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UnitRebranding61Haveyouevernoticedacompanychangingitslogoornameoraproductchangingitspackagingordesign?Howdiditaffectyourperceptionofthebrandorproduct?Changingalogoornamecanhaveaprofoundimpactonbrandperception.Herearesomeaspectstoconsider:Firstimpressions:Anewlogocancreateafreshvisualidentity.Forexample,ifabrandswitchesfromaverytraditional-lookinglogotoamoremodern,minimalistone,itcansignalthatthecompanyisevolvingwiththetimes.Anamechangecanalsocompletelyre-framehowaproductorbrandisinitiallyperceived.Brandrecall:Amemorablelogoornamechangecanincreasebrandrecall.Ifanamebecomesmorecatchyoreasiertopronounce,consumersaremorelikelytorememberit.Ontheotherhand,apoorlyexecutedchangemightleadtoconfusionanddecreasedrecall.Perceivedvalues:Alogowithbright,friendlycolorsandanewnamethatconveysapproachabilitycanmakeabrandseemmorecustomer-centric.Conversely,amoreedgylogoandanamethatismoreabstractmightbeassociatedwithabrandthatisinnovativebutperhapslessaccessible.Differentiation:Alogoornamechangecanhelpabrandstandoutinacrowdedmarket.Ifabrand'soldnamewasverygenericanditchangestoamoreuniqueone,itcansetitselfapartfromcompetitors.2Whatdoyouthinkmightbethepotentialrisksofrebranding?Howcanacompanymitigatetheseriskstoensureasuccessfultransition?Rebrandinginvolvesseveralrisks,includingthepotentialforconfusingexistingcustomersifthenewbrandistoodifferent,facingnegativereactionsfromloyalcustomersorthepublicifthechangesareunpopular,andincurringsignificantcostsfornewmarketingandlegaladjustments.Tomitigatetheserisks,acompanycantakethefollowingsteps:Thoroughresearch:Conductcomprehensivemarketresearchtounderstandcustomerperceptionsandpreferences.Clearcommunication:Clearlycommunicatethereasonsfortherebrandingandthebenefitsitwillbringtobothcustomersandstakeholders.Engagestakeholders:Involveemployees,customers,andotherstakeholdersintherebrandingprocesstogaintheirsupportandfeedback.Maintaincorevalues:Ensurethattherebrandingalignswiththecompany’scorevaluesandmissiontoretainthetrustandloyaltyofexistingcustomers.Whydocompaniesrebrand?finelineapointatwhichitisdifficulttodistinguishbetweentwodifferentactivitiesorsituations,especiallywhenoneisacceptableandtheotherisnote.g.Thereisafinelinebetweenshowinginterestinwhatsomeoneisdoingandinterferinginit.alienatetodosth.thatmakessb.unfriendlyorunwillingtosupportyoue.g.Whenwemakenegativegestures,theyatbestirritateChinaandatworstalienateChina’sgoodwillwhenweshouldbebuildingaseriousstrategicpartnershipbetweentheEUandChina.Whydocompaniesrebrand?windfallanamountofmoneythatyougetunexpectedlye.g.Thisportfolioreallocationrepresentsapurewindfallfortheoilproducers.catastrophiccausingalotofdamageormakingalotofpeoplesuffere.g.Theeffectsofglobalwarming,whilenotimmediate,arepotentiallycatastrophic.Whydocompaniesrebrand?flashytoobig,bright,orexpensiveinawaythatisintendedtogetattentione.g.Arichcharactermightfindsomethingflashybutimpracticaltoshowtofriends.ditchtogetridofsth.becauseitisnotusefultoyouanymoree.g.Isuggestedthatwenotonlydumpthetwocompanies,butthatwealsoshouldditchanyotherbusinessnotinvolvedinsoftdrinks.Whydocompaniesrebrand?enragetomakesb.extremelyangrye.g.Itisunderstandablethatrecentscandalshaveenragedthepublic.reinvigoratetoputvitalityandvigorbackintosb.orsth.e.g.Weneedtoreinvigoratetheeconomyofthearea.Whydocompaniesrebrand?disastrousverybad,harmful,orunsuccessfule.g.Thedecisionwasdisastrousinpoliticalterms.cementtomakearelationshipbetweenpeopleorcountriesfirmandstronge.g.Chinawouldbeinvolvedwithdesigningtheframework,cementingitsstandingintheinternationalsystem.Whydocompaniesrebrand?underpin
tosupportorformthebasisofanargumentoraclaime.g.Underpinningthissuccesshasbeenanexemplaryrecordofinnovation.ethosthesetofideasandmoralattitudesbelongingtoapersonoragroupe.g.Weshouldadvocateethosintheageofglobalizationmuchmore.Whydocompaniesrebrand?synonymoussocloselyconnectedwithsth.thatthetwothingsappeartobethesamee.g.Inhiseyes,theEastwaswonderfullysynonymouswiththeexotic,themysterious,theprofoundandtheseminal.iconicveryfamousorpopular,especiallybeingconsideredtorepresentparticularopinionsoraparticulartimee.g.Itreinvigoratedthisiconiccharacterforawholenewaudience.Whydocompaniesrebrand?faulty
notworkingproperly,ornotmadecorrectlye.g.TheCDplayerwasfaultysowesentitbacktothemanufacturers.catapulttobecomefamousorimportantverysuddenly,intheprocessmovingbeyondotherswhohadbeenmorefamousorimportante.g.Themoviecatapultedhimtointernationalstardom.Whydocompaniesrebrand?greasycoveredingreaseoroil,orfullofgreasee.g.Thegreasychipsmadeherfeelsick.trumpettotelleveryoneaboutsth.thatyouareproudof,inanannoyingwaye.g.Thegovernmenthasbeentrumpetingtourismasagrowthindustry.Whydocompaniesrebrand?jettisontogetridofsth.ordecidenottodosth.anymoree.g.Thegovernmentseemstohavejettisonedtheplan.lampoon
tocriticizesb.inahumorouswaythatmakesthemseemstupidorsilly,inapieceofwriting,aplay,etc.e.g.Thehypothesisisaffectionatelylampoonedbyafamousoldjokeabouttwoeconomistswhopassa$100billonthestreet.Whydocompaniesrebrand?balancesheetastatementofhowmuchmoneyabusinesshasearnedandhowmuchmoneyithaspaidforgoodsandservicese.g.Theaimistohaveaslimmerandbetter-capitalisedfinancialsystemandahealthiernon-financialprivate-sectorbalancesheet,soonerratherthanlater.hemorrhagetolosepeopleorresourcesrapidlyandbecomeweake.g.Thecompanywashemorrhagingcapitalwhenitwasboughtbyanotherfirm.Whydocompaniesrebrand?consecutive
followingoneafteranotherinaseries,withoutinterruptione.g.ThemanufacturingeconomycontractedinOctoberforthesixthconsecutivemonth.derisionstatementsoractionsthatshowthatyouhavenorespectforsb.orsth.e.g.Hetriedtocalmthem,butwasgreetedwithshoutsofderision.Whydocompaniesrebrand?adorntodecoratesth.e.g.OnPetSociety,oneofthemostpopularsocialgamesonFacebook,userscanpay$1foradigitalbonnettoadorntheirvirtualpet.premisethebuildingandlandthatastore,arestaurant,acompany,etc.usese.g.Thecompanyislookingforlargerpremises.Whydocompaniesrebrand?scandalbehaviororevents,ofteninvolvingfamouspeople,thatareconsideredtobeshockingornotmorale.g.Hemadedeterminedeffortstoovercomethescandal.Understandingthetext1Decidewhetherthefollowingstatementsaretrue(T),false(F),ornotgiven(NG)accordingtothetext.____1.Formostcompanieslookingtorebrand,italwaysmakessensetobringinexpensivebrandingagencies.____2.Payingforflashynewlogosthatgetquicklyditchedafterpoorreceptions,andmakingchangestopopularproductsandenragingpreviouslyloyalcustomersarepossiblecatastrophicerrorswhentinkeringwithcompanies’brands.____3.ThesuccessoftheonlinepropertyrentalcompanyinPara.4isrootedinitsrecognizablebrandwhichcementsthecompanyintothemindsofusers.FFTUnderstandingthetext____5.Acompleteoverhaulofthecompany’sgoals,message,andculture,aswellasitsproductofferings,canoftenhelpcompaniestorebrandsuccessfully.____6.ProductqualityhasalwaysbeenasourceofprideandthestrongestcompetitivenessforHarley-Davidson.____7.Afteradjustingthemarketstrategy,McDonald’swillregainitsdominantpositionintheindustry.NGFTUnderstandingthetext2Discussthefollowingquestions.1.InPara.1,howdoyouunderstandthesentence“whenestablishedbrandsfeeltheyneedtofreshenuptheirimages,implementingchangescanbefraughtwithdifficulty”?2.AccordingtoPara.9,whatkindofchallengehasMcDonald’sfaced?Howdidthecompanyrespondtoit?3.Accordingtothetext,whatarethereasonsforcompaniestorebrand?4.Whataretherisksassociatedwithrebranding?5.Inyouropinion,whatarethemainpitfallsofrebranding?Understandingthetext1.InPara.1,howdoyouunderstandthesentence“whenestablishedbrandsfeeltheyneedtofreshenuptheirimages,implementingchangescanbefraughtwithdifficulty”?Itimpliesthatevenwell-knownandtrustedbrandscanfacesignificantchallengeswhentheydecidetoupdateorchangetheirbrandimage.Ontheonehand,thereisariskofalienatingtheirexistingloyalcustomerbasewhotrustthecurrentbrandimage;ontheotherhand,thebrandaimstoattractnewsupporters.Therefore,anychangestothebrandimagemustbecarefullyconsideredandthoughtfullyimplemented.Understandingthetext2.AccordingtoPara.9,whatkindofchallengehasMcDonald’sfaced?Howdidthecompanyrespondtoit?
Manycustomershavegivenupgreasyandcheapburgersforhealthieroptionswithfresheringredients.Realizingitneededtodosomethingtostemtheflowofdepartingcustomers,McDonald’ssetaboutofferinghealthieroptionslikesalads,whiletrumpetingthesupposedlyfreshingredientsitwasusingformanyofitsproducts.Understandingthetext3.Accordingtothetext,whatarethereasonsforcompaniestorebrand?Thereasonsforrebrandingarevaried,butusuallystemfromaneedtograbtheattentionofastagnantmarket,stemthetideofdepartingcustomers,ordistanceabusinessfromaparticularlydisastrousreputation.Otherreasonsforrebrandingcanincludelegaldisputes,wheretrademarksmighthavebeeninfringedupon,orachangingaudiencethatrequiresafreshimage.Understandingthetext4.Whataretherisksassociatedwithrebranding?Therisksofrebrandinginclude:Lossofbrandrecognition:Changingabrand’sidentitycanleadtoalossofrecognitioninthemarketplace,makingitharderforcustomerstoidentifyandchoosethebrandtheyonceknew.Negativecustomerreaction:Customersmayreactnegativelyiftheyfeelthenewbranddoesnotrepresenttheirvaluesorpreferences,whichcanresultindecreasedcustomersatisfactionandloyalty.UnderstandingthetextImplementationcosts:Theprocessofrebrandingcanbeexpensive,notjustintermsofdesignandproduction,butalsointrainingemployeesandupdatingallbrand-relatedmaterialsandcommunications.Internalresistance:Employeesandstakeholdersmightresistthechange,leadingtointernalfriction.Understandingthetext5.Inyouropinion,whatarethemainpitfallsofrebranding?Onemainpitfallofrebrandingisunderestimation.Theaveragetimingforarebrandisevery7-8years,andiftherehasn’tbeenoneforawhile,alotofinsightintobrandtouchpointsandprojectmanagementhistoryislost.Anothercommonpitfallisthedifficultybetweenmarketingandcorporatecommunications.Communicationscanbereallystrictanddirective-ledwithbranding.Atthesametime,marketingrunstheriskofhyper-adaptationofthebrandtoeverytriggerinthemarket.Formalwaysfollowsfunction,anddesignwithoutfunctionalityhasnobenefitsfortellingthebrandstory.Managingthebalanceiskey.fraughtwithB.tomakesmallchangestosth.,especiallyinanattempttorepairorimproveittinkerwithC.fullofproblems,difficulties,orthingsthatareconfusingletoutD.equippedwithalltheinformation,power,etc.thatareneededtodealwithadifficultsituationoranargumentarmedwithE.tomakesth.look,feel,orappearnewer,moreattractive,ormoremodernfreshenupA.tochargesb.anamountofmoneyfortheuseofaroomorabuildingLanguagework1Matchthephraseswiththeirmeanings.Languagework2Completethefollowingsentenceswiththeproperformofthephrasesfromtheaboveexercise.1.AidedbytherisingChineserenminbi,ChineseinvestorsarealsobuyingpropertyinJapanto__________totheircountrymenstudyingthere.2.Themarketingteamplansto__________thebrand’simagewithanewlogoandamodernizedwebsite.3.Inaworld__________tensionanduncertainty,aconcertedefforttoaddresstheproblemsandexistentialthreatsfacingbothcountries,ratherallofhumanity,isneeded.4.Agoodenterpriseinthe21stcenturymustbe__________aglobalvision.5.Foremergingmarketgovernments,thereseemslittlealternativethantocontinuetotryto__________theireconomiestopromotegrowth.letoutfreshenupfraughtwitharmedwithtinkerwithLanguagework3TranslatethefollowingexpressionsintoChinese.1.alienatealoyalcustomerbase2.staidprofiles3.stemthetideofdepartingcustomers4.ahealth-conscioustrend5.mountingdebts6.legaldisputes疏远忠实客户群法律纠纷挽留客源健康意识趋势债台高筑稳重的形象IdentifyingpersuasivedevicesPersuasivedevicesaretechniquesthatauthorsusetoconvincetheirreaderstoadoptacertainviewpointortakeaction.Whenusedeffectively,thesedevicescansignificantlyinfluencehowanargumentisreceivedandbolsteritsimpact.Usually,persuasivedevicesareusedtocreateabondbetweentheauthorandreaders,reinforceandemphasizetheauthor’sviewpoint,appealtotheemotionsofreaders,ormaketheauthorseemmoreknowledgeable,reliable,andcorrect.InPara.3,TextA,theauthorusesmanyestablishedcompanies’factsofsomecatastrophicmistakesafterupdatingcompanyimagestoletreadersunderstandthechallengeofrebranding.Thisisacommonwaytopresentconcreteevidence,givingweighttoargumentsbyappealingtoreaders’logicalside.Furthermore,inPara.10,theauthorquotesbrandingexpertRobFrankel’swords:“Whywouldanyonethrowawaydecadesofbrandvalue,whichactuallyshowsuponthebalancesheetasanintangibleasset,justtotrytobecoolforafewminutes?”Thisquotationaimstoemployauthoritiesonthesubject,addingcredibilitytohelpreadersrealizethecommonmistakesandtheterribleresultsbecauseofimmaturerebrandingstrategies.Finally,inPara.17,theauthorusesthestatisticalnumbersaboutWonga,aBritishcompany,toshowthenegativeresultofbadrebrandingstrategies.
Exceptfortheabovetechniques,persuasivedevicescanbevaried,suchasrhetoricalquestions,repetition,emotivelanguage,anecdotes,andsoon.Whateverkindoftechniquetheauthorchooses,persuasivedevicesareusedtoswayreaderstoaparticularpointofview.Thereisnodoubtthatthesepersuasivetoolsareintegraltoproducingastrongpieceofwritingandeffectiveinconvincingreaderstoagreewiththeauthor’sopinion.Whathappenswhenrebrandinggoeswrongrun-uptheperiodoftimejustbeforeanimportantevente.g.Duringtherun-uptotheproductlaunch,themarketingteamwasworkingaroundtheclocktocreatehypeandanticipation.marketingploysth.thatpeoplewhoaresellingaproductusetomakepeoplewanttobuytheproducte.g.Offeringlimited-timediscountsisacommonmarketingploy.Whathappenswhenrebrandinggoeswrongblindtestatestinwhichpeopleareaskedtotryaproductwithoutknowingitsnameandthensayhowgoodoreffectivetheythinkitise.g.Thebeveragecompanyconductedablindtesttodeterminewhichflavoroftheirnewproductwasmorepopularamongconsumers.brandidentitytheexternallyvisibleelementsofabrand,suchascolor,design,andlogo,thatidentifyanddistinguishthebrandinconsumers’mindse.g.Astrongbrandidentity,includingamemorablelogoanddistinctcolorscheme,cansignificantlyenhanceacompany'scompetitivenessinthemarket.Whathappenswhenrebrandinggoeswrongbottomlineacompany’snetincome,alsoknownasearnings,profit,orearningspershare(EPS),whichispresentedatthebottomoftheincomestatemente.g.Toboostthebottomline,thecompanydecidedtostreamlineitsoperationsandcutdownonunnecessaryexpenses.UnderstandingthetextAnswerthefollowingquestions.
1.WhatmadeCoca-Cola’s1985relaunchoneofthemostfamousexamplesofrebrandingfailures?2.AccordingtoPara.5,whatcanwelearnfromthecaseofCoca-Cola?3.AccordingtoSergioZyman,whatwasCoca-Cola’sbiggestinsightintothisincident?4.Isitnecessarytoreshapethecompanyimageforallcompanies?5.AccordingtoyourunderstandingofTextB,whatcausesrebrandingfailures?Understandingthetext1.WhatmadeCoca-Cola’s1985relaunchoneofthemostfamousexamplesofrebrandingfailures?Changingtheoriginalformulaoftheextremelypopulardrink,Coca-ColareleasedNewCokeafteranumberofyearsofsteadydeclineinmarketsharetorivalPepsi.Pepsilauncheditshighlysuccessful“PepsiChallenge”adcampaignthatclaimedtoshowhowpeopletendedtopreferthetasteoftheirdrinkoverCoke.Conductingtheirowntastingtests,theydiscoveredthatpeopleseeminglydidlikePepsimorethanCoke.ThefatefuldecisiontodiscontinuetheoriginalCokeinfavorofNewCokewasmade.Thereaction,however,wasnotwhatthecompanyexpected.HowlsofprotestbymillionsofAmericanscameintherun-uptotheeventualreleaseinApril1985,andwhenitwasfinallyavailabletobuy,thepoorpublicitymeantmanyrefusedtobuyitinprotest.Understandingthetext2.AccordingtoPara.5,whatcanwelearnfromthecaseofCoca-Cola?Thesimplefactisthatallthetime,money,andskillpouredintoconsumerresearchonthenewCoca-ColacouldnotmeasureorrevealthedeepandabidingemotionalattachmenttotheoriginalCoca-Colafeltbysomanypeople.Understandingthetext3.AccordingtoSergioZyman,whatwasCoca-Cola’sbiggestinsightintothisincident?NewCokewasasuccessbecauseitrevitalizedthebrandandreattachedthepublictoCoke.Understandingthetext4.Isitnecessarytoreshapethecompanyimageforallcompanies?Whilemanyexampleshaveshownthatfresheningupacompanyimagecanbringinanewwaveofcustomers,itcanoftenbethecasethatifabusinessisalreadydoingwell,there’sreallynoneedforchangingawinningformula.Understandingthetext5.AccordingtoyourunderstandingofTextB,whatcausesrebrandingfailures?Lackofmarketawareness:Arebrandthatdoesn’talignwiththemarketcanseemirrelevantandoutoftouch.Failingtoresearchyouraudience:Companiesthatdiveintoarebrandingcampaignwithoutaclearviewoftheircustomersandpreferencesriskalienatingtheiraudience.Removingvaluablebrandelements:
Customersbuildrelationshipswithspecificelementsofabrandovertime.Eliminatingthepartsofyourbrandthatmakeyoucompellingcouldmeanyoulosetouchwithyourcustomers.1LanguageworkTranslatethefollowingsentencesintoEnglishbyusingtheproperformofthewordsinparentheses.1.虽然公司后来撤销了这个决定,但是从长期看来,各分公司分别建立网站的决定可能是正确的。(reverse)
Althoughthecompanyreversedthatdecision,inthelongrun,thedecisiontobuildseparatewebsitesforeachbranchmaybecorrect.Languagework2.此次访问将进一步巩固两国友好关系,深化战略合作,推动两国关系迈上新高度。(bolster)Thisvisitisexpectedtofurtherbolsterthetwocountries’friendship,deepenstrategiccooperation,andbringthebilateralrelationstoanewheight.Languagework3.在求职信中,求职者应该介绍自己的情况,并为过往经历赋予积极的色彩。
(spin)Inthecoverletter,theapplicantshouldintroducetheirbackgroundandputapositivespinontheirexperience.Languagework4.最近发布的软件因存在严重的技术缺陷而宣告失败,导致大量客户表示不满,市场份额严重流失。(debacle)Therecentlyreleasedsoftwarewasadebacle,withmajortechnicalglitchesthatledtowidespreadcustomerdissatisfactionandlossofmarketshare.Languagework5.在竞争激烈的制药行业中,公司对产品的持久承诺确保了其领先地位。(abiding)Inthefiercelycompetitivepharmaceuticalindustry,thecompany’sabidingcommitmenttoitsproductshasensureditsleadingposition.2LanguageworkDecidewhichofthewordsgivenintheboxbelowwouldbestcompletethepassageifinsertedinthecorrespondingblanks.ThewordscanbeusedONCEONLY.1.F
2.C
3.J
4.B
5.E
6.L
7.I
8.M
9.O
10.ATHANKYOUUnitOnlinesecurity71Haveyoueverreceivedasuspiciousemailormessage?Howdidyourecognizeit,andwhatactionsdidyoutake?Suspiciousemailsormessagesareoftenidentifiedbycertaincharacteristicssuchasunfamiliarsenderaddresses,urgentoralarmingsubjectlines,andthepresenceofspellingandgrammaticalerrors.Thesecommunicationsmayalsocontainlinksorattachmentsthatrequestpersonalinformation.Whenonereceivessuchanemail,itisadvisablenottoclickonanylinksordownloadattachments.Instead,therecipientshouldreporttheemailasspamanddeleteittopreventanypotentialsecurityrisks.2Whyisitimportanttousestrong,uniquepasswordsfordifferentonlineaccounts?Whatotherpracticesdoyouusetoprotectyourpersonalprivacyandimportantinformation?Usingstrong,uniquepasswordsfordifferentonlineaccountsiscrucialbecauseitminimizestheriskofmultipleaccountsbeingcompromisedifonepasswordisleaked.Strongpasswordstypicallyincludeacombinationofletters,numbers,andspecialcharacters,makingthemmoredifficulttoguessorcrack.Additionalpracticesforprotectingpersonalprivacyandimportantinformationincludeenablingtwo-factorauthentication(2FA),regularlyupdatingpasswords,avoidingthesharingofpersonalinformationonpublicforums,andusingpasswordmanagerstosecurelystoreandmanagepasswords.Itisalsoimportanttostayalerttophishingscamsandverifytheauthenticityofwebsitesbeforeenteringsensitiveinformation.China’sDataSecurityLawadopttoformallyapproveaproposal,especiallybyvotinge.g.Theboardofdirectorswilladoptanewstrategicplanduringtheupcomingmeeting.regime
asystemofrulesthatcontrolsth.e.g.
Thenewtaxregimewillcomeintoeffectnextmonth.China’sDataSecurityLawembody
toincludesth.e.g.Ourcompany’snewqualitymanagementsystemembodiesthelatestinternationalstandards.territorylandthatisownedorcontrolledbyaparticulargovernment,ruler,ormilitaryforcee.g.Theexpansionofourbusinessintonewterritoriespresentsbothopportunitiesandchallenges.China’sDataSecurityLawconservancyagroupofpeoplewhoworktoprotectanareaofland,ariver,etc.e.g.Thelocalwaterconservancyhasestablishedalong-termcooperationwithseverallocalbusinesses.judicialrelatingtoacourtoflaw,judges,ortheirdecisionse.g.Incaseofbusinessdisputes,weshouldalwaysbepreparedtoseekjudicialsolutionsthroughlegalchannels.China’sDataSecurityLawtreatyaformalwrittenagreementbetweentwoormorecountriesorgovernmentse.g.Thetwocountriesrecentlysignedatradetreatytosignificantlyboostbilateraleconomiccooperation.accedetoagreetoorformallyacceptsth.e.g.Aftermonthsofnegotiations,ourcompanyfinallyaccededtothetermsofthejoint-ventureagreement.China’sDataSecurityLawintermediary
apersonoranorgnizationthatactsasamediatororanagentbetweenpartiese.g.Inthecomplexdealofacquiringtheoverseascompany,anexperiencedintermediaryplayedacrucialrole.impose
tointroducesth.suchasanewlawornewsystem,andforcepeopletoacceptite.g.Thegovernmentdecidedtoimposeanewtaxpolicyonluxurygoods.China’sDataSecurityLawdefectafaultoralackofsth.thatmeansthatsth.isnotperfecte.g.Duetoadefectintheproductionprocess,alargebatchofproductshadtoberecalled.prohibittoofficiallystopanactivitybymakingitillegaloragainsttherulese.g.Thecompany’sinternalregulationsstrictlyprohibitemployeesfromacceptingbribes.China’sDataSecurityLawdigitalpaymentapaymentmadeusingdigitalcurrencyorelectronicmeansinsteadofphysicalcashorcheckse.g.Inthemodernbusinesslandscape,digitalpaymenthasbecomeanessentialpartofdailytransactions.audiblecapableofbeingheardorperceivedthroughtheeare.g.Whensettingupacustomerservicehotline,it’scrucialtoensurethatthevoicepromptsareclearandaudible.China’sDataSecurityLawimpairmentaconditioninwhichapartofaperson’smindorbodyisdamagedordoesnotworkwelle.g.Workers’compensationinsuranceisdesignedtoprotectemployeeswhosufferfromwork-relatedimpairment.fonttheparticularsizeandstyleofasetoflettersthatareusedinprinting,etc.
e.g.Whendesigningourcompany’snewproductbrochures,themarketingteamspentagreatdealoftimeselectingthemostsuitablefont.China’sDataSecurityLawconsentpermissiontodosth.,especiallyfromsb.inauthorityorfromsb.whoisresponsibleforsth.e.g.Withoutthewrittenconsentofallpartners,thecompanycannotmakemajordecisionsregardingtheallocationoffundsfornewbusinessexpansionprojects.supervisiontheactofsupervisingsb.orsth.e.g.Underthestrictsupervisionofthequalitycontroldepartment,everyproductleavingthefactoryundergoesaseriesofrigorousinspections.Understandingthetext1Decidewhetherthefollowingstatementsaretrue(T),false(F),ornotgiven(NG)accordingtothetext.____1.TheCybersecurityLawofthePeople’sRepublicofChinastipulateshowdataisused,collected,developed,andprotectedinChina.____2.WheneverdatacollectedandgeneratedbycriticalinformationinfrastructureoperatorswithinChinaneedstobetransferredoverseas,asecurityassessmenthastobeperformed.____3.Thedamagetocriticalinformationinfrastructuresmayseverelythreatenthenationalsecurity,nationaleconomy,people’slivelihoods,andpublicinterests.____4.OrganizationsandindividualsinChinadonotneedtoobtaintheapprovalofthecompetentauthoritywhendealingwithcross-borderdatasubmissionrequestsmadebyforeignjudicialorlawenforcementauthorities.FTFTUnderstandingthetext____5.Theformalrequirementsforthedatatradingprocesshave
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