知道智慧树网课：电子商务英语章节测试满分答案

第一章测试1【单选题】(2分)Whichofthefollowingisnotacharacteristicofaperfectcompetitivemarket?A.Price,cost,andqualityinformationareequaAnearlyinfinitesetofsupplierscompeteagainstoneanother.Customershaveaccesstoallrelevantinformatio2【单选题】(2分)Allofthefollowingwerevisionsofe-commerceexpressedduringtheearlyyearsofe-commerceexcept:A.anearlyperfectinformationmarkfriction-freecommerfastfolloweradvanta3【多选题】(2分)TheReinventionperiodischaracterizedby.厂A.4【单选题】(2分)Theearlyyearsofe-commerceareconsidered:A.aneconomist'sdreamcometrue,whereforabrieftime,consumershadaccesstoallrelevantmarketinfoastunningtechnologicalsuccessastheInternetandtheWebincreasedfromafewthousandtobillionsadramaticbusinesssuccessas85%ofdot-comsformedsince1995becameflourishingbusthemostpromisingtimeinhistoryforthesuccessfulimplementationoffirstmoveradvant5【单选题】(2分)Whichofthefollowingreferstoanydisparityinrelevantmarketinformationamongpartiesinatransaction?A.6【单选题】(2分)WhichofthefollowingstatementsistrueaboutthetraditionaltradeoffbetweentherichnessandreachofamarketingmessagepriortothedevelopmentoftheWeb?A.Thesmallertheaudiencereached,thelessrichthemeMarketingmessageshadThelargertheaudiencereached,thelessrichtheme7【单选题】(2分)Whichofthefollowingisnotauniquefeatureofe-commercetechnology?A.8【单选题】(2分)E-commerceisavailablejustabouteverywhereandanytime.Thisisknownas:A.9【判断题】(2分)Interactivitythatenablesproductcustomizationaltersindustrystructurebydecreasingthethreatofsubstitutes.对错【判断题】(2分)Costtransparencyreferstotheeasewithwhichconsumerscanfindoutthevarietyofpricesinamarket对错【多选题】(2分)Theuniquefeaturesofe-commercetechnologyinclude:厂A.【多选题】(2分)Thegrowthofsociale-commerceisdrivenby.厂A.sharingofproducts,services,andcontentonsociala【单选题】(2分)Whichofthefollowingisaleadingplatformforsociale-commerce?A.【单选题】(2分)Whichtypeofe-commercegeneratedthelargestrevenue？A.【多选题】(2分)Economistsearlyvisionsaboute-commerceinclude厂A.Informationasymmetrywou第二章测试1【判断题】(2分)Ane-commercebusinessmodelaimstouseandleveragetheuniquequalitiesoftheInternet,theWeb,andthemobileplatform.对错2【单选题】(2分)Whichofthefollowingisanexampleoftheaffiliaterevenuemodel?A.3【单选题】(2分)Assumeyouareanalyzingthemarketopportunityofadistancelearningcompany,Learnmore.com,thatcreateseducationcoursesdeliveredovertheInternetfortheFortune1000corporatemarket.Assumethattheoverallsizeofthedistancelearningmarketis$25billion.Theoverallmarketcanbebrokendownintothreemajormarketsegments:Corporate,College,andElementary/HighSchool,eachofwhichaccountsforathirdofthemarket.WithintheCorporatemarket,therearetwomarketniches:Fortune1000,whichaccountsfor60%ofthemarket,andallothers,whichtogetheraccountfor40%ofthemarket.WhatisL'srealisticmarketopportunity,approximately?A.4【单选题】(2分)AllofthefollowingcanbeconsideredadirectorindirectcompetitorofAmazonexcept:A.Apple'siTunesStore.5【单选题】(2分)Allofthefollowingmayleadtoacompetitiveadvantageexcept:A.6【判断题】(2分)Thesinglemostimportantelementofabusinessmodelisthemanagementteamresponsibleformakingthemodelwork.A.错对7【判断题】(2分)Cooperationwithkeyopinionleaders(KOL)hasbecomethemostpopularmarketingstrategyforsocialmediaplatformsandadvertisersinChina.错对8【单选题】(2分)Whichofthefollowingisanexampleofacompanyusingthecontentprovidermodel?A.9【单选题】(2分)Whichofthefollowingisnotavariationofthee-tailerbusinessmodel?A.【多选题】(2分)Whichofthefollowingbelongtomajortypesofe-tailers?厂A.【多选题】(2分)Serviceproviderstradeforrevenue.厂A.【判断题】(2分)On-demandservicecompaniesarecharacterizedbythefreesharingofresourcesbetweenthecompanyandconsumers.错对【单选题】(2分)Aisadigitalnetworkdesignedtocoordinatetheflowofcommunicationsamongfirmsengagedinbusinesstogether.A.【多选题】(2分)Whichofthefollowingcompaniesareexamplesofindustryconsortia?厂A.Ariba【多选题】(2分)WhichofthefollowingaretrueforWalmart’snetwork?厂A.monitortheactualinventoryleveItisoneofthelargestprivateindustrial第三章测试1【判断题】(2分)AroughlyequalpercentageofmenandwomenusetheInternettoday.对错2【多选题】(2分)Consumerbehavioristhestudyofhowindividuals,groups,andorganizationsgoods,services,ideas,orexperiencestosatisfytheirneedsandwants.厂A.3【判断题】(2分)ChineseSingles’DayshoppingfestivalisasuccessfulapplicationofFOMO.错对4【多选题】(2分)Aconsumer’sbuyingbehaviorisinfluencedbyindependentdemographicvariableswhichincl厂A.5【单选题】(2分) occurswhenacompetitorclicksonsearchengineresultsandads,forcingtheadvertisertopayfortheclickeventhoughtheclickisnotjustified.A.AdBlocking6【多选题】(2分)Howcanabusinessoptimizeitswebsite?厂A.designthesitetobeeasilyrecognizedandreadbythesearCarefullychoosekeywordsusedont7【多选题】(2分)Bothandarethemainthingsthatdetermineyourperformanceintheauction.厂A.8【判断题】(2分)Organicsearchresultsdependsonabiasedalgorithm.对错9【判断题】(2分)AmazonAssociatesProgramisaprivateindustrialnetworks.错对【判断题】(2分)Contextadvertisingisbasedonapay-per-clickbasis.错对【单选题】(2分)Advertisingnetworksallowadvertiserstargetspecificcustomersbasedontheprofileoftheaudienceviewingthecontent.Thisiscalled.A.【单选题】(2分)WhichofthefollowingisNOToneofadvertisingnetworks’functions?A.Createanetworkofbothpublishersandadvertisersandplacerelevant/personalizedadsonCollectandsharedatawithb【判断题】(2分)RichMediaAdsarealsotheleasteffectiveandthelowestcostformofonlinemarketing.对错【判断题】(2分)RichMediaAdsarefarmoreeffectivethansimplebannerads.对错【判断题】(2分)Comparedwithotheradformats,sponsorshipsarenotinanovertlycommercialmanner.错对第四章测试1【多选题】(2分)Whichofthefollowingaresocialmarketingplayers?厂A.2【判断题】(2分)Socialmarketingstrengthensthebrandanddrivessalesbyhavingconversationwithcustome对错A.3【多选题】(2分)Whichofthefollowingistheonlineversionofword-of-mouthadvertising?厂A.4【多选题】(2分)ThemovieNeZhaappliedthefollowingviralmarketingstrategies:.厂A.ManystarsalsoforwardedpostsaboutthemovieandeventherearenumerousmomentsinthemoviethatweredeeplyresoGoodqualityofthemovieledtopositivecommecreatedpostsonWeibowithke5【单选题】(2分) referstoamoreorlessstablegroupoffanswhoareengagedandcommunicatingwithoneanotheroverasubstantialperiodoftime.A.6【多选题】(2分)Marketershaveanumberoftacticstobuildcommunities,including厂A.freegiftsforbringinginnewmembeguidanceandrecommendationsforcu7【单选题】(2分)Whichofthefollowingisthemostpopularuseformobiledevices?A.8【单选题】(2分)Whichofthefollowingisthesecond-mostpopularmobilemarketingformat?A.9【单选题】(2分)Whichofthefollowingaccountsforthemostmobileadspending?A.【判断题】(2分)Chinesepeopleprimarilyusemobiledevicesforshoppingorbuying.对错【单选题】(2分)Whichofthefollowingisthemostpopularmobilemarketingformat?A.【判断题】(2分)Displayadvertisinghasthelargestsizeofmobilemarketingexpenditures.对错【单选题】(2分)Friend-finderservices答案thequestionof.A.Whereareyou?Where’sthecrWhat'sthebestrestaurantintheneighborh【判断题】(2分)Localmarketingisbasedonthemarketingtheory—demographicsegmentation.错对【多选题】(2分)TheGPSreceiversinthesmartphonesalongwithothertechniques,meantthatauser’slocationcouldbefairlywellknownby.厂A.第五章测试1【单选题】(2分)Virtualmerchantsfacepotentiallylargecostsforallofthefollowingexcept:A.buildinganorderfulfillmentinbuildingandmaintainingph2【判断题】(2分)Manufacturer-directfirmsaresingle-channelmanufacturers.对错3【多选题】(2分)Manufacturer-directmodelhasfollowingadvantages.厂A.eliminatetheneedtosupportawholesaleandretailsalesgivethefirmcompletecontroloveritscustomerdasimplifythecompany’sope4【多选题】(2分) haveanetworkofphysicalstoresastheirprimaryretailchannel,butalsohaveonlineofferings.厂A.5【多选题】(2分)Whichofthefollowingaretrueforbigdataandpowerfulanalyticsprograms?厂A.Intendtomakeconsumerstosendpersonalizedmessagestocust6【判断题】(2分)StitchFixonlyreliesonbigdatatoclothingitemsandaccessoriesforcusomers.错对7【判断题】(2分)MassiveandwellservedSMEmarketisonedrivingforceofFintechinChina.对错8【判断题】(2分)Antchecklater(花呗)givescreditratingstousersbyleveragingusers’merchantdataontheplatform.A.错对9【判断题】(2分)Payment/remittanceshasthelargestsizeofFintechservices.错对【判断题】(2分)Antchecklater(花呗)isavirtualcreditcardtypeofproductthatfacilitatescreditpayments.对错【单选题】(2分)Purchaseofalltravelelementsareofferedbyonlinetravelsites.A.【多选题】(2分)Consumers’travelrequirementsinclude.厂A.【单选题】(2分)Whichofthefollowingisnotamajortrendintheonlinerecruitmentservicesindustry?A.MillennialsandGenXprimarilyusemobiledevicesuseofbigdatatechnologiesinthe【判断题】(2分)“Passivetalent”referstopeoplewhoarenotactivelylookingforanewjob.错对【判断题】(2分)Sharingeconomybusinessmodelhasnonegativeoutcomes.A.对错第六章测试1【单选题】(2分)WhatdoesALaCartemean?A.basicservicesarefreebutmoreadvancedfeaturesmus2【多选题】(2分)WhichoneistrueforFreemium?厂A.moreadvancedfeaturesmbasicservicesareprovide3【判断题】(2分)There’snothingcontradictoryaboutallthreemodels:subscription,ALaCarteandfreemium.对错4【单选题】(2分) referstotheconvergenceofdesign,production,anddistributionofthecontent.A.technologicalconver5【单选题】(2分)Whichofthefollowingisnotanexampleofindustrystructureconvergence?A.Apple’sdevelopmentoftheiPAmazon’screationofAmazonBooksPublishiAT&T’sacquisitionofTimeWarnerVerizon’sacquisitionofYahoo6【单选题】(2分)WhichofthefollowingtypesofonlinecontentisconsumedbythelowestpercentageofInternetusers?A.7【单选题】(2分)WhichofthefollowingisnotanadvantagethatpuredigitalnewssiteshaveoverprintnewspapeA.TheycantakeadvantageofnewertechnologiesforproducingthTheyhavealowercoststruTheyofferhigherqualityjournTheycancreatenewworkflowsandbusinessprocessesthataremoretimelyandeffi8【多选题】(2分)WhichofthefollowingaretrueforPrint-centricperiod?厂A.ThetechnologyplatformwasthedesktoporlaptopplaThetoppriorityisproducingthemostengaging,continuallyupdateddigitaleTherewerenochanceforthemtohaveanyinteraNewspapersadoptedmultimediaelementssuchasvideo,addedmoreinteractiveelementslik9【判断题】(2分)“Contentisking”meansowninghigh-qualitycontentprovidesagoldenopportunitytogeneraterevenue.对错【判断题】(2分)Inthetraditionalprocess,pricesdeterminedlargelybytheauthor.对错【多选题】(2分)Amazon’sdigitalecosystemsbroughtunprecedentedchangetoonlinebookintermsof.______厂A.Authorship【单选题】(2分) wassuedbytheJusticeDepartmentforviolatingantitrustlawsinconnectionwithe-books.A.【单选题】(2分)WhichofthefollowingstatementsisnottrueaboutOTT?A.TouseOTTservices,consumersmustpurchaseabundleofchaOTTentertainmentservicesareathreattocable/satellitetelevisiondeliveOTTservicesincludetheabilitytodownloadcontentafterpurchaseorrental,aswellassubscriptionsOTTenablesautomaticadvertisingtra【判断题】(2分)Streaminghasreplaceddownloadingasthepreferredconsumerviewingplatformforhomeentertainmentcontent.对错【多选题】(2分)WhichofthefollowingaretrueforOTTadvertising?厂A.ItallowstheadvertiserstoreachtherightaudiCommercialsarebasedonherlocation,interestanddOTTadvertisingisoftenboughtandsoldprogra第七章测试1【多选题】(2分)Socialnetworksattractpeoplewithsharedinterests,suchas.厂A.2【单选题】(2分)Doubanisanexampleofa(n)socialnetwork.A.3【判断题】(2分)WithAPItechnology,Facebookopensupitsplatformandgivesotherappsorwebsitestheaccesstoitsdata.错对4【多选题】(2分)Whichofthefollowingaretrueforgeneralcommunity?厂A.Facebookisworld’smostpopularonlinesocialnetworkwiththelargestnumberofmonTypicalexamplesincludefacebook,QQzone,DThebusinessmodelofgeneralcommunitiesistypicallyadvertisingsupportedbysellingThepurposeofthegeneralcommunityistoattractlargeenoughaud5【单选题】(2分)Awebsitedesignedaroundacommunityofmemberswhoself-identifywithademographicorgeographiccategoryisclassifiedasa(n):A.6【单选题】(2分)爸妈网isdesignedtoattractparentsbyofferingdiscussionandservicesthatfocusonEnglisheducationforearlychildhood.A.Affinitycommunity7【判断题】(2分)Sponsoredcommunitiesareallnon-profitonlinecommunitiesforthepurposeofpursuingorganizationalgoals.对错8【单选题】(2分)Whichofthefollowingistheexampleofsponsoredcommunity?A.9【单选题】(2分)ResearchGateisaforscientistsandresearcherstosharepapers,askand答案questions,andfindcollaborators.A.Affinitycommunity【多选题】(2分)Whichofthefollowingaregoalsofsponsoredcommunities?厂A.TodevelopinternalsocialneToincreasetheinformationavailabletoitsm【判断题】(2分)SocialmediainfluencerisalsocalledInternetcelebrity.对错【多选题】(2分)Inwhatwayscaninfluencersturnthetrafficintorealcash?厂A.postingviralvideosonvideohostidirectingtheirfanstoonl【多选题】(2分)WhichofthefollowingaretrueforthesocialmediainfluencerLiJiaqi(李佳琦)?厂A.Themediahasdubbedhimthe"LipstickKing".HeisaChinesefoodandcountryHegivesasubjectivecommentontheproducts,notjustbragging.Hisfansreallyappreci【判断题】(2分)Socialnetworksalsopresentenormousrisksforindividuals,communities,firms,andevenforsocietyasawhole.错对【多选题】(2分)WhichofthefollowingaretrueforFacebook’sCambridgeAnalyticadatascandal?厂A.Facebookpaidarecord-breaking5billiondollarsfine,byfarthelargestpenaltyeverimposedoatingconsumers'privacFacebookhadeverdemandedthattheydeleteallofthedatathattheyhadobtainedinviolationofCambridgeAnalyticawasabletogetaccesstoinformationofasmanyas50millCambridgeAnalyticaonlycollectedthepersonalinformationofpeoplewhoagreedtotake第八章测试1【单选题】(2分)WhatarethebenefitsforB2BE-commerceA.VisibilitycanbefullyrealizIncreaseopportunitiesforcollaboratingwithsuppli2【多选题】(2分)WhichofthefollowingaretrueforB2BE-commerce?厂A.CreategreaterpricetmanyFortune1000supplychainsarerisky,vulnerable,andsociallyandenvironmentally3【单选题】(2分)________purchasinginvolvesthepurchaseofgoodsbasedonimmediateneedsinlargermarketplacesthatinvolvemanysuppliers.A.4【判断题】(2分)MROgoodsarealsoknownasdi