大学体验英语第三版第三册Unit3..ppt

1、Return to Menu,Unit 3,Passage A Think About It Read About It Talk About It Write About It,1.What is a bathtub battleship referred to as in this passage?,A bathtub battleship is a toy battleship made of Ivory Soap that children play with in a bathtub.,Reference:,2.Why is Ivory Soap so popular among A

2、mericans?,It is pure and it floats.,Reference:,3.How did Proctor (of behavior) bad,Examples Tom used to be a naughty boy and get into lots of trouble. It was rather naughty of you to deceive the tax inspector.,reputation n. an opinion held about sb or sth, esp. by people in general; the degree to wh

3、ich one is trusted or admired,Examples Massachusetts Institute of Technology has a good academic reputation. Bills extra-marital love affair ruined his reputation.,mild adj. gentle, not violent,Examples She cant accept even mild criticism of her work. I prefer a mild cigar if you dont mind.,spotless

4、 adj. extremely clean,Examples Even in the most spotless homes, carpets need regular vacuuming to keep them look good. She seemed the perfect match for the prince young and pretty with a spotless reputation.,status n. 1) high social position; recognition and respect by others,Examples Nurses are und

5、ervalued, and they never enjoy the same status as doctors. Her famous name gave her status in the group.,ones legal position, or condition,Examples The status of black Americans was not admitted until 1965 when the Voting Act was passed. What is your marital status?,rival v. to equal; to be as good

6、as or reach the same standard as,Examples No computer can rival a human brain. Cassette recorders cannot rival CD players in sound quality.,import v. to buy or bring in from another country,Examples After entering into the WTO, China imported more agricultural products. To import from Russia, a firm

7、 needs Russian rubles.,by means of by using, through,Examples The foreigner tried to make himself understood by means of body language. Thoughts are expressed most often by means of words.,notion n. an idea, belief, or opinion; concept,Examples Have you any notion how much it costs to keep a private

8、 car? Some conservatives reject the notion that reform is now inevitable.,as a result consequently, therefore, thus,Examples New methods of packing have become popular. As a result, the amount of wastepaper has increased rapidly. Sales dropped. As a result, profits declined.,bar n. 1) a piece of sol

9、id material that is longer than it is wide,Examples Whats your favorite chocolate bar? Here is a bar of soap.,2) (a place with) a counter where drinks, especially alcoholic drinks are served,Examples Most bars in the hotels serve not only drinks but also light meals. I went to the bar yesterday.,exc

10、eed v. to be greater than,Examples Dustin Hoffmans performance in Rain Man exceeded all expectations. The budget of the research project exceeds $700 million a year.,manufacture v. to make or produce in large quantities, esp. using machines,Examples The local factory manufactures parts for the auto

11、plant. TV sets manufactured in China are competitive abroad in price and quality.,modest adj. not large in quantity, size, value, etc.,Examples They live in a fairly modest house, considering their wealth. He is modest in his requirement.,elaborate adj. carefully worked out,Examples The company offe

12、rs an elaborate training scheme for new employees. The defendant made elaborate efforts to conceal the fact.,phenomenon n. a remarkable or unusual person, thing, event, etc.,Examples The Beatles were a phenomenon nobody had heard anything like them before. A child who could play the piano at the age

13、 of two would indeed be a phenomenon.,sponsor v. to support an activity by paying for its expenses,Examples The contest was sponsored by an auto manufacturer. The team is sponsored by Nike, so the players wear Nike shoes.,assure v. to give confidence, to convince,Examples After the terrorist attack,

14、 American airlines hastened to assure people that flying was safe. We would like to assure our customers of the best possible service.,latter adj. the second (of two people or things just mentioned),Examples There are plastic and steel chairs but the latter are much heavier. We have to decorate the

15、kitchen and the hall Id rather do the latter first.,miniature adj. very small,Examples Little Henry looked like a miniature version of his handsome brother. The miniature furniture matches the room.,frown on / upon to disapprove of,Examples Every teacher would frown on cheating in examinations. Gamb

16、ling is very much frowned upon here.,American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory Soap.,Paraphrase ,Paraphrase For many years, American mothers have preferred to use Ivory Soap to wash out the mouths of naughty children, an

17、d believed that it is better than any other soap.,The company keeps a precise count, however, of the billions of dollars it earns.,Paraphrase ,Paraphrase However the company knows exactly the profit it makes.,It took more than twenty years for sales to top one million dollars, which they did shortly

18、 before the Civil War.,Paraphrase ,Paraphrase Shortly before the Civil War, and more than twenty years after its foundation, the companys sales exceeded one million dollars.,For instance, it was among the first manufacturers to use radio to reach consumers nationwide.,Paraphrase ,Paraphrase For inst

19、ance, it was one of the first manufacturers that advertised their products nationwide on the radio.,Read and think Exercise 2 Exercise 3 Exercise 4,Ex. 2Work in pairs to develop an outline of the passage, and then give a brief presentation on Ivory Soap based on your outline.,1.About the brand name:

20、 _ _,The brand name was lifted from “out of ivory palaces”, a phrase found in the Bible.,(Hint: Where did the brand name come from?),Ex. 2Work in pairs to develop an outline of the passage, and then give a brief presentation on Ivory Soap based on your outline.,2.About the company: _ _,In 1837, two

21、immigrants named William Proctor and James Gamble founded the company.,(Hint: How and when did the company come into being?),Ex. 2Work in pairs to develop an outline of the passage, and then give a brief presentation on Ivory Soap based on your outline.,For decades Proctor _, Lincoln and Edison.,for

22、 instance,Ex. 7Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.,3.The number of families with both parents taking full-time jobs is growing; _, children are doing more of the housework.,as a result,Ex. 7Complete the following sentences w

23、ith phrases or expressions from the passage. Change the form where necessary.,4.I can use a computer; but _ hardware, I know almost nothing at all.,when it comes to,Ex. 7Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.,5.It is expected t

24、hat all the countries _ the WTO _ should trade on equal terms.,under . umbrella,1.思想是通过语言来表达的。 (bymeans of),(be) expressed by means of language,Thoughts are expressed by means of language.,Ex. 8Translate the following sentences into English.,2.我今年买的新书多得难以数清。 (keep count of),difficult to keep count o

25、f .,I have bought so many new books this year that its really difficult for me to keep count of them.,Ex. 8Translate the following sentences into English.,3.这位老太太确信，今天她儿子会回家来为她庆祝生日。 (feel assured),The old lady feels assured that her son will come back home today to celebrate her birthday.,Ex. 8Trans

26、late the following sentences into English.,celebrate her birthday,4.他妈妈坚持说他每月的零用钱不能超过100元。 (exceed),monthly pocket money,His mother insisted that his pocket money should not exceed 100 yuan per month.,Ex. 8Translate the following sentences into English.,should not exceed 100 yuan,5.上个月我们买了一辆车，是用我的名字

27、登记的。 (register),(be) registered under my name,We bought a car last month, which was registered under my name.,Ex. 8Translate the following sentences into English.,Ex. 9Read and compare the English sentences, paying attention to the italicized parts and translate the Chinese sentences by simulating t

28、he structure of the English sentences.,1.American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats lvory Soap.,We all know when it comes to sending a message fast and at low cost, nothing beats e-mail.,对于大部分美国青少年来说，要论既舒服又时尚的衣着，没有什么能比得过T恤和牛仔裤了

29、。,Simulated reproduction:,Simulated translation:,For most American teenagers, when it comes to comfortable and fashionable clothing, nothing beats T-shirts and jeans.,Reference:,2.People were told that Ivory was “so pure that it floats,” and the notion took hold.,The products made in China used to b

30、e cheap toys, T-shirts, etc., and the impression took hold until Haier started to change it.,李宁公司从2010年开始广为宣传“让改变发生”，并且使这种观念深入人心。,Simulated reproduction:,Simulated translation:,Starting in 2010, Li-Ning widely promoted that “Make the change,” and the notion took hold.,Reference:,3.So many hands, fac

31、es, and baby bottoms have been washed with Ivory that their numbers beat the imagination.,The music band started only two years ago, but their popularity in Europe beats the imagination.,当这条消息在网上首次发布时，上网浏览的人不计其数。,Simulated reproduction:,Simulated translation:,When the news was first released online,

32、 the number of its viewers beats the imagination.,Reference:,4.The companys big break came with the introduction of its floating soap.,The writers big break came with the publication of his third novel.,这个女孩在歌唱比赛上的杰出表现为她带来了巨大的机遇。,Simulated reproduction:,Simulated translation:,The girls big break cam

33、e with her outstanding performance at the singing contest.,Reference:,5.Mothers tend to frown on the practice.,Board members tend to frown on the cut of the annual bonus.,在许多欧洲国家，人们都反感在公共场所吸烟。,Simulated reproduction:,Simulated translation:,In many European countries people tend to frown on smoking i

34、n public places.,Reference:,Ex. 10.You are a P domestic,Example Husband and wife should share the household chores.,household name commonly known name,Example He was once a household name, but now no one remembers him.,household word a word that everyone knows,Example “WTO” quickly became a househol

35、d word in China.,sleek adj. smooth and shining,Examples The cat has sleek fur. The new cars sleek lines should make it very popular.,outflank v. to gain an advantage over (sb) by doing sth unexpected,Examples Jacks proposal was outflanked by those of more radical reformers. To outflank its rivals, t

36、he company carried out unexpected price reductions.,compete v. to try to do or be better than sb else,Examples By setting up its American headquarters in New York, Haier is ready to compete internationally. The stores will inevitably end up competing with each other in their push for increasing mark

37、et share.,target v. to (cause to) have an effect on a particular, intentionally limited group,Examples This computer is targeted specifically at teenagers. Most ads target a specific area of the market.,so far up to the present moment,Examples The stock market has so far contributed significantly to

38、 the growth of the national economy. So far so good.,chill v. to (cause to) become cold, esp. without freezing,Examples Beers taste better if chilled. Chill the fruit salad until serving time.,luxury n. 1) great comfort, esp. as provided by expensive and beautiful things,Examples Its a luxury to din

39、e in such an elegant restaurant. The room had an air of Luxury.,2) sth expensive or hard to obtain,Examples During the war, champagne was a real luxury. Luxury items are heavily taxed.,comparable adj. equivalent; similar; that can be compared,Examples The income of farmers is not comparable at prese

40、nt to that of townspeople. The two girls are of comparable ages, yet one looks much older than the other.,dominate v. to have or exercise control or power (over),Examples The company has almost dominated the software market with its operating systems. The strong usually dominate (over) the weak.,mai

41、nstream n. the way of life or set of beliefs accepted by most people,Examples Disabled people should enter the mainstream of social life. This was the companys first step into the mainstream of commercial movies.,open up . to to make available or accessible to,Examples The funds opened up free educa

42、tion to more school-age children. Einsteins theories of relativity opened up a whole new world to us.,revenue n. the income that a government or company receives regularly,Examples Taxes provide the bulk of the governments revenue. Revenues from the textile industry have fallen dramatically in recen

43、t years.,smash v. to (cause to) break into pieces violently and noisily,Examples The angry crowd started smashing cars parked beside the road. A glass fell off the table and smashed into pieces.,contract n. v. to arrange by formal agreement,Examples The company has just contracted to build shelters

44、for the homeless. We have contracted with some major supermarkets for the sale of our products.,n. a legal document that states a formal agreement between two people or groups. a legal document that states a formal agreement between two people or groups,Examples They might take legal action against

45、you if you break the contract. The two companies finally signed the contract.,. by targeting students in the hope that they will remain loyal as they get older.,Paraphrase ,Paraphrase . by aiming at students as an important group of customers, hoping that they will remain regular customers of Haier

46、as they get older.,Theyre popular and beating our expectations on sales.,Paraphrase ,Paraphrase They are well received and the sales are rising beyond our expectations (better than we expected).,Chinas entry into the World Trade Organization will open up Chinese manufacturers to greater foreign comp

47、etition at home.,Paraphrase ,Paraphrase After Chinas entry into the World Trade Organization, Chinese manufacturers will have to face greater foreign competition in the domestic market.,1.What is the main idea of the passage? A)Haier refrigerators and freezers are becoming more and more popular with

48、 American college students. B)The old idea that Chinese products in America are mainly cheap toys is no longer true because of Haiers efforts. C)Using its own strategies, Haier is gradually building its brand name in the American market. D)Haiers successful strategy signals the way other Chinese com

49、panies should take for their future campaigns in the US market.,Ex. 12Choose the best answer to each question with the information from the passage.,1.What is the main idea of the passage? A)Haier refrigerators and freezers are becoming more and more popular with American college students. B)The old

50、 idea that Chinese products in America are mainly cheap toys is no longer true because of Haiers efforts. C)Using its own strategies, Haier is gradually building its brand name in the American market. D)Haiers successful strategy signals the way other Chinese companies should take for their future c

51、ampaigns in the US market.,2.Which of the following best explains the subtitle of the second part “COLLEGE TOEHOLD”? A)Haier aims at US college students in the hope that they will become its future employees. B)Haier takes advantage of the strong purchasing power of US college students to strive for

52、 a greater share of the US market. C)Haier wants to benefit from the advanced technology and administration of US colleges. D)Haier focuses on US college students for the prospect of having them as future customers.,Ex. 12Choose the best answer to each question with the information from the passage.

53、,2.Which of the following best explains the subtitle of the second part “COLLEGE TOEHOLD”? A)Haier aims at US college students in the hope that they will become its future employees. B)Haier takes advantage of the strong purchasing power of US college students to strive for a greater share of the US

54、 market. C)Haier wants to benefit from the advanced technology and administration of US colleges. D)Haier focuses on US college students for the prospect of having them as future customers.,3.Jemals statement that “buying a New York building for $14 million is not whats going to make us” can be unde

55、rstood as _. A) they are not going to make money from that building B) buying that building is not for showing their strength C) Haier wont succeed only by the purchase of that building D) buying that building wont put them in difficulty,Ex. 12Choose the best answer to each question with the informa

56、tion from the passage.,3.Jemals statement that “buying a New York building for $14 million is not whats going to make us” can be understood as _. A) they are not going to make money from that building B) buying that building is not for showing their strength C) Haier wont succeed only by the purchas

57、e of that building D) buying that building wont put them in difficulty,4.Ming-Jer Chens comment “Theyre building up their learning curve in the US, and then picking up niche markets” (Line 34) refers to the fact that _. A)Haier will find a suitable position in the US market through exploration B)Hai

58、er provides its employees training courses on marketing C)Haier has set up a plant in Camden that will make large Haier refrigerators D)Haier plans to launch Internet-linked appliances with Flash Gordon stylings,Ex. 12Choose the best answer to each question with the information from the passage.,4.Ming-Jer Chens comment “Theyre building up their learning curve in the US, and then picking up niche markets” (Line 34) refers to the fact that _. A)H