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20XX专业合同封面COUNTRACTCOVER20XX专业合同封面COUNTRACTCOVER甲方:XXX乙方:XXXPERSONALRESUMERESUME电视广告资源购买合同合同目录第一章合同双方基本信息第一条款合同双方名称第二条款合同双方法定代表人第三条款合同双方地址第四条款合同双方联系方式第二章广告资源信息第一条款广告资源类型第二条款广告资源位置第三条款广告资源面积第四条款广告资源展示时间第五条款广告资源展示频率第三章广告内容要求第一条款广告内容形式第二条款广告内容时长第三条款广告内容审核标准第四条款广告内容修改及调整第四章购买价格及支付方式第一条款广告资源购买价格第二条款支付方式第三条款付款期限第四条款逾期付款责任第五章广告发布及维护第一条款广告发布时间第二条款广告发布方式第三条款广告维护责任第四条款广告发布效果监测第六章违约责任第一条款违约情形第二条款违约责任承担第三条款违约赔偿标准第七章争议解决第一条款争议解决方式第二条款争议解决期限第三条款争议解决费用承担第八章合同生效及终止第一条款合同生效条件第二条款合同终止条件第三条款合同解除条件第九章合同附件第一条款附件名称第二条款附件内容第十章合同变更及补充第一条款变更及补充方式第二条款变更及补充生效条件第十一章合同解除第一条款解除条件第二条款解除程序第三条款解除后果第十二章通知与送达第一条款通知方式第二条款送达地址第三条款送达时间第十三章合同解除后的处理第一条款合同解除后的费用结算第二条款合同解除后的资源返还第三条款合同解除后的保密义务第十四章其他约定第一条款合同解释第二条款合同未尽事宜第三条款合同签署日期合同编号_________第一章合同双方基本信息第一条款合同双方名称第二条款合同双方法定代表人第三条款合同双方地址第四条款合同双方联系方式第二章广告资源信息第一条款广告资源类型第二条款广告资源位置第三条款广告资源面积第四条款广告资源展示时间第五条款广告资源展示频率第三章广告内容要求第一条款广告内容形式第二条款广告内容时长第三条款广告内容审核标准第四条款广告内容修改及调整第四章购买价格及支付方式第一条款广告资源购买价格第二条款支付方式第三条款付款期限第四条款逾期付款责任第五章广告发布及维护第一条款广告发布时间第二条款广告发布方式第三条款广告维护责任第四条款广告发布效果监测第六章违约责任第一条款违约情形第二条款违约责任承担第三条款违约赔偿标准第七章争议解决第一条款争议解决方式第二条款争议解决期限第三条款争议解决费用承担第八章合同生效及终止第一条款合同生效条件第二条款合同终止条件第三条款合同解除条件第九章合同附件第一条款附件名称第二条款附件内容第十章合同变更及补充第一条款变更及补充方式第二条款变更及补充生效条件第十一章合同解除第一条款解除条件第二条款解除程序第三条款解除后果第十二章通知与送达第一条款通知方式第二条款送达地址第三条款送达时间第十三章合同解除后的处理第一条款合同解除后的费用结算第二条款合同解除后的资源返还第三条款合同解除后的保密义务第十四章其他约定第一条款合同解释第二条款合同未尽事宜第三条款合同签署日期___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________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方式第四条款付款时间第四章广告制作与提供第一条款广告制作要求第二条款广告制作时间第三条款广告提供方式第四条款广告修改与确认第五章广告播放与监督第一条款广告播放平台第二条款广告播放时间第三条款广告播放效果监督第四条款广告播放效果评估第六章合同履行与变更第一条款合同履行方式第二条款合同变更条件第三条款合同变更程序第四条款合同解除条件第七章违约责任第一条款违约情形第二条款违约责任承担第三条款违约赔偿第四条款违约争议解决第八章保密条款第一条款保密内容第二条款保密义务第三条款保密期限第四条款违反保密义务的责任第九章合同解除与终止第一条款合同解除条件第二条款合同终止条件第三条款合同解除程序第四条款合同终止程序第十章合同争议解决第一条款争议解决方式第二条款争议解决机构第三条款争议解决程序第四条款争议解决费用第十一章法律适用与管辖第一条款法律适用第二条款管辖法院第三条款争议解决地点第四条款适用法律变更第十二章合同附件第一条款附件清单第二条款附件效力第三条款附件修改第十三章合同生效与备案第一条款合同生效条件第二条款合同备案要求第三条款合同备案机构第四条款合同备案时间第十四章其他第一条款合同解释第二条款合同解释权第三条款合同补充条款第四条款合同生效日期合同编号_________第一章合同概述第一条款合同双方基本信息第二条款合同签订目的第三条款合同生效时间第四条款合同期限第二章广告资源内容第一条款广告内容描述第二条款广告形式第三条款广告时长第四条款广告播放时段第三章广告资源价格第一条款广告资源单价第二条款广告资源总价第三条款付款方式第四条款付款时间第四章广告制作与提供第一条款广告制作要求第二条款广告制作时间第三条款广告提供方式第四条款广告修改与确认第五章广告播放与监督第一条款广告播放平台第二条款广告播放时间第三条款广告播放效果监督第四条款广告播放效果评估第六章合同履行与变更第一条款合同履行方式第二条款合同变更条件第三条款合同变更程序第四条款合同解除条件第七章违约责任第一条款违约情形第二条款违约责任承担第三条款违约赔偿第四条款违约争议解决第八章保密条款第一条款保密内容第二条款保密义务第三条款保密期限第四条款违反保密义务的责任第九章合同解除与终止第一条款合同解除条件第二条款合同终止条件第三条款合同解除程序第四条款合同终止程序第十章合同争议解决第一条款争议解决方式第二条款争议解决机构第三条款争议解决程序第四条款争议解决费用第十一章法律适用与管辖第一条款法律适用第二条款管辖法院第三条款争议解决地点第四条款适用法律变更第十二章合同附件第一条款附件清单第二条款附件效力第三条款附件修改第十三章合同生效与备案第一条款合同生效条件第二条款合同备案要求第三条款合同备案机构第四条款合同备案时间第十四章其他第一条款合同解释第二条款合同解释权第三条款合同补充条款第四条款合同生效日期甲方(盖章):乙方(盖章):甲方代表(签字):乙方代表(签字):日期:____年__月__日多方为主导时的,附件条款及说明一、当甲方为主导时,增加的多项条款及说明1.第一附加条款:广告投放优先权说明:甲方作为广告资源的购买方,拥有在合同约定的广告播放时段内的广告投放优先权。乙方应确保在甲方指定的时段内,不得安排其他广告投放,以保证甲方广告的投放效果。2.第二附加条款:广告效果监测报告说明:乙方应在广告播放结束后,向甲方提供详细的广告效果监测报告,包括广告播放时长、覆盖范围、率、转化率等数据,以便甲方评估广告效果。3.第三附加条款:广告内容修改权说明:在广告制作过程中,如甲方对广告内容有修改意见,乙方应积极配合,并在甲方提出修改要求后的__小时内完成修改,并提交甲方确认。4.第四附加条款:广告推广费用补贴说明:甲方同意在合同期限内,对乙方因履行本合同而产生的推广费用给予一定的补贴,具体补贴金额和补贴方式由双方另行协商确定。5.第五附加条款:广告资源分配优先权说明:甲方在后续广告资源购买中,享有乙方现有广

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