《国际商务英语初级》课件-教参 practice 4

OverviewProject4CompanybiographySkill1RetellingacompanybiographyReading1Readthefollowingcompanybiographyandanswerrelatedquestions.Speaking2TalkaboutBurberryListening3DescribecompanyorganizationchartReading4ReadthepassageandretellthestoryofBodyShopWriting5Writeacompanybiographyforawell-knowncompanySkill2Describingcompanyperformance1.VocabularyProductionandsalesperformanceReading2.LinegraphpracticeReading3.BarchartpracticeReading4.PiechartpracticeReading5.TablepracticeWriting6.WritingadescriptionofsalesperformanceUsefullanguagefromProject4Wordlistacquisitionanalystannualrevenueadatagraph/chart/diagram/illustration/tablebreathableandwaterproofbranchopeningclaimcompanybiographycorporatemovedemergerdiagramdistributeexclusivelyexpertisefamily-controlledcompanyfashionhousefoundheadquartershyperlinkillustrateinvestorlicensedagreementsmajorityshareholdermergermilestoneopenstorepressreleasesreincorporateretailstoresponsorshipsubsidiarysuccinctlyupdatedExpressionarangeof1,000productsbarchartcosmetic,skincareandperfumecompanyfranchisefranchisedstoresFTSE100indexgeneraltendencygrowthinsalesandprofitsInterbrand’sBestGloballistedontheLondonStockExchangelinegraphLouisVuittonandPradaoriginalvisionpiechartrecognizedby…asabusinesswomanrefillablebottlesrepresentativeofGreenpeacesalesperformancetableThedealwasapprovedunderstrictcontrolReading1Readthefollowingcompanybiographyandanswerrelatedquestions.Answer(1)Itsmainfashionhousefocusesonanddistributestrenchcoats(forwhichitismostfamous),ready-to-wearouterwear,fashionaccessories,fragrances,sunglasses,andcosmetics.(2)YearsEventsIn1856BurberrywasfoundedBy1870thebusinesshadestablisheditselfbyfocusingonthedevelopmentofoutdoorsattire.In1879BurberryintroducedinhisbrandafirstofitskindfabriccalledGabardineIn1955whenitwasreincorporated.(3)Theseproducts,designedunderthestrictcontrolofheadquartersinLondon,wereproducedanddistributedthroughindependentretailstoresworldwideaswellastheBurberrystores,andcontributedtothegrowthofthebrandinsalesandprofitsthroughtothelate90s.(4)Duringthe1970sand1980s,BurberrysignedagreementswithworldwidemanufacturerstoproducecomplementaryproductstotheexistingBritishcollection.(5)GUSplc,thecompany’sformermajorityshareholder.(6)inordertoprotectitsbrandandpreventtheitemsbeingstolenorsoldcheaply.(7)Burningtheseproductsmakingisunfriendlytoenvironmentwithouttakinganyprotectivemeasures.2TranslationTranslatethefollowingsentencesfromthepassageintoChinesebypayingattentiontothekeybusinessexpressions.(1)巴宝莉集团是一家总部位于英国伦敦的英国豪华时装公司。(2)到1870年，这家公司通过专注于户外服装的发展而确立了自己的地位。(3)巴宝莉是一家独立的家族控股公司，直到1955年被重组。(4)这些产品在伦敦总部的严格控制下设计，通过全球独立零售店和巴宝莉专卖店生产和分销。(5)在过去的五年里，巴宝莉销毁了价值超过9000万英镑的未售出的衣服、配件和香水，以保护自己的品牌，防止这些物品被盗或廉价出售。Speaking2TalkingaboutBurberry(1)officialcompanynameBurberryGroupPLC(2)companylocationheadquarteredinLondon(3)businessItsmainfashionhousefocusesonanddistributestrenchcoats(forwhichitismostfamous),ready-to-wearouterwear,fashionaccessories,fragrances,sunglasses,andcosmetics.(4)foundingtimeBurberrywasfoundedin1856(5)awardsorbigclientsIn2015,Burberryranked73rdinInterbrand’sBestGlobal.(6)CompanymilestonesandsuccessesThecompanyislistedontheLondonStockExchangeandisaconstituentoftheFTSE100index.(7)ThestructureofthecompanyDuringthe1970sand1980s,Burberrysignedagreementswithworldwidemanufacturerstoproducecomplementaryproducts(8)Communityinvolvement(9)missionstatementandcompany’svaluesBurberryhaddestroyedunsoldclothes,accessories,andperfumeworthover90mpoundsinordertoprotectitsbrand(10)mergers,acquisitionsandimportantbranchopenings.In2005,itcompleteditsdemergerfromGUSplc,thecompany’sformermajorityshareholder.Listening3DescribingcompanyorganizationchartAnswer:(1)thecompany'sorganizationalstructure(2)theChiefExecutiveOfficer,isresponsibleforrunningthewholecompany.(3)Four.TheyaretheProductDepartment,FinanceDepartment,MarketingDepartment,andHRDepartment.(4)probablymeethimintheafternoon.Reading4:ReadthepassageandretellthestoryofBodyShopBeforereading,trytofigureoutthefollowingproductsoftheBodyShop,theirnames,theirfeatures.No.ProductnameProductfeature(1)JapanesecherryblossomWithstrawberry(2)VitaminEMoisturecream(3)ShampooWithGinger(4)ManicurecreamWithalmond(5)Multi-protectionessenceSkindefenceagainststrongsunlight(6)ElderflowerEyegelWithflowerunperfumedAfterreading,findouttherelatedinformationfromthepassageandwritethemdowninthefollowingtable.(1)officialcompanynameTheBodyShop(2)companylocationinLondonBridgeandLittlehampton,WestSussex(3)businessacosmetic,skincareandperfumecompany(4)foundingtimeFoundedin1976(5)awardsorbigclientsFollowingherdeath,shewasrecognisedbyformerPrimeMinisterGordonBrownasabusinesswomanwho"campaignedforgreenissuesformanyyearsbeforeitbecamefashionabletodoso".(6)CompanymilestonesandsuccessesIn2017,L’OreálsoldTheBodyShoptoBraziliancosmeticscompanyNaturainadealof€1billion.In2019TheBodyShopreceiveditsB-Corpcertification.(7)Thestructureofthecompany(8)Communityinvolvement(9)missionstatementandcompany’svaluestosellproductswithethically-sourced,cruelty-freeandnaturalingredients(10)mergers,acquisitionsandimportantbranchopenings.In1977,Roddickpurchasedanothershopthroughselling50%ofthebusinesstoalocalgarageowner.Skill2Describingcompanyperformance1.VocabularyProductionandsalesperformanceWorkwithyourpartnertomatchthewordsgivenwiththearrows.ArrowsDescription1.rise,goup,increase2.fall,decrease,drop3.remainsteady4.leveloff5.recover6.peakReading2.LinegraphpracticeAnswer(1)F(2)D(3)E(4)C(5)AReading3.BarchartpracticeAnswerA:fellrecoveryincreasesteadilyB:steadysharplypeakedslightlyReading4.Piechartpractice4.1Matchthepercentagestothefractions.Answer75percent50percent66percent33percent25percentahalfathirdaquartertwoth