苹果公司介绍pptAPPLE解析

1、made,About Apple Inc.,The introduction of Apple Inc.,苹果公司是美国的一家高科技公司，2007年由苹果电脑公司（更名而来，核心业务为电子科技产品，总部位于加利福尼亚州的库比蒂诺。苹果公司由史蒂夫乔布斯、斯蒂夫盖瑞沃兹尼亚克和罗纳德杰拉尔德韦恩在1976年4月1日创立，在高科技企业中以创新而闻名，知名的产品有Apple II、Macintosh电脑、Macbook笔记本电脑、iPod音乐播放器、iTunes商店、iMac一体机、iPhone手机和iPad平板电脑等。,Apple Incorporated is a high-tech compa

2、ny of the United States of America, in 2007 changed its name from the Apple Com puter Inc, the core business of electronic technology products, headquartered in California, Cupertino。 Apple Corp was founded by Steve Jobs, Steve Gary Wozniak and Ronald Gerald Wayne in April 1, 1976, in the high-tech

3、enterprises in innovation and famous, well-known products are Apple II, Macintosh computer, Macbook notebook computer, iPod music player, the iTunes store, iMac machine, iPhone mobile phone and iPad tablet computer.,Think Different！,The idea and influence of Apple Inc.,Think Different是苹果电脑公司的口号，也是每一

4、个人的权利，它是苹果公司为所有的个人所提供的生活理念。,Think Different is the Apple Incs slogan, also is the right of every individual, it is the Apple Corp for all individuals to provide life philosophy.,Think Different理念，筑就不凡的设计,杰夫曾嘲笑乔布斯：“不懂界面，只晓得包装，把苹果变成了一个盒子很漂亮的玩意儿”。 然而包装却将苹果推向了成功的宝座。,Geoff laughed at Jobs: do not underst

5、and the interface, only know packaging, cut the apple into a box is very beautiful. However, packaging will Apple to succeed the throne.,Products,IPOD,iPhone,Mac,Others,IPOD Classic,IPOD touch,IPOD shuffle,不知道是艺术家创造了苹果，还是苹果造就了艺术家！,We dont know that if the artist created apple, or apple created the a

6、rtist!,Not marketing to support. The more often the unknown things coming, peopleare more eager to know the truth.,Marketing Strategy, posted on apple, applethrough the network, the media propaganda to create a sense of mystery, allows customers to Apple products from the full sense of expectation,

7、also makes somenew customers to increase brand awareness, to achieve the dual role of brand awareness and product promotion., since listing, the market for this product no matter how high the voice, the Apple Corp has always adhere to the limited supply. Many people may be because can not buy, and w

8、ant to buy a try. Some people even pay much toget their own do not understand something, he will be satisfied with joy,sometimes even dont know what they want, but Apples hunger marketing is just the use of people with this trend, chasing fashion psychology.,在苹果新品发布前，苹果通过网络、媒体大肆的宣传营造神秘感，使得顾客对苹果产品从满了

9、期待感，同时使得一些新顾客加大对品牌的认识，达到了品牌宣传与新品宣传的双重作用。 自上市以来,不管市场对这款产品的呼声多高,苹果公司始终坚持限量供应。不少人或许是因为买不到,而想买一部试试。有人甚至花很大的代价得到了自己并不了解的东西,他就会满足于得到的喜悦,有时候甚至不清楚自己想要的究竟是什么,而苹果的饥饿营销则正好利用了人们这种赶潮流、追时尚的心理。,苹果在新品推出时，会有产品演示以及在苹果专门的产品演示展览区内免费体验产品，这样能使的消费者在免费的条件下对产品有深刻的认识，当然这都源于苹果产的绝对优势，使得体验者会产生对产品的喜爱感，从而达到销售目的。 由于产品的优势，使得苹果产品成为了

10、一种时尚产品，因为追求时尚，因此会使得苹果产品长久的热卖,Because of the advantages of products, make apple products become a kind of fashion products, because the pursuit of fashion, so that long-term selling Apple products,Every Apple Corp launched a new product promotion,will choose the theater is full of mystery, the produc

11、t promotion through the playform, aroused curiosity. The apple in the new product launch, will have a product demonstration and the apple product demonstration zone specialized in freeproducts, which will enable consumers to have a profound understanding of the product in the free condition, of cour

12、se, which are derived from the absolute advantage of Apple products, the experience will have on the product feeling, to achieve the sales goal.,2013年第三季度苹果产品销售情况,现有竞争者间的竞争 苹果公司的时间表是严格按照其自身的经营策略和长期目标来制定的，其受市场态势和竞争者状况的影响较轻微，苹果公司总能找到新的市场突破口，掌握主动权，适时推出新产品，占尽市场先机。在电脑硬件方面，主要的竞争对手有惠普、戴尔、联想、宏基等公司；在电脑软件方面，主

13、要有微软、谷歌等公司；在手机方面，有诺基亚、索爱、三星等品牌；在掌上娱乐终端方面，有索尼、爱国者等品牌。对于苹果公司来说，竞争对手逐渐增加，这是一个不好的消息，它们都是实力强大的竞争对手，而且其发展速度都快，占有很大的市场份额，是不容忽视的竞争者。,The competition among existing competitors Apple Corp schedules are strictly in accordance with its own business strategy and long-term objectives, it is affected by the marke

14、t trend and competitor situation slightly, the Apple Corp can always find a breakthrough in new market, grasp the initiative, timely introduction of new products, best market opportunity. In computer hardware, the main competitors are HP, Dell, Lenovo, Acer and other companies; in computer software,

15、 there are companies such as Google, Microsoft; in the mobile phone, with Nokia, Sony Ericsson, Samsung and other brands; in the handheld entertainment terminal, a Sony, the Patriot brand. For Apple Corp, competitors gradually increased, this is not a good news, they are powerful competitor, but its

16、 development speed is fast, has a very large market share, can not be ignored competitors.,替代品 对于替代品，苹果不得不面对这方面的影响，作为最先进技术（如芯片、硬件、软件等）的应用者和开发者，苹果有很大的优势。但如果替代品能够提供比现有产品更高的价值比，这将对现有产品构成威胁，基于此，苹果公司应加强对市场的考察和投入。如硬件方面，联想、戴尔等公司都将电脑向薄和轻等方向发展，像联想的乐pad；软件方面，微软一直是苹果公司最大的竞争对手，如它的操作系统；在手机行业，诺基亚的崛起占据了大量的市场份额，它的销

17、售额逐年增长。,Substitute For replacement, Apple had to face the impact of this, as the most advanced technology (such as chips, hardware, software and so on) the researchers and developers, Apple has a great advantage. But if the alternatives can offer higher than the value of existing products, this will pose a threat to the existing products, based on this, the Apple Corp should strengthen the market research and investment. Such as hardware, such as Lenovo, Dell computer company will develop to the directio