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1、目录Chapter 1 建立贸易关系1. 请求建立贸易关系 Request for Establishing Business Relations2. 回复请求建立业务关系 Reply to the Request for Establishing Business Relations3. 索取产品资料 Request for Product Literature4. 回复索取产品资料 Reply to the Request for Product Literature5. 邀请会面 Invitation to the Business Appointment6. 接受会面邀请 Accept
2、ing the Invitation to the Business Appointment7. 谢绝会面邀请 Declining the Invitation to the Business Appointment8. 要求更改会面时间及地点Request for Changing the Time & Place of the Meeting Chapter 2 推销9. 向特定客户推销 Sales Letter to Specific Customers10. 向不特定客户推销 Sales Circular to Non-Specific Customers11. 寄信给老客户 Sale
3、s Letter to Old Customers12. 寄信给新客户 Sales Letter to New Customers13. 推销新产品 Sales Letter for Promotion of New Products14. 推销劳务 Sales Letter for Promotion of Labor ServicesChapter 3 询盘和订货15. 一般询盘 General Inquiry16. 回复一般询盘 Reply to the General Inquiry17. 具体询盘 Specific Inquiry18. 报虚盘 Making a Non-Firm O
4、ffer19. 报实盘 Making a Firm Offer20. 买方还盘 Making a Counter Offer21. 卖方返还盘 Making a Counter-Counter Offer22. 下订单 Placing an Order23. 接受订单 Accepting an Order24. 拒绝订单 Declining an Order25. 下续订单 Placing a Repeat Order26. 推荐替代品 Offering a Substitute Product27. 接受替代品 Accepting a Substitute Product28. 拒绝替代品
5、Declining a Substitute Product29. 涨价通知 Notice for Price Increase30. 回复涨价通知 Reply to the Price Increase NoticeChapter4 付款31. 询问付款方式 Asking about Payment Terms32. 接受付款方式 Accepting Payment Terms33. 要求修改信用证 Request for Amendment to L/C34. 信用证修改 Amendment to L/C35. 付款通知 Payment Notice36. 收到付款通知 Receipt o
6、f Payment Notice37. 催促付款(初次)Urging Payment (First Notice) 38. 催促付款(最后通告)Urging Payment (Last Notice) 39. 索取发票 Asking for Invoice40. 寄送发票 Sending InvoiceChapter 5 包装和交货41. 包装要求 Packaging Requirements42. 回复包装要求 Reply to Packaging Requirements43. 装运时间 Time of Shipment44. 回复装运通知 Reply to Time of Shipmen
7、t45. 催促装运 Urging Shipment46. 回复催促装运 Reply to Urging Shipment47. 出货通知 Shipment Advice48. 货物抵达通知 Goods Arrival NoticeChapter 6 投诉和致歉49. 投诉货物未寄达 Complaint about Goods Arrival Failure50. 对货物未寄达致歉 Apology for Goods Arrival Failure51. 出货延迟 Late Delivery52. 对出货延迟致歉 Apology for Late Delivery53. 投诉货物质量 Compl
8、aint about Poor Quality of Goods54. 对货物质量不佳致歉 Apology for Poor Quality of Goods55. 投诉货物数量 Complaint about Wrong Quantity of Goods56. 为数量错误致歉 Apology for Wrong Quantity of Goods57. 投诉发货出错 Complaint about Receiving Wrong Goods58. 为发货有误致歉 Apology for Sending Wrong Goods 59. 抱怨包装不良 Complaint about Poor
9、Packaging60. 为包装不良致歉 Apology for Poor Packaging61. 付款出错 Payment Error 62. 为付款出错致歉 Apology for Payment Error63. 对服务的不满 Service Dissatisfaction64. 对服务不满致歉 Apology for Customer Service Dissatisfaction Chapter 7 商务交往65. 请求筹备出差 Request for Preparing for a Business Trip66. 回复请求筹备出差 Reply to the Request fo
10、r preparing for a Business Trip67. 确认预定行程 Confirming Itinerary Reservation68. 出差后的感谢 Thanks for a Business Trip69. 活动通知 Activity Notice70. 集会通知 Gathering Notice71. 邀请担任演讲者 Inviting Speaker72. 回复演讲邀请 Reply to the Invitation for Speaker73. 展销会通知 Trade Fair Notice 74. 回复邀请 Reply to the Trade Fair Invit
11、ation75. 请求帮忙做问卷调查 Request for Filling Out Questionnaire76. 请求转载许可 Request for Reproduction PermissionChapter 8 公司人事77. 人事查询 Personnel Enquiry78. 找寻人才 Looking for Qualified Personnel79. 晋升公告 Promotion Announcement80. 调动通知 Transfer Notice81. 褒奖员工 Complimenting EmployeesChapter 9 公司内部82. 会议通知 Meeting
12、Notice83. 例行报告 Routine Report84. 问题报告 Problem Report85. 提案 Proposal86. 回复提案 Reply to Proposal87. 说服对方 Convincing the Other Side88. 给予指示 Giving Instructions89. 新产品说明 New Product DescriptionChapter 10 社交信函90. 邀请与约见函 Invitation and Appointment Letter91. 回复邀请 Reply to Invitation92. 祝贺函 Letter of Congrat
13、ulation93. 慰问函 Letter of Sympathy94. 感谢函 Letter of Thanks95. 道歉函 Letter of Apology96. 通知函 Letter of Advice97. 鼓励函 Letter of Encouragement98. 探病函 Letter of Consoling the Sick99. 吊唁函 Letter of Condolence100. 节日问候 Seasons GreetingChapter 1 建立贸易关系1. 请求建立贸易关系 Request for Establishing Business RelationsWe
14、 have learned from (信息来源) that you are (公司性质) in (国名或地域名). We are glad that you are interested in (产品名称). So, we are willing to establish business relations with you. Attached please find (附件内容).We are (公司性质). We export (出口产品名称) to (出口产品目的地). If (对方条件),we (期待事宜).We look forward to receiving your inq
15、uiry at an early date.2. 回复请求建立贸易关系 Reply to the Request for Establishing Business RelationsThanks for your email to enter into business relations with us in (经营范围). We have read your (邮件附件内容).As you know, we are (重述本公司身份). We have a large (需求量大的产品名称) market here, so we are seeking new partners. If
16、possible, wed like to be (我方角色) in (国名或地域名).Should (对方提供的优惠), well (订单种类).We look forward to your favorable reply.3. 索取资料 Request for Product LiteratureWe learn from (信息来源) that you are (供货商身份). We (关注产品途径) and became much interested in your (产品名称).We are (我方公司身份). As we are interested in doing busi
17、ness with you, we would like you to send us (邮寄方式) the detailed information about (欲购产品名称) to (邮寄地址). The demand for (产品类型) in our market is really great.Your immediate attention is highly appreciated.4. 回复索取产品资料 Reply to the Request for Product LiteratureWe are so glad that you are interested in (产
18、品名称). Attached are (附件内容). As you requested in your email, we sent you our (索取资料) by (邮寄方式), which will tell you everything about our (产品名称).Although established in (公司成立时间), we are developing very fast. We pay great attention to (特别关注之处). We have introduced advanced production equipment from (国名或地域
19、名). We now export our products to (出口产品目的地). (产品畅销国国名或地名) is our largest market. (某一特定产品系列) is a bestseller. We look forward to your trial order. 5. 邀请会面 Invitation to the Business AppointmentId like to invite you for a meeting with (我公司会面人职务和姓名) if you feel convenient.As (会议名称) will be held in (会议地
20、点) from (会议起始日) to (会议结束日), we think you (对方可能采取的行动). If you come, we would like to invite you for a meeting with (我公司会面人)at (会面地点), on (双方会面日) to discuss (双方会面商讨事宜). (我公司会面人) wishes to have an opportunity for a meeting with you.We look forward to receiving a positive reply from you. 6. 接受邀请会面 Accep
21、ting the Invitation to the Business AppointmentIm glad that you will arrange a meeting between (对方会面人职务和姓名) and me on the day before the opening of (会议名称) to (会面事宜). As a matter of fact, we had had the intention to meet (对方会面人职务) during (会议名称) before we got your email. We cherish the opportunity (我方
22、珍惜之事), and are pleased to have a chance to (有机会之事).We look forward to seeing you in Dongguan.7. 谢绝会面邀请 Declining the Invitation to the Business AppointmentThank you for your email of (对方邮件发送日), inviting me to have a meeting with (对方会面人职位) on (对方建议的会面日) before the opening of (会议名称) at (会面地点).Im sorry
23、 to say that we are unable to go to (会议名称), when we (拒绝会面原因). Thats why I cant go and meet (对方会面人职位).We hope that you will understand our situation. We wish to meet sometime in the near future to (会面目的). 8. 要求更改会面时间及地点 Request for Changing the Time & Place of the MeetingThank you for your email of (
24、对方邮件发送日), inviting me to have a meeting with (对方会面人职位) on (对方建议的会面日) before the opening of (会议名称) at (会面地点).Wed like to have the meeting on (我方提出的会面时间) at (我方提出的会面地点). It will be much more convenient to us if you agree to the date and place we have suggested.Your favorable reply would be highly appr
25、eciated. Chapter 2 推销9. 向特定客户推销 Sales Letter to Specific CustomersI would like to tell you that we have got the (产品名称) you inquired about (对方询盘时间). Attached are (附件名称), which will give you all details for placing an order.(产品名称) weve got are (产品优势). They are really (欲推销产品引以为傲之处). They are at least a
26、s good as, if not better than, (与同类产品一样好), but prices are (价格情况).We expect your feedback before the end of this month.10. 向不特定客户推销 Sales Circular to Non-Specific CustomersWe are willing to seek partners for (出口产品类型).We are (我公司注册地点),specializing all kinds of (产品种类). They are bestsellers both at home
27、 and abroad. Weve now made some researches on (新研制产品名称), which we are able to provide regularly.If you are interested, please contact me at (电话联系方式). For more related information, you can (获知信息途径). Maybe we will make arrangements for a meeting to discuss details concerning (商讨事宜).11. 寄信给老客户 Sales Le
28、tter to Old CustomersIts been (有业务往来持续时间) since we executed your last order. Recently, we got in large quantities of (新产品名称). Attached please find (附件名称).Id like to inform you that, we are (优惠措施) on certain items, including (对方感兴趣产品名称). Would you have a look at the attached catalogue? If you wish to
29、 order large quantities, (联系方式) me. We will try to work out terms and conditions to our mutual benefit.We look forward to our continued mutually-profitable business relationship. We expect (期待事宜).12. 寄信给新客户 Sales Letter to New CustomersWe are glad to learn, from (信息来源), that you are interested in (产
30、品名称).We (经营情况). Attached please find (附件名称).(欲知详细信息), please (查询方式).We look forward to your trial order and assure you of our prompt attention.13. 推销新产品 Sales Letter for Promotion of New ProductsWere pleased to inform you that, with years of research, weve introduced our new products (产品名称) to marke
31、t. Much to our delight, they enjoy great popularity. As we guess you might be interested, weve sent you (邮寄方式) (邮寄样品种类及数量) for your trial use. A trial use will convince you of their extraordinary functioning. For more information, please (查看信息途径).Attached please find (附件名称). We hope youll take this
32、opportunity to (为双方利益起见). If you consider placing an order, well grant you (优惠幅度).14. 推销劳务 Sales Letter for Promotion of Labor ServicesWere pleased to learn, from (信息来源),that you are in need of (某种职业工作人员). We advertised your job vacancies and attracted (申请人数) applicants, from whom we have chosen (人数
33、) for your consideration. Attached are (附件名称).The candidates we have chosen are (身份). They all have (工作经历持续时间) experience, in a (工作单位). We have interviewed them with satisfactory results and offered them (提供事宜) as required.They are looking forward to your phone interviews. Contact us if (所需帮助事宜). We
34、 hope to have more cooperation in the future.Chapter3 询盘和订货15. 一般询盘 General InquiryWe are very much interested in importing (产品名称) from you since you are (对方身份). We would be grateful if you could let us have detailed information about (产品名称) and send us samples of your complete product range as well
35、.We have been (我方身份) for (公司历史年限) and have (销售渠道). We are in great need of (产品名称) in our production. Our credit standing has been AAA rated since (起始年).If business terms are satisfactory, well place regular orders with you. 16. 回复一般询盘 Reply to the General InquiryWe are glad to learn that you are int
36、erested in our (产品名称). Attached please find (附件信息). As you requested, we have sent you samples of our complete range (邮寄方式).We are one of the (公司性质), specializing in (经营范围). All our products are manufactured (产品优势). We (公司优势). We will allow a (折扣幅度) discount for your orders. For (欲知信息), please (获知信息
37、途径). We look forward to your trial order. 17. 具体询盘 Specific InquiryWe are (公司性质). We have obtained your name and address from (信息来源) and we are very interested in (产品名称).Wed like to have an (产品数量) quotation of the said products, (价格术语).Wed like you to tell us about (其他欲知事项). If (下订单前提条件), we will pl
38、ace an order with you.We would await your reply. 18. 报虚盘 Making a Non-Firm OfferWe thank you for your inquiry (对方询盘日),asking for (欲购产品数量) quotation of (欲购产品名称) made in (产品原产地). We are pleased to offer as follows: (报盘详细内容).The above offer is subject to our final confirmation. If you think our offer m
39、eets your requirements, please let us know at an early date. We would be glad to offer any additional information you need.19. 报实盘 Making a Firm OfferThank you for your inquiry of (对方询盘日), asking for an (欲购产品数量) quotation of our (欲购产品名称). We are pleased to offer as follows: (报盘详细内容).The above offer
40、is firm until (报价有效期限). If you think our offer is satisfactory, please let us know before (订单有效期限). You can be assured of our best service. 20. 买方还盘 Making a Counter OfferWe thank you for your email of (对方邮件发送日期), offering us (我方欲购产品名称及数量) made in (产品原产地) at (卖方报价).We regret to inform you that we ca
41、nt accept your offer as (还盘原因). For (继续保持合作的原因), we counter offer as follows, subject to your reply reaching us (有效期限): (我方还盘价). We are satisfied with other terms in your offer. We look forward to your favorable reply. .21. 卖方返还盘 Making a Counter-Counter OfferReferring to your counter offer of (对方还盘
42、邮件发送日期), asking for a cut down of the price from (我方报盘价) to (对方还盘价), we regret to tell you that it is difficult for us to accept your counter offer.The price we set in our offer is carefully calculated. As a matter of fact, we have had considerable business with many customers at (价格描述).Our (我方产品种类)
43、 sell well in their markets. As you know, our products are far superior in quality to (同类产品名称) provided by any other suppliers in the world. For long lasting trade relations between us, however, we decide to allow you (让利种类) if your order (订单价值).If you think our proposal acceptable, please place an
44、order on or before May 31st.22. 下订单 Placing an OrderThank you for your timely reply of (对方邮件发送日期) to our inquiry about the (欲购产品名称). We are very satisfied with the trade terms you offer. The prices are acceptable. Therefore, we now email you our purchase order (订单编号) in the attached file.We will ope
45、n (信用证种类) in your favor as soon as possible through (开户行), for the total value of (总价值) as stated in this order. Please inform us of the shipping date at least (提前通知装船天数) in advance after you receive our L/C.We look forward to your confirmation of the acceptance of our order.23. 接受订单 Accepting an Or
46、derWe confirm our acceptance to your order (订单编号) you emailed us (对方邮件发送时间) for (订购产品名称). We welcome you as one of our customers.We are pleased to send you in the attached file the Sales Confirmation (销售确认书编号) for your e-signature. Please cosign it and return it to us for our file. And please open y
47、our L/C (开证时间). Shipment will be made upon our receipt of your L/C.Your cooperation is highly appreciated. We assure you of (我方承诺) and look forward to receiving (期盼对方继续订购) from you.24. 拒绝订单 Declining an OrderWe acknowledge receipt of your order (订单编号) you emailed us (对方邮件发送时间) for (订购产品名称), but regr
48、et to tell you that we are unable to take your order as (无法供货原因).(无法供货的原因).We are indeed sorry for being unable to take your order. We sincerely hope that you will understand our situation and keep business relations with us in the future.25. 下续订单 Placing a Repeat OrderWe are pleased to inform you t
49、hat the (产品名称) we ordered from you last time is very suitable for our market. Last shipment of (产品名称) sells well here.As we believe there is still a great demand for (产品名称) in our market, we are placing with you a repeat order (续订单编号) in the attached file for the same kinds and the same quantity of
50、the said products at the same price and on the same trade terms as we did last time, provided (续订单特别要求). We hope you will (希望对方所做之事).We expect you to confirm our repeat order as soon as possible.26. 推荐替代品 Offering a Substitute ProductWe are pleased to learn from your email (对方发送邮件日期) that you intend
51、 to place with us an order for (欲订产品名称),but we regret to tell you that this model is already out of production.Wed like to recommend to you our new model (替代产品型号), which is even more welcomed by (受谁欢迎). This new model is much better than the previous one, but the price is (替代品价格低廉程度) lower with (替代品
52、“卖点”). Attached please find our latest catalogue and export price list so that you can know more about our new model or you can visit our web site:(公司网站) to get more information you need.We expect you to place a trial order with us.27. 接受替代品 Accepting a Substitute ProductThank you very much for your
53、 recommendation. As this model is new to our market, wed like to place a trial order with you for (替代品名称及数量), if you allow us (优惠种类及优惠额). Attached please find our Purchase Order (采购订单编号). We will open an (开立何种信用证) in your favor for the total value as stated in this order as soon as we get your confi
54、rmation. It is for keeping our long term trade relationship that we decide to place this trial order. We hope you will (希望对方所做之事) concerning this transaction.We look forward to your positive reply.28. 拒绝替代品 Declining a Substitute ProductWe have received your email recommending us the (替代品名称及数量) for
55、lack of (原欲购产品名称) we requested, but we are very sorry to say that we cant accept (替代品名称). (拒绝替代品的原因). (我方提出的解决办法). If you fail to deliver (原欲购产品名称及数量) on time, you have to pay us liquidated damages, that is, a (赔偿额度) of the total value of the delayed goods, for (延误期限).We hope you will give us a favo
56、rable reply as soon as possible.29. 涨价通知 Notice for Price IncreaseWe formally inform you that the price of (涨价产品名称) has increased by (价格上涨幅度) mainly owing to (涨价原因).(对涨价原因做具体解释). We cant but increase our export price by (价格上涨幅度). In fact, many companies have increased their price to that extent. How
57、ever, for (提供原价的原因), we offer you the original price for your (最近的一次订单时间或订单编号) order. From(涨价起始时间) , the price will go up by (价格上涨幅度).We hope you will (希望对方所做之事).30. 回复涨价通知 Reply to the Price Increase NoticeThank you for informing us the (涨价幅度) increase in the price of (涨价产品名称) due to (涨价原因).To tell you the truth, we have pr
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