考研英语作文直播带货表达

考研英语练习-直播带货的相关表达

好处是啥？

Streamingcontentintheonlineworldisn'tanewconcept,asyoucanfinditinmanyindustries,

fromentertainmenttoeducationandsoon.Bigbrandssuchasareusingittotheir

advantage.

Sharinglivevideobroadcastscanhelpyouconnectwithyourprospectsandcommunityina

wholenewway,makingyourbrandmorereal,morerelatableandmoreaccessible."

Here'ssomebenefitsbrandsofallsizesareseeingviatheuseoflivestreaming.

Maybethebestthingaboutlivestreamingisthefactthatyoucanmakeyouraudiencelarger

simplybystreamingmeaningfulcontentintheonlineworld.Doingsoisagoodidea,because

thelargeryouraudienceis,themorechancesyougetforconvertingthosepersonsintopaid

customers,andtheresultswilldefinitelyshowinthelongrun.YesIrealizethatisextremely

obviousbutoftentimesasweknowtheobviousisoverlooked.

It'snotallaboutshowingyourbrandtopotentialcustomers,butwithlivestreamingyoucan

educatepeopleaboutyourcompanyandthebrandyouofferaswell.Thismanagestobringin

frontsomeamazingopportunities,andthatonitsowncanbeveryrewardingtosaytheleast.

Itallowsyoutopromoteyourcompanyunlikeneverbefore,withanoutcomethatwillbe

muchappreciated.

Therearelotsofapplicationsandtoolsthatcanbeusedtoshowwhoyourbrandisvialive

streamingi.e.—抖音・Otheroptionsinclude—快手,tonamebutafew.Thepointis

therearenotshortageofoptions.

Unlikeothertypesofinteractionwithyouruserbase,livestreamingcanbeaslongasyouwant,

aspersonalasyouwantandsoon.Ifyouwantanyrestrictions,youwillbetheonlyone

imposingthemsojustcheckthemoutthisgreatmarketingopportunity,itwillbewellworth

yourtime.

Thisbrandingandmarketingmethodisnotonlygreatbecauseitallowsyoutoreachpeople,

butyoucanalsointeractwiththemonthespot.Itmakesinteractionseamless,funandyoucan

generatelotsofleadsthisway.Livestreamingisawayforgreatbrandstoshowthegreat

peoplebehindthem.Allofthatwhilefocusingongeneratingplentyofconversionsaswell,so

youshouldtotallygivethisashotasyouwillliketheresultsalot.

Livestreamingisagreatmarketingmechanicifyouwanttofocusonbrandingintheonline

world,itallcomesdowntotheamountoftimeyouwanttoinvestandtheoverallresultsthat

youwanttoachieve.Onethingiscertain,withbrandingcomegreatopportunitiesandthusit's

averygoodideatofurtherbrandyourcompanyvialivestreaming,itwillbewellworthit.

坏处

DisadvantagesofLiveStreamingforBrandsandBusinesses

Therearemanyadvantagestolivestreamingforbrandsandbusinesses,but,justlikeanyother

contenttype,therearesomedisadvantages.Themaindownsideoflivestreamingasabusiness

isalsoitsmostsignificantadvantage;it'slive.Therearenodo-overs.

Nodo-overs

Nothavingasecondchancecanbescaryforbrands,becausethissoundslikethere'snoroom

formistakes.Butthatisn'ttrue.Infact,viewerscanbemoreforgivingwhenitcomestolive

video,andmanyexpectsomelivebloopers.Itgivesthebroadcastahumanaspect,whichis

essentialforviewerstoidentifywithyourbrand.

Nodo-oversalsomeanthatyouneedtobemorepreparedthanyouwouldbeforvideoson

demand.Havealivestreamchecklisthandy,makesureyou'vecheckedanddoublechecked

everyequipment.Placeeverythingyoumightneedwithinreach.

Themoreyoudoit,theeasieritwillbe.

ThePracticeisLive

Anotherdisadvantageoflivestreamingforbusinessesisthattheonlywaytogetbetteratitis

todoit.Keepinmindthatmistakeswillhappen.But,thereareafewofthingsyoucandoto

keeptheerrorstoaminimum.

Firstly,youandyourteamcanrehearseasmuchaspossible,andyoucanalsodoarecorded

dryrun.Inturn,you'llbeabletowatchyourvideoandfigureoutwhatneedstobeimproved.

Secondly,aftereverytimeyougolive,youshouldanalyzeyoureffortsanddeterminewhere

youcanimprove.Manyviewersleavetheirfeedbackinthecommentsection,taketheminto

account.

Lastly,youcanplanformistakes.Createcontingencyplansforthingsthatcouldgowrong,soif

ithappens,youwillhaveanactionplaninhand.

相关阅读把重点单词与短语牢记，别说考研，其他场合也是应付自如，例如TikTok,also

knownasDouyin(Chinese:抖音;pinyin:D6uyln;literalb这里想到一些专有名词，例如优

兔网，照片墙，色拉布是啥？最好知晓下！

China'sLiveStreamingIndustryIsBooming-Here'sHowItWorks

JustasChinasetstheworldpaceine-commerce,it'sdoingthesameforlivestreaming.More

than100millionviewerswatchaliveonlinevideoeventeverymonth,accordingtodigital

brandresearcherL2.Asane-commercetool,thetypicallivestreamingformatinvolvesa

celebritydemonstratingaproductandansweringquestionsfromadigitalaudience.Ittakes

placeinreal-timeandusuallyonasmartphone,whichaccountsforsome95%ofe-commerce

activityinChina.Livestreaminghasindeedbecomeapowerfultool,withDeloitteestimating

thatChina'slivestreamingrevenuewillhit$4.4billionthisyear,up32%from2017.

Chinaisrepletewithlivestreamingwebcasts,muchofitnon-commercial,suchasyoung

peoplediscussingtheirlives,offeringdiettipsordemonstratingdancemoves-similartothe

roleYouTubemightplayintheU.S.Butlivestreaminghasalsobecomeoneofthemost

cost-effectivetoolsfore-commerceinChina,similartowhatQVCproduces,butwitheven

greatervarietyandimpact.Althoughtherearemultipleplatformsandserviceproviders,

Alibaba'sTmallmarketplacehasthelargestmarketshare,accordingtoL2.SinaWeibooperates

ashortvideostreamingappcalledMiaopai,whilethebiggestindependentserviceprovideris

Yizhibo.

Whyareconsumersandbrandsbothembracingthismedium?

First,there'safunctionaladvantagetolivestreaming.Itallowsexpertstoshowtheproduct

beingused,totalkthroughtechniquesandpermutations,todemonstratevarioustechniques,

andtopointouttheresults.Theaudiencecanaskquestionsinanonymity,buttheexperience

isinteractiveandimmersive.

There'salsoafeelingofauthenticitythatcomesfromlivestreaming.Remember,ChineseTVis

entirelystate-owned,withsomewhatpredictableplotsandthemes.Andmuchofthe

advertisingisscriptedandairbrushed.Reviewsandreactionsoffellowconsumersalready

weighheavilyonChinesebuyers/purchasingdecisions,andlivestreamingallowsthemto

witnessthosereactionsinrealtime.O.K.,itisallabitrehearsed,andcelebritiesarenotexactly

everydaypeople,butnothingbeatsliveTVforsurprisesandemotionalimpact.Livestreaming

bridgesthegapbetweenadvertisingandarealityTVshow.

Consumersfeelvicariouslythattheyareactuallyhandlingtheproductthemselves.They'reno

longerpickingaproductoffashelf,theyarenowpartoftheprocess,shapingtheoutcome

fromtheconvenienceofthelivingroomsofa.Thefactthatitisreal-timemeansthepurchase

cantakeplaceinreal-timeaswell.Theuseofsomeonewithpublicstaturevalidatestheresults.

Thebestlivestreamingallowsroomforspontaneity,beitsidechatter,ajoke,orevenasmall

mistake.Afterall,thisishowfriendstalkwithoneanother.

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WhatToConsiderWhenChoosingAShippingCompany

Whatisabsentinlivestreamingisthehard-sellshoutingabouttheproductthatmightoccurin

othersettings.Asconsumersgrowinsophisticationandtaste,theywouldratherparticipatein

achat.Livestreaminginvitesthebrandintothehomeinmuchthesamewayyouwould

inviteafriend.

Consumersoftentimesfeelasenseofempowerment.Thebrandmustberesponsiveto

viewersinrealtimebecauseconsumershavethepowertoholdthemaccountablethrough

questionsandprobes.Livestreamingisclosertoajobinterviewthantoaproductdemo,with

theaudienceconductingtheinterview.IfitisarealityTVshow,theconsumeristhejudge.

Mostimportantly,livestreamingallowsbrandstobeintroducedtoconsumersthrougharicher

experience.Demonstrationsallowforadialoguethatcancovermorecomplexsubjectmatter.

It'sno