世纪商务英语综合教程专业篇II-Unit1

1、,Unit 1 Management,Management is an essential part in the operation of a company. Within any large company, the top, middle, and first-line managers work in a variety of areas including marketing, finance, operations, human resources, and information. With proper managerial skills, a manager can mak

2、e the best of his/her staff and provide the best solutions to many problems at work. No organization can afford to ignore the need for management.,Unit 1 Management,C O N T E N T S,Lead-in,Part 1 Listen to a speaker talking about the differences in business management between Chinese and Americans,

3、and complete the table.,1. Listening,deal with any conflicts in private and in a confidential manner; heavily dependent on the boss; more humane;,more direct and straightforward; task-focused;,Lead-in,1. According to the speaker, how long has he been in that company? A. One year. B. Two years. C. Th

4、ree years. 2. According to the speaker, whats the main reason of differences in business management between Chinese and Americans? A. Different educational background. B. Different cultural traditions. C. Different corporate organization. 3. According to the speaker, which one is more humane about b

5、usiness management between Chinese and Americans? A. Chinese business management. B. American business management. C. Not mentioned.,Part 2 Listen to the comments again and choose the best answer for each question.,1. Listening,Lead-in,Listen to the passage again and fill in the blanks with the miss

6、ing information.,2. Spot Dictation,1. As an American manager of a _, I have to say that there are differences in business management practice between Chinese and Americans. 2. We are more _ than most Chinese colleagues. 3. Chinese managers often deal with any conflicts in _ manner. 4. I cant say our

7、 way of doing business is _. 5. _ have recognized the strong points of the more humane way of Chinese management.,Sino-American joint venture for two years,direct and straightforward,private and in a confidential,absolutely superior,More and more American business executives,Text A,1. Why does the w

8、riter describe the image of a boss in his office? How does the writer think of the boss?,2. What does MBWA mean?,3. Why should managers know MBWA according to the author?,4. How to implement MBWA?,5. Do you think MBWA is a good way to manage people?,Read the passage about the marketing concept and a

9、nswer the following questions.,1. Reading,Text A,Management by Wandering Around (MBWA) Picture a boss in a lavish office with sumptuous leather furniture and wood-paneled walls. Hes sitting behind a huge desk full of important work that needs his attention. Hes far too busy to be concerned with anyt

10、hing outside his office walls: theres enough happening within! This type of boss can be intimidating and unapproachable. Yet, this is a common scenario in many organizations. What type of boss would you like to be? Do you want to be remote and bask in your own importance? Or do you want to know what

11、s happening out there “in the trenches”? As a boss, you can be admired for your wisdom, knowledge and expertise without being distant and disconnected. If you build a wall around yourself, your team may not gain from your experience, and this can undermine problem solving and decision making. Being

12、connected can be a major factor for success: The more connected you are, the better you can understand what motivates members of your team, analyze whats really going on, and find solutions that meet the needs of your people and your company.,Text A,Introduction of MBWA To get connected and stay con

13、nected, you need to walk around and talk to your team, work alongside them, ask questions, and be there to help when needed. This practice has been called Management By Wandering Around (or Management By Walking About) MBWA for short. William Hewlett and David Packard, founders of Hewlett Packard (H

14、P), famously used this approach in their company. Tom Peters, in his wildly successful 1982 book “In Search of Excellence”, included lessons learned from HP and other companies that used a similar style and the term MBWA immediately became popular. What MBWA Can Achieve Since then, Management By Wan

15、dering Around has never really gone out of fashion. If you use MBWA, you can increase the following: Approachability When your staff see you as a person and not just a boss, theyll be more likely to tell you whats going on. Youll get the chance to learn about issues before they become problems.,Text

16、 A, Trust As your team gets to know you better, theyll trust you more. Youll be naturally inclined to share more information, and that will break down barriers to communication. Business knowledge Getting out and learning whats happening on a daily basis can give you a better understanding of the fu

17、nctions and processes around you. Accountability When you interact daily with your team, agreements you make with each other are much more likely to be completed. Everyone is more motivated to follow through, because youre seeing each other on a regular basis. Morale People often feel better about t

18、heir jobs and their organization when they have opportunities to be heard. MBWA makes those opportunities available. Productivity Many creative ideas come from casual exchanges. MBWA promotes casual discussions, so people will more likely feel free to come to you with their ideas. Despite its obviou

19、s benefits, use of MBWA has been hit-and-miss. To be successful, it takes more than simply strolling through your office, warehouse, or production facility. MBWA isnt a “walk in the park”: Its a determined and genuine effort to understand your staff, what they do, and what you can do to make their w

20、ork more effective.,Text A,Dont just do MBWA because you feel its an obligation this probably wont work very well. You have to truly want to get to know your staff and operations, and you have to commit to following up concerns and seeking continuous improvement. How to Implement MBWA These “wanderi

21、ng around” tips can help you get started: Relax People will sense your genuineness and casualness, and theyll respond accordingly. Stiff, formal conversations will probably lead to equally rigid responses. Listen and observe more than you talk Use active listening with your staff. When people feel y

22、oure hearing them, youll probably seem more sincere. Read some pointers on active listening. Ask for feedback and ideas Let everyone know that you want ideas to make things better. As the boss, people may think that your opinions and ideas are “right.” So hold back from saying what you think the goa

23、l is to see what others have to say.,Text A, Wander around equally Dont spend more time in one department or section than another. And dont always talk to the same people, or to people with certain ranks. You want to be approachable to everyone, regardless of job title or position. Use the time for

24、spontaneous recognition If you see something good, compliment the person. This is a perfect way to show your gratitude. Hold meetings “out and about” Instead of having all your meetings in the boardroom or your office, meet with people in their work areas and “on their turf”. This can put them more

25、at ease. Communicate your expectations and needs so that everyone knows what you value. Dont use this time to judge or critique This can make people nervous when youre around. If you see something that concerns you, talk to the person later, in private. Answer questions openly and honestly If you do

26、nt know an answer, find out and then follow up. If you cant share something, say so. Telling half-truths can break down trust.,Text A, Communicate Share company goals, philosophy, values, and vision. Your “walk-arounds” are opportunities to mutually share information that helps everyone understand a

27、nd do their jobs better. Chat Effective organizations arent all about work, work, work. Build relationships. Learn the names of your staffs kids. Find out what they love to do or where theyre going on vacation. Joke, laugh, and have fun. You may be surprised at how great it feels to relate on a pers

28、onal level with the people in your office. Dont overdo it Dont leave people feeling that youre always looking over their shoulders! Wandering around is often enough to get a good feel for whats going on, but not so often that your presence feels like a mundane distraction.,Text A,Text A,Choose the b

29、est answer for each statement or question.,2. Comprehension,1. According to the author, a wise boss _.,A. ought not to work in a very luxury office B. should always keep an eye on the team C. should spend some time getting connected with the staff D. should focus on important issues within his/her o

30、ffice,Text A,Choose the best answer for each statement or question.,2. Comprehension,2. Which one is not true according to the passage?,A. Employees want to be heard by their bosses. B. Agreements are much more likely to be completed if the boss communicates with employees every other day. C. Casual

31、 discussions lead to more creative ideas. D. Staff tend to trust the boss who they know well.,Text A,Choose the best answer for each statement or question.,2. Comprehension,3. Management By Walking Around means _.,A. a free walk in the office aimlessly B. you share information with your staff by cas

32、ual talks C. you should spend more time communicating with staff of higher positions D. you should be stiff and formal in conversations so that you can get genuine responses,Text A,Choose the best answer for each statement or question.,2. Comprehension,4. If you find someone has made a mistake when

33、you walk around, you can _.,A. ask him/her to correct it at your presence B. point out the mistake and allow him/her to correct it later C. talk to him/her later individually D. criticize him/her immediately,Text A,Choose the best answer for each statement or question.,2. Comprehension,5. By MBWA, a

34、 boss can _.,A. gain more authority B. better monitor the staff C. manage his/her team more effectively D. make friends with the staff,Text A,H,D,C,I,A,B,J,E,F,G,Part 1 Match the words or phrases on the left with the definitions on the right.,3. Vocabulary,Text A,go out of fashion break down commit

35、to hold back learn about regardless of at ease on a personal level,1. Good manners never _. So the next time you get a gift, make sure you thank the person properly. 2. I want to _ your new policy on investment. 3. New comers thought it difficult to _ the culture barriers. 4. We _ offering superior

36、service to every guest.,go out of fashion,Part 2 Complete the sentences with the following words or phrases. Change the form where necessary.,3. Vocabulary,learn about,break down,commit to,Text A,go out of fashion break down commit to hold back learn about regardless of at ease on a personal level,5

37、. She _ from telling him what she thought of him. 6. He insisted on trying，utterly _ the possible grave consequences. 7. The old couple are now quite _ as their son is out of danger. 8. They love all aspects of freedom, both _ as well as in the wider sense for humanity.,held back,Part 2 Complete the

38、 sentences with the following words or phrases. Change the form where necessary.,3. Vocabulary,regardless of,at ease,on a personal level,Text A,undermine distraction expertise overdo spontaneous sumptuous morale stroll,1. Incapability to manage time properly will inevitably _ working efficiency. 2.

39、As a good listener, you should fully concentrate without any look of _. 3. We _ started to clap our hands on his wonderful speech. 4. There is no better way especially for a daughter to please her dad than to cook him a _ Fathers Day meal.,undermine,Part 3 Complete the sentences with the following w

40、ords. Change the form where necessary.,3. Vocabulary,distraction,spontaneously,sumptuous,Text A,undermine distraction expertise overdo spontaneous sumptuous morale stroll,5. As for the professional issue, we would like to borrow your _ on it. 6. As a manager, you need to know how to boost your emplo

41、yees_ round the office. 7. Going on a diet can help you to keep slim, but dont _ it. 8. _ in the garden, people can see a series of carefully designed landscapes just like landscape pictures showing themselves in front of us.,expertise,Part 3 Complete the sentences with the following words. Change t

42、he form where necessary.,3. Vocabulary,morale,overdo,Strolling,Text B,How to delegate? Dont look now, but your micromanagement habits might be stunting your companys growth. If youre improperly, inefficiently, or just plain avoiding the delegation of tasks, you may be harming your company more than

43、you think. 1. Settle for 80% Perfection isnt the key to success. Believing this could put your business in jeopardy. CEOs and entrepreneurs alike should accept 80 percent as good enoughmake it your new A+. As long as your goals are met, dont sweat the small stuff. The last 20 percent can take the lo

44、ngest to achieve and it often has diminishing results anyway. Youll get more done by moving to the next tasks and improving things as they come along. 2. Stamp out micromanagement Thinking youre the most knowledgeable and efficient person to handle every single task is one of the most poisonous mind

45、sets you can have. Youre not only proving your distrust for your employees, youre also wasting countless amounts of time and energy.,Text B,Learn to loosen up and let others steeryou may be surprised what kind of innovation will flourish. If you keep focusing on achieving your standard of 80 percent

46、, youll be more likely to keep micromanagement at bay. 3. Stay focused As a CEO, founder, or manager, you need to ensure youre only tackling the tasks that affect company growth. Make no exceptions to this rule and adamantly delegate everything else. Theres only so much time in the day and youre bou

47、nd to be busy, so keeping your focus is key. If you find youre out of things to do, your company could become stagnant. 4. Set standards for delegation The top tasks I tend to delegate to employees are general administration duties like appointment and calendar management, billing, office management

48、, production, and sales. Cutting these out of your day will give you more time to focus on what matters most. Make sure youre critically evaluating your daily tasks to eliminate those without concrete goals and focus on those you cant do without.,Text B,5. Look at the money factor Keeping affordable

49、 will help you delegate. One of my fellow members of the Young Entrepreneur Council says he delegates any task that he can pay someone $500 per houror less to accomplish. This sets his own rate at $500 an hour or more. You have to focus on work that has the biggest impact on growth, and delegate eve

50、rything elseeven if its an attorney at $350 an hour. 6. Stop owning tasks If youre not passing off the ownership of tasks to others, youre not truly delegating. Give full ownership of the task to the person you want to accomplish it. Stop babysitting your employees and trust that they will be able t

51、o accomplish a project in their own way. Limit your guidance to providing them with an achievable outcome.,Text B,Text B,Part 1 Complete the following sentences with the key words (in no more than 3 words) in the passage.,1. Retelling,1. Your micromanagement habits might be _. 2. Thinking youre the

52、most knowledgeable and efficient person to handle every single task is one of _ you can have. 3. If you find youre out of things to do, your company could _. 4. Make sure youre critically evaluating your daily tasks to eliminate those _ and focus on those you cant do without. 5. Limit your guidance

53、to providing them with _.,stunting your companys growth,the most poisonous mindsets,become stagnant,without concrete,an achievable outcome,Text B,Part 2 Retell the passage with the help of the above sentences in Part 1 in no less than 80 words.,1. Retelling,Text B,Decide whether the following statem

54、ents are True or False.,2. Comprehension,1. If youre improperly, inefficiently, or just plain avoiding the delegation of tasks, it may be good for your company. 2. Perfection isnt the key to success. Believing this could put your business in terrible situation. 3. If you keep focusing on achieving y

55、our standard of 80 percent, youll be less likely to keep micromanagement at bay. 4. If you find youre out of things to do, your company would be flourishing. 5. If youre not giving the ownership of tasks to others, youre truly delegating.,( ),( ),( ),( ),( ),F,F,F,F,F,Text B,Collect information abou

56、t expressions in delegation as a manager. And give a presentation in the class. It has been given some references, but you have to give your own opinions and add more.,3. Group Work,Reference: 1. Ive asked you because. 2. Ive got a job here that will really interest you. 3. Id like you to be in char

57、ge of all of it. 4. You must remember the deadline. 5. Feel free to call me if you have any questions.,Real Life Practice,Role-play Work in pairs. If youre a director of a division, try to delegate the following jobs to your partner. Then, change the role and do it again. You can use the expressions we have learned. 1. attend a trade fair this weekend 2. send memos about signing ceremony to all staff in this division 3. book a hotel for a client 4. prepare a report on the progress of marketing,Translation Skills,商务信函中格式的翻译 商务信函交流的目的是磋商公务，主要功能是传递信息，涉及愿望、建议、允许、催促、询问、拒绝、谴责等。商务信函的翻译稍有差错，便会造成信息