新编剑桥商务英语(初级)unit-three.1A教学案例

CompanybiographyThemanbehindMcDonald’sNewWords&Expressionsbiographyn.形成、成长和衰亡的记载；传记fastfoodrestaurant快餐店transformvt.转换、改变、改造globalbusiness跨国企业originaladj.最初的，原始的，起源的franchisen.&vt.特许经销权，给……以特许featuren.&vt.是……的特色，以……为特色Frenchfries炸薯条NewWords&Expressionssoftdrinkn.软饮料；汽水milkshaken.奶昔purchasevt.买，购买multimixern.多用混合器（机）exclusivedistributor独家批发商（代理商）openvi.&vt.开设，开办，开张expandvi.&vt.扩大，扩张corporationn.公司FastfoodindustryinU.S.A.

美国的快餐业BackgroundKnowledgeCharacteristicsoffastfood快餐的特点Fast快Fresh新鲜Fried油炸Fantasy浪漫感Fordism福特主义Franchising特许经营权Readandanswerthefollowing1/theplaceoftheoriginalMcDonald’srestaurant

SanBernardino,California2/whatwasontheoriginalMcDonald’smenu

hamburgers,Frenchfries,softdrinksandmilkshakes3/thenamesoftheownersoftheoriginalMcDonald’s

RichardandMaurice(Mac)McDonaldReadandanswerthefollowing4/WhodevelopedtheMcDonald’sfranchiseRayKroc5/HowmanyMcDonald’srestaurantstheretodayOver31,000AnalyzethetextRunasmallbutbusyrestaurant经营一家小小的但是繁忙的饭店Featurealimitedmenu以一份有限的菜单为特色Themilkshakeswerepopular奶昔非常受欢迎Atatme同时Exclusivedistributor独家批发商Afantasticopportunity一个绝好的机会OpenhisfirstfranchisedMcDonald’srestaurant开了第一家有特许经销权的麦当劳Continuetofranchisenewrestaurantsandtoexpand继续特许经销新的饭店并扩大Lineup排队Reading:TheManbehindMcDonald’s

麦当劳餐馆的幕后人TextStructureAnalysisTimeownerscaleplaceFastfood1954RichardandMauriceMcDonaldsmallSanBernardino,CaliforniaHamburgers,frenchfries,softdrinksandmilshakes.1955RayKrokFranchisedMcDonald’sDesPlaines,Illinois1961RayboughtthebusinessfromtheMacDonaldbrothersfor$2.7millionToday31,000restaurants100countriesReadthefollowingandmakechoicesGrammar:Thepastsimple一般过去时Thepastsimpleisused（一般过去时用于）Totalkaboutactionsthathappenedinthepast.Thetimeisspecified,orunderstoodfromthecontext.（谈论发生在过去的动作。时间已点明或从上下文可获知）Totalkaboutpaststates.（谈论过去的状态）Thepastsimple规则动词不规则动词不定式形式过去时不定式形式过去时talkplaystopstudytravelprefertalkedplayedstoppedstudiedtravelledpreferredruneatsleepdrinkhavedoranatesleptdrankhaddidQuestionsandanswerswherewastheoriginalrestaurantownedbytheMcDonald’sbrothers?ItwasinSanBernardino,CaliforniaWhatdiditsell?Theysoldhamburgers,Frenchfries,softdrinksandmilkshakesWasitexpensive?No,itwasverycheap.WhendidRayKrocopenthefirstMcDonaldfranchise?HeopenedthefirstMcDonaldfranchisein1995.Howmuchmoneydidtheytakeonthefirstday?

Theytook$366.12onthefirstday.HowmuchdidRayKrocpaythebrothersforthebusiness?Hepaidthem$2.7million.WhendidtheKuwaitCityrestaurantopen?Itopenedin1994.WastheKuwaitCityrestaurantasuccess?Yes,itwas.Fillintheblankets1.Ifyou__________(finish)readingthenovelbeforeIleave,pleasegiveitbacktome.2.Thiskindofcars__________(sell)well.3.Goodmedicine__________(taste)bitter4.Alleyes_____________(focus)onthefatunsmilingladywhensheenteredthehall.Fillintheblankets5.Pardon?I__________________(notquitecatch)you.6.Don’tmakeanynoise.Thestudents________________(read).7.________water__________(boil)at100C?8.Everyspringhundredsoftrees_______________(plant)inthissmallhill.Fillintheblankets9.Itissaidthatthemoderncomputer___________(invent)inthe1940’s.10.Don’tplaythepianowhileyourfather__________________(sleep)11.Ho