bec projectbeic_assignment_2013_14_s1

1、Business Environment in ChinaBUS 1040Assignment S1 2013/14The China StrategyA Self-selected Case Study17/18 Oct 2013 The QuestionHow can we develop our business strategy for a country as complex and multifaceted as China? Many business people ask the question. An answer requires us to look at a much

2、 boarder canvas than we conventional do when we consider business strategy for a corporation. You are required to select a non Mainland Chinese business organization and undertake an independent research on how it starts up and carries on the business operation in China.You should ensure that your d

3、iscussion and analysis cover the following:A. Background of the non Mainland Chinese business organization, the business and operating environment surrounding it (before and after) and its reasons for investing in/coming to China.B. The market entry strategies, choice of its business/operating entit

4、y or entities and its operation mode in China.C. Your critical analysis/evaluation of the success/failure of the China strategy of the selected business organization.oo2 The RulesThis assignment represents 30% of your total assessment.You have five weeks to work on your assignment. A hardcopy of you

5、r completed assignment must be submitted to me in the class in person on Thursday 21 November (section 2, 3 & 4) and Friday 22 November (section 1). Late submission (for whatever reasons) will result in zero mark.The maximum word length of this assignment is 2,500 words, excluding the list of refere

6、nces and appendices. The part of the assignment exceeding 2,500 words will not be marked.You are encouraged to do the assignment in a group of two students (free grouping) but you may also take it as an individual assignment. Please let my Teaching Assistant Ms. Iris Xiao know your grouping latest b

7、y Friday 25 October.You should use Microsoft Word or other word-processing software to do your work. Please put page no. and have your full name and student no. on every page.ooooo3 The MarkingIdentification and description of the selected organization (30%)Market entry strategies, choice of entitie

8、s and operation mode (40%) Critical evaluation and analysis of the success/failure (30%)ooo4Assessment CriteriaExcellent (9-10)Good (7-8)Satisfactory (5-6)Marginal Pass (3-4)Fail (0-2)Demonstration of concepts/principles learned(60%)CILO_1-4_Assignment demonstrates effective usage of all the require

9、d concepts/principles (including format) according to the marking schemeAssignment demonstrates effective usage of most of the required concepts/principles (including format) according to the marking schemeAssignment demonstrates effective usage of some of the required concepts/principles (including

10、 format) according to the marking schemeAssignment demonstrates effective usage of few required concepts/principles (including format) according to the marking schemeAssignment does not demonstrate effective usage of the required concepts/principles (including format) according to the marking scheme

11、Comprehensibility (20%)CILO_1-4_All explanations/ analyses are clear and logical in terms of meeting assignment objectivesMost explanations/ analyses are clear and logical in terms of meeting assignment objectivesSome explanations/ analyses are clear and logical in terms of meeting assignment object

12、ivesFew explanations/ analyses are clear and logical in terms of meeting assignment objectivesExplanations/ analyses are not clear and/or logical in terms of meeting assignment objectivesCritical thinking (20%)CILO_1-4_Assignment exhibits a process of actively using observation/ reasoning/reflection

13、/ creativityAssignment exhibits a process of using a considerable amount of observation/reasoning/ reflection/creativityAssignment exhibits a process of using a moderate amount of observation/ reasoning/ reflection/creativityAssignment exhibits a process of using a limited amount of observation/reas

14、oning/ reflection/creativityAssignment does not exhibit a process of using observation/ reasoning/reflection/ creativity PlagiarismPlagiarism is the publication, as ones own, of the ideas, or the expression of the ideas, of another (Oxford English Dictionary). Plagiarism is not permitted in assessments at UIC and other academic institute.Major examples of plagiarism include the followingn copying from another studentn copying large sections, from an academic or other source (e.g. b