《国际商务英语初级》课件-M2 -skill 2

Skill2IdentifyingcompanyorganizationObjectivesReadandintroduceAmazon’sorganizationgraphTelldifferentdepartmentsandoccupationswithinacompanyTasks1.IntroduceAmazonanditsfounder2.IntroduceAmazon’sorganizationalstructure3.Telldifferencesbetweentwocompanies’structuresTask1Questions:1.WhatkindofcompanyisAmazon?2.Whatisitsmainlineofbusiness?3.HowrichisJeffBezos?4.WhyisthecompanycalledAmazon?5.Whatkindofproductsaresoldonit?Task2

KeywordsandexpressionsOrganizationalstructureHierarchical[ˌhaɪəˈrɑːkɪkl]等级制的;按等级划分的;SeniormanagementteamReporttoSegmentInternetretailerRevenueintegrateAmazon’sorganizationstructurefeatures1.高度灵活2.保持动态调整归因于创始人和CEO有远见和高效的领导力值得注意的是，尽管亚马逊规模庞大，但与其他许多具有层级组织结构的公司不同，亚马逊仍保持高度灵活性，以适应外部市场的频繁变化。此外，这家在线零售巨头引领着外部商业环境的变化。它已经在电子商务领域引发了颠覆性创新，目前它将在全球物流行业引发颠覆性创新。这主要归功于亚马逊创始人兼首席执行官杰夫·贝佐斯（JeffBezos）富有远见和高效的领导。可以预测，随着2017年以137亿美元收购WholeFoods，亚马逊的组织结构将在可预见的未来发生变化。此外，由于公司以积极的方式坚持业务多元化战略，其组织结构将保持动态，并定期发生某些变化。Readingquestions1.Amazonorganizationalstructurecanbeclassifiedashierarchical.2.JeffBezosisAmazonCEO.SeniormanagementteamincludingtwoCEOs,threeSeniorVicePresidentsandoneWorldwideController,whoareresponsibleforvariousvitalaspectsofthebusinessreportdirectlytoJeffBezos.3.Accordingtothisrule,meetingsshouldbeheldinteamssmallenoughthatcouldbeallfedwithonlytwopizzas.Amazonorganizationalstructureintegratesmanysmallteamsthatdealwithvariousaspectsofthebusiness.4.Yes,Amazonremainshighlyflexibletoadapttofrequentchangesintheexternalmarketplace.5.ThisismainlyduetovisionaryandefficientleadershipbyAmazonfounderandCEOJeffBezos.Page

20

(2)Answers(1)b(2)c(3)d(4)e(5)f(6)g(7)h(8)apage20(3)(1)beintegrated(2)logistics(3)report(4)vital(5)Internetretailers(6)hierarchical(7)segment(8)acquisition(9)disruptiveinnovationDescriptionfortherightchart

TheChiefExecutiveOfficerreportstothePresidentandtheBoardofDirectors.Thecompanyisdividedintofivemajordepartments:Production,Marketing,Finance,Research&Development,andPersonnel.TheMarketingDepartmentissubdividedintoMarket