2024年美国品牌价值排行榜（英）-51正式版

USUSvaluerankings2024Who’swinningthevaluewars?/ResearchReality2USvaluerankings2024Contents01Introduction:InflationdrivesfocusonvalueWhovaluesvalue?0203040506Howdoesqualityrelatetovalue?ValuetrendsbyindustryBest“bangforyourbuck”brandsBest“bangforyourbuck”brandsbyindustryThedatareferencedinthisreportcomesfromYouGovBrandIndexunlessotherwisestated.sizeforLiberalsandConservativesdoesnotreflecttheideologicalbreakdownamongUSvoters3USvaluerankings2024IntroductionWhatarethebestandworstvaluebrands,accordingtoAmericans?Whichbrandsdoconsumersthinktrulydeliveragooddeal,andhowdoesthisdifferbyregionandincomegroup?Iamplanningtosavemoremoneynextyear71%Idon’tmindpayingextraforgoodqualityproducts67%ThisreportprovidesadeepdiveintoAmerica’sbestvaluebrands,asweexaminethebrandsthatconsumersthinkprovidethebestbangfortheirbuckacross25+sectors,fromrestaurantsandretail,totravelandinsurance.Understandwhatmakesthesebrandsthego-tochoiceforThereisn'tmuchdifferencebetweenleadingbrandsandsupermarkeUSgenpopAmericanconsumersanduncoverthefactorsdrivingtheirpurchasingdecisions.YouGovProfiles:November2024(n>54,000)4USvaluerankings2024Americanssaygreedistheirbiggestweakness:WhichofthefollowingisthebiggestweaknessofAmericansoverall?(USgenpop)3%3%IsValueabout5%GreedNotsurePridegettingmore?6%42%9%GluttonyEnvyGreed3xmorelikelytobenamedasthebiggestweaknessthanPride,thenext‘deadlysin’Lust13%WrathSloth18%YouGovSurveys:October22,2024(USgenpop:n>13,700)5USvaluerankings2024WomenmorelikelytonoticepriceincreasesacrossmostindustriesHavenoticedasignificantincreaseinpricesoverthepastsixmonthsWomenMenFoodFood82%76%HouseholdHporuosdeuhcoltdsproductsClothes/acCcelostshoesri/easccessorieseauty/persBoenaaultcy/apreerspornoadluccartesproducts57%52%52%40%34%26%22%49%45%33%41%CarsCarsTravelproduTrcatvse/lsperrovdicuectss/servicesAlcoholicdArlicnokhsolicdrinks32%28%TelecomssTeerlevcicoemssservices25%YouGovProfiles:November25,2024.12-monthmovingaverage.6USvaluerankings202491%ofAmericansaged65+havenoticedasignificantincreaseinfoodproductpricesHavenoticedasignificantincreaseinfoodproductpricesoverthepastsixmonths91%88%Genpop:79%83%75%71%70%18-2425-3435

-4445-5455-6465+YouGovProfiles:November25,2024.12-monthmovingaverage.7USvaluerankings2024Americansaremorelikelytohaveworsefinances,butareveryoptimisticfor2025HouseholdfinancialsituationChangesincelastmonth(12monthaverage)Expectedchangein12months(Nov2024)56%54%26%25%19%19%WorseNochangeBetterWorseNochangeBetterYouGovProfiles:November25,2024;Responsesreweightedafterremovingrespondentswhosaid“Don’tknow”Q:Comparedtoonemonthago,howhasyourhousehold'sfinancialsituationchanged?12-monthmovingaverage(USgenpop:n>177,000)Q:Howdoyouthinkyourhousehold'sfinancialsituationwillhavechanged12monthsfromnow?Last30days(USgenpop:n>38,000)8USvaluerankings2024Howdoesabrand’sQualitycorrespondtoitsValue?CirclesizesrepresentthepercentageofAmericanswhowouldconsiderpurchasingfromabrandwhentheyarein-market.QualityAmazonRolexSamsungNegativevalue,positivequality:73brandsDoveLowe'sNetflixGucciCostcoAldiPositivevalue,positivequality:1,936brandsStarbucksOliveGardenDomino'sWalmartJaguarOzempicTeslaCTikTokValueTicketmasterXDollarGeneralDollarTreePositivevalue,negativequality:22brandsNegativevalue,negativequality:27brandsSpiritAirlinesTemuYouGovBrandIndex:Nov1,2023–Oct31,2024.Numbersdisplayedreflecteachbrand’sNetValueandNetQuality.Circlesizesarebasedonpurchaseconsideration.Largecirclesrepresenthigherconsiderationpercentages.Brandsincludedreflectasamplingofthe2,000+brandstrackedinBrandIndex.USgenpop(n>19,000perbrand).9USvaluerankings2024Surprisepriceincreaseshavelargerimpactthansurprisediscounts,butbotharesignificantLikelihoodofbookingagainwithcarrierwhoLikelihoodofbookingagainwithcarrierwhodecreasespriceby$50atcheck-in(USgenpop)increasespriceby$50atcheck-in(USgenpop)5%12%14%21%67%81%LesslikelyAboutthesameMorelikelyLesslikelyAboutthesameMorelikelyTalktoaresearcherRunasurveyYouGovSurveys:Self-serve.December5-6.USgenpop:n>1,000.Datareweightedafterremoving“Notsure”responses.10USvaluerankings2024MenmorelikelytolookforqualityinTVs,butvalueinbulkfrozenpizzasImagineyouareshoppingforanewImaginethatyouareatthesupermarketshoppingforyourTV.Whichofthefollowingbestfavoritefrozenpizza.Assumingyouhadunlimitedfreezerspaceathome,whichofthefollowingdealsappealthemost?describeswhatyouwouldchoose?23%21%44%23%22%ThebestqualityTV21%34%19%35%36%15%12%15%ThebestvalueTVThebestpricedTVNotsure12%8%15%21%7%5%9%1pizzaatregularprice2pizzasat4pizzasat10%off8pizzasat16pizzasat20%off40%offNotsure5%offMale

FemaleMale

FemaleTalktoaresearcherRunasurveyYouGovSurveys:Self-serve.December5-6.USgenpop:n>1,000.11USvaluerankings2024Whichindustriesarethebestdeals?12USvaluerankings2024Whichindustriesarethebestdeals?Intheprocessofdeterminingthebest“bangforyourbuck”brands,welookedatsurveyresponsesofhundredsofthousandsofAmericansoverthecourseof2023and2024.Thevaluescoreforeachbrandcombinesthepositiveandnegativeresponsestoformanettotal.Whilebrandswithininindustryvaryonhowgoodofadealtheymightbewitheachother,industriesthemselvesalsoshowvariances.Thosesurveysincludedquestionsaboutmorethan2,000brandsacross40+industries.Tounderstandtheseindustry-levelvariances,wetooktheaverageofallbrandswithinanindustry.Whenaskedaboutperceptionofvalue,respondentsaregivenalistofrelatedbrandsforeachindustryandthenaskedtoselectallthebrandstheythinkrepresentagoodvalueformoney.Theyarethenaskedtoselectthebrandstheythinkareapoorvalueformoney.WhichindustriesdoAmericansthinkprovidethebestdeals,andwhichhaveimprovedthemostoverthepastyear?Talktoaresearcher13USvaluerankings2024Whichindustryisthebestdeal?Bestvalueindustriesof2024Thisslideshowstheaveragevaluescoreforallbrandsinanindustryorsector.Theblacknumberrepresentseachindustry’saveragenetvaluescore.Therednumberrepresentsthebrandthatisworstdeallintheindustry,whilethegreennumberrepresentsindustry'sbestvaluebrand.YouGovBrandIndex:Nov1,2023–Oct31,2024.NumbersdisplayedreflectaverageofNetvaluescoresforallbrandsinanindustry.Full-yearsampleperbrandrangesfrom9,200to46,500.2,015brandsexceedasampleof15,000respondents.Talktoaresearcher14USvaluerankings2024WhichindustriesareturningintoMostimprovedvalueindustriesof2024betterdeals?AverageindustryAverageindustryvaluescorein2023IndustryDifferencevaluescorein2024Onaverage,Americansthinkcarmakersareabettervaluenowthantheydidin2023.Carbrands7.14.53.32.62.1Cable&streaming5.4AirlinesVideoGameFranchisesGambling4.55.8-0.63.56.39.12.63.9-2.41.81.91.81.71.71.71.51.51.5ConsumerbanksFashion4.77.68.85.6Hotel&accommodationsConsumerelectronicsTravel10.37.1YouGovBrandIndex:Nov2023toOct2024vsNov2022toOct2023.NumbersdisplayedreflectaverageofNetvaluescoresforallbrandsinanindustry.Full-yearsampleperbrandrangesfrom9,200to46,500.2,015brandsexceedasampleof15,000respondents.Talktoaresearcher15USvaluerankings2024RankingsmethodologyTheinsightsinthisreportcomefromYouGovBrandIndex,adailybrandtrackingtoolthatmeasuresconsumerperceptionsacross16keymetricsandisavailablein56marketsworldwide.Toqualify,brandsmusthavesurveyresponsesavailableforatleast183daysbetweenNovember1,2023,andOctober31,2024.Aminimumbasesizeof300(n)alsorequired,thoughallbrandsmeasureinthisreportfarexceedthisthreshold.ThisanalysislooksatrespondentsintheUSforoneofthesemetrics:Value.WhenaskedaboutValue,respondentsaregivenalistofrelatedbrandsforeachindustry,andthenaskedtoselectallthebrandstheythinkrepresentagoodvalueformoney.Theyarethenaskedtoselectthebrandsfromthatlisttheythinkareapoorvalueformoney.Comparativeanalyses(suchashighvslowincome)arerankedbythedifferenceinValubetweenthetwogroups.ThenetValuescorforTraderJoe'sis25.1forhigh-incomeAmericansand10.0forlow-incomeAmericans.Thisdifferenceof15.1placesTraderJoe'shigherintherankingthanIKEAdespitethelatterhavingahighervaluescoramonghighincomeAmericans(35.7).Valuescoresareroundedtothenearestdecimalpoint,anddifferencesaredeterminedfromthoseroundedscores.TheValueforeachbrandcombinesthepositiveandnegativeresponsestoformanettotal.ExplorebrandtrackingTalktoaresearcher16USvaluerankings2024WhichbrandsdoAmericansthinkrepresentthebestdeal?Netvaluescore–GenpopRankBrandSector12AmazonDoveOnlinebrandsHair&skincarebrandsHome&personalOnlinebrandsHair&skincarebrandsConsumerelectronicsRetail59.046.046.045.242.242.041.641.541.239.8345DawnAmazonPrimeVaselineSamsungHomeDepotToyota678910CarbrandsWalmartLowe'sRetailRetailYouGovBrandIndex:November1,2023–October31,2024(Eachbrand:n>9,200)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.17USvaluerankings2024AmazonwinsatValuebecauseofspeed,selection,andmembershipbenefitsAccordingtoYouGovBrandIndex,AmazonisthebestvalueinAmerica.Whydoyouthinkthisis?(USgenpop)SpeedofdeliveryWideselectionofproductsAmazonPrime71%69%55%55%PriceofgoodsReliability49%48%48%PriceofshippingEaseofreturnsReviews33%Subscribeandsave23%YouGovSurveys:Self-serve.December5-6.USgenpop:n>1,000.Respondentscouldselectallthatapply.Datareweightedafterremoving“Notsure”responses.18USvaluerankings2024WhichbrandsdoAmericansthinkisabetterdealthisyearthanlastyear?2024net2023netRankBrandSectorDifferencevaluescorevaluescoreNikeRolexAmazonGucciFIFAFashionFashion21.16.812.6-1.051.2-5.18.57.87.87.67.112345OnlinebrandsFashion59.02.5VideoGameFranchises12.4-6.32.25.3Disneyland/DisneyWorld67Travel-13.3-4.8-2.624.0-1.97.07.06.86.56.4CInvestmentBankofAmericaConsumerbanks4.28910eBayOnlinebrandsCarbrands30.54.5Mercedes-BenzYouGovBrandIndex:November1,2023–October31,2024(Eachbrand:n>9,200)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.19USvaluerankings2024WhichbrandsdoAmericansindifferentregionsthinkisthebestdeal?RankGenpopNortheastSouthMidwestWestAmazonDoveAmazonDoveAmazonDawnAmazonAldiAmazonCostco12DawnAmazonPrimeAmazonPrimeDawnToyota345AmazonPrimeVaselineSamsungHomeDepotToyotaDawnSamsungAldiDoveWalmartLowe'sDoveAmazonPrimeDoveAmazonPrimeVaselineBAND-AIDMenardsSamsungWalmartHomeDepotSamsungDawn67WalmartVaselineHomeDepotToyotaHomeDepotVaselineToyota8910WalmartLowe'sVaselineWalmartSamsungYouGovBrandIndex:November1,2023–October31,2024(Eachbrand–NE:n>2,000;S:n>3,200;MW:n>1,900;W:n>1,700)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank20USvaluerankings2024WhichbrandsdoAmericanswithdifferentincomesthinkisthebestdeal?RankGenpopLowincomeMiddleincomeHighincomeAmazonDoveAmazonDawnAmazonDoveAmazonCostco12DawnDoveAmazonPrimeDawnToyota345AmazonPrimeVaselineSamsungHomeDepotToyotaWalmartSamsungAmazonPrimeVaselineHomeDepotBAND-AIDAldiAmazonPrimeDoveToyotaVaselineHomeDepotSamsungAldiLowe's67VaselineDawn8910WalmartLowe'sHomeDepotSamsungLowe'sYouGovBrandIndex:November1,2023–October31,2024(Eachbrand–Lowincome:n>3,100;Middle:n>3,500;High:n>775)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank21USvaluerankings2024Brandsthatmorehigh-incomeAmericansthinkareagooddealValuescore:highincomeValuescore:lowincomeRankBrandSectorDifference12CostcoRetail49.032.525.125.420.322.027.124.715.610.011.124.316.915.1CourtyardbyMarriottHotels&accommodations345TraderJoe'sHiltonGardenInnNordstromRackVanguardFidelityGroceryHotels&accommodations14.314.013.913.913.813.712.2RetailInvestmentInvestmentRetail6.3678.113.221.95.88910IKEA35.719.522.1REIRetailBeer&hardseltzersGuinness9.9YouGovBrandIndex:November1,2023–October31,2024(Eachbrand–Lowincome:n>3,100;Highincome:n>775)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank22USvaluerankings2024Brandsthatmorelow-incomeAmericansthinkareagooddealValuescore:lowincomeValuescore:highincomeRankBrandSectorDifference12PowerBallMegaMillionsDollarTreeDollarGeneralGoldenCorralSunnyDGamblingGamblingRetail10.09.3-10.8-9.36.920.818.618.134525.019.821.015.1Retail3.316.515.815.1Casualdining5.2Softdrinks&beverages670.0-21.83.1TicketmasterHawaiianPunchJaguarOnlinebrands-6.816.8-1.315.013.713.513.4Softdrinks&beverages8910CarbrandsRetail-14.832.3Walmart45.7YouGovBrandIndex:November1,2023–October31,2024(Eachbrand–Lowincome:n>3,100;Highincome:n>775)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank23USvaluerankings2024SectorrankingsmethodologyLookingathundredsofthousandsofThe26sectorsincludedinthisreportare:Airlines,Appliances,Beer&hardseltzers,YouGovpanelsurveys,weisolatedbrandsamongtheircompetitorstofullyunderstandCable&streaming,Carbrands,Casualdining,who'swinning(andlosing)thevaluewars.Fastfood&QSR,Consumerelectronics,Drugs&medical,Fashion,Food,Gambling,Grocery,Hair&skincare,Home&personal,Hotel&accommodations,Insurance,Investment,Liquor,Onlinebrands,Retail,Softdrinks&beverages,Travel,Videogamefranchises,andVideogamepublishers.Aswiththerestofthisreport,thebrandsinthissectionarerankedbyNetValuescorebasedonsurveysbetweenNovember1,2023,andOctober31,2024.Brandsmentionedmusthaveasampleof300ormorerespondentsandbeentrackedfor183daystoqualifyfortheranking.PetcarebrandshavebeenexcludedfromtheHome&personalranking,HealthinsurancebrandshavebeenexcludedfromtheInsuranceranking,freebrandshavebeenexcludedfromtheOnlinebrandsranking,andManyofthe"Worstvalue"brandsidentifiedinthissectionactuallyhaveapositivenetValue,butappearwheretheydointhelistbecausetheyarelowerthanotherbrandsinself-drivingcarshavebeenremovedfromthetheircategory.Travelranking.Talktoaresearcher24USvaluerankings2024WhatareAmerica’sbestandworstdealsforairlines?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:JetBlueValueValueBrandnameBrandnamescore22.012.1score-4.20.1Midwest:Southwest1SouthwestDeltaAirLinesAmericanAirlinesUnitedAirlinesJetBlue1SpiritAirlinesAirIndiaWest:Southwest2345234511.811.1Frontier0.51.1South:SouthwestAeromexicoCathayPacific9.51.5YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>13,300)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher25USvaluerankings2024WhatareAmerica’sbestandworstdealsforappliances?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:SamsungValueValueBrandnameBrandnamescore34.733.529.627.323.7scoreMidwest:Whirlpool1SamsungLG1GaggenauMolekuleIQAir1.0West:Samsung234523451.1WhirlpoolKitchenAidMaytag1.5South:SamsungBlueairBeko1.92.2YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>21,600)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher26USvaluerankings2024WhatareAmerica’sbestandworstdealsforbeer&hardseltzers?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:HeinekenValueValueBrandnameBrandnamescore15.013.411.8score-0.5-0.4-0.40.5Midwest:Guinness1HeinekenGuinness1KeystoneLightBudLightSeltzerO’Doul'sPremiumDeKuyperZeroWest:Heineken23452345SamuelAdamsBlueMoonModeloSouth:Heineken11.010.0LiftBridgeHardSeltzer0.7YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>9,200)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher27USvaluerankings2024WhatareAmerica’sbestandworstdealsforcable&streaming?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:NetflixValueValueBrandnameBrandnamescore28.127.419.1score-10.0-9.9-3.2Midwest:Amazon1NetflixAmazonPrimeVideoHulu1DirecTVDishNetworkSpectrumXfinityPrimeVideoWest:Netflix23452345South:NetflixRokuChannelParamount+13.813.4-3.0-1.8CoxYouGovBrandIndex:November1,2023–October31,2024(Genpop:n>46,500)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher28USvaluerankings2024WhatareAmerica’sbestandworstdealsforcarbrands?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:ToyotaValueValueBrandnameBrandnamescore41.532.821.019.618.6score-14.5-5.0-4.2Midwest:Toyota1ToyotaHonda1TeslaJaguarWest:Toyota23452345SubaruChevroletFordAlfaRomeoPorscheTriumphSouth:Toyota-0.9-0.4YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>29,200)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher29USvaluerankings2024WhatareAmerica’sbestandworstdealsforcasualdining?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:OliveGardenValueValueBrandnameBrandnamescore26.421.1score-3.62.2Midwest:OliveGarden1OliveGardenTexasRoadhouseCrackerBarrelApplebee's1HootersBenihanaWest:OliveGarden2345234520.919.918.1Joe'sCrabShackBahamaBreezeP.F.Chang’s2.7South:OliveGarden3.1Chili's3.5YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>17,000)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher30USvaluerankings2024WhatareAmerica’sbestandworstdealsforfastfood&QSR?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:Dunkin’ValueValueBrandnameBrandnamescore24.522.721.7scoreMidwest:Culver’s1Domino'sDairyQueenIHOP1StarbucksLongJohnSilver'sCarl'sJr-12.50.20.80.91.0West:PandaExpress23452345South:Domino’sDenny's21.621.2QuiznosLittleCaesarsWienerschnitzelYouGovBrandIndex:November1,2023–October31,2024(Genpop:n>34,500)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher31USvaluerankings2024WhatareAmerica’sbestandworstdealsforconsumerelectronics?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:SamsungValueValueBrandnameBrandnamescore42.032.029.1score0.00.40.81.1Midwest:Samsung1SamsungLG1BeatsbyDreAppleVisionProMcAfeeWest:Samsung23452345SonyRokuHPSouth:Samsung26.326.0OuraHuawei1.2YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>20,900)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher32USvaluerankings2024WhatareAmerica’sbestandworstdealsfordrugs&medical?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:BAND-AIDValueValueBrandnameBrandnamescore39.234.032.328.626.6score-3.50.7Midwest:BAND-AID1BAND-AIDTylenol1OzempicViagraWest:BAND-AID23452345TumsJardianceRinvoq0.81.1South:BAND-AIDNeosporinNatureMadeDupixent1.6YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>13,600)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher33USvaluerankings2024WhatareAmerica’sbestandworstdealsforfashion?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:OldNavyValueValueBrandnameBrandnamescore35.734.633.1score-4.8-3.3-3.1Midwest:Fruitof1OldNavyLevi's1lululemonAbercrombie&FitchDeBeerstheLoomWest:Levi’s23452345FruitoftheLoomHanesSouth:Levi’s32.832.0JimmyChooLouboutin-1.3Skechers-0.5YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>23,400)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher34USvaluerankings2024WhatareAmerica’sbestandworstdealsforfood?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:QuakerValueValueBrandnameBrandnamescore33.431.4score-4.2-2.0-0.8-0.51.4Midwest:Campbell’s1QuakerCampbell'sKraft1BeyondMeatImpossibleFoodsOmahaSteaksWest:Quaker2345234530.829.328.3South:QuakerWhiteCastleFrozenSlidersCheeriosPillsburyButcherBoxYouGovBrandIndex:November1,2023–October31,2024(Genpop:n>16,900)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher35USvaluerankings2024WhatareAmerica’sbestandworstdealsforgambling?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:bet365ValueValueBrandnameBrandnamescorescore-8.5-6.3-6.2-6.1Midwest:Betway1Betwaybet3654.81CaesarsPalaceHarrah'sWest:Betway23454.72345MegaMillionsESPNBET888sport3.02.8MGMGrandBally'sSouth:MegaMillions2.5DraftKings-5.3YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>20,100)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher36USvaluerankings2024WhatareAmerica’sbestandworstdealsforgrocery?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:AldiValueValueBrandnameBrandnamescore39.719.014.99.6score-5.2-3.70.9Midwest:Aldi1AldiKroger1WholeFoodsMarket7-ElevenWest:WinCo23452345TraderJoe'sSaveALotPublixRaley’sSouth:AldiHarrisTeeterGiantEagle2.28.52.5YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>22,400)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher37USvaluerankings2024WhatareAmerica’sbestandworstdealsforhair&skincarebrands?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:DoveValueValueBrandnameBrandnamescore46.042.227.1score-4.3-2.40.5Midwest:Dove1DoveVaseline1AmwayWest:Dove23452345RogaineHead&ShouldersNeutrogenaGoldBondEstéeLauderSouth:DoveRoostersMen’sGroomingCenter26.624.20.7EuropeanWaxCenter0.8YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>17,400)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher38USvaluerankings2024WhatareAmerica’sbestandworstdealsforhome&personal?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:DawnValueValueBrandnameBrandnamescore46.034.234.1score0.52.1Midwest:Dawn1DawnCloroxColgateCrest1SmileDirectClubNairWest:Dawn23452345InvisalignAxe2.3South:Dawn31.55.1Kleenex29.1ACT7.0YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>19,200)Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank./ResearchRealityExplorebrandtrackingTalktoaresearcher39USvaluerankings2024WhatareAmerica’sbestandworstdealsforhotels&accommodations?BestperceivedvalueWorstperceivedvalueRegionalwinnersNortheast:HolidayInnValueValueBrandnameBrandnamescorescore-8.60.61.9Midwest:HolidayInnExpress1HolidayInnExpressHolidayInn29.11TrumpHotelsWaldorf-A