项目十六 营销思政课堂训练Program Exercises on Marketing Theories and Policies

项目十六营销思政课堂训练Program16ExercisesonMarketingTheoriesandPolicies行动力培养的主要方式，学会制定计划，并进行有效的时间管理Mainwaystocultivateexecutiveability;learntomakeplansandmanagetimeeffectively压力面试，并学会如何应对Stressinterviewandlearnhowtodealwithit掌握ToMaster理解ToUnderstand学习目标LearningObjectives逆商在创业中的重要性，并在未来有意识的提升逆商Importanceofadversityquotientinstartingabusiness,andconsciouslyimproveitinthefuture思维导图MindMap任务二

逆商训练Task2AdversityQuotientTraining逆商(AQ)：来自英文AdversityQuotient，全称逆境商数，一般被译为挫折商或逆境商。它是指人们面对逆境时的反应方式，即面对挫折、摆脱困境和超越困难的能力。AQ:ItmeansAdversityQuotient,oftentranslatedasNijingshangshu,CuozheshangorNijingshang

inChinese.Itreferstothewaypeoplerespondtoadversities,i.e.,theabilitytofacesetbacks,getoutofdifficultsituationsandovercomedifficulties.一、逆商的概念I.ConceptofAdversityQuotient它是美国职业培训师保罗•斯托茨提出的概念。指人们面对逆境时的反应方式，即面对挫折、摆脱困境和超越困难的能力

ItisaconceptdevelopedbyPaulStoltz,anAmericanProfessionalTrainingTrainer.Itreferstothewaypeoplerespondtoadversities,i.e.,theabilitytofacesetbacks,getoutofdifficultsituationsandovercomedifficulties.二、逆商的重要性II.ImportanceofAdversityQuotient心理学家认为，一个人事业成功必须具备高智商、高情商和高逆商这三个因素。Psychologistsbelievethatapersonwithsuccessfulcareermusthavethreeadvantages:highIQ,highEQandhighAQ.三、逆商的重要性III.ImportanceofAdversityQuotient保罗•史托兹教授将逆商划分为四个部分，即：ProfessorPaulStoltzdividesAQintofourparts,namely:Endurance：持续时间Control：控制感Origin&Ownership：起因和责任归属Reach：影响范围1、控制杆1.Control人们对周围环境的信念控制能力。面对逆境或挫折时，控制感弱的人只会逆来顺受，信天由命；而控制感强的人则会凭借一己之力能动地改变所处环境，相信人定胜天。One'sbeliefcontrolovertheirsurroundings.Inthefaceofadversitiesorsetbacks,onewithweaksenseofcontrolwillonlyrollwiththepunchesandresignhimselftohisfate;onewithastrongsenseofcontrolwillactivelychangehissituationshimself,believingthatmanwillconquernature.2．起因和责任归属2.Origin&Ownership“O&O”（起因和责任归属）：造成我们陷入逆境的起因大致可以分成两类："O&O"(Origin&Ownership):Theoriginsthatcauseonetofallintoadversitiescanberoughlydividedintotwocategories:内因：因为自己的疏忽、无能、未尽全力、亦或宿命论。往往表现为过度自责，意志消沉、自怨自艾、自暴自弃；Internal:One'snegligence,incompetence,failuretodoone'sbest,orfatalism.Thisisoftenmanifestedasexcessiveself-blame,depression,self-pityandself-abandonment;外因：合作伙伴配合不利、时机尚未成熟、或者外界不可抗力。External:Unfavorablecooperationofpartners,immaturetime,orexternalforcemajeure.3．影响范围3.Reach“R”（影响范围）：高逆商者，往往能够将在某一范围内陷入逆境所带来的负面影响仅限于这一范围，并能够将其负面影响程度降至最小。“R”(Reach):OnewithhighAQisoftenabletolimitandminimizethenegativeeffectsbroughtbyfallingintoanadversitywithinacertainrange.4．持续时间4.Endurance“E”（持续时间）：逆境所带来的负面影响既有影响范围问题，又有影响时间问题。“E”(Endurance)

:Thenegativeeffectsofanyadversitywillbringbothreachandenduranceproblems.5．逆境中的积极思考5.PositiveThinkinginAdversity

只有在逆境中，在遭受失败和挫折后，才能真正发现自己的不足Onlyinanadversityandaftersufferingfailuresandsetbackscanonetrulyfindourhisownshortcomings.

6、挫折是一种警告6.Asetbackisawarning逆境，是一座警钟，它警告人们，之所以遭遇逆境，肯定是在某方面出了问题。

Anadversityisawake-upcall,whichwarnsthattheremustbesomeaspectscauseonegetintosuchadversity.了解自己所面对的逆境，视困难为历练，学会分析困难的关键、选择解决困难的最佳方案。Understandtheadversitiesyouface,regarddifficultiesasexperience,learntoanalyzethekeystodifficultiesandchoosethebestsolutions.逆境行为反应日记AdversityResponseDiary目的purpose自己面对挫折时的心理过程与行为措施。Thepsychologicalprocesses,behaviorsandmeasureswhenonefacessetbacks.分析Analyze逆境Adversities分析原因AnalyzeCauses已有应对措施ExistingSolutions未来应对措施FutureSolutions四、压力型面试IV.StressInterview

（一）压力型面试（stressinterview）概述(I)OverviewofStressInterview

指面试官司有意制造紧张，以了解求职者将如何面对工作压力。如面试官会通过提出生硬的、不礼貌的问题故意使候选人感到不舒服的方式，针对某一事项或问题做一连串的发问，打破沙锅问到底进行紧迫性追问，直至无法回答。Itmeansthattheinterviewersintentionallycreatestresstounderstandhowjobseekerswillfacesuchworkstress.Forexample,theinterviewerswillaskaseriesofquestionsaboutacertainmatterorprobleminawaythatdeliberatelymakesthecandidatefeeluncomfortablebyaskingbluntandimpolitequestions,andaskthemurgentlyuntiltheycannotmakeanyresponseanymore.（二）压力型面试的常用方法(II)CommonMethodsofStressInterview

用激将法来挑衅面试者。这是面试官最常用的手法，在面试的时候，通常用质疑、尖刻、咄咄逼人的语言，从面试者最薄弱的地方入手，往往是哪壶不开提哪壶，使面试者处于一种尴尬的境地试图来挑衅对方，再加上面试官不友好的态度和锐利的眼神，使面试者顿感紧张和凝重。Provoketheinterviewee.Thisisthemostcommontechniqueusedbyinterviewers.Duringtheinterview,theinterviewersusuallyaskquestionsinasharpandaggressivelanguage,startingfromtheweakestpointofanintervieweeandtouchthetenderspotssoastoputtheintervieweeinanawkwardsituationtotrytoprovokehim.Inaddition,theinterviewers’unfriendlyattitudeandsharpeyeswillmaketheintervieweefeelnervousandsolemn.1、激将法1.Provocation（二）压力型面试的常用方法(II)CommonMethodsofStressInterview2、诱导法2.Inducement

用诱导法来迷惑面试者。这类问题的特点是，面试官往往提供一个特定的选择，诱导对方做出错误的回答，因为也许任何一种回答都不能让对方满意。Confusetheintervieweewithinducements.Thesequestionsarefeaturedthattheinterviewersoftenprovideaspecificchoiceandinducetheintervieweetomakewronganswers;however,perhapsnoanswerwillbesatisfying.在这种类型的压力面试里，面试方还有可能提供一系列背景资料，让面试者顺着他的问题和思路去思考，不知不觉中掉进事先设好的陷阱中。Inthiskindofstressinterview,theinterviewersmayalsoprovideaseriesofbackgroundinformation,leadingtheintervieweetothinkalongtheirquestionsandideas,andunconsciouslyfallintoapre-settrap.（1）引君入瓮法(1)Trap在这类诱导性的压力面试里，面试官有可能会快速提出一系列问题，但是面试者每次对上一个问题的回答都会成为下一个问题的把柄，面试官的连环问题让面试者没有喘气的机会，故意打击面试者的自信和还击的勇气。Inthiskindofinducingstressinterview,theinterviewersmayaskaseriesofquestionsquickly;however,everytimetheintervieweegiveananswerthepreviousquestion,itwillbecomeavulnerablepointwhenansweringthenextquestion.Theinterviewers’serialquestionswillmaketheintervieweehavenochancetohaveabreak,soastodeliberatelyattacktheinterviewee'sconfidenceandcouragetofightback.（2）快速提问法(2)QuickQuestioning（3）测试法(3)Test用测试法来考验面试者。测试法压力问题的特点是虚构一种情况，然后让求职者做出回答。Testtheinterviewee.Thetestquestionsarecharacterizedbymakingupasituationandthenaskingjobseekerstoanswerrelevantquestions.4．考察方向4.ExaminationDirection面试官主要会从如下几个方面考察求职者：Interviewerswillmainlyexaminejobseekersfromthefollowingaspects:（1）关注应聘者的表情展现，如面色的变化、僵硬的程度。(1)Payattentiontothejobseekers’expression,suchasthechangeofcomplexionandthedegreeofstiffness.（2）关注应聘者情绪的控制过程及办法。(2)Payattentiontothejobseekers’emotioncontrolprocessesandmethods.（3）关注应聘者在压力情况下的逻辑思维，展现出来的沟通内容及内容的表达方式。(3)Payattentiontothejobseekers’logicalthinking,communicationcontentandexpressionunderstress.5．常见问题

5.FrequentlyAskedQuestions（1）你最大的弱点是什么？(1)Whatisyourgreatestweakness?（2）你的哪项技能需要加强？(2)Whatskillsdoyouneedtoimprove?（3）你认为什么样的决定是最难做的？(3)Whatkindofdecisiondoyouthinkisthehardesttomake?（4）你靠那点微薄的薪水是怎么过活的？一定欠债了吧！生活对你来说一定很艰难？(4)Howdoyougetbyonthatsmallsalary?Mustbeindebt!Itmustbehardforyou?（5）你与现老板相处很久了，为什么不继续干下去了呢？(5)You'vebeenwithyourpresentbossforalongtime.Whydon'tyougoonwithit?（6）你不认为自己的年龄应该早就升到更高的位置了吗？(6)Don'tyouthinkyoushouldhaverisentoahigherpositionlongagolikesomeoneatyourage?（7）你为什么要辞掉现今的工作？(7)Whydidyouquityourpresentjob?（8）现在这份工作你最不喜欢的是哪一点？(8)Whatdoyouleastlikeaboutyourcurrentjob?（9）你认为在工作中曾遇到过的最艰难时刻是什么时候？(9)Whendoyouthinkisthemostdifficulttimeyouhaveeverencounteredatwork?（10）你觉得什么人在工作中难于相处？(10)Whatkindofpeopledoyouthinkisdifficulttoget