商务翻译实践之企业宣传资料的翻译(ppt 54页).ppt

1、商务翻译实践,企业宣传资料的翻译,I、企业宣传资料的性质与功能,Short Passage 1 Founded in 1837, Procter 在高校开展“联合利华希望之星”项目，为200个贫困学生提供4年的大学费用；公司还在复旦大学设立奖学金，奖励品学兼优的学生。从1996年开始，公司还在全国范围开展“中华”护齿宣传的系列活动。2000年，联合利华在中国十几个省开展了植树活动，旨在提高人们的环保意识。,Summary of Passage 7,Hints: introduction of Unilever Contents（5）: Sponsored hope schools Helpin

2、g poor students Set up scholarship Launched “Zhonghua” teeth protection campaign launched a tree-planting campaign 企业宣传资料第五部分的主要内容及作用？ 企业公益活动记录 以社会公益活动开展促销活动，在社会公众心目中树立社会责任感、不忘回报社会的形象，提高美誉感和知名度。,Sample 8,Touching Lives, Improving Life P&G in Greater China 亲近生活，美化生活宝洁公司在中国 The Miracles of Science-DU

3、PONT 创造科学奇迹杜邦 P&G, High Quality Products 宝洁公司,优质产品 Just do it-Jordan 尽管去做乔丹,Summary of Sample 8,Hints: introduction of P&G/DU PONT Contents（1）: Slogan 企业宣传资料第六部分的主要内容及作用？ 企业标语和口号（特点：简洁、朗朗上口、亲切励志） 对企业形象和产品形象的补充，留下深刻印象,企业宣传资料的性质与功能 DO YOU KNOW?,客观准确、翔实生动 see 条理清晰，层次分明 see 流畅简洁，富于美感 see,企业宣传资料的语言与结构特征,

4、企业宣传资料的翻译方法,顺译法 结构调整法 分句法 编译法,Practice,Black & Decker Black & Decker is a global marketer and manufacturer of quality power tools, hardware, household appliances, plumbing and building products used in and around homes and for commercial applications.,Black & Decker Black & Decker is a global market

5、er and manufacturer of quality power tools, hardware, household appliances, plumbing and building products used in and around homes and for commercial applications. 百得公司是世界上在电动工具、金属配件、家用小电器、管道设备及建筑用产品方面最大的市场占有者及生产商之一。百得所生产的产品广泛运用于家用及商业领域。,Our products and services are marketed in more than 100 count

6、ries, and we have manufacturing operations in eleven countries, including three in china.,Our products and services are marketed in more than 100 countries, and we have manufacturing operations in eleven countries, including three in china. 目前，在世界上100多个国家里，百得提供专业化的销售及市场服务。在世界上11个国家设有专业化的生产商，包括在中国的3个

7、生产商。,Throughout our businesses, we have established a reputation for product innovation, quality, design and value.,Throughout our businesses, we have established a reputation for product innovation, quality, design and value. 百得在产品更新、产品质量、产品设计方面有着很高的知名度。,Our strong brand names and new product devel

8、opment capabilities enjoy worldwide recognition. 百得强大的品牌知名度、新产品研发能力在全球范围内享有极高的声誉。,Our distribution is unsurpassed in our industries and our globally recognized brands include Black & Decker, Dewalt, Kwikset, Delta, Porter Cable & Price Pfister, among others.,Our distribution is unsurpassed in our in

9、dustries and our globally recognized brands include Black & Decker, Dewalt, Kwikset, Delta, Porter Cable & Price Pfister, among others. 百得是业内的领先者，全球化的品牌包括： Black & Decker, Dewalt, Kwikset, Delta, Porter Cable & Price Pfister,Homework,Search for an English introduction of a renowned company, and tran

10、slate the passage into Chinese.,3) Just as a person has to learn new skills to do more complex work, so a company sometimes has to find new ways of doing things as the work load grows. Its a nice kind of problem to have! 正如一个人做更复杂的工作需要学习新的技术一样，一家公司随着工作量的增大不得不寻找完成工作的新方法。这是件很好的事情。,In order to handle t

11、he rapidly growing number of franchises and accounts with better service and quicker response, ABC Company is reorganizing its regional sales force, effective April 1, 2008. The ABC Company is dividing the nation into four Marketing Regions: Eastern, Southern, Central and Western. Each region will h

12、ave a Regional Manager: Margaret Olson(Eastern), Harry Baines (Southern), Rolf Johnasson (Central), and Barry Jones (Western).,To coordinate the entire national sales effort, Mark Vinson will be National Sales Manager. By May all the kinks would be worked out throughout the whole company, and the fo

13、ur regions would do business as the normal way. The company is confident that the end result will be well worth the effort as will be seen in the greater sales during the months ahead.,为了以更好的服务和更快捷的方式来应对迅速增加的专营权和帐目数，ABC公司正在改组其地区销售力量，2008年4月1日生效。5月前，整个公司系统内的工作会准备就绪，并且这四个地区的工作会步入正常轨道。公司相信从未来几个月里更大的销售量

14、中可以看出所做出的努力是完全值得的。,TCL Corporation is a comprehensive large scale state-owned enterprise, established in 1981. 22 years has witnessed that TCL has become an enterprise with annual sales exceeding 30 billion from a small audio cassette-making local factory, into a large corporation without state plun

15、ged capital.,TCL 集团股份有限公司创办于1981年，是一家综合性大型国有企业。经过22年的发展，TCL集团从一个制作音像磁带的小型地方工厂发展成为自主经营（不用国家投入资金）的大型企业，年销售额超过了30亿。,Now, TCL is well known at home and abroad, and has developed in many areas such as Multimedia Electronics, Home Electronics Appliances, Telecommunication Equipment, Information Components

16、, and Electronics Components. Moreover, TCL has undergone a period of substantial progress, and is one of the fastest-growing major industry manufactures, having racked up a compound annual growth rate of 47 percent in the past decade. Today, all the four key industries lead the tide in their fields

17、.,如今，TCL集团已成为国内外知名企业，在多媒体电子、家用电器、通讯设施、信息以及电工等许多领域都有所发展。同时，TCL集团一直稳步发展，在过去十年中以47%的复合年增长率不断增长，是增长速度最快的工业制造企业之一。目前，TCL设计的家电、通讯设施、信息以及电工四大主导产品都居国内通行前列。,As a whole, TCL is ranked fourth in a rating for the China 100 prestigious Electronics & IT enterprises and TCL brand value in 2002 reached RMB18.769 bi

18、llion. In 2002, the TCL Group had total sales of RMB 31.9 billion and export revenues came to US $1.16 billion. TCL also generated a profit of RMB 1.5 billion in 2002, and paid RMB 1.9 billion in taxes.,从整体上看，TCL集团在全国知名电子信息百强企业中名列第4名，2002年其品牌价值达人民币187.69亿元人民币。2002年TCL集团销售总额达人民币319亿，出口创汇11.6亿美元。TCL 2

19、002年产生利润人民币15亿元，纳税达19亿元人民币。,3. Shangdong Longkou Battery General Factory, which registered Fujia brand and WJG brand as its trademarks, has the annual producing capability of 1,600,000 KVAH(千伏安时)，2,000 tons acid used for battery and 2 million plastics sets used for automobile interior and exterior d

20、ecoration.,山东龙口蓄电池总厂采用注册商标为“孚佳”和“金光”牌，其蓄电池年生产能力为160万千伏安时，铅酸蓄电池年生产能力为2000吨，汽车内外饰用橡胶件年生产能力为200万件套。,Owing many skilled technical staffs and core technical competence in battery field, it has the ability of developing new products and inspecting accumulator quality. 该厂在蓄电池生产领域拥有许多经验丰富的技术人员和核心技术能力，有能力开发新

21、产品和检验蓄电池产品质量。,It has become the important enterprise in Longkou City, the skeleton enterprise in Yantai City, and the advanced enterprise in Shandong Province. 该厂已成为龙口市重点企业，烟台市骨干企业及山东省先进企业。,The products of this factory, which have been sold to many cities and provinces all over China, won the best appraisal from its customers. Because of their performance and good flexibility for all kind of domestic and abroad automobiles, the products were designated as fitting products