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KRCLL
PortfolioValuationWhitepaper
2
KRCLL
AssessingtheWorthofLiquidationPreferencesAmidMarketDeclines
Howdopriorliquidationpreferencerightsholdup
indown-roundfinancingevents?
Authors:StevenNebb,ManagingDirector,KrollLLC,NavoditMittal,Director,KrollGlobalSolutionsLLP
ThebullmarketrunforVCinvestmentsoverthe2010to2021periodsawtheriseoftheunicorns,expandedgrowthandsignificantcapitalallocatedtotheventuresector.
ComingoutofCOVID,thisenvironmenthasshifteddramatically.Overthepastdecade,liquidationpreferences(LPs)andrelatedrightswerecertainlystillconsidered,buttheirimportancequicklyfadedasgrowthandvalueincreaseddramatically.Atthispoint,it
maybeworthrevisitingthepreferencetermsandtheirimpactontheestimationoffairvalueinamorechallengingenvironment.
In2024,manystartupsraisedfundsatflator
lowervaluations(downrounds)comparedtothe
elevatedlevelsseenin2021,regardlessoftheir
stageorsize.However,investorsarenowfavoringcertainsectorslikeAI,healthcareandrenewables,aswellasleanerstartupswithclearpathsto
profitability,overthosefocusedsolelyongrowth.Since2023,therehasbeenanincreaseininsiderandbridgeroundsoffinancingduetohighercostofcapitalandmacroeconomicuncertainty.Facingchallengesinraisingnewcapital,companieswithimminentliquidityissuesarecompelledtosecurefundsthroughdownrounds,whichnegatively
impacttheequitystakesoffounders,employees,andpreviousinvestors.However,somefoundersandcompanyownersareattemptingtoavoidtherecognitionofadecliningheadlinevaluethroughvariousfinancingstrategies:
•Useofconvertiblesecurities
•Specializedterms
Seniorandincreasingpreferences
Materialcumulativedividends
MinimumMOIC(MultipleofInvestedCapital)orIRR(InternalRateofReturn)terms
Qualifiedeventsorcontingent
ownershipcoverage
Participationrights
Betterthanoneconversionratios
•IssuanceofSAFEs(SimpleAgreementsforFutureEquity)withorwithoutcaps
•Moreaggressive,tranchedfinancingswithembeddedcontingenciesforcapitalcalls
Allofthesestrategiesaredilutiveandtypically
indicateadecreaseinvalue;however,fromabasicviewpoint,thesestrategiesenablethereported
headlinevaluesororiginalissuepricestoremain
highwhileobscuringthetrueimpacttheyhaveonthevalueofacompany.
DownsideProtectionfor
EquityInvestors
LPshelpmitigatefinancialriskfornewinvestors,
makinghigh-riskventuresmoreappealing.They
serveasacrucialnegotiatingtool,enablinginvestorstosecurebettertermsduringfuturefundingroundsandallocationofvalueatcertainexitscenarios.LPscaninfluenceastartupsvaluation,assome
PortfolioValuationWhitepaper
investorsmaydemandhigherreturns,potentially
loweringtheoverallvaluation.HighLPscandeternewinvestorssincetheyguaranteehigherreturnsforcurrentinvestorsduringaliquidationevent.LPcanskewtheperceivedvalueofthecompany.Forexample,astartupwitha$250millionvaluation,
$100millioninpreferredstockanda2.0xLPmightendupbeingworthmuchlesstocommon
shareholdersinaliquidationscenario.
AsignificantamountofLPcancreate“flatspots,”wherecertaininvestorsbecomeindifferenttothecompany’sfinalsalepriceacrossvarious
outcomes.Therefore,negotiatingfairand
equitableLPsisessentialforinvestorsand
founders.BothpartiescanconsiderseveralfactorswhilenegotiatingLP:
•Stageofdevelopment(earlystagevs.maturestage)
•Expectedcapitalneedsofthecompanytogettoexitorprofitability
•Marketconditions
•Valuationofthecompany
•Exitstrategy
Intougheconomictimes,securinginvestment—
evenwithseniorLPs—canbevitalforacompany’ssurvival.Withoutthisfunding,thecompanymight
faceseverefinancialchallengesorevenbankruptcy.AlthoughLPssafeguardcurrentinvestors,they
mightdiscouragenewinvestorsifthetermsseem
tooadvantageousforexistinginvestors.Thiscan
affectthecompany’sabilitytosecurefuturefundingrounds.LPsalsoshapeinvestors’perspectiveson
exitstrategies.ThosewithstrongLPsmay
advocateforearlierexitstorecovertheir
investments,whereasinvestorswithweakerLPsmightprefertowaitforahighervaluation.
Forjuniorandcommonshareholders,havingseniorinvestorswithLPscanprovideabufferagainst
downsiderisk.Theseinvestorsaremorelikelyto
supportthecompanyduringdifficultperiods.Ifthecompanysucceedsandgrows,theoverallvaluecanincrease,benefitingallshareholders,includingjuniorandcommonshareholders.Theymaybe
comfortablewithseniorLPsfornewinvestorswhoinvestathighervaluationscomparedtoprevious
rounds.HighorfavorableLPscansometimes
reducethecompany’svaluationbyprioritizing
preferredinvestorreturnsoverthoseofcommonshareholders.Thiscandilutethevalueofcommonequity,impactingthereturnsfoundersand
employeesreceiveduringanexit,especiallyinlow-valuescenariossuchasassetsalesor
distressedmergers.
Incompanieswithcomplexcapitalstructures,LPs
determinetheorderofpayoutsduringaliquidity
eventandcansignificantlyinfluencethedistributionofproceeds,which,ingeneral,disproportionately
benefitspreferredstockholdersrelativetotheir
percentageownershipinthecompany.
UnderstandingtheimpactofdifferenttypesofLPsonacompany’svalueiscrucial,astheycanaffectfinancialoutcomesduringexitevents.
Non-participatingLPstypicallyleadtohighercompanyvaluationsascomparedtomore
favorableLP.Theyprovideasinglepayoutto
preferredshareholdersfirst,withtheremainingproceedsgoingtocommonshareholders.
ParticipatingLPs,ontheotherhand,canresultinlowercompanyvaluationsaspreferred
shareholdersgettheirLPfirstandthensharetheremainingproceedswithcommonshareholders,reducingtheamountavailabletocommon
shareholdersanddilutingtheirequityvalue.
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4
DynamicsofDownRound
Inthelandscapeofstartupfinancing,down
rounds—wherenewsharesareissuedatalower
valuationthanthepreviousfundinground—have
traditionallybeenmetwithconcernbycompaniesandinvestors.Historically,downroundshavebeenwronglyassociatedwithstrugglingordistressed
companies,leadingtodecreasedemployeemorale,ownershipdilutionandachallengingfuture.
However,thebullmarket,drivenbylowinterest
ratesandexcesssupplyofcapital,createda
scenariowhererobustbusinesseshavevaluation
multiplessignificantlyhigherthanthoseof
comparablepubliccompanies,evenwhenadjustedforgrowth.Consequently,wearewitnessinga
situationwheresecuringnewfinancingwith
favorabletermsisbecomingmoredifficult,forcingcompanieswithimmediateliquidityneedstoraisefundsatlowervaluations.ThequestiontoanswerishowpriorLPsholdupindown-roundfinancingevents,andwhattheimpactshouldbeofnew
termsonpreviouslyprotectiverights?
Inadownround,thetermsforexistinginvestors
canberestructured,oftenenforcinga“pay-to-
play”provision.Thismeanspreferredstock
investorsmayfacepenalties,suchashigher
dilutionorreducedseniority,iftheydonotinvestaspecifiedamountinfuturefinancingrounds.
Tobetterunderstandtheeffectsofdownrounds,examiningreal-worldexamplescanbeinsightful.Hereareafewcasestudiesthatillustratehow
theseconceptsareappliedinpractice:
1Klarna
TheSwedishfintechcompanyKlarna,knownforits“buynow,paylater”services,facedasignificant
downroundin2022.Itsvaluation,whichwas$45.6billioninJune2021,droppedto$6.7billionbyJuly2022,markingan85%decline.Thiswasduetoa
severemarketdownturn,highinflation,rising
interestratesandincreasedlosses.Inresponse,
Klarnadiversifieditsfinancialproducts,
implementedcost-cuttingmeasures,andexpandedintokeymarkets,particularlytheU.S.Attheendof
March2025,Klarnawastradingatavaluationof
$14to$15billioninthesecondarymarketandwasconsideringanIPOinH12025whichhasbeenputonholdamidUStariffconcerns.
2WeWork
Oncevaluedat$47billion,WeWork’sbusiness
modelcameunderscrutinybeforeitsfailedIPOin2019,leadingtoasignificantdropinvaluation.
AspartofabailoutpackagefromSoftBank,
WeWork’sexistinginvestorsweregiventheoptiontoeitherselltheirsharesatalowerpriceorreceiveadditionalshareswithanLP,placingthemahead
ofSoftBankintheeventofliquidation.
3Paytm
One97CommunicationsLtd,theparentcompany
ofPaytm,wentpublicin2021witha$20billion
valuation.However,itsstockfellover28%ondebutandlostmorethan75%ofitsvaluebyMarch2022.Since2018,PaytmhasfacedsignificantregulatorychallengesfromtheRBI(ReserveBankofIndia),
intensecompetition,strategicmissteps,
cybersecuritylapsesandregulatorycrackdowns,
especiallyrelatedtoChineseties.Majorinvestors
likeSoftBank,AntGroup,andBerkshireexitedtheirstakes,reflectingdeclininginvestorconfidence.In
H22024,however,Paytmsharesdemonstrated
resilienceandrecoveredover75%duetoimprovingbusinessprospectsandclearanceofregulatory
hurdles,whichboostedinvestorsentimentandconfidenceinitsgrowthpotential.
Thesecasestudiesillustratethecomplexdynamicsofdownroundsanddemonstratehowcompaniescanrecoverfromvaluationslumpsbypivotingtheirbusinessstrategies.
EnforceabilityofLP
Preferredandcommonstockholdersoftenhave
conflictinginterestsinexittransactionsduetoLPs.Preferredshareholdersmightfavorlower-risk,
lower-valuestrategiestosafeguardtheirLPs,whilecommonshareholdersmaypreferhigher-risk,
PortfolioValuationWhitepaper
5
higher-valuestrategies.Unlesspreferred
stockholdershavecontractualrightstoforceasaleorputtheirstocktothecompany,mostexitsales
fallundertheboard’sdiscretion.TheBoardof
Directorsowesfiduciarydutiestothecorporation
anditsstockholders,butthesedutiescanvary
basedontheclassofstock.Directorsmustaimto
maximizethecorporation’svalueforitsresidual
claimants,typicallycommonstockholders,rather
thancontractualclaimantslikepreferred
stockholders.Preferredstockrightsarecontractual,anddirectorsdonotowefiduciarydutiesto
preferredstockholderswhenmakingdecisionsthatmightaffecttheircontractualrights.
LPsareusuallypaidinsituationsbeyondthe
board’scontrol,suchasbankruptcy,insolvency,oraforcedsalebyashareholder.Viewedinisolation,apreferredstock’sLPissimilartoaprioritydebt
claimonthefirm.Whenjuniorshareholders
controlthetimingandmodeofanexit,enforcing
LPscanbechallenging,astheymightstructurethetransactiontominimizepayoutstoseniorpreferredshareholders.However,theenforceabilityofLPsisupheldbycontractualagreements,judicial
precedents,fiduciaryduties,regulatoryoversightandpotentiallegalrecourse.Theenforceabilityofexitclausesinshareholders’agreementsiscrucialforinvestorconfidenceandeffectivecorporate
governance.Keymechanisms—including
tag-alongrights,drag-alongrights,andIPO
provisions—requireprecisedraftingtoaddressenforceabilitychallenges,ashighlightedinthefollowingcasestudieswhereinvestors
successfullyexercisedtheirLPs.
1Trados
Foundedin1984,Tradosspecializedindocumenttranslationsoftware.Duringthe2000internet
bubble,itwasvaluedat$14millionandaimedforanIPO.However,post-bubble,itfailedtomeet
investorexpectations.In2005,TradoswassoldtoSDLplcfor$60millionbytheboard.Preferred
shareholdersreceived$52.2millionand
managementgot$7.8millionthrougha
managementincentiveprogram.Preferred
stockholders,witha1.0xLPandan8%cumulativedividend,hadrightsworth
$57.9millionatthetimeofsale,leavingcommon
shareholderswithnothing.MarcChristen,a
commonstockholder,suedtheboardforbreachingfiduciaryduties.Aftereightyears,thecourtruled
thatthesalewasfair,notingthattherewasno
financiallosstocommonshareholdersandno
betteralternativeavailable.However,thecourt
stressedthatboardsshouldgiveprecedencetotheinterestsofcommonstockholdersoverthespecificrightsofpreferredstockholders.
2NineSystems
NineSystemsCorporation,astreamingmedia
company,underwentarecapitalizationin2002,
sharplydilutingcommonstockholderequityfrom
around26%to2%.In2006,NineSystemswassoldtoAkamaiTechnologiesfor$175million.Preferred
VCstockholdersreceivedabout$150million,while
commonstockholdersgotaround$3million.Minorityshareholderschallengedtherecapitalization,allegingtheboardfailedtoobtainanindependentvaluation
andhadnotdisclosedkeyterms.In2014,thecourtfoundthetransactionresultedinafairpricebut
deemedtheprocess“grosslyunfair”duetothelackofindependentvaluationandinadequatedisclosure.
3Instacart
Instacart’sIPOinSeptember2023ledto
substantiallossesforpreferredinvestors.The
company’svaluationplummetedfromabout
$39billioninits2021fundinground(SeriesI)toaround$10billionattheIPO.Consequently,LPsdidnotofferdownsideprotectiontopreferred
shareholdersduringtheIPO,asallshareclasseswereconvertedtocommonsharesandproceedsweredistributedonaproratabasis.
Whenacompanyundergoesadownround,theLPsofpreviousinvestorscanbecomeasignificant
burden.Ifthecompanyissoldatalowervaluationthanthepreviousfundinground,investorswithLPsareentitledtorecouptheirfullinvestmentbefore
KRCLL
6
anyothershareholdersreceiveanyproceeds.
Thisscenariocanresultincommonshareholders
receivinglittletonobenefitfromthesale,impactingtheequitypositionsofexistinginvestors,foundersandemployees.Suchsituationscanraiseconcernsaboutbreachesoffiduciarydutiesandtheliability
ofcontrollingshareholders.
ActualValueofLP
Fundsoftenstruggletounderstandhowtheir
preferredinvestments,whichhaveanLPgreater
than1.0xandseniorclaims,couldbevaluedbelowcost,eveninanunderperformingbusiness.
Thisdifficultyarisesmainlybecausetheyplace
significantemphasisondownsideprotection,
overlookingpotentialconflictswithcommon
shareholders,asshowninpreviouscasestudies.ThesecasestudiesalsohighlightthatenforcingLPscanbecomplex,despitetheircontractual
nature,duetoconflictsbetweenpreferredand
commonshareholders.TheBoardofDirectors’
fiduciarydutyistoensurethesaletransactionisentirelyfair,intermsoffairdealingandfairprice,asperstatelawinmajorityoftheUSstates.
Therefore,investorsshouldcorrectlypriceinthevalueofdownsideprotectionattributedtoLPat
thetimeofinvestment.A1.0xLPatentry
combinesvalueascribedtodownsideprotectionandupsidereturns.Forexample:
1.0xLPatEntry=DownsideProtection(about
0.6x)+UpsideReturn(about0.4x)
Ifthecompanyraisesnewfundingthroughadownround,thevalueofthefund’sinvestmentwould
hypotheticallydecreaseto0.8x,ratherthanstayingattheinitialinvestmentcostdespitea1.0xLP.Thisisbecausethevalueattributedtothetwo
componentsoftheLPwouldchangeasfollows:
0.8xFund’sHoldingValueinDownRound=DownsideProtection(about0.7x)+UpsideReturn(about0.1x)
Thus,thevalueofdownsideprotectionincreases
duringadownroundforpreferredshares.Itismorethanoffsetbythedecreaseinvalueattributedto
upsidereturnexpectations,resultinginanet
decreaseintheoverallvalueofthefund’sstake.
Refertothebelowchartforatypicalpayout
structureofnon-participatingconvertible
preferencesharescomparedwiththepayoutofacommonstockinvestorwithoutanyLP.
WaterfallDistributionwithNon-ParticipatingandConvertiblePreferenceShares
>
Liquidation/Exitvalue(in$)
preferredstockInvestorcommonstockInvestor
PortfolioValuationWhitepaper
7
AccordingtotheAICPA,thehybridmethod,
whichcombinesscenario-basedmethodsand
theOptionPricingMethod(OPM),canbea
valuablealternativeforsituationswherea
companyhasinsightintooneormorenear-termexitsbutisuncertainabouttheoutcomesif
currentplansdonotmaterialize.TheOPMtreatscommonandpreferredstockascalloptionson
thecompany’sequityvalue,withexercisepricesbasedontheLPsofthepreferredstock.This
methodleveragestheconceptualframeworkof
optionpricingtheorytomodelacontinuous
distributionoffutureoutcomesandcapturetheoption-likepayoffsofvariousshareclasseswhilealsoexplicitlyconsideringfuturescenariosand
thediscontinuitiesthatearly-stagecompanies
oftenface.Duetotheirdownsideprotectionandpriorityclaimonthecompany’sassetsover
commonshareholders,preferredshareholderstypicallyexperienceasmallerdeclineinvaluecomparedtotheoveralldropinthecompany’svaluation.Thisapproachcanbefurther
supportedbyusingahybridmethodtovalueafund’sinvestmentinanearly-stagecompany
withacomplexcapitalstructure.
Fundsoftenincludea1.0xLP,evenifthe
downsideprotectionmightnotholdsignificant
economicvalue.Itisnotinthefund’sbestinteresttoforgonegotiatingthispreferencewhenitis
standardpractice.Early-roundLPstypicallydon’thaveadirecteconomicimpactduetotheneedformultiplefinancingroundstoachievehigh
valuations.Theyensurethatrecentinvestorsholdseniorityandalargershareofthetotalvalue.
Thissenioritygrantstheminfluenceoverfuturefinancingsandexittransactions,particularly
whenthecompanyisunderperforming.
Inessence,LPsbecomecrucialduringlow-to
mid-valueexits.Krollcanassistwithdevelopingvaluationframeworksthatwithstandchallengesandcandocumentsupportablereasonsfor
heightenedconsiderationinthevaluationofdownsideprotection.
Conclusion
Overall,in2024,thestartupfinancinglandscapeshiftedtowardlowervaluationsduetohigh
valuationmultiplesandliquidityneeds.Companiesfacingliquidityissuesareoftendriveninto
downrounds,whichaffectequitystakesandrequirethenegotiationofLPstoprotectinvestors.However,enforcingLPsiscomplex,asenforcementisinfluencedbytheconflictinginterestsofpreferredandcommonstockholders.Preferredshareholderstypicallyseeklower-riskstrategies,whilecommonshareholdersmayfavorhigher-riskapproaches.TheBoardofDirectorsmust
prioritizetheinterestsofcommonstockholders.Althoughchallenging,enforcingLPsis
supportedbycontractualagreements,judicialprecedents,andregulatoryoversight.Realworldexamples,suchasTradosandNineSystems,highlighttheimportanceoffairdealingandthe
truevalueofLPs.Utilizingvaluationmethodslikethehybridmethodcanfurtheraidinassessinginvestmentsinearly-stagecompanieswithcomplexcapitalstructures.
KRCLL
Contacts
StevenNebb
ManagingDirector,PortfolioValuation/p>
steven.nebb@
StevenNebb,CFAisamanagingdirectorandservesastheprojectleadfornumerousAlternativeAssetmanagersandinvestors,includinglargeglobalprivateequity,venturecapital,andBusinessDevelopmentCompanies.Heprovidesadvisorysupporttomanylimitedpartnershipsandcorporatepensionplansregardingfundmanagement,financialreportingrequirementsandgeneralvaluationofinvestments,andhasover20yearsofexperienceinperformingvaluationsofintellectualpr
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