英文【德勤】2025全球汽车消费者研究报告（英）2025

2025GlobalAutomotiveConsumerStudy

KeyFindings:GlobalFocusMarkets

January2025

2025GlobalAutomotiveConsumerStudy|KeyFindings:GlobalFocusMarkets

Dearreader,

Theglobalautomotiveindustryisundergoingatremendous

amountofchangeatanunprecedentedpace.Atthecenterofthischangesitsaconsumerwithrapidlyevolvingexpectationsofthe

mobilityexperience.Brandloyaltyistakingcenterstageasemergingmanufacturerswithstrongvaluepropositionsthreatentodisrupt

thedominanceoftraditionalplayersinmanyglobalmarkets.

Electricvehiclesalesmomentumhasslowed,butthelonger-term

needtomovetowardzero-emissiontransportationremains

clear.Software-definedvehiclesareaffectingeveryaspectofthe

automotivevaluechain,requiringmanufacturerstoreimagine

howcarsaredesigned,built,sold,anddriven.Connectedvehicle

featuresandadvanceddriverassistancesystems(ADAS)aremakingmobilitysaferandmoreengaging.Artificialintelligenceispoweringanemerginggenerationofautonomousvehiclefleets,offering

consumersnewchoicestomovebeyondpersonalownershipinfavorofmobility-as-a-service(MaaS)solutions.

Atthesametime,vehicletransactionpriceshavereachednew

heights,exacerbatedbypandemic-inducedinventoryshortages

andsupplychainshocks.Thissituationcontinuestoimpactcost-

consciousconsumerswhoarestilldigestingthenegativeeffectsofaprolongedperiodofhighinterestratesontheirfinancialcapacity.

Manufacturersandsuppliersarealsofacingoperational

headwindsastheystruggletoreducemanufacturingcostandcomplexity.Someofwhomarerecognizingtheycannotmaintaintheircompetitivemomentumalone,signalinganeweraof

‘co-opetition’tooptimizelimitedresourcesformutualbenefitwhileloweringtheirriskexposure.

Inaddition,globaltradetensions,tariffs,shiftingregulatory

policies,andlabordisputesinsomemarketshavethepotentialtochangethewayinwhichmanufacturersviewglobalsupplychains,manufacturingfootprints,andglobalgrowthopportunities.

Inanefforttoprovideconsiderationsfortheautoindustryasit

navigatestheseintersectingissues,wedevelopedourannualGlobalAutomotiveConsumerStudyoveradecadeagoasatooltoviewthesectorthroughaconsumerlens.Asmanyindustryexecutiveshaveechoedthroughtheyears,theautosectorstartsandendswiththeconsumer.Assuch,wehaveexpandedthereachofthestudythis

yeartocapturetheopinionsandbehaviorsofmorethan30,000consumersin30countriesaroundtheworld.

Wehavefocusedthisreportoneightofthelargestglobalauto

markets,presentingkeyinsightsinfoursections,coveringelectricvehicleadoption,futurebuyingintentions,connectivity,andsharedmobility.Formoreinformation,includingadeeperdiveofstudy

resultsforallparticipatingcountries,pleaseclickheretoaccesstheonlineinteractivedashboard.

Wehopeyoufindtheinsightscontainedinthisreportusefulandinformative.

Warmregards,

LisaWalker

USAutomotiveSectorLeader

lisawalker@

Dr.HaraldProff

GlobalAutomotiveSectorLeaderhproff@deloitte.de

2

3

2025GlobalAutomotiveConsumerStudy|KeyFindings:GlobalFocusMarkets

Deloittehasbeenexploringkeyconsumertrendsimpactingarapidlyevolvingglobalmobility

ecosystemforoveradecade.

Keythemesemergingovertheyearsinclude:

2010

2011

2012

2014

2017

2018

2019

2020

2021

2022

2023

2024

Overallvaluerankedastheprimaryfactorwhenevaluatingbrands“Cockpittechnology”andtheshoppingexperience-leddifferentiators

Interestinhybridsdrivenbycostandconvenience,whileinterestinconnectivitycentersonsafety

Sharedmobilityemergesasanalternativetoowningavehicle

Interestinfullautonomygrows,butconsumerswantatrackrecordofsafety

Consumersinmanyglobalmarketscontinuetomoveawayfrominternalcombustionengines(ICE)

Consumers“pumpthebrakes”oninterestinautonomousvehicles

Questionsremainregardingconsumers’willingnesstopayforadvancedtechnologies

Onlinesalesgainingtraction,butmajorityofconsumersstillwantin-personpurchaseexperience

Interestinelectrifiedvehicles(EVs)grows,butworriesaboutprice,drivingrange,andchargingtimeremain

TheshifttoEVsisprimarilybasedonastrongconsumerperceptionthatitwillsignificantlyreducevehicleoperatingcosts

ConsumerinterestinEVswanesinmostmarketsduetohighstickerprices,rangeanxiety,andcharginginfrastructurechallenges

TheGlobalAutomotiveConsumerStudyhelpstoinformDeloitte’spointofviewontheevolutionofmobility,smartcities,connectivity,sustainability,andother

issuessurroundingthemovementofpeopleandgoods.

2025GlobalAutomotiveConsumerStudy|KeyFindings:GlobalFocusMarkets

4

Contents

Vehicleelectrification6

Futurevehicleintentions14

Connectivity19

Mobility-as-a-Service(MaaS)23

Aboutthestudy27

5

2025GlobalAutomotiveConsumerStudy|KeyFindings:GlobalFocusMarkets

Keyfindings

1

All-batteryelectricvehicle(BEV)inertiaremainsmutedinmostmarketsasinterestinICEandhybridvehiclestickup

2

Consumerinterestinfullhybridsandrangeextendertechnology(i.e.,noexternal chargingplug)isgainingmomentuminseveralglobalmarketsasconsumersseeka“bestofbothworlds”solutiontoreducefuelcostsandloweremissionswithouttheneedforcharginginfrastructure.

Intendedvehiclebranddefectionisontheriseinmanymarketsaroundtheworld

Thepercentageofsurveyedconsumersintendingtoswitchbrandsthenexttimetheyarein-marketforavehicleincreasedonaYoYbasisacrossseveralmarkets,

3

signalingtheneedtobuildstrongcustomerrelationships,particularlyindevelopingmarketswithasignificantpercentageoffirst-timebuyers(e.g.,China).

Autonomousvehiclesarecomingbackintoview,butconsumerconcernsremain

Anevolvingviewoftheregulatoryenvironmentgoverningthedevelopmentof

autonomoustechnologyinsomeglobalmarketsmayeasethedeploymentofself-drivingvehiclefleetsforbothconsumerandcommercialapplications,butmorethanhalfof

surveyedconsumersinIndia,theUKandUSremainconcernedabouttheirsafety.Havingsaidthat,theintegrationofartificialintelligence(AI)intovehiclesystemstoenableself-

drivingfeaturesisseenaslargelybeneficial,particularlyinAsia-Pacificmarkets.

4

Arelativelyhighfrequencyofvehicleusepersistsinmanymarkets,butmanyyoungerconsumerssurveyedareinterestedinmobility-as-a-service(MaaS)overownership

HalfofsurveyedconsumersinIndia,SoutheastAsia,andtheUSdrivetheirvehicle

everyday(roughlytwicethenumberofconsumersinSouthKoreaorJapan).However,asignificantnumberof18-34-year-oldssurveyedinthosemarkets(amongothers)areatleastsomewhatinterestedingivinguptraditionalvehicleownershipinfavorofa

MaaSsolution.

2025GlobalAutomotiveConsumerStudy|KeyFindings:GlobalFocusMarkets

1Vehicleelectrification

6

7

2025GlobalAutomotiveConsumer

Study|KeyFindings:GlobalFocusMarkets

Respondentsinsomeglobalmarketscontinuetosteerawayfromall-batteryelectricvehiclesinfavorofICEandhybrids,whichcouldbedue,inpart,tolingeringaffordabilityconcerns.

Preferencefortypeofengineinnextvehicle

62%

US

20%6%5%2%5%

India

54%

21%

12%8%5%

53%

17%

SoutheastAsia

13%11%2%3%

Germany

53%

12%

9%14%3%8%

47%

24%

UK

11%8%1%9%

Japan

Rep.ofKorea

41%

35%

8%3%13%

31%

39%

38%

10%9%5%6%

China

16%17%

1%

27%1%

uGasoline/diesel(ICE)Hybridelectric(HEV)uPlug-inhybridelectric(PHEV)uBatteryelectric(BEV)OtheruDon’tknow

Note:Otherincludesvehicleswithenginetypessuchascompressednaturalgas,ethanol,andhydrogenfuelcells;percentagesmaynotaddupto100duetorounding.

Q41.Whattypeofenginewouldyoupreferinyournextvehicle?

Samplesize:n=939[China];1,306[Germany];882[India];637[Japan];906[RepublicofKorea];5,028[SoutheastAsia];1,314[UK];937[US]

ICE(2024)

67%

49%

52%

49%

47%

34%

38%

33%

Somereasonssurveyedconsumersintendtoacquireanelectrifiedvehicleincludeadesiretolowerfuelcosts,concernfortheenvironment,andthedrivingexperience(e.g.,quieter,betterperformance).

TopreasonstochooseanEVasnextvehicle

Factors

Concernfortheenvironment

China

43%

Germany

54%

India

63%

Japan

42%

Rep.of

Korea

43%

South-

eastAsia

55%

UK

51%

US

44%

Concernaboutpersonalhealth

31%

18%

44%

12%

16%

39%

21%

20%

Lowerfuelcosts

41%

52%

56%

61%

57%

64%

59%

56%

38%

Lessmaintenance

29%

29%

45%

18%

42%

24%

30%

Abilitytousethevehicleasabackupbattery/powersource

36%

22%

48%

28%

17%

40%

18%

25%

Peerpressure

8%

5%

10%

5%

6%

9%

4%

3%

Drivingexperience

53%

32%

50%

34%

33%

51%

36%

36%

Governmentincentives/

subsidies/stimulusprograms

40%

33%

45%

33%

35%

39%

23%

27%

Potentialforextrataxes/leviesappliedtointernalcombustionvehicles

27%

19%

31%

12%

20%

26%

19%

18%

Potentialbanonsaleofnewinternalcombustionvehicles

18%

22%

30%

8%

12%

18%

28%

17%

Topreasons

Q42.WhichofthefollowingfactorshavehadthegreatestimpactonyourdecisiontoacquireanEV?Pleaseselectallthatapply.

Samplesize:n=567[China];466[Germany];364[India];285[Japan];448[RepublicofKorea];2,097[SoutheastAsia];563[UK];297[US]

2025GlobalAutomotiveConsumerStudy|KeyFindings:GlobalFocusMarkets

8

ThepushtocreatepublicchargingcapacitymaybesomewhatoverstatedinmanymarketsasastrongmajorityofEVintenderssurveyedplantochargetheirvehicleathome.

Expectingtochargeelectrifiedvehiclemostoftenat…

10%

11%

80%

10%

11%

79%

2%

14%

13%

72%

20%

9%

71%

18%

12%

70%

22%

15%

63%

28%

10%

62%

21%

17%

61%

UKUSJapanGermanyIndiaChinaSoutheastAsiaRep.ofKorea

HomeWorkOn-street/publicchargingstationOther

Note:Percentagesmaynotaddupto100duetorounding.Q43.WheredoyouexpecttochargeyourEVmostoften?

Samplesize:n=413[China];304[Germany];182[India];64[Japan];166[RepublicofKorea];1,223[SoutheastAsia];245[UK];111[US]

Yet,manyEVintenderssurveyedinmaturemarketsthatplantochargeathomedonotcurrently

haveaccesstoacharger.

EVchargeraccessamongconsumerswhoplantochargetheirvehicleathome

1%1%1%2%2%

7%

15%

7%

56%

25%

41%

58%

58%

62%

65%

14%

50%

77%

2%

6%

5%

8%

4%

44%40%

37%

33%

32%

28%

19%

ChinaIndiaUSGermanyUKSoutheastAsiaJapanRep.ofKorea

Yes,dedicatedYes,sharedwithaneighbor/othersNoDon’tknow

Note:Percentagesmaynotaddupto100duetorounding.

Q44.Doyoualreadyhaveaccesstoachargeratyourresidence?

Samplesize:n=260[China];215[Germany];128[India];46[Japan];102[RepublicofKorea];755[SoutheastAsia];195[UK];88[US]

9

2025GlobalAutomotiveConsumer

Study|KeyFindings:GlobalFocusMarkets

TheneedforpublicEVcharginginvestmentmayalsobemoreconcentratedinsomeAsia-Pacificmarkets(e.g.,SoutheastAsia,China,India)assurveyrespondentstendtodrivefartherthan60miles/100kmfromtheirhomemorefrequentlythanthoseinmorematuremarkets(e.g.,Japan,UK,US).

Howoftendidconsumersdrivemorethan60miles/100kmfromtheirhomelastmonth?

8%

7%

13%

33%

39%

Japan

Never

12%

7%

18%

37%

26%

UK

1-2times3-4times

14%12%

10%10%

19%19%

35%39%

23%20%

USGermany

5-6times7ormore

17%

12%

19%

41%

11%

Rep.ofKorea

26%

14%

22%

29%

9%

SoutheastAsia

29%

21%

20%

24%

6%

China

32%

18%

21%

28%

2%

India

Note:Percentagesmaynotaddupto100duetorounding.

Q18:Howmanytimesinthepastmonthhaveyoudrivenmorethan60milesor100kilometersfromyourhome?

Samplesize:n=852[China];1,114[Germany];646[India];452[Japan];618[RepublicofKorea];3,488[SoutheastAsia];1,043[UK];

821[US]

ConsumerssurveyedinmostglobalmarketswouldprefertochargetheirEVatadedicatedchargingfacility,perhapsreflectingaperceptionthattheselocationsmayoffermoreaccesstochargerswithup-to-datetechnology.

PreferenceforpublicEVcharginglocation

South-

eastAsiaUKUS

PublicplacesChinaGermanyIndiaJapan

Rep.of

Korea

DedicatedEVchargingstation42%32%49%30%33%33%43%44%

10%

21%

23%

22%

17%

34%

15%

15%

TraditionalgasstationwithEVchargers

Vehicledealership7%2%6%6%

4%

3%4%8%

Retailoutlet/mall

5%

12%

2%

14%

5%

10%

10%

5%

Parkinglot

18%

6%

12%

19%

26%

12%

12%

13%

On-streetparking

8%

17%

3%

2%

5%

4%

7%

4%

Community/publicbuilding

8%

5%

3%

8%

10%

4%

4%

5%

Hotel

3%

3%

3%

0%

1%

1%

4%

5%

Mostpreferredlocation

Note:Percentagesmaynotaddupto100duetorounding.

Q48.WherewouldyoumostwanttochargeyourEVwhenyouareawayfromhome?

Samplesize:n=413[China];304[Germany];182[India];64[Japan];166[RepublicofKorea];1,223[SoutheastAsia];245[UK];111[US]

2025GlobalAutomotiveConsumerStudy|KeyFindings:GlobalFocusMarkets

10

Overall,surveyedconsumersacrossglobalmarketsagreedthatthemostimportantaspectofanEVchargingexperienceisafastchargingtime,eclipsingotherfactorsincludingaccessibility,amenities,security,andeventhenumberofavailable/functionalplugs.

MostimportantaspectofanEVchargingexperience

AspectsoftheEVchargingexperience

China

Germany

India

Japan

Rep.of

Korea

South-

eastAsia

UK

US

Availabilityofamenities(e.g.,restrooms,WiFiconnectivity,lounge/sitingarea)

12%

4%

7%

5%

4%

8%

6%

9%

Accessibilityofthechargingstation

8%

11%

24%

9%

26%

15%

10%

14%

Fastchargingtime

31%

30%

36%

34%

29%

32%

37%

29%

Personalsecurity(e.g.,cameras,well-litlocation,emergency

assistance)

8%

8%

6%

8%

2%

9%

8%

10%

Numberofavailable/functionalchargers

12%

13%

9%

16%

5%

9%

11%

7%

Havingastandardplug(noadapterneeded)

7%

7%

4%

8%

5%

5%

4%

6%

Easeofuse

9%

10%

6%

3%

8%

6%

12%

13%

Easypaymentoptions

3%

8%

1%

3%

3%

3%

3%

5%

Locationiseasytofind/access

12%

10%

7%

14%

18%

14%

9%

8%

Mostimportant

Note:Percentagesmaynotaddupto100duetorounding.

Q50:WhatisthemostimportantaspectofanEVchargingexperience?

Samplesize:n=413[China];304[Germany];182[India];64[Japan];166[RepublicofKorea];1,223[SoutheastAsia];245[UK];111[US]

However,along-standingindustryassumptionthatEVchargetimesneedtobeonparwithfossilfuelfill-upsmaybeoverstatedassurveyedconsumersinmostmarketsarewillingtowaitupto40minutes.

ExpectedwaittimetochargeanEVatpublicchargingstationsfromemptyto80%

17%10%

46%

3%

24%

China

3%

22%11%

38%

27%

Rep.ofKorea

25%5%

5%

23%

41%

India

35%

6%

29%

UK

20%10%

21%

6%

50%

US

18%5%

7%

36%

Germany

42%13%3%

8%

30%

SoutheastAsia

39%17%6%

16%

11%

28%

Japan

23%22%

10minutesorless11to20minutes21to40minutes41to60minutesMorethan60minutes

Note:Percentagesmaynotaddupto100duetorounding.

Q49.HowlongdoyouthinkitshouldtaketochargeanEVfromfullydischargedto80%atapubliccharginglocation?

Samplesize:n=413[China];304[Germany];182[India];64[Japan];166[RepublicofKorea];1,223[SoutheastAsia];245[UK];111[US]

11

2025GlobalAutomotiveConsumer

Study|KeyFindings:GlobalFocusMarkets

WhenitcomestopayingforpublicEVcharging,surveyedconsumersinmostmarketspreferthe

familiarityandconvenienceofusingtheircredit/debitcards.

MostpreferredwaytopayforpublicEVcharging

Credit/debitcard8%52%45%64%60%26%52%50%

Pre-paidsubscriptionplan

5%

6%

11%

6%

7%

13%

12%

12%

Loyaltypoints

10%

4%

5%

5%

8%

5%

8%

6%

Third-partypaymentplatform

30%

8%

7%

9%

5%

9%

4%

3%

Paymentmethods

Chargingnetworkapponyoursmartphone

South-

eastAsia

47%

Rep.of

Korea

20%

Germany

29%

Japan

16%

China

48%

India

31%

US

28%

UK

24%

Mostpreferredmodeofpayment

Note:Percentagesmaynotaddupto100duetorounding.

Q51:HowwouldyoumostprefertopayforpublicEVcharging?

Samplesize:n=413[China];304[Germany];182[India];64[Japan];166[RepublicofKorea];1,223[SoutheastAsia];245[UK];111[US]

ExpectationsforBEVdrivingrangevarysignificantlybyglobalmarketsurveyed.NearlyhalfofsurveyedconsumersinIndia(47%)expectmorethan400km,whereas80%ofconsumersin

GermanyexpectthesameasaprerequisitetoconsideraBEVasaviableoption.

ConsumerexpectationsonBEVdrivingrange(inkilometers)

India

Japan

SoutheastAsia

Rep.ofKorea

Germany

China

9%21%23%

200kmto299km

500kmto599km

Lessthan200km

400kmto499km

18%17%9%3%

8%10%16%15%

13%9%29%

7%17%21%

19%13%16%7%

3%5%15%23%

25%20%9%

3%6%11%19%

22%27%12%

0%6%18%32%

23%19%1%

300kmto399km

600kmormore

WouldneverconsideracquiringaBEV

ConsumerexpectationsonBEVdrivingrangeinUKandUS(inmiles)

Lessthan100miles

100milesto199miles

200milesto299miles

300milesto399miles

400milesto499miles

500milesto599miles

600milesormore

WouldneverconsideracquiringaBEV

UK

US

5%

4%

12%

7%

19%

14%

23%

20%

16%

17%

7%

10%

6%

11%

13%

19%

Note:Percentagesmaynotaddupto100duetorounding.

Q53.Howfarwouldafullychargedall-batteryEVneedtogoinorderforyoutoconsideracquiringone?

Samplesize:n=685[China];1,121[Germany];809[India];621[Japan];827[RepublicofKorea];4,464[SoutheastAsia];

1,208[UK];886[US]

2025GlobalAutomotiveConsumerStudy|KeyFindings:GlobalFocusMarkets

12

WhenitcomestoBEVs,surveyedconsumersaregenerallymostconcernedaboutchargingtime,rangeanxiety,cost,lackofpubliccharginginfrastructure,andbatterysafety.

Greatestconcernregardingallbattery-poweredelectricvehicles(BEVs)

Rep.ofSouth-

ConcernChinaGermanyIndiaJapanKoreaeastAsia

26%43%

40%

Drivingrange38%54%35%

UKUS

52%49%

Cost/pricepremium22%45%32%

40%

24%37%

49%44%

31%39%

Coldweatherperformance37%37%32%

25%

38%26%

Increasedneedtoplanmytrips14%21%22%

28%

11%22%

33%28%

Uncertainresalevalue14%27%21%

18%

12%23%

24%19%

Potentialforextrataxes/leviesassociatedwithBEVs

16%10%22%

11%

12%19%

18%17%

Timerequiredtocharge38%42%39%

49%

39%46%

47%46%

Ongoingchargingandrunningcosts30%25%28%

28%

23%33%

29%29%

Costtoeventuallyreplacethebattery35%40%31%

39%

27%

38%

43%39%

LackofknowledgeorunderstandingaboutEVs/EVtechnology

20%15%29%

13%

15%32%

22%20%

LackofpublicEVcharginginfrastructure24%43%38%

37%

33%41%

44%41%

Lackofchargerathome16%37%27%

45%

19%31%

36%36%

Lackofalternatepowersource(e.g.,solar)athome

12%21%25%

25%

11%27%

19%20%

Safetyconcernswithbatterytechnology37%28%37%

30%

49%37%

29%29%

End-to-endsustainability(i.e.,batterymanufacturing/recycling)

24%22%30%11%10%23%21%20%

Lackofchoiceregardingbrands/models11%11%20%8%8%13%13%11%

Mostcommonlycited

Note:Sumofthepercentagesexceed100%asrespondentscanselectmultipleoptions.

Q52:Whatareyourbiggestconcernsregardingallbattery-poweredEVs?Pleaseselectallthatapply.

Samplesize:n=939[China];1,306[Germany];882[India];637[Japan];906[RepublicofKorea];5,028[SoutheastAsia];1,314[UK];937[US]

13

2025GlobalAutomotiveConsumer

Study|KeyFindings:GlobalFocusMarkets

Theglobalend-of-lifeEVbatteryvaluechainremainsrelativelynascentevenasthenumberofEVsontheroadcontinuestoincrease,1andsurveyedconsumersaresplitintermsofwhotheythink

shouldberesponsibleforbatterystewardship.

Consumerpreferenceforentityresponsibleforcollecting,storing,andrecyclingEVbatteriesafter

theirusefullives

Japan

Rep.ofKorea

SoutheastAsia

Germany

UK

India

US

China

35%

31%

23%

6%8%4%1%3%2%18%

23%

5%

11%7%6%6%4%8%

18%

18%

14%

20%6%3%8%7%7%

14%

12%

22%

18%

13%9%3%5%2%13%

20%

2%6%5%

9%6%

3%7%4%

19%

9%

11%14%

11%

16%

15%

12%

9%

3%

17%17%

10%

7%

22%

16%15%

7%

26%

11%5%5%9%3%

23%13%

IndividualcarmanufacturerDedicatedbatteryrecycler

Privateenvironmentalagency

Vehicledealer

Governmentagency

Chargingnetworkproviders

Batterymanufacturer

Automobileclub/associationDon’tknow

1IEA,GlobalEVOutlook2024.

Note:Percentagesmaynotaddupto100duetorounding.

Q55.Whodoyouthinkshouldberesponsibleforcollecting,storing,andrecyclingelectricvehiclebatteriesaftertheirusefullives?

Samplesize:n=939[China];1,306[Germany];882[India];637[Japan];906[RepublicofKorea];5,027[SoutheastAsia];1,314[UK];937[US]

2025GlobalAutomotiveConsumerStudy|KeyFindings:GlobalFocusMarkets

2Futurevehicleintentions

14

2025GlobalAutomotiveConsumer

Study|KeyFindings:GlobalFocusMarkets

MorethanhalfofsurveyedconsumersinChinaownedthesamebrandofvehiclepriortotheircurrentcar,butnearlyathirdofsurveyrespondentssaytheyarefirst-timeowners,signalinganeedtobuildstrong

customerrelationshipstohelpensureforwardbrandloyalty.

Percentageofconsumerswhosepriorvehiclewasfromthesamebrandascurrentvehicle

5%

7%

9%

9%

4%14%

25%

31%

36%

48%

45%

31%

48%

51%

15%

31%

55%

54%

55%

47%

51%

45%

43%

42%

ChinaJapanIndiaGermanyUSSoutheastAsiaRep.ofKoreaUK

YesNoCurrentcarismyfirstvehicle

Q6.Wasyourpriorvehiclefromthesamebrand?

Samplesize:n=852[China];1,114[Germany];646[India];452[Japan];618[RepublicofKorea];3,488[SoutheastAsia];

1,044[UK];821[US]

However,threequartersofsurveyedconsumersinChinasaytheyintendtoswitchtoanotherbrandofvehiclethenexttimetheyarein-market,signalingtheintensityofthecompetitivelandscapeinChina.

Converse