SWOT.ppt

1、Group Members:Ang LiTim Schmelzle Tyson BanburyYe (Fred) TianXinglong (Malone) Ma,Agenda,Summary Industry Overview Porters 5 Forces Company Overview SWOT Analysis Competitors Valuation Recommendation,Summary,Goal: To be the worlds leading branded entertainment company across television, motion pictu

2、res, and digital media platforms.,Two main segments Media Networks Filmed Entertainment Ticker: VIA Class A, Voting shares ($27.4 billion) VIA.B Class B, Non-voting shares ($23.7 billion) Targets wide range of age demographics including kids, tweens, teens and adults,Industry Overview,United States

3、media industry value: $ billion, 200610,CAGR=0.9%,Source: Datamonitor ,Industry Overview,United States media industry segmentation in 2010,Source: Datamonitor ,Porters Five Forces Broadcasting however, this does not guarantee this will not reoccur Also as part of this restructuring, NAI has collater

4、alized all of its Class A VIA shares This creates the potential creditors to foreclose on the collateral in the event of a default by NAI, converting Class A stock to Class B stock and subsequently selling the Class B shares, driving down the stock price,Source: Bloomberg,Company Overview Recent Per

5、formance,Yahoo Finance: ,Management, Viacom is overhauling its business structure,Viacom: /web/tsstewart2/profile.html,Fading Management, Primary shareholder and Executive Chairman A lifetime of experience / education Considered a visionary and enigmatic Lifelong philosophy is that

6、content, not distribution medium is the key to success. Controlling stock interest is in an irrevocable trust with his grandchildren being the beneficiaries.,Sumner M. Redstone (87),New Management, Friend and Legal advisor to Redstone Been with Viacom since 1993 Yale undergraduate and Columbia Law g

7、raduate Scored a perfect 1600 on SATs at the age of 13 Significant legal and financial experience, but little experience in managing entertainment,Phillippe Dauman, Viacom CEO since 2006,SWOT, Strength: Scale and scope of business Strong brand name & copyrights Weakness: The size of the conglomerate

8、 Declining profitability Opportunities: Have a more effectively constructed management team Develop a worldwide strategy The outlook for broadcasting market is very lucrative Threats: Audience Acceptance Global Economic Conditions Competitive Industries Theft of Our Entertainment Content,Major Playe

9、rs,Disney Time Warner Cable News Corp CBS Time Warner Inc,Market Share by Rev. (Millions) $38,063 $17,868 $32,778 $13,200 $26,505,Viacom $13,770,Competitors:,Revenue Streams,Dollar figures are in Millions,60% of Viacoms Revenue Media Networks,Dollar figures are in Millions,40% of Viacoms Revenue Filmed Entertainment,Dollar figures are in Millions,Valuation,Valuation,Valuation,Valuation,Recommendation,DCF Model Price $36.32 +/- 10%$32.69 - $