创新高职英语基础教程课件 Unit 7

OperatingBusinessActivitiesUnit7CONTENTSABStart-upEffectiveBusiness

CommunicationA1Lookandsaya)Lookatthefollowingfiguresfromdifferentdepartmentsofthecompany.Talkaboutwhoworksinwhichdepartmentafterthegivenmodel.Matchthetitlesintheboxwithdifferentpersons.salesmanagerSalesDepartmentdistributionmanagerDistributionDepartmentproductionmanagerProductionDepartmentmarketingdirectorMarketingDepartmentBackgroundInformationWhatIsaCompanyorCorporation?Acompanyisabusinessownedbyoneormorepeopleandestablishedforthepurposeofconductingcommercialorindustrialenterprise.Proprietorships,partnershipsandcorporationsarethreetypesofcompanies.Acorporationhasaspecificbusinessstructurethatconsistsofshareholders,officers,directorsandemployees.Theshareholdersofacorporationhavetheresponsibilityofselectingindividualstoserveonthecompany’sboardofdirectors.Acorporation’sboardofdirectorsmakesstrategicdecisionsforthebusiness,allocatesthecompany’sresourcesandsetsthecorporation’spricepershare.Theboardofdirectorsgovernsacorporationandselectstheofficersthatmanagethecompany’sday-to-dayaffairs.Officerpositionsinacorporationincludepresident,secretary,treasurerandvicepresident.Theofficersofacorporationcarryouttheinstructionsprovidedbythecompany’sboardofdirectors.A2Designyourownbusinesscarda)Lookatthefollowingexamplesofbusinesscard.Studythemcarefullywithspecialattentiontotheirformat.A2DesignyourownbusinesscardMoreexamplesWhataretheimportantelementsonabusinesscard?Keyelements:NameAddressWayofcontact(phonenumber,officephonenumber,e-mailaccount)CulturalnoteWhatIsaBusinessBard?Abusinesscardisyourcallingcard,postcard,appointmentreminder,andcontactpieceallprintedononesmallcard.Itisausefulmulti-purposeitem.Itcanbeauniqueadvertisingstrategy,sincebusinesscardscansitonsomeone’sdesk,findaplaceinaRolodex,joinothersofitskindinawallet,andbepostedonabulletinboard.Dozensorevenhundredsofpassersbymayviewyourcard,dependingonwhereitisplaced.Abusinesscardisapromotionaltoolthatshouldnotberushed.Takeyourtimetomapoutthismarketingstrategytomaximizeitsbenefitsforyourbusiness.Whenitisdesigned,businesspeopleoftenconsiderthecolor,thelayoutoftheprint,theinformationarrangement,whichincludesyournameandtitle,thecontactinformationandotherserviceoptions.Onthebackofthecard,youmightdecidetoplaceadditionaldetailsabouttheproductorservicesmaybeadded.Butremembertokeeptheoveralleffectsimpleandreadable.A2Designyourownbusinesscardb)Discusswithyourpartnerhowtodesignabusinesscard.Designyourownbusinesscard.Youmayrefertotheoutlinegivenbelow.A3Watchandlisten:abusinessmeetingA3Watchandlisten:abusinessmeeting1)()TheyhavebroughtthelaunchdateforwardtoJuly15th.2)()ClivethinksDonshouldgotoItaly,EgyptandGermany.3)()InDon’sopinion,Edwardisverycapable.a)Decideifthefollowingstatementsaretrue(T)orfalse(F)accordingtothedialogue.FTFA3Watchandlisten:abusinessmeetingSubject:

newarrangementsfortheBigBossProjectChairperson:

Clive,

‘Arrangementsforthegroupmembers:KateGetthe

intheStatestogetherassoonaspossible;makesurethattheyunderstand

theBigBossProjectis;Dereck

Visitthe

thatDonsawlastweek;confirmthattheycan

;DonTalktoourUK

;stayat

;co-ordinatethenew

;Clive

Talkto

;reschedule

.b)Watchthevideoagainandcompletethefollowingmeetingminutes.salespeoplecomponentsuppliersmeetthesenewdeadlineslaunchstrategyheadofficeagentstheloanthebankhowimportantthemarketingdirectorA3Watchandlisten:abusinessmeetingCliveisthemarketingdirectorofBiburySystems.Heishavingameetingwithhisgroup,makingnewarrangementsfortheBigBossProject—atoydevelopedbyhiscompany.Clive:WehavedirectcompetitionfromJ.K.Toys.WehavetomakesurethatthesalesandmarketingcampaignforBigBossisthebestwehaveeverdone.Sowearegoingtomakeanextraeffort.WehavebroughtthelaunchdateforwardtoJanuary15th.Itwillbeverytight,butIamsurethatwecanmakethisdeadline.Doyouagree?So,let’sjustoutlinewhatwearegoingtodo.Kate,IthinkyoushouldgetthesalespeopleintheStatestogetherassoonaspossible.Kate:OK,I,llbeonthefirstavailableflight.Clive:YououghttomakesurethattheyunderstandhowimportantthisBigBossProjectis.ScriptA3Watchandlisten:abusinessmeetingKate:ShouldItalktoourUKagentsaswell?Clive:No,IthinkyououghttoleavethattoDon.Kate:OK.Clive:Derek,IthinkyoushouldvisitthecomponentsuppliersthatDonsawlastweek.Confirmthattheycanmeetthesenewdeadlines.It,sessentialthattheydeliverontime,onspecandonprice.Derek:OK.Clive:Don,whatareyourplans?Don:Ihavearrangedtogotoseesomeofouroverseasfranchiseholdersnextweek.A3Watchandlisten:abusinessmeetingClive:Whatcountriesareyougoingto?Don:I’mgoingtoItaly,EgyptandGermany.Clive:Idon’tthinkyoushouldgo,Don.Ithinkyououghttostayatheadoffice.It’sessentialthatyouco-ordinatethenewlaunchstrategy.Don:OK.Idon’twanttocancelthosemeetings.CouldIsendEdward?Clive:Doyouthinkheisreadyforthat?Don:EdwardisverycapableandIthinkalittleinternationalbusinesstravelwillbroadenhishorizons.Clive:Yes,certainly.SendEdward,butyououghttobriefhimverycarefully.Don:Sure.Clive:Good.I’lltalktothebank.I’lltrytorescheduletheloan.Itwon’tbeeasy.A4ReadAfter-readingExercisesSkimmingLanguagePoints(ImportantPhrases)TranslationA4ReadSkimmingSkimthewholetextandanswerthefollowingtwoquestions:Whatarebusinessactivities?Howmanykindsofbusinessactivitiesaretalkedaboutinthetext?Whatarethey?Answer:

Businessactivitiesrefertoallactionsdoneinthecourseofbusiness.Generally,iftheactivityisrequiredforthefunctioningofagivenbusinessenterpriseorcompany,itcanbeconsideredabusinessactivity.Answer:Fourkinds.Theyarepersonalselling,businessmeetings,negotiationandbusinesstrips.A4ReadA4ReadA4ReadA4ReadLanguagePoints(Para.3)...youareusingsalespeopletosellasopposedtosellingbymail...oppose(adj.)inoppositionto;(ofaperson)disagreeingstronglywithsth.andtryingtostopit相反的；强烈反对的asopposedto（表示对比）与……相对，而不是e.g.Thisexercisedevelopssupplenessasopposedtostrength.［拓展］oppose(vt.)反对（计划、政策等）；抵制；阻挠e.g.Hethrewallthosethatopposedhimintoprison.opposition(n.)反对，反抗；对手，竞争者oppositionforces反对势力strongoppositionto强烈反对e.g.Liverpoolcouldn'tmatchtheoppositioninthefinalandlost2–0.A4ReadLanguagePoints(Para.3)...thismightbe

youpersonallyasanindividualornot.individual(n.)aperson个人，个体e.g.Welfarepaymentsceaseassoonasanindividualstartsajob.［拓展］individual(adj.)个别的；单独的e.g.Individualmeansrelatingtoonepersonorthing,ratherthantoalargegroupe.g.Theywaitforthegrouptodecideratherthanmakingindividualdecisions.

(Para.3)...inexchangeforhissecret

recipe.recipe(n.)alistofingredientsandasetofinstructionstellinghowtocooksth.食谱，烹饪配方e.g.Therecipefortheirdrinkisacloselyguardedtradesecret.［运用］arecipebook食谱书arecipeforremainingyoung保持青春的方法

A4ReadLanguagePoints(Para.3)Persistence

iseverythinginbeinganentrepreneur.persistence(n.)continuingtodosomethingdespitedifficulties坚持不懈，毅力e.g.Hispersistencegainedhimvictory.他的毅力使他获得了胜利。［拓展］persist(vi.)

(somethingundesirable)continuetoexist;(persistindoingsth.)continuedoingsth.eventhoughitisdifficultorotherpeopleareagainstite.g.Contactyourdoctorifthecoughpersists.

A4ReadLanguagePoints(Para.4)...toinvolvethekeyplayers...involve(vt.)togetsb.totakepartinsth.;containasapart使参与；包含involvedoingsth.涉及做某事

involveoneselfin参与，卷入e.g.Hisjobasapublicrelationsdirectorinvolvesspendingalotoftimewithotherpeople.Don’tinvolveyourselfinunnecessarydisputes.［拓展］involvement(n.)参与，卷入e.g.Heencouragesparentalinvolvementintherunningofschool.

A4ReadLanguagePoints(Para.4)They’rewillingtoshowupandreact,but...react(vi.)toshowaresponseorareactiontosth.反应，作出反应reactto/reactagainst/reactwith对……作出反应/反对……/与……发生反应e.g.Adogreactstokindnessbywaggingitstail.Shereactedagainstthemindlessnessandluxuryoftheirlife.Thechemicalreactswithwaterandproducesanewsubstance［拓展］reaction(n.)反应，反响e.g.People’sreactiontothefilmhasvariedgreatly.A4ReadLanguagePoints(Para.5)...it’sabsolutelycriticaltoyoursuccess.critical(adj.)extremelyimportant;veryseriousanddangerous极其重要的，关键的；严重的，危险的［运用］criticalsituation/factor紧急情况/关键因素e.g.Environmentalistssayacriticalfactorinthecity’spollutionisitspopulation.［拓展］critically(adv.)苛求地，严重地，危急地，批判性地，重要地，关键地e.g.Itwasacriticallyimportantmomentinhiscareer.A4ReadLanguagePoints(Para.5)Poor

negotiationcancrippleacompanyjustasquicklyaslosingkeycustomers.cripple(vt.)toinjuresb.seriouslythattheycannotmovetheirbodyproperlyagain;damageseriously,preventfromworkingproperly使残疾，使成为瘸子；严重毁坏，破坏e.g.Howardwantedtobeapopularsinger,butstagefrightcrippledhim.霍华德想成为流行歌手，但因怯场而心生畏惧。［拓展］cripple(n.)apersonwithaphysicaldisabilityoraseriouspermanentinjury瘸子；残疾人e.g.Itiswrongtomakefunofacripple.A4ReadLanguagePoints(Para.6)...what’stheprimarypurposeofyourtrip.primary(adj.)veryimportant;occurringfirst;elementary非常重要的；最初的；基础的［运用］primaryaim/education/stage主要目标/基础教育/初级阶段e.g.Hedoesn’tthinkyoungpeople’sprimaryaiminlifeistomakemoney.［拓展］primarily(adv.)主要地，首要地，根本上e.g.Theadvertisementisaimedprimarilyatschoolchildren.A4Read

asopposedto与…对照，与…对比；截然相反；完全不同；而不是e.g.Thisisabookaboutbusinessasopposedtobusinesstheory.这是一本关于商务实践而并非理论的书。Howstrangearerealitiesasopposedtoillusion!和幻想相反,现实是多么奇怪啊!

showup露面；出现；出席e.g.Hangthepicturesomewherewhereitwillshowuptoadvantage.

把这幅画挂在便于它显示较好效果的地方.UncleGeorgedidn'tshowupforourweddingbecauseheforgot.我们的婚礼,乔治叔叔没有来,因为他忘了。

keep…informed(of)使知情；使了解e.g.Keepinformedofupdatedmarketandthelogisticssupplychannel.

了解和掌握物资供应渠道和市场行情。ImportantphrasesA4Read

getcaughtupin…卷入，陷入，沉迷于e.g.Howdidthecontractgetcaughtupinalegaldispute?合同怎么会陷入法律纠纷呢?Don'tgettoocaughtupincalculatingexactvalues.不要过分沉迷于计算精确值.

underanycircumstances在任何情况下e.g.Youshouldnotresorttoviolenceunderanycircumstances.在任何情况下你都不应诉诸暴力.Hehastoldmeineffectthathewouldnotcancelthetalkunderanycircumstances.他等于对我明说,在任何情况下他都不会取消会谈的.

stickto坚持；信守；忠于；粘贴e.g.Weshouldsticktotheprinciplesandbeflexibleaswell.既要有原则性,也要有灵活性.Whenyoustartajob,youmuststicktoit.一旦你开始了一件工作,他就得持之以恒.Thestampdoesn’tsticktotheenvelope.邮票贴不上信封。ImportantphrasesA4Read

accessorizewith…用﹍加以装饰accessorize

alaid-back

outfit

with

a

colorful,

patterned

scarfbywrapping

itonlyoncearoundyourneck

or

letting

it

hang

loose.

给休闲的外套配上色彩鲜艳、有图案的围巾，可以把它绕脖子一圈或松松地挂着。ImportantphrasesA4ReadUsefulexpressionsbusinessactivitiesinthecourseofgetanideaofpersonalsellingsalespeopleasopposedtoinexchangeforsecretrecipeadvertisingmediumskeyplayersshowupkeep…informedbeagooddrawlosecustomersnegotiatingstrategiescommonsenseirongutstreetsmartsunderanycircumstancesfitthatneedcasualclothes商务活动在……过程中知道，了解人工销售销售人员相对，而是与……交换秘制配方广告媒体重要参与者出现，出席

使了解非常吸引人的东西失去客户谈判策略常识铁一般的意志善于在城市生活的技巧在任何情况下满足需要休闲服装A4ReadReadthetextcarefullyandanswerthefollowing“WH”questions.WhatdoestheexampleofColonelSandersshow?Whatispeople’scommoncomplaintaboutbusinessmeeting?Whatarethekeystoasuccessfulnegotiation?Howtoprepareclothesforbusinesstrips?Reference:

ThestoryofColonelSandersisanexampleofpersonalselling.Itshows“Persistenceiseverythinginbeinganentrepreneur.”(Or:Itshowspersistenceisveryimportantifyouwanttosuccessfulinbusiness.)Reference:

Thecomplaintistoolittlegetsdone.Reference:

Theyareanirongut,homework,streetsmartsandunblinkingdiscipline.Reference:Clothesshouldbepreparedaccordingtotheprimarypurposeofthetrip.Ifit’sprimarilyforformalbusinessmeetings,makesurethatyouhavetheclothesthatfitthatneed,andtrytolimit

thecasualclothes.A4Readasopposedtonegotiationstick﹍toaccessorizewithpersistenceentrepreneur1)Onemorething:rememberto________________agreatbeltaroundyourwaist,itwillmakeyoulooktall.2)Howdoesapoemchangewhenyoureaditoutloud______________itbeingonthepage?3)Theyclosedthedealinsugarafteraweekof_____________.4)Ifyou'rean_____________orsmallbusinessowner,youmightnotmakeanyrealmoneyuntilyousellyourbusiness.5)Wemust__________ourpromise.6)Skillcomesonlywithpractice,patience,and_____________.accessorizewithasopposedtonegotiationentrepreneursticktopersistenceAfter-readingExercisesPersonalsellingiswhereyouare

whetherthismightbeyoupersonallyasanindividualornot.Personalsellingjustmeanssellingfacetofaceasopposedto

.Theidealmeetingarejusttoinvolvethekeyplayersthataregoingto___________________,andinvitepeople______________.________________beforeameetingisagoodidea,justasit’sagooddrawtogetpeopletoabusinessmeeting.Poornegotiationcancrippleacompanyjustasquicklyas____________________.Emotion,luckandmagichavenoplaceinasuccessfulnegotiation.Ittakes

.Whenyou’replanningforyourbusinesstrip,theonethingyouwanttothinkaboutis

.Ifyourbusinesstripisprimarilyforformalbusinessmeetings,trytolimitthecasualclothes,and____________________________ofyourtrip.A4ReadusingsalespeoplesellingbymailorthroughadvertisementspresentthetaskspreparedServingsnackslosingkeycustomsanirongut,homework,streetsmartsandunblinkingdisciplinewhat’stheprimarypurposeofyourtripstickmainlytothepurposeAfter-readingExercisesA4Readc)Pairwork:Brainstormwithyourpartnerwhatotherbusinessactivitiesyouknow.Andtelleachotherwhichoneyouareinterestedin.budgetingsalesaccountingmarketinghiringemployeescustomerserviceAfter-readingExercisesA4ReadForreferenceBudgetingEverycompanycreatesabudgetthatdictateshowrevenueisutilizedindailyoperationsandinthepursuitoffuturegrowth.Thebudgetfromthepreviousyeariscomparedtothatyear’sactualresultstocreateaguidelineforcreatingthenextyear’sspendingplan.AccountingAccountingistheprocessofmanagingtheflowofmoneyinandoutofthecompany.Areasthatcomeundertheaccountinggroupareaccountspayable,accountsreceivable,payroll,customercreditaccounts,collectionsandtaxaccounting.

MarketingMarketinghelpstodevelopcompanyandbrandrecognitioninthemarketplaceaswellasdevelopadvertisingpiecesthatthebuyingpublicwouldsee.Themarketinggroupdevelopscomprehensivemarketingplansthatusesalesprojectionstohelpdeterminethebestwaytousecompanyresourcestogainmoreexposurefortheorganizationanditsproducts.A4ReadSalesSalesisthegroupthatmaintainsdirectcontactwiththecustomerbase.Thesalesgroupreachesouttoprospectstohelpexpandthecustomerbasewhilealsomaintainingrelationshipswithexistingclientstosecurerepeatsales.HiringemployeesThehumanresourcesaspectofanorganizationisimportanttomaintainingcurrentoperationsaswellasplanningforfutureexpansion.Acompanyneedstoactivelysearchoutqualifiedcandidateswhosequalificationsmatchcurrentavailablepositions,orwhocanbekeptavailableshouldapersonnelneedarise.CustomerserviceCustomerservicemaintainscorporaterevenuebyresolvingcustomerissuesandpreservingthebuyingrelationship.Thecustomerservicedepartmentiswhothecustomercallswhentheyhaveashipping,productorbillingissue.ForreferenceA4Read谈谈商务活动商务活动指的是所有在商务过程中所进行的活动。一般说来，某一特定企业或公司运作所需要的活动就可以看作是商务活动。看看下面这些人所谈论的内容，你就可以对一些商务活动有所了解。威廉.A.科恩人员推销指的是利用销售人员来推销，而不是通过邮件或广告来推销。这一商务活动是运用销售人员来推销——也许是你个人亲自推销，也许不是。桑德斯就是这么做的。他去了很多家鸡肉饭馆，试图说服用他的秘制配方而给他一定提成。人们说他花了长达两年的时间才做成第一笔生意，但他最终还是做成了。毅力对于一位企业家来说是最重要的。人员销售指的就是面对面销售，而不是通过广告媒体销售。菲利斯·戴维斯商务中有太多的会议，常有人抱怨说会议成效太低。太多本不该被邀请参加会议的人被邀请参会。所以理想的会议是只邀请那些会上有任务要说明的重要人员和那些有准备的人员。这在今天是一个问题，因为人们不喜欢与会时有备而来。他们只愿意出席会议并在会上做出反应，但参加会议要做的事远不止这些。会议组织者应当注意邀请人员，注意让与会者参与会议事项。他们应当通过电子邮件不断告知每一位与会者会后发生的事情。我常听到与会者的抱怨之一就是他们不知道会上讲了什么，他们来开会，完成了他们的小任务，但他们不知道这个会到底是怎么回事。因此，要让与会者对会议有所了解。会前给与会者提供点心是个好主意，这可以将人们的注意力吸引到会议上来。A4Read迈克尔·萨尼贝尔谈判是日常生活的一部分，但在商务中谈判对成功是绝对重要的。蹩脚的谈判会使公司损失惨重，让公司很快失去重要的客户。虽然大部分谈判策略看起来都是常识，但人们谈判时会陷入情绪化而忽略了本能。情绪、运气和奇迹在成功的谈判中是没有立足之地的。成功的谈判需要铁一般的意志、精心的准备、巧妙的技能和坚定不移的行动准则。这些重要因素会让你在任何情况下都能施展你的能力，达成尽可能最佳的协议。乔尔·威泽当你计划商务旅行时要考虑的一件事是这次旅行的首要目的是什么。如果首要目的是参加正式的商务会议，你要确保带了符合这一场合的衣服。你可以搭配不同的配饰，那就意味着你没必要带太多西装。比如，你可以穿带链扣的衬衣，也可以穿不带链扣的。对女性而言，她们可以穿不同的女式衬衫，或是短裙，也可以配上漂亮的丝巾。如果是为了出席商务场合，那么你就不用带太多的休闲衣服。也许你想带一条牛仔裤、一套球衣，或许你想在酒店房间里穿短裤和T恤，但尽量减少休闲衣服，并且坚守你商务旅行的目标。A5WriteabusinessinvitationA5WriteabusinessinvitationCulturalnoteBusinessrequiresitsownsortofetiquetteinwritingabusinessinvitation,whichdiffersgreatlyfromapersonalinvitation.Thestyleandtoneofabusinessinvitationismuchmoreprofessionalandprecisethanacommoninvitation.Moreover,businessinvitationsmustbedirect,completeandtothepoint.Theproperbusinessinvitationconsistsofafewbasicandnecessaryelements.BasicelementsWhoinvitewho/whoareinvitedEventPlaceTimeWayofcontacttoatinRSVPA5WriteabusinessinvitationYouarefromParamountLtd.,483LincolnStreet.You’dliketoinviteyourbusinesspartnerstotheyear-endpartywhichwillbeheldat8:30p.m.,Saturday,December31st.You’dlikethemtorespondassoonaspossibleat555-5XXX.b)Writeabusinessinvitationaccordingtothegivensituation.A5WriteabusinessinvitationSamplewriting:A6BusinessetiquetteQuizofbusinessetiquetteinUK:Tickthebestanswertothefollowingquestions.✔✔A6BusinessetiquetteQuizofbusinessetiquetteinUK:Tickthebestanswertothefollowingquestions.✔✔A6Businessetiquette✔✔A6BusinessetiquetteA6BusinessetiquetteBusinessEtiquetteAroundtheWorld

●WithAmericans,thinkpositively,speakplainly,anddropthatcorrosiveBrithumor—itonlyleadstoblankfaces,andpossiblydownrightirritation.●BraziliansconsiderEuropeanpresentationstobeover-cautious,sobebold.Theywillwanttoknowyourvision,supportedbyfacts.●Russianshavenegotiationstylesrangingfromextremepatience—sitingyouout—tostrongconfrontation.Staycalm:patienceisalsoyourstrongestcard.●UnlikemanyWesternorganizations,theChinesearenotobsessedbyachievingshort-termsuccessesthatmaylookimpressive,buthavenotbeenthoughtthrough.●TheBritisharepracticalpeople,anddistrusttoomuchtheoryandphilosophizing.Sofillyourpresentationswithattainableobjectivesandconcretedetails.A6Businessetiquette●TheJapanesearecomfortablewithsilenceforreflection,whichcanunnerveWesterners.Iftheroomfallsquiet,resisttheurgetoburstintospeech.●TheFrenchfeelhappytoexpressdisagreementdirectlyandopenly.Don’tbeputoffbytheGallicBouf,asnortorsniffthatindicatesdissent.●BellafigurainItalymeansthewayyoupresentyourself,sopickyourbestclothingforbothformalandcasualwear.Ifnecessary,buysomethinggoodbeforeyougo.●EfficiencyisimperativetotheGermans;theyseekOrdnung(order)andKlarheit(clarity),andtheyexpectastrongworkethic,reliability&honestyfrompartners.B1ReadandmatchTheabbreviationsinthebasketareshortenedformsofbusinesswordsorphrasesfrequentlyusedinbusinessletters,andthewordsorphrasesinthehotairballoonaretheirfullforms.Pleasematchtheshortenedformswiththeirfullforms.B2ReadLanguagePoints(ImportantPhrases)TranslationAfter-readingExercisesLead-inQuestionsB2ReadLead-inQuestionsWorkinasmallgrouptodiscussthefollowingquestions:Whatdoyoudowithyouroldbooksifyoudon’twantthemanymore?Howaboutoldclothesoroldfurniture?Sellthemtosecond-handbookstores.Sellthemtotherecyclestation.Givethemtostudentsinthelowergrades.Givethemtotheschoollibrary.Givethemtocharityorganizations.Bringthemtotherecyclingstation.Givethemtocharityorganizations.Givethemtorelativeswhoareyounger.Usethemtocleanfurnitureormobthefloor.Bringittosecondarymarket.Sellitthroughafor-saleadvertisement.Changeitintootherfurniture.B2ReadB2ReadB2ReadA1LookandsayB2Read(Para.2)...theyhaveayardsale-oragaragesaleoramovingsale.garage(n.)aplacewhereacargetsrepaired;ahousewhereacariskept汽车修理厂；车库，停车房e.g.Nancytookhercartoalocalgarageforacheck-up.南希把车开到当地的汽车修理厂检修。［运用］garagesale现场旧货拍卖，家庭甩卖，跳蚤市场e.g.Weadvertisedourgaragesaleintheneighborhoodpaper.LanguagePointsB2Read(Para.2)...theideathat...canbeabargaintoanother.bargain(n.)sth.ofgoodvalueformoney,usuallybecauseitissoldatalowerpricethannormal;anagreement,especiallyaformalbusinessagreement,inwhichtwopeopleorgroupsagreewhateachofthemwilldo,pay,orreceive物美价廉的商品；协议（尤指正式商业合同）agood/realbargain一笔划算的交易/真正的便宜货e.g.Necessitynevermakesagoodbargain.急需难买便宜货。［拓展］bargain(v.)讨价还价，达成协议e.g.Inthemarketdealerswerebargainingwithgrowersoverthepriceofcoffee.LanguagePointsB2Read(Para.3)...thatpricecanbenegotiated.negotiate(vt.)talkaboutaproblemorasituationsuchasabusinessarrangementinordertosolvetheproblemorcompletethearrangement谈判，协商negotiateanagreement协商达成协议negotiatewithsb.与某人协商e.g.Thetwocountriesnegotiatedanagreementtostopthewar.两国通过谈判达成了停止战争的协议。［拓展］negotiation(n.)谈判，协商e.g.Theissueisstillundernegotiation.LanguagePointsB2Read(Para.4)Thereisanorganizedeventsimilartoayardsale,...similar(adj.)havingthesamefeatures,almostthesame相似的,类似的besimilarto…与……相似e.g.Herjobisbroadlysimilartomine.她的工作和我的大体相似。(Para.5)...Somefleamarketsarecommunityevents.community(n.)allthepeoplewholiveinaparticularareaorplace（同住一地的人所构成的）社区［运用］ localcommunity当地社区communitywork/life社区工作/生活e.g.Cooperativeactivityiscriticaltoeffectivecommunitylife.协作活动对有效开展社区生活至关重要。LanguagePointsB2Read(Para.6)...musthaveabusinesspermit...permit(n.)anofficialdocumentwhichsaysthatyoucandosth.许可证［运用］applyforapermit申请许可证e.g.Hehastoapplyforapermit,andwehavetofindhimajob.他必须申请一个许可证，而我们必须给他找一份工作。［拓展］permit(vt.)允许，准许e.g.Permitmetooffermysincerecongratulations.谨致衷心祝贺。LanguagePointsB2Read(Para.6)Onlyafewkindsofitemsarerestricted.restrict(vt.)toputalimitonsth.orsb.ortheiractionsormovements限制，限定（某事、人或其行为活动）restrictthefreedom/restricttheactivities/restrict…to…限制自由/限制活动/限制于……e.g.Studentsarerestrictedtocampusafter10o’clockatnight.［拓展］restriction(n.)限制，束缚e.g.Theparkisopentothepublicwithoutrestriction.LanguagePointsB2Read(Para.7)Theseareimportantsocialgatherings.gathering(n.)thesocialactofgettingtogether集会，聚会socialgathering社交聚会familygathering家庭聚会e.g.TheMid-autumnDayisanoccasionforfamilygathering.中秋节是家庭聚会的时刻。［拓展］gather(v.)tocometogether,orbringpeopletogether,inoneplacetoformagroup聚集；集合；召集e.g.Thecloudsaregatheringtogetherandit'sgoingtorain.云在聚集，天要下雨了。Acrowdsoongathered.很快就聚集起了一群人。LanguagePointsB2Read

fillup填补；装满；填上；填满e.g.Ifillupthetankwithgasolineaboutonceaweek.大约每个星期我加满一箱汽油。Filluptheformaccordingtotheinstructions.按照说明将表填好。

throwaway扔掉；丢弃e.g.Whatawastetothrowitaway!扔掉它多浪费！Theythrewawayanexcellentchance.他们错过了一个绝好的机会。

bebasedon…以……为依据；基于……e.g.Actionshouldbebasedonsolidfacts.行动应有确凿的事实为依据。

intheopenair在空地上；在户外e.g.Heisnowtakingawalkintheopenair.他正在户外散步。

Thefilmwillbeshownintheopenairtonight.今晚电影在露天演。

ImportantPhrasesB2ReadUsefulExpressionsyardsalesfleamarketmakeadecisionaboutfillupwithobjectshandmadesignsdirectpeopletothesalebeabargaincookingequipmentputapriceonanobjectcommunityevents庭院销售跳蚤市场对……作决定装满了物品手工做的标牌带人们去卖场划算/便宜的东西烹调用具给物品标价社区活动intheopenairprofessionaldealersabusinesspermitlocalgovernmentearnextramoneymaterialpossessionssocialgatheringshelptheenvironment在空地上专业卖家/交易员营业许可证当地政府额外挣些钱物质财富社交聚会有利于环保B2ReadAfter-readingExercisesFTFTFthethingstheydonotuseanymorewastefulanobjectthatisuseless,brokenoruglytoonepersoncanbeabargintoanotherataschoolorinaparkintheopenaironweekendsfood,animalsandgunsB2ReadAfter-readingExercisesReadthelastparagraphcarefully.Thenw