商务英语阅读（第3册）（第二版） 课件Unit 5 Business Teamwork；Unit 6 Business Innovation

商务英语阅读3UNIT5BUSINESSTEAMWORKLearningObjectivesUnderstandthepsychologicalfactorsconcerninghigh-performingteamsExplorereflectionofcloseconnectionamongcolleaguesasadriverofteamperformanceUnderstandDeutsch’stheoryofcooperationandcompetitionLearnhowtorunmeetingsstrategicallyCONTENTS01.TextA02.

TextB03.ChineseValues5ThingsHigh-PerformingTeamsDoDifferentlyTextA1.Whichdoyouprefer,teamworkorworkingalone?Why?2.Doyouhavethiskindofexperiencethatworkinginateammakesthingsdoneefficiently?3.Whydowehavetoworkinteams?WarmingupWordsandExpressions1.appreciate

v.tounderstandthatsthistrue

理解；意识到；领会

(CET4;TEM4)Idon'tthinkyouappreciatehowexpensiveitwillbe.WordsandExpressions2.autonomyn.theabilitytoactandmakedecisionswithoutbeingcontrolledbyanyoneelse自主；自主权

(CET6;TEM4)Eachoftheareamanagersenjoysconsiderableautonomyintherunningofhisownarea.WordsandExpressions3.relatedadj.belongingtothesamegroup同一组别的

(CET4)Thedonkeyisrelatedtothehorse.WordsandExpressions4.tricky

adj.difficulttodoordealwith

难办的；难对付的

(TEM4)Theequipmentcanbetrickytoinstall.WordsandExpressions5.boon

n.somethingthatisveryhelpfulandmakeslifeeasierforyou

非常有用的东西；益处

(TEM8)ThenewsoftwarewillproveaboontoInternetusers.WordsandExpressions6.empowerv.togivesbmorecontrolovertheirownlifeorthesituationtheyarein增加（某人的）自主权；使控制局势

(CET6;TEM8)Themovementactivelyempoweredwomenandgavethemconfidenceinthemselves.WordsandExpressions7.proximity

n.thestateofbeingnearsb/sthindistanceortime

（时间或空间）接近，邻近，靠近

(CET6;TEM8)TheproximityofthecollegetoLondonmakesitverypopular.WordsandExpressions8.bondn.somethingthatformsaconnectionbetweenpeopleorgroups,suchasafeelingoffriendshiporsharedideasandexperiences

纽带；联系；关系；契合

(CET4;TEM4)Theexperiencecreatedaveryspecialbondbetweenus.WordsandExpressions9.subtle

adj.organizedinacleverway

巧妙的

(CET4;TEM4)Hecameupwithasubtleplan.WordsandExpressions10.leverage

v.use(something)tomaximumadvantage最大限度地利用,最优化使用(CET6;TEM8)Theorganizationneedstoleverageitskeyresources.WordsandExpressions11.hybridadj.mixingtwoormoredifferentthings混合的

(CET6;TEM8)Thisisapublic/privatehybridcompany.WordsandExpressions12.based

adj.combineswithnounsreferringtoplacestomeansomethingpositionedorexistingmainlyintheplacementioned,oroperatingororganizedfromthatplace以...为基地的(CET4;TEM4)aWashington-basedorganization.WordsandExpressions13.respondent

n.apersonwhoanswersquestions,especiallyinasurvey

回答问题的人；（尤指）调查对象

(CET6;TEM4)60%oftherespondentsagreedwiththesuggestion.WordsandExpressions14.workplacen.theoffice,factory,etc.wherepeoplework工作场所

(CET4)Newtechnologywasintroducedintotheworkplace.WordsandExpressions15.misperception

n.anideaorimpressionthatisnotcorrect.误解;错误想法There'samisperceptionthatthetenantsheredon'tcareanddon'thaveaninvestmentinthecity.WordsandExpressions16.contributetotobeoneofthecausesofsth是…的原因之一Medicalnegligencewassaidtohavecontributedtoherdeath.WordsandExpressions17.drain

v.tomakesb/sthweaker,poorer,etc.byusinguptheir/itsstrength,money,etc.使（精力、金钱等）耗尽

(CET4;TEM4)Mymother'shospitalexpenseswereslowlydrainingmyincome.WordsandExpressions18.

bandwidthn.

therangeoffrequenciesusedforaparticulartelecommunicationssignal,radiotransmission,orcomputernetwork.带宽

(GRE)Tocopewiththisamountofdata,thesystemwillneedabandwidthofaround100mhz.WordsandExpressions19.

pitfalln.adangerordifficulty,especiallyonethatishiddenornotobviousatfirst危险；困难；（尤指）陷阱，隐患(CET6;TEM8)Thepitfallsofworkingabroadarenumerous.WordsandExpressions20.

incorporatev.toincludesthsothatitformsapartofsth将…包括在内；包含；吸收；使并入

(CET6;TEM4)

Manyofyoursuggestionshavebeenincorporatedintheplan.WordsandExpressions21.

check-in

n.tofindoutorreportthestatusofsomeoneorsomethingespeciallyaspartofaregularpatternofcommunicationormonitoring汇报事务和进度Acheck-inmeetingisateamdiscussionwhereallteammemberscollaboratetodiscussupdatesonimportanttopics,shareprogressandaligntheirperspectivesonprojectsandinitiatives.WordsandExpressions22.

apprisev.totellorinformsbofsth通知；告知

(TOEFL;GRE)Wemustapprisethemofthedangersthatmaybeinvolved.WordsandExpressions23.

frownupontodisapproveofsb/sth不赞成；不同意；不许可Inherfamily,anyexpressionoffeelingwasfrownedupon.WordsandExpressions24.blockbustern.somethingverysuccessful,especiallyaverysuccessfulbookorfilm/movie一鸣惊人的事物；（尤指）非常成功的书（或电影）(GRE;SAT)aHollywoodblockbusterWordsandExpressions25.authenticadj.trueandaccurate

真实的；真正的

(CET4;TEM4)Shehasauthenticcharmwhereasmostpeoplesimplyhavenicemanners.WordsandExpressions26.yieldv.

toproduceorprovidesth,forexampleaprofit,resultorcrop出产（作物）；产生（收益、效益等）；提供

(CET4;TEM4)Theresearchhasyieldedusefulinformation.WordsandExpressions27.prizev.tovaluesthhighly

珍视；高度重视

(CET4;TEM4)Itwasanerawhenhonestywasprizedaboveallothervirtues.

WordsandExpressions28.monetaryadj.connectedwithmoney,especiallyallthemoneyinacountry

货币的，钱的（尤指一国的金融）(CET6;TEM4)Somecountriestightenmonetarypolicytoavoidinflation.WordsandExpressions29.incentiven.somethingthatencouragesyoutodosth激励；刺激；鼓励

(CET6;TEM4)Thereisnoincentiveforpeopletosavefuel.

WordsandExpressions30.compliment

v.totellsbthatyoulikeoradmiresththeyhavedone,theirappearance,etc.赞美；称赞；钦佩

(CET6;TEM4)ShecomplimentedhimonhisexcellentGerman.WordsandExpressions31.jokewithtosaysthtomakepeoplelaughShewaslaughingandjokingwiththechildren.

WordsandExpressions32.exclamationpointn.

thesign!whichisusedinwritingtoshowthataword,phrase,orsentenceisanexclamation.感叹号(！)Everythingtheseelvessayseemstohavean

exclamation

point

ontheendofit.WordsandExpressions33.sarcasm

n.awayofusingwordsthataretheoppositeofwhatyoumeaninordertobeunpleasanttosbortomakefunofthem讽刺；嘲讽；挖苦

(CET6;TEM4)Sarcasmanddemeaningremarkshavenoplaceinparenting.WordsandExpressions34.firepower

n.effectivepowerorforce火力

(TEM8)Thecompanyhasenormousfinancialfirepower.WordsandExpressions35.to…extentusedtoshowhowfarsthistrueorhowgreataneffectithas到…程度；在…程度上Toacertainextent,weareallresponsibleforthistragicsituation.WordsandExpressions36.armsbwithsthprovidesbsomethingthatwillbeusefulinaparticularsituation用…来武装某人Shethoughtthatifshearmedherselfwithalltheknowledgeshecouldgathershecouldhandleanything.WordsandExpressions37.fuelv.toincreasesth;tomakesthstronger增加；加强；刺激

(CET4;TEM4)Highersalarieshelpedtofuelinflation.

StructuralAnalysisPara.MainTopicsPara.1-4IntroductionPara.5-6ResearchproceduresPara.7-28ResearchfindingsPara.29-30ConclusionNotesonTextA1.Covidhasmadefosteringrelatednessallthemoredifficult.新冠疫情使培养员工间的密切关系变得更加困难。allthemore的意思为“更加地”。NotesonTextA2.Byensuringthattimetogetherisbothefficientandcollaborative,high-performingteamsdon’tjustmakebetteruseoftheirmeetings—theyalsosetthestageformorefruitfulinteractions,contributingtobetterrelationships.通过确保在一起的时间既高效又协作，高绩效团队不仅可以更好地利用会议，还可以为更加富有成效的互动奠定基础，有利于构建更好的关系。setthestagefor的意思为“使某事成为可能；为某事铺平了道路”。NotesonTextA3.Critically,theyalsoreportedexpressingappreciationtotheircolleaguesmorefrequently(44%more),suggestingthatwithinthebestteams,appreciationdoesn’tflowfromthetopdown.更重要的是，他们还报告说，他们更频繁地向同事表达赞赏(高出44%)，这表明在最好的团队中，表达赞赏不是自上而下进行的。fromthetopdown的意思为“自上而下（一种从高层到低层的管理或组织方式，通常指权力和决策从高层向下传递）”。DiscussionDoyouthinkpsychologicalneedsarethemostimportantfactorsresultinginahigh-performingteam?Whyorwhynot?DevelopingCooperativeTeamstoSupportIndividualPerformanceandWell-BeinginaCallCenterinChinaTextBWordsandExpressionsalienation

n.thefeelingthatyoudonotbelonginaparticulargroup疏远ManyimmigrantssufferfromasenseofalienationinUSA.WordsandExpressionsabsenteeism

n.thefactofbeingfrequentlyawayfromworkorschool,especiallywithoutgoodreasons旷工，旷课Manyuniversitystudentshavetheexperienceofabsenteeism.WordsandExpressionsturnovern.therateatwhichemployeesleaveacompanyandarereplacedbyotherpeople员工流动率Short-termcontractsincreasestaffturnover.WordsandExpressionsvehiclen.somethingthatcanbeusedtoexpressyourideasorfeelingsorasawayofachievingsomething渠道Herartbecameavehicleforherpoliticalbeliefs.WordsandExpressionsassemblylinealineofworkersandmachinesinafactory,alongwhichaproductpasses,havingpartsmade,puttogetherorcheckedateachstageuntiltheproductisfinished流水工作线Carsarecheckedastheycomeofftheassemblyline.WordsandExpressionsstrainn.pressureonsomebody/somethingbecausetheyhavetoomuchtodoormanage,orsomethingverydifficulttodealwith压力Shewastiredandundergreatstrainduetothedemandingwork.WordsandExpressionsqualityadj.usedespeciallybypeopletryingtosellgoodsorservicestosaythatsomethingisofahighquality优质的Weofferaqualityservicetoallcustomers.WordsandExpressionsprecludev.topreventsomethingfromhappeningorsomebodyfromdoingsomething;tomakesomethingimpossible妨碍At84,Johnfeelshisageprecludestoomuchtravel.WordsandExpressionsvestedinterestn.apersonalreasonforwantingsomethingtohappen,especiallybecauseyougetsomeadvantagefromit既得利益Theadministrationhasnovestedinterestinprovingpublicschoolsgoodorbad.WordsandExpressionsresponsiveadj.reactingquicklyandinapositiveway积极回应的Withanelectioncomingsoon,yourrepresentativeshouldbeveryresponsivetoyourrequest.WordsandExpressionsreciprocatev.tobehaveorfeeltowardssomebodyinthesamewayastheybehaveorfeeltowardsyou同等回应Heneedsthesepeopletofulfilhisambitionsandreciprocatesbybringingoutthebestineachofthem.WordsandExpressionsincorporatev.toincludesomethingsothatitformsapartofsomething吸收，包含Thenewcarswillincorporateanumberofmajorimprovements.WordsandExpressionsfrustratev.topreventsomebodyfromdoingsomething;topreventsomethingfromhappeningorsucceeding使沮丧；挫败；阻碍Thegovernmenthasdeliberatelyfrustratedhiseffortstogainworkpermitsforhisforeignstaff.WordsandExpressionsviableadj.thatcanbedone;thatwillbesuccessful可行的CashalonewillnotmakeEasternEurope’sbanksviable.StructuralAnalysisPara.MainTopicsPara.1-3ThecharacteristicsofthecallcenterworkPara.4-9TheoryofCooperationandCompetitionPara.10-13ResearchproceduresPara.14-15FindingsNotesonTextB1.Yetcallcenteremployeesexperienceemotionalpressureandwork-relatedstrainwhen,forexample,theymustcopewithverydemanding,evenrudecustomers.然而，当电话服务中心的员工必须应对非常苛刻甚至粗鲁的客户时，他们会感受到情绪压力和与工作相关的焦虑。copewith的意思为“应对”。NotesonTextB2.Beliefsabouthowtheirgoalsarerelateddramaticallyaffecttheirexpectationsandexchangethatinturnimpacttheirproblemsolvingandproductivity.怎么看待他们的目标是如何关联的，极大地影响了他们的期望和交流，进而影响了他们解决问题的能力和生产力。inturn的意思为“继而”。NotesonTextB3.Asaconsequence,theyareunlikelytoworktobenefiteachother—andmaybetemptedtoundermineothers.因此，他们不太可能为互惠彼此而努力，而且可能会想要损害他人的利益。undermine的意思为“破坏;损害(某人的努力或成功的机会)”。DiscussionDoyouthinkthereisanydisadvantageinattachingtoomuchimportancetoteamwork?ExercisesTextAI.1.C2.A3.D4.C5.CII.PartA:1.A2.C3.B4.A5.C6.A7.D8.B9.C10.APartB:1.exclamationpoint2.tosuchanextent3.jokewith4.frownupon5.isarmedwith6.contributedto7.beenincorporatedinto8.beenapprisedof9.wascomplimentedon10.check-inⅢ1.G2.A3.H4.I5.B6.J7.D8.F9.K10.NExercisesIV.PutthefollowingsentencesintoChinese.1.Ofthosethreeessentialneeds,relatedness,orthedesiretofeelconnectedtoothers,hasalwaysbeenthetrickiestfororganizationstocultivate.在这三种基本需求中，关联感，或者说是想要与他人有联系，一直是组织最难培养的。2.Whileworkingfromhomehasbeenaboonforautonomy,empoweringmanytodecidewhenandwheretheywork,alackofphysicalproximitytocolleagueshasmadeitexponentiallymorechallengingtocreateclosepersonalbonds.虽然居家办公有利于提高自主性，让许多人可以决定何时何地工作，但与同事之间相距太远，让建立亲密的私人关系变得越来越更具挑战性。ExercisesIV.PutthefollowingsentencesintoChinese.3.Workerswhoscoredtheirteama10outof10onbothitemsweredesignatedmembersofhigh-performingteams,allowingustocomparetheirbehaviorsagainsteveryoneelse’s.在这两项上打分都为满分10分的员工被认定为高绩效团队的成员，这样我们就可以将他们的行为与其他人进行比较。4.Ourstudyrevealedfivekeydifferences,allofwhichhighlightthevitalroleofcloseconnectionamongcolleaguesasadriverofteamperformance.我们的研究揭示了五个关键的差异，所有这些差异都凸显了同事之间的密切联系在推动团队绩效方面的重要作用。ExercisesIV.PutthefollowingsentencesintoChinese.5.Insum,ourstudy’sfindingssuggestthatcreatingahigh-performingworkplacetakesmorethansimplyhiringtherightpeopleandarmingthemwiththerighttoolstodotheirwork.

总之，我们的研究结果表明，创建一个高效的工作场所需要的不仅仅是雇佣恰当的人员，不仅仅是为员工配备合适的工具来完成他们的工作。ExercisesTextBII.1.C2.B3.D4.D5.BExercisesChineseValuesChineseValues1.我们展现负责任大国担当，积极参与全球治理体系改革和建设，全面开展抗击新冠肺炎疫情国际合作，赢得广泛国际赞誉，我国国际影响力、感召力、塑造力显著提升。——习近平于2022年10月16日在中国共产党第二十次全国代表大会上的报告WehavedemonstratedChina'ssenseofdutyasaresponsiblemajorcountry,activelyparticipatinginthereformanddevelopmentoftheglobalgovernancesystemandengaginginall-aroundinternationalcooperationinthefightagainstCovid-19.Allthishasseenuswinwidespreadinternationalrecognition.China'sinternationalinfluence,appeal,andpowertoshapehaverisenmarkedly.—Reporttothe20thNationalCongressoftheCommunistPartyofChinaChineseValues2.社会和谐是中国特色社会主义的本质属性，所以必须团结一切可以团结的力量，最大限度增加和谐因素，增强社会创造活力，确保人民安居乐业、社会安定有序、国家长治久安。——《习近平谈治国理政》SocialharmonyisaninherentattributeofChinesesocialism–thisiswhywemustrallyalltheforcesthatcanberallied,maximizethefactorsforharmony,stimulatethecreativevitalityofsociety,andensurethatthepeopleleadahappy,stablelifeandthecountryenjoysenduringpeace.—TheGovernanceofChinaTHANKYOU!商务英语阅读3UNIT6BUSINESSINNOVATIONLearningObjectivesUnderstandtheimportanceofbusinessinnovation.Learnaboutthewayshowtrainersareproducedcurrently.

ExplorethemeasuresNikehastakeninresponsetotheintensecompetitionfromthemarket.

UnderstandAdidas’smotivationforbuildingtheSpeedfactories.Learnaboutthemeasurestoencourageandimplementbusinessinnovation.CONTENTS01.TextA02.

TextB03.ChineseValuesTheNewManufacturingFootprintTextAWarmingupWhatisbusinessinnovation?2.Howimportantisinnovationtoabusiness?WordsandExpressionsramp…up:

tomakesth.increaseinamount使…的数量增加Producerscanquicklyrampupproduction.WordsandExpressionsspringup:

appearordevelopquicklyand/orsuddenly迅速出现；突然兴起Fast-foodrestaurantsarespringingupallovertown.WordsandExpressionsrollout:

toofficiallymakeanewproductavailableorstartanewpoliticalcampaign

正式推出（新产品）；开展（新的政治运动）ThenewmodelistoberolledoutinJuly.WordsandExpressionsoutsource

v.toarrangeforsb.outsideacompanytodoworkorprovidegoodsforthatcompany交外办理；外购(GMAT)

Weoutsourceallourcomputingwork.WordsandExpressionsloom

v.toappearimportantorthreateningandlikelytohappensoon显得突出；逼近(CET6;TEM4)

Aneconomiccrisisisloomingonthehorizon.WordsandExpressionswherewithaln.

themoney,thingsorskillthatyouneedinordertobeabletodosth.（做某事的）所需资金，必要的设备，所需技术Someofthecompaniesillegallysentthewherewithalformakingchemicalweapons.WordsandExpressionsmonotonousadj.

Somethingthatismonotonousisveryboringbecauseithasaregular,repeatedpatternwhichneverchanges.单调的(CET6;TEM4)

It’smonotonouswork,likemostfactoryjobs.WordsandExpressionsretoolv.

tochangeorreplacethemachinesortoolsinafactory更换，重新装配（机器设备）Eachtimetheproductchanges,themachineshavetoberetooled.WordsandExpressionsreplenishv.

tomakesth.fullagainbyreplacingwhathasbeenused补充；重新装满(TEM8;IELTS;GRE)

Theinsurancefundwillneedtobereplenished.WordsandExpressionssimulatev.

tomakeorproducesomethingthatisnotrealbuthastheappearanceorfeelingofbeingreal模拟，模仿(CET6;TEM8;GRE;GMAT)

Interviewscanbesimulatedintheclassroom.WordsandExpressionsarmyn.

alargenumberofpeopleorthings,especiallywhentheyareorganizedinsomewayorinvolvedinaparticularactivity大批；大群(CET4;TEM4)

Armiesofshoppersarelookingforbargains.WordsandExpressionssyntheticadj.

artificial;madebycombiningchemicalsubstancesratherthanbeingproducednaturallybyplantsoranimals人造的；（人工）合成的(CET4;TEM4;GMAT)

Bootsmadefromsyntheticmaterialscanusuallybewashedinamachine.WordsandExpressionscustomisev.

tomakeorchangesth.tosuittheneedsoftheowner订制，订做，改制（以满足顾主的需要）Youcancustomisethesoftwareinseveralways.WordsandExpressionsbespokeadj.

(ofaproduct产品)madespecially,accordingtotheneedsofanindividualcustomer订做的(GRE)

Inthebasementfifteenemployeesarebusymakingbespokecoats.StructuralAnalysisPara.MainIdeaParas.1-6Adidaspreparesahigh-techplanttobringproductionoftrainersbacktoGermany.Paras.7-12Inacompetitiveandtrend-drivenmarket,bothAdidasandNiketakemeasurestomaketheirproductslookandperformdifferently.NotesonTextA1.Bavaria:Afreestateandoneof16federalstatesofGermany.LocatedintheGermansoutheastwithanareaof70,548squarekilometers,BavariaisthelargestGermanstateandGermany’ssecondmostpopulousstate.Munich,Bavaria’scapitalandlargestcity,isthethirdlargestcityinGermany.NotesonTextA巴伐利亚州，位于德国南部，面积约占德国国土面积的五分之一，是德国幅员最大的联邦州。首府慕尼黑是该州的文化、经济中心，是德国的第三大城市。NotesonTextA2.Ansbach:AcityintheGermanstateofBavaria.安斯巴赫，是德国巴伐利亚州的一座直辖市。

NotesonTextA3.3Dprinting:Alsoknownasadditivemanufacturing(AM).Itreferstoprocessesusedtocreateathree-dimensionalobjectinwhichsuccessivelayersofmaterialareformedundercomputercontroltocreateanobject.Objectscanbeofalmostanyshapeorgeometryandareproducedusingdigitalmodeldatafroma3DmodeloranotherelectronicdatasourcesuchasanAdditiveManufacturingFile(AMF)file.NotesonTextA3D打印,，又称增材制造，是一种以数字模型文件为基础，运用粉末状金属或塑料等可粘合材料，通过逐层打印的方式来构造物体的技术。3D打印通常是采用数字技术材料打印机来实现的，常在模具制造、工业设计等领域被用于制造模型，后逐渐用于一些产品的直接制造。NotesonTextA4.Biosteel:Anartificialsilkfibermadefromrecombinantlyproducedsilkproteins.ThesilktechnologyhasbeendevelopedbyAMSilkGmbH,aGermanindustrialbiotechnologycompany.Itisreportedly7-10timesasstrongassteelifcomparedforthesameweight,andcanstretchupto20timesitsunalteredsizewithoutlosingitsstrengthproperties.Italsohasveryhighresistancetoextremetemperatures,notlosinganyofitspropertieswithin-20to330degreesCelsius.Biosteel纤维（仿造天然丝线），是一种纤维材料，可以100%自然生物降解。NotesonTextA5.Beaverton:AcityinWashingtonCounty,intheU.S.stateofOregon.TheNikeCompanyisheadquarterednearthiscity.比佛顿，美国俄勒冈州西北一城市，位于波特兰西部。DiscussionForabusiness,whatcanbedonetoencourageinnovation?ExercisesI.ReadingComprehension1.WhichofthefollowingisNOTtrueabouttheSpeedfactories?A.TheAnsbachSpeedfactoryisbeingconstructedwithalocalfirmmanufacturingequipment.B.AnotherSpeedfactoryisbeingbuiltnearAtlanta.C.ProductionoftheSpeedfactorieswillincreaseto500,000pairsoftrainersayear.D.TheincreaseoflabormakesAdidasbuildtheSpeedfactories.Exercises2.WhichofthefollowingcanbeinferredabouttheAdidas’snewproductionsystem?A.Somedetailsoftheproductionsystemhavebeenreleased.B.Themachinesusedinthissystemwillbehighlyefficient.C.Materialsusedtomakenewtrainersmustbeordered.D.Themachinesusedinthissystemcannotchangerapidlyfrommakingonethingtoanother,becausetheyhavetoreceiveinstructionsfromacomputer-designprogram.Exercises3.WhichofthefollowingproceduresinmakingnewtrainerscannotbefinishedautomaticallyintheSpeedfactories?A.Finalshaping.B.Additivemanufacturing.C.Computerizedknitting.D.Roboticcutting.Exercises4.“Adidas’sarchrivalNikewillnotjustsitonthetouchline.”(Para.12)Whatdoestheunderlinedpartmean?A.Sitonthesideoftheplayingfield.B.Lookonanddonothing.C.Takecountermeasures.D.Befacedwiththecompetition.Exercises5.Accordingtothepassage,whichofthefollowingisTRUE?A.Trainer-makingindustryhasbeenfullyautomated.B.TwoSpeedfactorieshavebeenbuiltbyAdidas.C.Competitioninthesportsshoesmarketisbecomingincreasinglytough.D.Thetechniqueof3DprintingisonlyadoptedinAdidas’sSpeedfactories.ExercisesII.A1-5:DBCCA 6-10:CABCBExercisesII.B1.tookshape 2.springingup 3.dueto 4.leavingbehind5.keepup

6.comingupwith7.workedup8.rollout 9.fashionedfrom10.builtupExercisesIII.1-5:CIHFM

6-10:KJNOD

ExercisesIV.Translation1.Bybringingproductionhome,thisfactoryisouttoreinventanindustry.这家工厂通过将生产线引入国内，正试图重塑这个行业。Exercises2.Thenumbersaretinyforacompanythatmakessome300mpairsofsportsshoeseachyear.YetAdidasisconvincedtheSpeedfactorywillhelpittotransformthewaytrainersarecreated.对于每年生产约3亿双运动鞋的公司来说，这些数字很小。然而阿迪达斯确信，Speedfactory将有助于改变运动鞋的生产方式。Exercises3.Peoplewantfashionableshoesimmediately,butthesupplychainstrugglestokeepup.人们想立刻买到时尚的鞋子，但供应链勉强能满足需求。Exercises4.Thedesignprocessitselfisincreasinglydonedigitally.Thetrainersarenotjuststyledonacomputerscreenbutcanalsobetestedbythecomputerforthingslikefitandperformance.设计过程本身日益数字化。运动鞋不仅在计算机屏幕上进行设计，还可以通过计算机测试适合度及性能等。Exercises5.Insuchacompetitiveandtrend-drivenmarket,onethingiscertain:Adidas’sarchrivalNikewillnotjustsitonthetouchline.在这样一个竞争激烈、时尚驱动的市场中，有一点是确定的：阿迪达斯的主要竞争对手耐克也不会坐以待毙。ANewModeltoSparkInnovationInsideBigCompaniesTextBWordsandExpressionsscrappy

adj.

havinga

determinedcharacter

andalwayswillingto

compete,

argue,orfight

好争斗的；争强好胜的(GRE)NaturalathleteRolloandhis

scrappy

rivalPicklehavehadafewweeksofpracticeandarenowexpertracers.WordsandExpressionsintrapreneur

n.someonewhoworksforalargecompanyandwhose

job

isto

develop

new

ideas

orwaysofdoing

businessforthatcompany

内部企业家(在大公司内负责开发新计划和新的经营方式)WordsandExpressionsprowess

n.

greatskillatdoingsth

非凡的技能；高超的技艺；造诣(TEM8;GRE)

He‘salwaysbraggingabouthis

prowess

asacricketer.WordsandExpressionsstringentadj.(ofalaw,rule,regulation,etc.)

verystrictandthatmustbeobeyed

（法律、规则、规章等）严格的；严厉的(TEM8;GRE)

Heannouncedthattherewouldbemorestringentcontrolsonthepossessionofweapons.

WordsandExpressionsuphillbattlesomethingthatisdifficulttowinandtakesalotofeffortoveralongperiodoftime

漫长而艰难的、费力的战斗It’san

uphill

battlebutIthinkwe’regoingtowin.WordsandExpressionsupside

n.themorepositiveaspectofasituationthatisgenerallybad

（糟糕局面的）好的一面，光明的一面，正面(CET6)

TheupsideofthewholethingisthatwegotafreetriptoJamaica.WordsandExpressionschafe

v.

tofeelannoyedandimpatientaboutsth,especiallybecauseitlimitswhatyoucando

（尤指因受限制而）恼怒，烦恼，焦躁(CET6;GRE)

Hesoonchafedattherestrictionsofhissituation.WordsandExpressionsstratosphericadj.

extremelyhighorgreat

极高的；极大量的；极高水平的The

stratospheric

surgeofAmericansseekingunemploymentbenefitscontrastswiththesituationinwesternEurope.WordsandExpressionsincrementaladj.increasinginamountorvaluegraduallyandbyaregularamount增加的；递增的(GRE)

Weareseeking

continuous,incrementalimprovements,notgreatbreakthroughs.WordsandExpressionsacquisitionn.acompany,pieceofland,etc.boughtbysb,especiallyanothercompany;theactofbuyingit

购置物；收购的公司；购置的产业；购置；收购(CET4;TEM4;GRE)TheyhavemadeacquisitionsinseveralEUcountries.WordsandExpressionsbloatedadj.

If

you

describe

an

organization

asbloated,youmeanthatitistoobiganddoesnotworkeffectively（机构）臃肿的(GRE)

Thecompanytrimmedits

bloated

labourforce.WordsandExpressionshigh-profileadj.attractingalotofattentionandinterestfromthepublicandnewspapers,television,etc.

经常出镜（或见报）的；备受关注的；高姿态的Tony

has

now

been

thrust

into

the

limelight,with

a

high-profile

job.WordsandExpressionsequityn.thevalueofacompany’sshares;thevalueofapropertyafterallchargesanddebtshavebeenpaid

（公司的）股本；资产净值(CET6;TEM4;GRE)

Tocapturehisequity,Murphymusteithersellorrefinance.

WordsandExpressionsincentiven.somethingthatencouragesyoutodosth

激励；刺激；鼓励(CET6;TEM4;GRE;GMAT)Thereisnoincentiveforpeopletosavefuel.WordsandExpressionsseasonedadj.(ofaperson)

havingalotofexperienceofaparticularactivity

富有经验的；老于此道的(CET4;CET6;GRE)

Artiewasbythenaseasonedmusicianwithsixalbumstohiscredit.WordsandExpressionsdeathknellaneventthatmeansthattheendordestructionofsth.willcomesoon

丧钟；死亡的征兆；预示毁灭的事件ThelossofGeorgiawouldsoundthedeathknellofRepublicanhopes.WordsandExpressionssupplantv.totaketheplaceofsb/sth(especiallysb/stholderorlessmodern)

取代，替代（尤指年老者或落后于时代的事物）(TEM8;GRE)

Barkerwa