新标准商务英语阅读教程4- 课件U5 Digital economy

UnitDigitaleconomy51Thedigitaleconomyreferstoeconomicactivitiesdrivenbyonlineconnectionsamongpeople,businesses,devices,anddata.Howisthedigitaleconomychangingtraditionalbusinessmodels?Thebackboneofthedigitaleconomyishyper-connectivitywhichmeansthegrowinginter-connectednessofpeople,organizations,andmachinesthatresultsfromtheInternetandmobiletechnology.Thedigitaleconomyistakingshapeandunderminingconventionalnotionsabouthowbusinessesarestructured;howfirmsinteract;andhowconsumersobtainservices,information,andgoods.2WhataresomeapplicationsofthedigitaleconomyinthedailylivesofpeopleinChina?Asof2022,Chinahadapproximately1.04billionregisteredInternetusers,accountingforone-fifthoftheworld’stotal.FinancialTimesassertedthatChina’svibrantdigitalindustryspearheadedtheglobalmobileecosystem.AmongChina’s“fournewgreatinventions,”threearedigitalproducts—Alipay,sharingbikes,andonlineshopping.Alongwiththeincreasinglydigitizedhigh-speedrailway,theyhavereshapedpeople’slivesinChina.DigitaleconomyisreshapingChina’seconomicstructureforcefulhavingapowerfuleffectthatislikelytochangeasituatione.g.Theboardofdirectorsmadeaforcefuldecisiontoinvestheavilyinnewtechnologydespitetherisks.bigdataverylargesetsofdatathatareproducedbypeopleusingtheInternet,andthatcanonlybestored,understood,andusedwiththehelpofspecialtoolsandmethodse.g.Manye-commercegiantsrelyonbigdatatopersonalizetheshoppingexperienceforeachcustomer,leadingtohighercustomersatisfactionandrepeatpurchases.DigitaleconomyisreshapingChina’seconomicstructurecloudcomputingtheuseofservices,computerprograms,etc.thatareontheInternetratherthanonesthatyoubuyandputonyourcomputere.g.ManystartupsareoptingforcloudcomputingservicesasitallowsthemtoscaletheirITinfrastructureupordownaccordingtobusinessneedswithouthugeupfrontinvestments.compoundannualgrowthrate(CAGR)theannualgrowthrateofaninvestmentoveraperiodlongerthanoneyeare.g.Thecompoundannualgrowthrate(CAGR)isacrucialmetricforinvestorstoevaluatetheperformanceandpotentialofabusinessbeforemakinginvestmentdecisions.DigitaleconomyisreshapingChina’seconomicstructureunmannedusedfordescribingabuildingoramachinethatdoesnothaveanystafftheretomanageoroperateite.g.Thelogisticscompanyisexploringtheuseofunmanneddeliveryvehiclestoimprovetheefficiencyoflast-miledeliveries.droneanairplaneorapieceofequipmentwithoutapilot,controlledfromthegrounde.g.Thedeliverycompanyistestingdronestoimprovethespeedandefficiencyofpackagedeliveriesinremoteareas.DigitaleconomyisreshapingChina’seconomicstructurecollaborativeinvolvingpeopleorgroupsworkingtogethertoproducesth.e.g.Thecollaborativeinitiativebetweentheindustryandacademiaaimstofosterinnovationanddrivetechnologicaladvancements.elasticcomputingtheabilitytoquicklyexpandordecreasecomputerprocessing,memory,andstorageresourcestomeetchangingdemandswithoutworryingaboutcapacityplanningandengineeringforpeakusagee.g.Oure-commercebusinessreliesonelasticcomputingtohandlethemassivetrafficduringpeakshoppingseasonswithoutanydowntime.DigitaleconomyisreshapingChina’seconomicstructurewholesalethebusinessofsellinggoodsinlargequantitiestootherbusinessese.g.Ourcompanyoffersawiderangeofproductsatwholesaleprices,attractingmanyretailerstoplacelarge-scaleorders.realestatethebusinessofsellinghousesorlande.g.Inthecurrenteconomicsituation,therealestateindustryisfacingbothchallengesandopportunities,andcompaniesneedtoadapttheirstrategiesaccordingly.DigitaleconomyisreshapingChina’seconomicstructuretextilestheindustrythatmakesclothe.g.Thetextileindustryinthisregionhasalong-standingreputationforproducingfine-craftedfabricsthatareinhighdemandbothdomesticallyandinternationally.municipalrelatingtoorbelongingtothegovernmentofacitye.g.Thelocalbusinesscommunityiscloselyfollowingthemunicipalbudgetdiscussions,asitwillimpactfuturedevelopmentpolicies.DigitaleconomyisreshapingChina’seconomicstructureoutpatientsb.whogoestoahospitalfortreatmentbutdoesnotstaytheree.g.

Manymedicalstartupsarefocusingondevelopingdigitalplatformsforoutpatientappointmentschedulingandmedicalrecordmanagementtoimprovethepatientexperience.administrativerelatingtotheworkofmanagingororganizingacompany,aninstitution,etc.e.g.Theadministrativestaffinourcompanyisresponsibleforhandlingdailyofficeoperations,suchasschedulingmeetings,managingdocuments,andcoordinatingwithdifferentdepartments.Understandingthetext1Decidewhetherthefollowingstatementsaretrue(T),false(F),ornotgiven(NG)accordingtothetext.____1.ThetotalsizeofChina’sdigitaleconomygrew4.12-foldinthelastfiveyears,whichhasbecomeakeydriverofitseconomicgrowth.____2.In2021,thesizeofthedigitaleconomyin13provincesandcities,includingGuangdong,Jiangsu,andShandong,exceededRMB1trillion.

____3.Digitaltechnologieshavebeenincorporatedintoeveryaspectofproduction,andnewformsandmodelshavegrownrapidlyinChina.

____4.Withprofessionaltechnologicalservices,cloudcomputingserviceprovidersofferarangeofsolutionstotraditionalindustries,helpingthemlowerthecostsofdigitaltransformation.FFTTUnderstandingthetext___5.Amongthetraditionalserviceindustries,wholesaleandretail,finance,andrealestateintotalaccountedforlessthanhalfofthetotaladdedvalueoftheserviceindustry.____6.Drivenbyanewroundoftechnologicalandindustrialrevolution,newformsandmodelsofthedigitaleconomywillbeconstantlyemerging.____7.FastandaffordableInternetaccessisaboonforthedigitaleconomy.NGTFUnderstandingthetext2Discussthefollowingquestions.1.WhatistheoutcomeofthefastdevelopmentofChina’sdigitaleconomy?2.Whatmeasureshavebeentakenintheyear2021forpromotingthedigitaleconomy?3.Inwhatwayhasthegovernmenthelpedresidentssimplifytheiradministrativeprocessesintheirdailylives?4.WhatistheevidencethatmanyEuropeancountriespreferChinesesellerswhenshoppingacrossborders?5.Accordingtothetext,whatisthelong-termeffectofthedigitaleconomyinChina?Understandingthetext1.WhatistheoutcomeofthefastdevelopmentofChina’sdigitaleconomy?TherapiddevelopmentofChina’sdigitaleconomyisreshapingthecountry’seconomicstructureinaforcefulway.Itpromoteshigh-qualityeconomicdevelopment,andhascreatednewadvantagesininternationalcooperationandcompetition.Understandingthetext2.Whatmeasureshavebeentakenintheyear2021forpromotingthedigitaleconomy?In2021,theStateCouncilrolledoutaplantofacilitatethedevelopmentofthedigitaleconomyinthe14thFive-YearPlanperiod(2021-2025),makingoverallplansforallregionsanddepartmentstopromotethedevelopmentofthedigitaleconomy.Understandingthetext3.Inwhatwayhasthegovernmenthelpedresidentssimplifytheiradministrativeprocessesintheirdailylives?Thecross-regionalcollaborativemanagementofdataenablesmanyresidentstowithdrawtheirshareofthehousingprovidentfundsfromdifferentplacesormakedirectsettlementsofoutpatientfeesindifferentplaces,andalsoenablescollegeandtechnicalschoolstudentstotransfertheirregisteredpermanentresidenceaftergraduationwithoutgoinghome.82.13percentofprovincial-leveladministrativelicenseapplicationshavebeenacceptedonline,andthingsrequiringthepresenceinpersoncangetdoneinoneplaceandwithouttheneedforasecondtrip.Thepromisedaveragetimelimitforhandlingmorethanhalfoftheadministrativelicensingissuesnationwidehasbeenshortenedbymorethan40percent.Understandingthetext4.WhatistheevidencethatmanyEuropeancountriespreferChinesesellerswhenshoppingacrossborders?ThespecialChina-EuropeRailwayExpressprovidesmoreofflinechannelsforChina-Europedigitaleconomycooperation.Inasurveyof25EuropeancountriesconductedbyBelgianPostGroup,consumersin24countriesrankedChinesesellersasthemostpopularcross-borderonlinesellers.Anothersurveyshowedthatnearly30percentofconsumersinEuropeancountriespreferredChinesesellerswhenshoppingacrossborders.Understandingthetext5.Accordingtothetext,whatisthelong-termeffectofthedigitaleconomyinChina?TheaddedvalueofthecoreindustriesofChina’sdigitaleconomywillaccountfor10percentofitsGDPby2025.Withanewroundoftechnologicalandindustrialrevolution,theroleofdigitaltechnologyinindustrialdevelopmentwillbefurtherenhanced.Newformsandmodelsofthedigitaleconomywillalsobeconstantlyemerging.Chinawillcontinuetodevelopitsdigitaleconomy,improveitsdigitalinfrastructure,enhancethegovernancecapacity,andpromotefullintegrationofthedigitaleconomywiththerealeconomy,inabidtopromotehigh-qualityeconomicdevelopmentandbuildaneweconomicpatternthatisinnovative,fullofvitality,andbeneficialtoall.penetrateintoB.tocombinetwoormorethingsinordertobecomemoreeffectiveintegratewithC.tosuggestthatsth.shouldbeconsideredforaparticularpurposerank…asD.inordertotrytogetordosth.inabidtoE.tofitorbegivenaparticularpositioninalistofpeopleorthingsthatareputinorderofqualityorimportanceputforwardA.tosucceedinbecomingpartofanorganization,etc.andworkingwithinitLanguagework1Matchthephraseswiththeirmeanings.Languagework2Completethefollowingsentenceswiththeproperformofthephrasesfromtheaboveexercise.Community-basedtourismrunsacoupleofprojects___________promotetourisminruralareas.Inarecentsurvey,industryexperts________China_____theleadingcountryintheglobale-commercesector.Thesesuggestionswhichwere____________intheenvironmentalconferencevaryininfluenceandimportance.Withthefastdevelopmentofhightechnology,multimediatechnologyhas______________everyfield.Thearchitectureoftheintelligentecosystemcanbe_______________automotiveinfotainmentandmobilenetworkserviceplatforms.inabidtorankedasputforwardpenetratedintointegratedwithLanguagework3TranslatethefollowingexpressionsintoChinese.直播电商智能仓库在线协作办公室云计算服务提供商住房公积金户口行政许可问题试点方案livestreaminge-commerceintelligentwarehousesonlinecollaborativeofficescloudcomputingserviceprovidershousingprovidentfundsregisteredpermanentresidenceadministrativelicensingissuespilotscenariosAskingquestionstoenhancecomprehensionAskingquestionswhenreadingcomplextextscansignificantlyimprovereaders’comprehensionandanalyticalskills.Questionshelpreadersunderstandthetextmoredeeply,stayfocused,andstimulatecriticalthinking.Thesequestionscanbeaskedbefore,during,andafterreading.Beforedivingintodetailedreading,readerscanquicklyskimthroughthetitle,subtitles,andparagraphs.Initialquestionscanbeformulatedtosparkinterestandactivatebackgroundknowledge.Forexample,inthecontextofTextA,readersmightask:Whatisthemaintopicofthistext?WhataspectsmighttheauthordiscussregardingChina’sdigitaleconomy?AskingquestionstoenhancecomprehensionAsreadersprogressthrougheachpartandparagraphofthetext,specificquestionscanhelpthemunderstandthecontent.ForTextA,specificquestionscanberaisedfordifferentsections.ForParas.1-2,questionsmayinclude:WhatisthepositionofChinesedigitaleconomyenterprisesamongglobalunicorncompanies?ForParas.3-6,readersmightask:WhatisthegrowthrateandscaleofChina’sdigitaleconomy?ForParas.7-11,readersmightwonder:Howdodigitaltechnologiessupportthedigitaltransformationoftraditionalindustries?ForParas.12-18,specificquestionscouldbe:WhatconvenienceshasthedigitaleconomybroughttothedailylivesofChineseresidents?WhatachievementshasChinamadeininternationaldigitaleconomycooperation?AskingquestionstoenhancecomprehensionAfterreading,readerscansummarizethemainpointsofthetextandreflectonthesignificanceoftheinformationbyaskingdeeperquestions.Forexample:Dothedataandevidenceprovidedbytheauthorsufficientlysupportthearguments?WhatnewknowledgehaveIgainedfromthetext?Howcanthisinformationbeappliedtomyworkorresearch?Byaskingquestions,readersnotonlyenhancetheirunderstandingofthetext’scontentbutalsodevelopcriticalthinkingandanalyticalskills.Thisstrategyisparticularlyusefulforhelpingreadersstayfocusedduringreadingandapplytheinformationafterward.ThefourpillarsofsuccessfuldigitaltransformationKPIs(keyperformanceindicators)thequantifiablemeasurementsusedtogaugeacompany’soveralllong-termperformance,whichhelpdetermineacompany’sstrategic,financial,andoperationalachievements,especiallycomparedtothoseofotherbusinesseswithinthesamesectore.g.Toevaluatethesuccessofourmarketingcampaign,wearecloselymonitoringseveralKPIs,suchaswebsitetraffic,conversionrates,andcustomerengagement.CTO(chieftechnologyofficer)theexecutiveinchargeofanorganization’stechnologicalneedsaswellasitsresearchanddevelopment(R&D)e.g.TheCTOisresponsibleforformulatingthecompany’slong-termtechnologystrategyandensuringthatourITinfrastructurecansupportfuturebusinessgrowth.ThefourpillarsofsuccessfuldigitaltransformationERPcloudanenterpriseresourceplanning(ERP)systemthatrunsonavendor’scloudplatformasopposedtoanon-premisesnetwork,allowingorganizationstoaccessovertheInternete.g.TheERPcloudplatformintegratesvariousfunctionssuchashumanresources,procurement,andsales,enablingseamlessinformationflowacrosstheorganization.IoT(InternetofThings)thecollectivenetworkofconnecteddevicesandthetechnologythatfacilitatescommunicationbetweendevicesandthecloud,aswellasbetweenthedevicesthemselvese.g.OurmanufacturingcompanyhasembracedIoTtechnologytocreateasmartfactory,wheremachinesareconnectedandcancommunicatedatainreal-timeforbetterproductionmanagement.Thefourpillarsofsuccessfuldigitaltransformationgeotargetingatypeofadvertisingwhereacompanycreatesadsthatarebasedonitsconsumers’geographiclocationse.g.Ourmarketingcampaignusesgeotargetingtodisplaypersonalizedadstocustomersinspecificgeographicalareas,increasingtherelevanceandeffectivenessofourpromotions.CMO(chiefmarketingofficer)thecorporateexecutiveresponsibleforanorganization’smarketingactivitiese.g.TheCMOisresponsibleformanagingthemarketingbudgeteffectivelyandensuringthateverydollarspentdeliversahighreturnoninvestment.UnderstandingthetextAnswerthefollowingquestions.

1.WhatisthestartingpointofITuplift?2.Whyisdigitizingoperationsthefundamentalpillarofdigitaltransformation?3.Whatbenefitscandigitalmarketingbringtocompanies?4.Whatistheimpactofdigitaltransformationinthefuture?5.Afterreadingthetext,howdoyouunderstandtheprocessofdigitaltransformation?Understandingthetext1.WhatisthestartingpointofITuplift?TheITupliftindigitaltransformationstartswithupgradingthecompany’sITinfrastructureaswellasmobileinfrastructure,datalakes,andthecloud.Thisisanopportunitytousebudgetallocatedto“digitalinitiatives”tomodernizeITandcommunicationsplatformswithintheenterprise.Understandingthetext2.Whyisdigitizingoperationsthefundamentalpillarofdigitaltransformation?Digitizingoperationsisthefundamentalpillarofdigitaltransformationbecause,withoutit,acompanywillbeleftbehindbymoreefficientoperators.Acompanymaybeginitsdigitaltransformationjourneybydigitizingprocessesand,asitmatures,rearchitectprocessesentirely.Asacompanyrearchitectsitsprocesses,italsostartstounlockmoretransformationalpossibilities.Understandingthetext3.Whatbenefitscandigitalmarketingbringtocompanies?Severalglobalretailersareusingdigitalchannels,AI,andpredictiveanalyticstoaccessprospectsandcustomersandsetupdigitalmarketplaces,viralcampaigns,andgeotargetingcampaigns.Likewise,companiesareusingartificialintelligencetoidentifyandactoncriticalcustomerbehaviors,forexample,identifyingcustomerswhoarelikelytoleavetheirproductsorservicesandtheninterveningbeforetheydoso.Understandingthetext4.Whatistheimpactofdigitaltransformationinthefuture?Digitalopensupmanynewopportunitiesforestablishedcompanies.Seizingtheseopportunities,someofwhichmaybequitedisruptive,requiresbothdevelopingtheinnovationanddigitalcapabilitiestotestandpivottonewsourcesofgrowth.Digitaltransformationmayprovidetheopportunitytocreatenewbusinessmodels,newproductsandservices,orevencollab