服装设计与工程专业课程

的A援士太摩

服装设计与工程（全英文）专业课程

教学大纲

Contents

OutlineofCultureofEthnicCostumeandOrnaments...............................................................................4

OutlineofIntroductiontoFashionIndustry.................................................................................................7

OutlineofFashionConsumerBehavior......................................................................................................12

OutlineofDrapingforFashionDesign1....................................................................................................16

OutlineofFashionMaterials.......................................................................................................................21

OutlineofDrapingforFashionDesign2...................................................................................................26

OutlineofFoundationofFlatPatternDesign............................................................................................31

OutlineofFlatPatternDesignforWomen'swear.....................................................................................37

OutlineofFoundationofGarmentCAD...................................................................................................43

OutlineofApparelProductDevelopment1..............................................................................................46

OutlineofApparelProductDevelopment2..............................................................................................51

OutlineofFashionRetailManagement.....................................................................................................58

OutlineofProductionTechniquesofReady-MadeGarments..................................................................68

OutlineofGarmentProductionManagement...........................................................................................72

OutlineofFashionMarketSurveyandForecast........................................................................................75

OutlineofFashionSketch..........................................................................................................................79

OutlineofFashion:PastandPresent..........................................................................................................83

OutlineofFashionArtandDesign..............................................................................................................87

OutlineofComputerAidedFashionDesign..............................................................................................89

OutlineofFashionAdvertisingandPromotion..........................................................................................92

OutlineofPrinciplesandTechniquesofFashionMarketing....................................................................98

OutlineofDataAnalysisforApparelEngineering..................................................................................101

OutlineofProductionPatternDevelopment............................................................................................105

OutlineofTechnicalDesign1....................................................................................................................109

OutlineofProductionandTechnicalDesign...........................................................................................112

OutlineofTechnicalDesign2....................................................................................................................115

OutlineofSourcingforFashionIndustry.................................................................................................118

OutlineofFashionTradingPractices........................................................................................................122

OutlineofGarmentpatterngrading.........................................................................................................130

OutlineofInternationalBusinessDocuments..........................................................................................134

OutlineofEnglishforInternationalFashionTrade.................................................................................137

OutlineofFashionQualityManagement..................................................................................................140

OutlineofFashionMerchandising............................................................................................................143

OutlineofProductDevelopmentTechnologyofWomen'sWear............................................................148

OutlineofPracticeforDocumentationinInternationalFashionTrade.................................................155

OutlineofFoundationofSewingTechniques...........................................................................................158

OutlineofSewingTechniquesforwomen'swear....................................................................................161

OutlineofCognitivePracticeofFashionFirm........................................................................................165

OutlineofAcademicYearThesis..............................................................................................................167

OutlineofGraduationPractice..................................................................................................................170

OutlineofGraduationDesign(Thesis).....................................................................................................172

OutlineofPracticeinFashionFirms........................................................................................................177

OutlineofCultureofEthnicCostumeandOrnaments

CourseNamefritle：CultureofEthnicCostumeandornamentsCoursecode：92901

CourseType：GeneralStudies,OptionalCourse;

TotalTeachingHours：32(ClassroomHours:24,LabHours:8)

CourseCredit：2.

I.CourseObjective

Thiscourseintroducesculture,history,development,aestheticidea,etc,ofethnicgroups*

costumeandornaments,isaimedatraisingstudents,understandingofcultureofethniccostumeand

ornaments,besidesfashion.

II.CourseContent

Thiscourseneedsstudentstohaveacomprehensiveknowledgetoanalyzeandunderstandethnic

groups'costumeandornaments.

Therelatedknowledgecoversfolklore,religion,socialscience,aestheticsofcostume,etc.

UNITI:Introductionofdevelopmentandoverallcharactersofethniccostumeand

ornamentsinbothChinaandforeigncountries.

Teachinghours:10(China,5hours,foreigncountries,5hours)

Content:

i.EthniccostumeandornamentsinChina.Takesometypicalexamples,suchasTibetan,Uygur,

Miao,Mongolian,etc;introduceshapeandstructure,color,patterns,accessories,andsymbolicmeaning

ofthecostumeandornaments.

ii.Ethniccostumeornamentsinforeigncountries.TakeAfrican,AmericanIndian,Japanese,

Korean,Indian,andNepalforexamples,introduceandanalyzetheirbasiccharacters,andsymbolic

meaningrespectively.

UNITII:Introductionofbasictheoreticknowledgerelated.

Teachinghours:8

Content:

i.Basedonthebackgroundofeachethnicgroup,introduceitsnationalreligion,philosophicalview

oftheworld,geographicalenvironment,andfolkcustom.

ii.Introducemethodsofunderstandingcultureofethniccostumeandornaments.Itisanoverall

consideration,folk,socialscience,philosophy,religion,andaesthetics,etc,willbeused.

UNITIII:Appreciationofcultureoftraditionalethniccostumeandornaments.

Teachinghours:10(Classroomhours:2,LabHours:8)

Content:Cultureofethniccostumeandornamentshasanoverallcharacterofmultiplecomposite,

growingwithamultidimensional,centripetal,andcontinuousdeveloping.Furthermore,discussthe

aestheticcharacterofethniccostumeandornamentswithrelatedtheoreticknowledgelearned.

UNITIV:Ethniccostumeandornamentsdevelopmentinpresentsituation.

Teachinghours:2

Content:Haveanoveralllookonthedevelopmentofthewholeethniccostumeandornamentsat

present.Thinkabouthoweachethnicgroupsticktoitsnature,adoptingavailableculturalelementsfrom

othersselectively,andmakingitscostumeandornamentskeepupwiththetimes.

UNITV:Ethnicelements,influenceonmodernfashiondesign.

Teachinghours:2

Content:Theapplicationofethnicelementsinmodernfashiondesignismostlyexpressedby

religiousbelief,color,andpatterns,andthefashiondesignerblendsmodemandethnicelementsintoa

unity.Furthermore,analyzethetypicalcaseandleadthestudentdesignwiththeethnicelements.

ID、PracticePlanandRequirement

1、TheoreticalTeaching/TutorialHoursAllocationTable

--^JeachingMethods

---^^ClassHours-------__LectureLabSubtotal

UnitContent~

Unitl:Introductionofdevelopmentand

overallcharactersofethniccostume10

10

andornamentsinbothChinaand

foreigncountries.

Unit2:Introductionofbasictheoretic88

knowledgerelated.

Unit3:Appreciationofcultureof

8(museum

traditionalethniccostumeand210

visiting)

ornaments.

Unit4:Ethniccostumeandornaments2

2

developmentinpresentsituation

Unit5:Ethnicelements'influenceon22

modernfashiondesign.

Total24832

Notes：

(1)Theoutlinewasmadeaccordingtothebasicrequirementoffashioneducationalcoursesfor

collegessubmittedbyNationalFashionEducationalCommitteeandoutlinesofrelatedcoursesinFIT.

(2)Teachingmethodsincludelecture,demonstration,laboratoryandinstructionseparately.

2、Requirement

i.Thestudentisrequiredtobefamiliarwiththeoreticknowledgerelatedwiththiscourse;

ii.Thestudentisrequiredtohaveanoverallunderstandingofethniccostumeandornaments;

iii.Thestudentsaresupposedtohaveathinkabouthowtheethnicgroupdevelopsitscostume

andornamentskeepingupintimes,andhowtheethnicelementisusedinmodernfashiondesign.

iv.Supposeyouwereadesigner,whatwillyoudobothinethnicgroupsandmodernfashiondesign?

Everystudentisrequiredtogivealectureinclassabout“elhnicelements,inheritinganddeveloping^^.

IV、AutonomousLearning

i.Basictheoreticknowledgelearning;

ii.Practiceofdesignwithethnicelements.

V>Assessment

i.UnitProjectsandclassroomperformance40%

ii.Attendance&Attitude10%

iii.Finallecture50%

VI、TextbooksandReferences

1.中国民族博物馆主编：《中国民族服饰研究》，民族出版社，2003年出版。

2.中国民族博物馆主编：《中国苗族服饰研究》，民族出版社，2004年出版。

3.徐英编著：《中国北方游牧民族造型艺术》，内蒙古大学出版社，2006年出版。

4.佟德富，宝贵贞编著：《中国少数民族哲学专题研究》，中央民族大学出版社，2006年

出版。

5.祁志祥编著：《中国美学原理》，山西教育出版社，2003年出版。

6,《THEJAPANESEREVOLUTIONINPARISFASHION》，YuniyaKawamura,OxfordNew

York,2004;

7.《THEVISIBLESELF》(GlobalPerspectivesonDress,Culture,andSociety),JOANNEB.

EICHER,SANDRALEEEVENSON,HAZELA.LUTZ,FAIRCHILDPULBICATIONS,INC.NEW

YORK;

8.《IdentitybyDesign》(Tradition,change,andcelebrationinnativewomen'sdress),

Smithsonian;

9.«BUDDHISTSYMBOLSINTIBETANCULTURE》，DagyabRinpoche,Wisdom

Publications,1995.

andvideo.

Writtenby：LiXinhua(李欣华)Reviewedby:WuQiaoying(吴巧英)

Date：2013-09-20

OutlineofIntroductiontoFashionIndustry

CourseName/Title：IntroductiontoFashionIndustryCoursecode：94913

CourseType：BasicCourse,CompulsoryCourse

TotalTeachingHours：48(ClassroomHours:34hours,LaboratoryHours&TutorialHours14

hours)

CourseCredit：3

I、Courseobjective

IntroductiontotheFashionIndustryisaspecialtycourseforstudentsmajorinapparelpattern

makingandproductionmanagement,appareldesign,Fashionmarketing.Thisunitshouldenable

studentstodifferentiatethesegmentswithinthefashionindustryandhomefurnishingsindustry,how

theyfunctioninterrelateandmarkettheirproducts;tousefashionindustryterminologyin

examinationsandassignments;tocharacterizemajororganizationswithineachsegmentofthe

industry;toidentifypotentialentrylevelpositionsinthefashionandhomefurnishingsindustries.

1.Knowledgeobjective

Thisunitshouldenablestudentstolearnthebasicknowledgeinthefashionindustryandhome

furnishingsindustry,differentiatethesegmentswithinthefashionindustryandhomefurnishings

industry,knowtherelevantlessonandknowledge,preparedforthefurtherstudy.

2.Competenceobjective

Throughthiscourse,thestudentsaresupposedtohavethefollowingabilities:theabilitytostudy

andanalyzefashionindustrytenninology,therelationshipofthesegmentswithinthefashionindustry;

theabilitytothinkalone,theabilitytoputforwardnewideas,newconcepts,andnewmethodsetc.

3.Qualityobjective

Throughthiscourse,thestudentsareexpectedtohavethefollowingquality:graspthegeneral

knowledgeofthewholefashionindustry,desiretoknowmoreabouttherelevantknowledge,

becomeinterestinthefashiondesign>fashiondevelopmentandretail.

II>CourseContent

1.CourseOverview(4hours)

UnitObjective：Learnscopeofthefashionindustry,andlearnThefashionindustryflowchart.

Lecture：

(1)Courseintroduction

(2)Scopeofthefashionindustry

(3)Thefashionindustryflowchart

KeyPoints：Thefashionindustryflowchart.

SpecialDifficulties：Thedifferentiationofalllevelsmarkets.

2.PrinciplesofFashion(8hours>4lectureand4library)

UnitObjective：Thisunitshouldenablestudentstodefinefashionterminology,explainthe

principlesoffashionanddemonstratetheirapplicationtothefashionindustry.

Lecture：

(l)Thelanguageoffashion(teminology)

(2)Thefourcomponentsoffashion

(3)Movementsoffashion:thefashioncycle

(4)Thefiveprinciplesoffashion

(5)Theintangiblesoffashion

(6)Thefashionbusiness

KeyPoints：Thefiveprinciplesoffashion

SpecialDifficulties：Differentiateandcorrectlyusethelanguageoffashion.

HW：Accordingtohomeworkrequired,studentssummarizeasyntheticalpaper.

3.Thematerialsoffashion(4hours)

UnitObjective：Thisunitshouldenablestudentstoidentifythedifferenttypesoffirmsthat

produceandmarketfibers,fabrics,leathersandfurs;explaintheirfunction,

marketingactivitiesandrelationshipstotheothersegmentsoftheindustry.

Lecture：

(1)FiberProducers(naturalfiberandmanmadefiber)

(2)Thetextileindustry,high-techfabrics

(3)LeathersandFurindustry,faked-furindustry

KeyPoints：Introductiontofiberindustry.

SpecialDifficulties：Thecharacteroftextiledependsonthefiber,sostudentslearnto

differentiatethecharacterofallfibers.

4.Productdevelopment(4hours)

UnitObjective：Studentslearntounderstandthestepsofproductdevelopmentandrelated

terminology.

Lecture：

(l)Therelationanddistinctofproductdevelopmentandfashiondesign.

(2)Thesix-stageprocessofdeveloping

(3)Productdevelopmentandoffshoreproductionaboutfashionterminology.

KeyPoints：Theprocessoffashionproductdevelopment

SpecialDifficulties：Howtodifferentiatetheproductdevelopmentandtraditionalfashion

design.

5.Theapparelindustry(8hours)

UnitObjective：Thisunitshouldenablestudentstodemonstratetheirunderstandingofthe

characteristicsofthewomen's,children'sandmen'sapparelindustries;its

locations,operationalpatterns,marketingactivitiesandcurrentdevelopments.

Lecture：

(1)Women-wearindustry

(2)Men-wearindustry

⑶Children'swear

KeyPoints:Women-wearindustryintroduction

SpecialDifficulties：Analysisofthedifferentcharacteristicsofchildren'swear,men'sapparel

andwomen-wearduetopersonswhoweardifferently.

6.Accessoriesindustry(6hours)

UnitObjective：Thisunitshouldenablestudentstoidentifyanddistinguishbetweenthedifferent

segmentsoftheaccessoriesindustriesandexplainthecharacteristicsofeach.

Lecture：

(1)Accessories:shoes,handbagsandsmallleathergoods,hosiery,

gloves,millinery,jewelry

(2)Cosmeticsandfragrances

(3)Intimateapparel

(4)Hometextileindustry

KeyPoints:Theassortmentsofaccessories

SpecialDifficulties:Becauseofthechangeofsocietyandhumanlifestyle,theroleandmeaning

ofaccessoriesalsoarechanging.

7.Globalmarkets(4hours)

UnitObjective：Thisunitshouldenablestudentstoknowtheglobalfashionmarkets,and

terminologyofglobalfashionmarkets.

Lecture：

(1)GlobalfashionmarketstheEurope,theAmerica,theAsia

(2)Theknowledgeofglobalfashionmarkets

KeyPoints:Relatedtradeterminology

SpecialDifficulties：Internationaltradehastheimportanceandimpactononecountry.

8.Retailersoffashion(8hours,41ecture4labhours)

UnitObjective：Thisunitshouldenablestudentstoidentifyanddifferentiatevarioustypesof

retailers;explaintheircompetitiveadvantagesandoperations;andtherelative

importanceofeach.

Lecture:

(1)Typesandcharacteristicsofdifferentstoreretailers:Departmentstores,Specialty

stores,Chainsstores,Discounters.

(2)Consumersanalysis

(3)Thesixmajormerchandisingpoliciesthatmustbesetbyeachretailer

(4)Thefiveoperationalpoliciesthatmustbesetbyeachretailstore

KeyPoints:Merchandisingpolicies

SpecialDifficulties：Howtoanalyzethetargetcustomercompletely,andmakeoutthe

operationalpolicies.

HW:Finishthemarketresearchreportaccordingtohomeworkrequired.

9.Auxiliaryfashionsenterprises(2hours)

UnitObjectives:Thisunitshouldenablestudentstoidentifythedifferenttypesofsupporting

fashionservicesandexplaintheirrolesinthebusinessoffashion.

Lecture:

(1)Advertisment,publicity,andpublicrelations

(2)Servicesprovidedtofashionmerchandisersbysuchmediaaspaper,magazaine,

broadcastingandtelevision.

(3)Informationprovidedtofashionproducersandretailersbyfashionconsultantsand

researchagencies,tradeassociationsandtradeshows,andbuying,merchandising,and

productdevelopmentoffices.

KeyPoints:Thecasesofallindustriesandsectorsintheauxiliarymarket.

SpecialDifficulties：Althoughauxiliarymarketisnotincludedinfashionapparel,itisnecessary

forfashionindustryandmessagecommunication.

m>PracticePlanandRequirement

(i)Allocationofcoursehoursoftheoreticalteachingandlearning

Teaching

Theoretical

^^^Q)ursehours^^^exerciseDiscussionTotal

teaching

Coursecontents

1.CourseOverview314

2.PrinciplesofFashion4318

3.Thematerialsoffashion44

4.Productdevelopment44

5.Theapparelindustry628

6.Accessoriesapparel426

7.Globalfashionmarkets44

8.Retailersoffashion3418

9.Auxiliaryfashionsenterprises22

Total3411348

(ii)Specification

1.TeachingandLearningMethods

Thiscourseadoptsboththemethodsoflecturingandstudents'practiceanddiscussionasthe

interactiveteachingandlearningmethod.Andthenusestheenlighteninganddiscussionmethods,so

astoenhancetheinteractionbetweenteacherandstudents,andtoinducethestudent'sabilitytothink

individually,andalsotoimprovetheirthinkingandlanguageability.

2.TeachingTools

Whenteachinginclass,thecourseusesmulti-mediaastheteachingandlearningtool,the

lecturerneedsthepropersoftwaretoshowstudentsteachingplan,theories,marketingstrategies,and

alsodifferentcases;andstudentsneedssoftwareorpaperworktoshowtheirhomework.

3.DiscussionCourse

Inordertohelpstudentsbetterunderstandthefashionandfashionphenomenon,itishelpfulto

usetheclassdiscussionandalsoafterclassdiscussiontofortifythecommunicationbetweenteachers

andstudents,andalsomobilizestudents,enthusiasm.Inpractice,teachercanarrangethediscussion

courseaccordingtotheactualsituation.

IV、AutonomousLearning

(1)Accordingtohomeworkrequired,studentssummarizeasyntheticalpaper.

(2)Finishthemarketresearchreportaccordingtohomeworkrequired.

V、Assessment

Courseevaluationmakesuseofcloseoropentest,accordingtotheEnglishlevelofstudents,

StudentswillbeevaluatedonAttendance&Attitude10%,UsualHomework50%,FinalTest40%

VI、TextbooksandReferences:

1.textbooks：ElaineStone,E：TheDynamicsofFashion,Fairchild

2.references：

(1)Women'sWearDaily

(2)Vogue,Haper'sBazaar

(3)

Writtenby：PANLifeng(潘力丰)Reviewedby:RenLi(任力)

Date：2013-09-20

OutlineofFashionConsumerBehavior

CourseTitle：FashionConsumerBehaviorCourseCode：94909

CourseType：BasicCourse,CompulsoryCourse

TotalTeachingHours：32Hours(ClassroomHours:28Hours,LaboratoryHours:4Hours)

CourseCredit：2

I>CourseObjective

Thiscoursewillenablestudentsto:

(1)Demonstrateanunderstandingoftheconsumerdecision-makingprocess.

(2)Demonstrateanunderstandingoftherelationshipconsumershavewithfashionappareland

lifestyle.

(3)Demonstrateanunderstandingoftherolethatthemarketingenvironmenthasonconsumer

behavior.

(4)Demonstrateanunderstandingoftheconsumersegmentationprocess.

(5)Demonstrateanunderstandingofhowtheactivitiesofmarketingcommunicationsare

utilizedtopersuadeconsumers.

(6)Demonstrateanunderstandingofthewayswhichbrandsidentifyanddifferentiatetheir

productsfortheconsumer

(7)Demonstrateanunderstandingofhowcreativestrategyandcreativeexecutionsareutilized

topersuadetheconsumer.

Note:Objectiveswillbedemonstrated,assessedandevaluatedthroughclassdiscussions,the

finalexamandthefinalproject.

II、CourseContent

Unit1Introduction

(1)Courseobjectivesandrequirements

(2)GradingProcedures

(3)TheConsumerWhyissheimportant?

(4)WhatisaMotivation?

(5)TheMarketingProcessandtheConsumer

(6)CreatingConsumerRelationships

Assignment:Handout1：BeautyintheOrient.

Unit2ConsumerResearch

(1)TheConsumerSegmentationProcess

(2)DemographicsandPsychographics

(3)TargetMarketing

Unit3TheConsumerandtheMarketplace

(1)Competition

(2)Branding

(3)The4P9s

Assignment:Handout2：WhatChina'sTrendsettersareWearing?

Unit4TheConsumerEnvironment

(1)MacroenvironmentalFactors

(2)Culture,Demographics,SocialTrends,TechnologyAdvancements,EconomicIssues,

PoliticalIssues.

(3)ConsumerWantsandNeeds

(4)ConsumerMotivations

(5)SustainabilityandSocialResponsibility

(6)TheGlobalConsumer

Unit5ConsumerValue

(1)WhatisConsumerValue?

(2)WhatisaConsumerProduct?

(3)ProductCategory/BrandedProduct

(4)PricingDecisions

(5)Review

Assignment:Handout3：HowLynxchangedCulturalNotionsAboutMenandFragrancein

China

Unit6BrandsandtheConsumer

(1)TheConsumerDecision-MakingProcess

(2)BrandElements:Name,Logo,Icons/Characters,Slogans,

(3)Music,Packaging,Design.

(4)PhysicalCharacteristics

Unit7/8.CommunicatingwiththeConsumer

(1)MarketingCommunications:Advertising,Publicity,SpecialEvents/Sponsorships,Direct

andInteractive,SalesPromotions,In-storeDisplay,

(2)Packaging,PersonalSelling.

(3)MediaandtheConsumer

(4)Television,Magazines,Newspapers,Billboards,Internet,

(5)SocialMedia.

Assignment:Handout4TargetEvokesaTouchofLaDolceVila

Unit9CreatingMessagesthatMotivatetheConsumer

(1)CreativeStrategy

(2)CommunicationsObjectives

(3)CreativeExecution:Copy,Art,Layout

Unit10WrapUp

(1)IntroductionandexplanationoftheFinalProject

(2)Professorwillleadacoursereviewforthef