2024年度地产营销策划顾问合同范本：全案策划及执行服务协议书3篇

20XX专业合同封面COUNTRACTCOVER20XX专业合同封面COUNTRACTCOVER甲方：XXX乙方：XXXPERSONALRESUMERESUME2024年度地产营销策划顾问合同范本：全案策划及执行服务协议书合同目录一、合同概述1.1合同订立依据1.2合同签订双方1.3合同有效期1.4合同签订日期1.5合同签订地点二、服务内容2.1市场调研2.2策划方案制定2.3品牌定位2.4广告宣传2.5促销活动策划2.6线上线下渠道拓展2.7销售数据分析2.8项目推广执行2.9媒体关系维护2.10市场反馈与调整三、服务费用及支付方式3.1服务费用总额3.2费用支付方式3.3费用支付时间3.4费用调整机制四、知识产权4.1知识产权归属4.2保密条款4.3商标、专利等知识产权的使用五、保密条款5.1保密内容5.2保密期限5.3违约责任六、保密义务6.1保密范围6.2保密措施6.3保密责任七、违约责任7.1违约情形7.2违约责任承担7.3违约金七、争议解决7.1争议解决方式7.2争议解决机构7.3争议解决程序七、合同解除7.1解除条件7.2解除程序7.3解除后果八、合同终止8.1终止条件8.2终止程序8.3终止后果九、合同附件9.1附件一：服务费用明细9.2附件二：策划方案9.3附件三：保密协议9.4附件四：其他相关文件十、其他约定10.1合同生效10.2合同修改10.3合同补充10.4合同解除十一、通知与送达11.1通知方式11.2送达地址11.3送达时间十二、合同签署12.1签署人12.2签署日期12.3签署地点十三、合同附件13.1附件一：服务费用明细13.2附件二：策划方案13.3附件三：保密协议13.4附件四：其他相关文件十四、合同份数及保存14.1合同份数14.2合同保存14.3合同备案合同编号_________一、合同概述1.1合同订立依据本合同依据《中华人民共和国合同法》、《中华人民共和国广告法》等相关法律法规制定。1.2合同签订双方甲方：_________房地产开发有限公司乙方：_________营销策划顾问有限公司1.3合同有效期自2024年1月1日起至2024年12月31日止。1.4合同签订日期____年____月____日1.5合同签订地点_________市_________区_________路_________号二、服务内容2.1市场调研乙方负责对甲方项目所在区域进行市场调研，包括但不限于竞争对手分析、目标客户群体分析等。2.2策划方案制定乙方根据市场调研结果，制定针对甲方项目的全案策划方案，包括但不限于品牌定位、广告宣传、促销活动等。2.3品牌定位乙方协助甲方进行品牌定位，提升品牌知名度和美誉度。2.4广告宣传2.5促销活动策划乙方策划并执行甲方项目的各类促销活动，提高项目销售业绩。2.6线上线下渠道拓展乙方负责拓展甲方项目的线上线下销售渠道，提升项目销售覆盖面。2.7销售数据分析乙方对甲方项目销售数据进行分析，为甲方提供销售策略建议。2.8项目推广执行乙方负责甲方项目的推广执行，确保策划方案的有效实施。2.9媒体关系维护乙方负责维护与各类媒体的关系，提高甲方项目在媒体上的曝光度。2.10市场反馈与调整乙方及时收集市场反馈，对策划方案进行适时调整，确保项目营销效果。三、服务费用及支付方式3.1服务费用总额本合同服务费用总额为人民币_________元。3.2费用支付方式甲方应按乙方提交的发票在约定的时间内支付费用。3.3费用支付时间甲方应在每个服务阶段结束后____个工作日内支付相应费用。3.4费用调整机制如市场环境、政策法规等发生变化，经双方协商一致，可对服务费用进行调整。四、知识产权4.1知识产权归属本合同项下产生的所有知识产权归甲方所有。4.2保密条款乙方对本合同项下涉及的商业秘密负有保密义务。4.3商标、专利等知识产权的使用未经甲方书面同意，乙方不得擅自使用甲方商标、专利等知识产权。五、保密条款5.1保密内容本合同项下涉及的商业秘密、技术秘密、客户信息等均属保密内容。5.2保密期限保密期限自合同签订之日起至合同终止后____年。5.3违约责任如乙方违反保密义务，应承担相应的违约责任，包括但不限于赔偿甲方损失。六、保密义务6.1保密范围乙方应保密本合同项下涉及的所有商业秘密、技术秘密、客户信息等。6.2保密措施乙方应采取必要措施，确保保密内容的保密性。6.3保密责任乙方对本合同项下保密内容的保密责任不因合同终止而免除。七、违约责任7.1违约情形（1）乙方未按约定履行服务义务；（2）乙方违反保密义务；（3）乙方未按约定支付费用；（4）双方约定的其他违约情形。7.2违约责任承担（1）乙方未按约定履行服务义务的，应承担相应的违约责任，包括但不限于赔偿甲方损失；（2）乙方违反保密义务的，应承担相应的违约责任，包括但不限于赔偿甲方损失；（3）乙方未按约定支付费用的，应承担相应的违约责任，包括但不限于支付违约金；（4）双方约定的其他违约责任。八、争议解决7.1争议解决方式双方发生争议时，应友好协商解决；协商不成的，任何一方均可向合同签订地人民法院提起诉讼。7.2争议解决机构如协商不成，双方同意将争议提交至_________仲裁委员会仲裁解决。7.3争议解决程序仲裁程序适用_________仲裁委员会的仲裁规则。九、合同解除7.1解除条件（1）一方违约，另一方给予书面通知后____日内未采取补救措施；（2）发生不可抗力事件，导致合同无法履行；（3）双方协商一致解除合同。7.2解除程序一方提出解除合同，应书面通知另一方，并说明理由。另一方应在接到通知后____日内给予书面答复。7.3解除后果合同解除后，双方应按照约定进行结算，并各自承担相应的责任。十、合同终止8.1终止条件（1）合同约定的服务期限届满；（2）双方协商一致终止合同；（3）合同因法定事由或不可抗力而终止。8.2终止程序合同终止前，双方应就终止事宜进行协商，并达成书面协议。8.3终止后果合同终止后，双方应按照约定进行结算，并各自承担相应的责任。十一、合同附件11.1附件一：服务费用明细11.2附件二：策划方案11.3附件三：保密协议11.4附件四：其他相关文件十二、其他约定12.1合同生效本合同自双方签字盖章之日起生效。12.2合同修改本合同的修改应采用书面形式，并由双方签字盖章。12.3合同补充本合同的补充协议与本合同具有同等法律效力。十二、合同解除12.1合同解除条件（1）一方违约，另一方给予书面通知后____日内未采取补救措施；（2）发生不可抗力事件，导致合同无法履行；（3）双方协商一致解除合同。12.2合同解除程序一方提出解除合同，应书面通知另一方，并说明理由。另一方应在接到通知后____日内给予书面答复。12.3合同解除后果合同解除后，双方应按照约定进行结算，并各自承担相应的责任。十三、通知与送达13.1通知方式双方的通知应以书面形式进行，可以通过邮件、快递、专人递送等方式送达。13.2送达地址甲方送达地址：_________市_________区_________路_________号乙方送达地址：_________市_________区_________路_________号13.3送达时间送达时间以送达地为准，邮戳日期或专人递送时间为准。十四、合同签署14.1签署人甲方代表（签字）：________________乙方代表（签字）：________________14.2签署日期____年____月____日14.3签署地点_________市_________区_________路_________号甲方（盖章）：乙方（盖章）：____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________多方为主导时的，附件条款及说明一、当甲方为主导时，增加的多项条款及说明1.1甲方主导的市场调研条款内容：甲方负责组织市场调研，乙方根据甲方提供的市场调研报告进行策划方案的制定。说明：甲方作为主导方，对市场信息的获取和准确性负有主要责任，乙方将基于甲方提供的信息进行策划。1.2甲方指定的策划方向条款内容：甲方有权指定策划方案的主要方向和目标，乙方应遵循甲方指定的方向进行策划。说明：甲方作为投资方，对项目的市场定位和销售目标有最终决定权，乙方需确保策划方案与甲方的战略目标一致。1.3甲方提供的资源条款内容：甲方应提供乙方进行策划所需的资源，包括但不限于场地、设备、物料等。说明：甲方作为主导方，应确保乙方在执行策划活动时拥有必要的资源支持。1.4甲方对乙方工作的监督条款内容：甲方有权对乙方的工作进行监督，包括但不限于策划方案的执行进度、效果评估等。说明：甲方有权确保乙方按照合同约定完成工作，并对工作质量进行监督。1.5甲方对乙方工作的调整条款内容：如甲方认为乙方工作不符合预期，甲方有权要求乙方进行必要的调整。说明：甲方作为主导方，对项目结果负有最终责任，有权要求乙方对工作进行调整以达到预期效果。二、当乙方为主导时，增加的多项条款及说明2.1乙方主导的策划方案条款内容：乙方根据市场调研结果，独立制定策划方案，甲方应给予乙方充分的创作空间。说明：乙方作为专业策划机构，拥有丰富的策划经验，甲方应尊重乙方的专业判断和策划方案。2.2乙方对甲方资源的建议条款内容：乙方有权对甲方提供的资源提出优化建议，甲方应考虑乙方的建议进行资源调整。说明：乙方对策划效果有直接影响，有权提出资源优化建议以提高策划效果。2.3乙方对甲方工作的指导条款内容：乙方有权对甲方的工作进行指导，包括但不限于销售策略、客户服务等方面。说明：乙方作为主导方，在策划执行过程中有权对甲方的工作进行指导，以确保策划效果的实现。2.4乙方对甲方工作的反馈条款内容：乙方应定期向甲方反馈工作进展和效果，甲方应积极配合乙方的反馈。说明：乙方作为主导方，有权对工作进展和效果进行反馈，甲方应予以关注并积极配合。三、当有第三方中介时，增加的多项条款及说明3.1第三方中介的引入条款内容：如需引入第三方中介，双方应共同协商确定中介机构，并签订中介