2022届高三英语培优外刊阅读 广告话题 学案

高三英语培优外刊阅读外刊精选｜2020大选，一场烧钱的广告战已经打响在2020年美国大选的竞选活动中，一场反对特朗普的广告大战也愈演愈烈。据悉，近日正式宣布参选的前纽约市长迈克尔·布隆伯格将斥资数千万美元投放政治广告，以对抗特朗普的强劲攻势。美国总统竞选的烧钱战场发生了哪些转移？这位亿万富翁在其中又有何优势？InsidetheBiggest2020AdvertisingWarAgainstTrump①AfterhundredsofmillionsofdollarswerespentonadsattackingDonaldTrumpin2016,theresultswerethesame:Theyneverdidmuchdamage.②NowMichaelR.Bloombergistrying—hisway—spendingmillionseachweekinanonlineadvertisingonslaughtthatisguidedbypollinganddatathatheandhisadvisersbelieveprovideuniqueinsightintothepresident’svulnerabilities.③Theeffort,whichistargetingsevenbattlegroundstateswherepollsshowMr.TrumpislikelytobecompetitiveinNovember,isjustonepieceofanadvertisingcampaignthatisunrivaledinscopeandscale.④OnFacebookandGooglealone,whereMr.Bloombergismostfocusedonattackingthepresident,hehasspent$18milliononadsoverthelastmonth,accordingtoAcronym,adigitalmessagingfirm.⑤TheadsamounttoahugebetbytheBloombergcampaignthatthereareenoughAmericanswhoarenottoofixedintheiropinionsofMr.Trumpandcanbeswayedbytheads’indictmentofhisconductandcharacter.【词汇过关】请写出下面文单词在文章中的中文意思。1.inside[ˈɪnsaɪd]prep.______________________________2.advertise[ˈædvətaɪz]vt.______________________________3.onslaught[ˈɒnslɔːt]n.______________________________4.unique[juːˈniːk]adj.______________________________5.vulnerability[ˌvʌlnərəˈbɪləti]n.______________________________6.target[ˈtɑːɡɪt]vt.______________________________7.competitive[kəmˈpetɪtɪv]adj.______________________________8.unrivaled[ʌnˈraɪvəld]adj.______________________________9.acronym[ˈækrənɪm]n.______________________________10.fixed[fɪkst]adj.______________________________11.sway[sweɪ]vt.______________________________12.indictment[ɪnˈdaɪtmənt]n.______________________________13.conduct[ˈkɒndʌkt]n.______________________________【词块学习】请从文章中找到下面中文相对应的文词块。1.数亿的______________________________2.形成/带来伤害______________________________3.对……的洞见______________________________4.从范围和规模上______________________________5.关注某事______________________________6.高达，达到______________________________拓展练习阅读理解Formanybusinesses,theInternethascreatedbenefitsthatgobeyondtheirwildestdreams.Ithasreducedthecostsofadvertisingandincreasedvisibilityforcompaniesallovertheworld.Suchfreedomofaccesstoinformationhasadarkside,though,andmanybusinessesarelearningaboutthehardway.Thesedays,ifyouwanttofindaparticularshop,justtypeinthenameoftheplaceyou’relookingforonGoogleMapstogetdirectionsinstantly.Youcanalsogetinformationabouthoursofoperation,thebusiness’stelephonenumber,andmore.Unfortunately,somedishonestfolksareusingdirtytrickstomanipulate（暗中控制）thesystemanddeceiveusers.TheproblemexistsbecauseGoogleMapsispartlyacrowdsourcedundertaking,meaninganyonecanenterinformationaboutabusinesswhetheritistrueorfalse.Alldishonestcompetitorshavetodoisenterafakeaddress,incorrectbusinesshours,oranyotherlieabouttheircompetitors.GoogleMapsisalsolitteredwiththousandsofbusinessesthatdon’tevenexist.Clickingontheirlinksdirectsuserstoill-intentionedsites.Oneparticulargroupofbusinessesthathavebeentakenoverbyliarsalmostcompletelyarelocksmiths.Alargepercentageofthemareillegalbusinessesthataren’tlicensed.Thesedishonestartistsknowhowvulnerableyouare,andtheyonlytakecash.UsingGoogleMapsisn’ttheonlywaythatbusinessesarewagingwaragainstoneanotherontheInternet.SomeshadybusinessespostfakenegativereviewsoftheircompetitorsonwebsitessuchasYelp.Itissocommonthatitcanbedifficulttotellthegenuinereviewsfromthefakeones.Crowdsourcingallowsustofindoutthegoodandthebadaboutbusinesses.Unfortunately,thefakereviewsandthecheatmakefindingreliablebusinessesonlinefarlessconvenient.Forbusinessowner,beingthevictimsofeffectivecyber-attackscanactuallybenailsintheircoffins.8.ThebenefitofusingtheInternetforbusinesslistedinthepassageis________.A.makingitcheapertopromoteone’scompanyB.makingiteasierforcustomerstocontactone’scompanyC.makingitconvenientforonetocommunicatewithclientsD.makingitsimplerforonetofindtop-qualityemployees9.Accordingtothearticle,weknowaboutGoogleMapsthat________.A.itprovidesafiltersystemtotellregisteredbusinessesfromfakeones.B.itishardforuserstomanipulateinformationwithoutpermissionC.itwilleasilymakeusersbecomevirus-infectedD.itisdifficulttofindalegallocksmithonthere10.Whatdoes“nailsintheircoffins”meaninthefinalparagraph?A.Thebusinesseswillstarttotakeoff.B.Thebusinesseswillgooutofbusiness.C.Thebusinesseswillneedtoadvertiselessoften.D.Thebusinesseswillneedtoinvestmoremoney.11.Whatisthemainideaofthisarticle?A.TheInternethascausedalotoftroubleforsomebusinesses.B.TheInternethasresultedinthedeathoftraditionalbusinesses.C.TheInternetcreatesbothbenefitsandproblemsforbusinesses.D.TheInternethasbroughtmorepositivethannegativeresultsforbusiness.外刊精选答案【词汇过关】请写出下面文单词在文章中的中文意思。1.inside[ˈɪnsaɪd]prep.在……里面2.advertise[ˈædvətaɪz]vt.做广告3.onslaught[ˈɒnslɔːt]n.猛烈的抨击4.unique[juːˈniːk]adj.独特的5.vulnerability[ˌvʌlnərəˈbɪləti]n.弱点6.target[ˈtɑːɡɪt]vt.针对，瞄准7.competitive[kəmˈpetɪtɪv]adj.有竞争力的，有优势的8.unrivaled[ʌnˈraɪvəld]adj.无可匹敌的9.acronym[ˈækrənɪm]n.公司名；缩写10.fixed[fɪkst]adj.坚定的，固定的，一成不变的11.sway[sweɪ]vt.摇摆12.indictment[ɪnˈdaɪtmən