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基础模块3Unit4CustomerService高等教育出版社CUSTOMEERSERVICECultureUnderstanding&GroupWorkLearningobjectivesTolearnsomebusinessetiquetteandcultureindifferentcountries.Tobeabletowriteacomplaintcaseanalysisreport.TofeelthegreatbusinessetiquetteandcultureinChina.KnowledgeobjectivesAbilityobjectivesEmotionalobjectivesCUSTOMERSERVICECONTENTS目录01Warmingup03GroupWork02CultureUnderstanding04HomeworkWarmingup01PARTUnit4CustomerServiceWarmingupAmerica:polite;punctual;elegant;don’tgettooclose...Germany:strict;punctual;efficient;formal;don'tcrosstalkorwhisper...Britain: payattentiontoclothes;polite;keepone’swords;don’tsmoke...Whatisthebusinessetiquetteindifferentcountries?CultureUnderstanding02PARTUnit4CustomerServiceCulturalUnderstanding.Toconductbusinessaroundtheworld,youneedtoknowthebusinessculturesindifferentcountries.Herearesomeforyourreference.InChina,youareexpectedtobewellpreparedforbusinessmeetings.Forexample,youareexpectedtomakesuretohaveenoughcopiesofyourproposalreadyforhandingout.Smalltalkisconsideredparticularlyimportantatthebeginningofameeting.Lastbutnottheleast,beontimeforyourbusinessactivities.Beinglateisanoffence(冒犯)intheChinesebusinessculture.DoingBusinessAroundtheWorldChinaCulturalUnderstanding.WhendoingbusinessinTurkey,youshouldhaveenoughpatience.Turkishbusinesspeopledonotlikepressureanddeadlines.Anyattempttohurrytheprocessofnegotiation(谈判)mayendtheprocess.DecisionmakinginTurkeycanbeslow.Bepreparedtomeetseveraltimesbeforetheactualbargaining(交易)ornegotiationstage.InFrance,youareexpectedtoactinareservedmanneratbusinessmeetingsandavoidsharingpersonalinformationtoshowyourfriendliness.Germanbusinesspeoplegreatlyvalueappointments,andsimplydroppingbyorcallingtodiscussabusinessmatterisregardedasrude.Filipinosplaceahighvalueontrustandbelievethatgoodthingscometothosewhopracticepatience.Ifyou’reschedulingameetinginthePhilippines,it’scommontomakearrangementsasfarasamonthaheadoftime.Othercountries1.Readandfillthetablebelow:CountryBusinessEtiquetteChinaTurkeyFranceGermanythePhilippinesbewellpreparedforbusinessmeetings;beontimeforbusinessactivitieshaveenoughpatienceactinareservedmanner;avoidsharingpersonalinformationgreatlyvalueappointmentsplaceahighvalueontrust;makearrangementsaheadoftime2.Readthepassageandanswerthefollowingquestions.Whodonotlikedeadlinesinbusiness?A.Chinese.
B.Spanish.
C.Turks.D.Filipinos.2)Inwhichcountriesshouldwetakecarenottosharepersonalinformation?A.Chinese.
B.Turkey.C.Germany.D.France.3.Languagepointanalysis:Toconductbusinessaroundtheworld,youneedtoknowthebusinessculturesindifferentcountries.Herearesomeforyourreference.1.conduct
vt.经营;从事E.g:Idecidedtoconductanexperiment.
我决定做一个实验。2.referencen.参照;参考E.g:Makenotesduringlecturesforreferencelateron.
听讲座的时候记些笔记以便今后参考。3.Languagepointanalysis:InChina,youareexpectedtobewellpreparedforbusinessmeetings.Forexample,youareexpectedtomakesuretohaveenoughcopiesofyourproposalreadyforhandingout.Smalltalkisconsideredparticularlyimportantatthebeginningofameeting.Lastbutnottheleast,beontimeforyourbusinessactivities.Beinglateisanoffence(冒犯)intheChinesebusinessculture.3.businessmeeting
商务会议E.g:IgotanimportantbusinessmeetingwithLisa.
我和Lisa有一个重要的生意要谈。4.handout
分发E.g:Theyhadhandedoutleafletsinthestreet.
他们在街上已经散发了传单。5.offence
n.冒犯;得罪E.g:He'sverysorryforgivingoffence.
他很不愿意得罪人的。3.Languagepointanalysis:WhendoingbusinessinTurkey,youshouldhaveenoughpatience.Turkishbusinesspeopledonotlikepressureanddeadlines.6.Turkey
n.土耳其
Turkishadj.土耳其的E.g:Theyweretryingtobeatthemidnightdeadline.
他们试图抢在午夜截止期限之前完成。7.deadlinen.最后期限;截止日期E.g:ShehasjourneyedonhorsebackthroughAfricaandTurkey.
她骑马旅行,穿过了非洲和土耳其。3.Languagepointanalysis:Anyattempttohurrytheprocessofnegotiation(谈判)mayendtheprocess.DecisionmakinginTurkeycanbeslow.Bepreparedtomeetseveraltimesbeforetheactualbargaining(交易)ornegotiationstage.8.negotiationn.谈判;协商E.g:Herewasarealbasisforbargaining.
这是达成协议的真正基础。9.bargain
v.谈判;讲条件E.g:Positiveprogresshasbeenachievedduringthenegotiations.
谈判取得了良好的进展。3.Languagepointanalysis:Germanbusinesspeoplegreatlyvalueappointments,andsimplydroppingbyorcallingtodiscussabusinessmatterisregardedasrude.Filipinos
placeahighvalueontrustandbelievethatgoodthingscometothosewhopracticepatience.10.dropby顺便来访E.g:Iwanttodropbyhertomorrow.
我想明天顺路去看看她。11.Filipinoadj.菲律宾的
n.菲律宾人E.g:TheFilipinokidisagenius.
这菲律宾小子是个天才。12.placeahighvalueon...
对...给予高度重视E.g:Parentsplaceahighvalueonthegrowthandeducationoftheirchildren.
父母高度重视孩子的成长和教育。GroupWork03PARTUnit4CustomerService1.Workingroups.Readthefollowingcomplaintsandwritedownthekeycontent.小组活动,阅读下列投诉信,记录主要内容。Complaint1DearSir/Madame,TodayIamwritingtocomplainaboutthedelayeddeliveryofmyorder.IttakestendaysformyordertoarriveandIhavenothingtosellwhenthecustomerscomeasusual.Ihopeyoucanpayformyloss.Yoursfaithfully,JimSmithComplaint:
.Problems:
.Requestofthecustomer:
.1delayeddeliverypayforloss1.Workingroups.Readthefollowingcomplaintsandwritedownthekeycontent.小组活动,阅读下列投诉信,记录主要内容。Complaint2DearSir/Madame,IamwritingtoexpressmyconcernaboutthepriceofthegoodsIorderedfromyourwebsite.WhenIgotmyorder,Ifoundthepriceonyourwebsitechangedfrom128yuanto98yuan.Idohopeyoucandosomethingaboutit.Ihopeyoucanfillthepricedifference.Yours,MaryFisherComplaint:
.Problems:
.Requestofthecustomer:
.2pricechangedfrom128yuanto98yuanfillthepricedifference1.Workingroups.Readthefollowingcomplaintsandwritedownthekeycontent.小组活动,阅读下列投诉信,记录主要内容。Complaint3
Staff:Goodmorning,thisisRedStarCompany.CanIhelpyou?Customer:Morning,I’mcallingtocomplainaboutthemobilephoneIorderedfromyourwebsite.WhenIopenedthepackage,Ifoundthescreenwasbroken.IhopeIcouldhavemyphoneexchanged.Complaint:
.Problems:_____________________________________________________Requestofthecustomer:
.3thescreenofthemobilephonewasbrokenhavethephoneexchanged2.Workingroups.Analyzetheproblemsandgivepossiblesolutions.小组讨论,每组选择一个投诉案例进行分析,然后汇总给出解决建议。Memo1 Memo2 Memo3ComplaintProblemsRequestofthecustomerCausesSuggestedsolutions1delayeddeliverypayforlossdeliverypayfortheloss2pricechangedfrom128yuanto98yuanfillthepricedifferencewayofpromotionfillthepricedifference3thescreenofthemobilephonewasbrokenhavethephoneexchangedviolentdeliverysendthemanewoneandgivethemadiscountforfutureorders3.Finishyourreportandshareinclass.小组完成报告,并在班级内分享。DearManager,We’vereadthroughthecomplaints.Wethinkthemainproblemisour
.Soweareresponsibleforit.
thecustomerscomplainedabout
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