《大学英语》课件-微课 国潮

Awaveofguochaoproducts

floodsocialmediaLearningObjective1.LearntheEnglishstoryaboutguochao2.Exploretheinfluenceofguochaoculture3.CultivateculturalconfidenceQuestion:Q1.Whatisguochao?Q2.Doestheguochaoelementspresentedinmultiplefields?Q3.Whyhastheguochaobecomepopularinrecentyears?

Guochao,whichmeans“Chinesefashiontrend”,referstotherisingtideofproductsthatincorporateelementsoftraditionalChinesecultureandstyleintoamoderntwist.CelebratingChineseheritageandhomegrownbrands,it’sfairtosaythatthisculturalmovementhasrecentlyfloodedsocialmedia.

国潮，意为“中国时尚潮流”，指的是将中国传统文化和风格与现代元素结合在一起的产品潮流。可以说，这场宣扬中国传统和国产品牌的文化运动最近已经在社交媒体上成为热潮。合并，混合现代元素遗产，传统国产品牌

Onlinecelebritiesorinfluencershaveplayedacrucialroleinpromotingguochaobrandsthroughsocialmediaandlivestreamplatforms.TheyhaveeffectivelycapturedtheattentionofChineseconsumers,fosteringasenseofpatriotismandnationalunity.Yet,guochao’spopularityisalsoduetoincreasinglypositiveperceptionsofthequalityofChinese-madeproducts,as“MadeinChina”hasbecome“CreatedinChina”and“DesignedinChina”.

“网红”或在网络上有影响力的人在通过社交媒体和直播平台推广国潮品牌方面发挥了至关重要的作用，有效地吸引了中国消费者的注意力，培养了爱国主义情怀和民族团结意识。然而，国潮的流行还得益于人们对中国制造产品质量日益积极的看法，因为“中国制造”已然进阶为“中国创造”和“中国设计”。网红爱国主义民族团结

Guochaobrandsareparticularlypopularwithsocialmediasavvyyoungconsumers,whowanttolearnmoreabouttheirhistory,cultureandhowitallfitstogetherinthemodernworld.Chineseyouthtendtohavestrongandgenuineconfidenceintheirnationalidentityandtraditionalculture.Photosofguochaoproductsposedbyyoungpeoplearealloversocialmedia.

“国潮品牌在精通社交媒体的年轻消费者中特别受欢迎，他们想要更多地了解自己的历史、文化以及它们是如何在现代世界中融合的。中国的年轻人往往对自己的民族认同和传统文化有着坚定而真挚的自信。社交媒体上随处可见年轻人晒出的国潮产品照片。聪慧的民族认同

Chinaisnowplayinganimportantrolegloballynotjustintechnology,butalsoindesign,culture,andbusiness.ItmightbetimefortherestoftheworldtoknowmoreaboutChina’smodernization;otherwise,theymightjustmissthiswave.

如今，中国不仅在科技领域，在设计、文化和商业领域也在全球发挥着重要作用。也许是时候让世界其他地区更多地了解中国的现代化进程了；否则，他们可能会错过这股浪潮。Q1.Whatisguochao?

GuochaoisthetrendoftheChineseculture.Itreferstoelements,inspirationsandsymbolsthatsomeproductsdrawfromtheexcellenceoftraditionculture,orothercultureswithaclearsenseofage.Theseareusedasthefoundation,andinjectedintoourcurrentfashion,orinthecreationofsometrendstohighlightindividualityandreflectaconfidentattitude.Q2.Doestheguochaoelementspresentedinmultiplefields?Theanswerisyes,beyonddoubt.Chinesecartoon

Chinesedance

Chinesevideogames

Q3.Whyhasthegu