥专业镇和产业集群内企业的主体作用,鼓励企业积极参与,推动项目的发展2政府前期支持良性滚动发展在项目建设前期,通过政府一定的政策和资金支持,实现项目的快速启动在项目发展阶段,通过引进社会和企业等资金,通过市场化的发展模式,实现项目的良性滚动发展3团队本地化一站式服务依托广州逸飞的大力支持,组建XX地区本地化的工作团队,驻扎在本地一站式为客户提供一站式的信息化服务,并且实现项目长期良性的滚动发展4延伸到各个主要的产业集群该项目经过一段时间的运营,取得成功经验后,把该模式延伸到相关产业集群领域,逐步覆盖包括海洋经济水产家具大宗农产品和羽绒等产业集群南京代开发票WWWNJINGFP8COM,促进XX地区经济的快速发展5成立专家委员会成立“XX地区企业网”项目专家委员会,从各地各大高校研究机构和行业协会选择一批年轻有为的专家成为“XX地区企业网”项目的专家顾问,专家将涵盖资讯培训法律融资商务和信息化等各个领域,通过专家为用户提供各种专业咨询服务专家委员会采用专业委员会的方式,每个专业委员会都设置主任和秘书长两职,分别由德高望重精力充沛同时热心服务的专业人士担任三收入模式结合平台的资讯优势,根据客户的需求,整理和确定了平台的5个大类的产品与服务,主要包括地市及行业频道服务信息服务商务服务手机服务品牌推广及广告服务等,具体内容请见下图“XX地区企业网”产品与服务“XX地区企业网”项目将向用户提供各种服务,通过“会员价格数据库“XX地区企业网”中央数据仓库（通过数据挖掘生成服务及信息产品）互联网电视网移动网平面媒体其它终端VIP会员普通会员注册用户其它用户普通百姓地县区及行业频道信息服务1、指数数据及成交量查询服务2、价格数据查询及采购价格参考3、专家文章及专家咨询服务4、商务数据服务5、会刊商务数据库专家数据库产品数据库企业数据库商务服务1、XX地区网上大市场搜索服务2、网上市场和网上商店服务3、市场企业推介4、名优产品推介5、商务采购协助6、诚信认证手机服务1、商务天气预报2、XX地区企业网手机报3、XX地区企业网手机网站4、XX地区企业网无线商务平台5“湛价通”手机品牌推广及广告服务费”“广告费”“信息费”“交易费”和咨询费等方式取得收入1会员费通过会员制发展用户,企业或个人缴纳一定的会费成为会员后,即可通过特定的用户名和密码登陆网站,查找到需要的数据同时可以享受我们提供的各种个性化的服务2广告费通过经营网站电视和平台等媒体,扩大“XX地区企业网”项目影响力,打造权威的企业信息发布平台,吸引公司投入广告费进行宣传3信息费通过信息内容的提供用户信息定制费用户信