【MOOC】商务英语阅读-洛阳师范学院 中国大学慕课MOOC答案

【MOOC】商务英语阅读-洛阳师范学院中国大学慕课MOOC答案VocabularyA1、【单选题】Onefamilyreportedthesebusinessactivitiesforacertainday:issuedcheckstopayautomobileinsuranceandelectricbill;boughtarugandchairs;mailedalettertoordersomebooks...本题答案：【askfor】2、【单选题】Whatlineofbusinessishein?本题答案：【area】3、【单选题】Althoughyoumayhaveageneralunderstandingofthemeaningofeachstatement,atthistimeyouprobablywouldhavedifficultyingivingaclear-cutexplanationofbusiness.本题答案：【definite】4、【单选题】Eachoftheseinstances-makinggoods,buyingandsellinggoods...illustratesthemeaningofbusiness.本题答案：【explains】5、【单选题】Fewfamilieskeeponhandenoughfoodandotheressentialsformorethanabriefperiodandanystoppageintheflowofproductswouldresultinconsiderablesuffering.本题答案：【short】6、【单选题】Ifjustonephaseofbusiness,suchastransportation,weretosuspendoperations,factorieswouldnotshiptheirproducts.本题答案：【aspect】7、【单选题】Soonworkerswouldbelaidoffbecauseofshutdownsandwiththelossinwages,familieswouldhavetocurtailtheirbuying.本题答案：【cutdown】8、【单选题】Onlywhenthebusinessactivitiesofthecommunity.thestate,andthenationarefunctioningsmoothlycantherebeprosperityforeveryone.本题答案：【wealth】9、【单选题】Forthebusinessownerbusinessactivitiesoffertheopportunitytorenderaserviceandtomakeaprofit.本题答案：【provide】10、【单选题】Becauseitfurnishesthethingsweuse,givesususefulworktodo,offersopportunitiesforsavingandinvesting,andaidsthenationaldefense,businessistrulythebackboneofmodernlife.本题答案：【supplies】VocabularyB1、【单选题】Conversely,asaconsumeryou'refreetobuywhateveryouwantandcanafford,fromwhomeveryouchoose.本题答案：【bycontrast】2、【单选题】Thecatch,ofcourse,isthatyou'llget$3lessforeachpairyousellandyou'llstillhavetocoverthesameexpenses.本题答案：【drawback】3、【单选题】Thisbasichead-ontypeofcompetitiontendstokeeppricesdown,whichisobviouslygoodforthebuyingpublic.本题答案：【face-to-face】4、【单选题】Butitcanspurpeopletobuymore,andthis,intu,canhelpkeepbusinessoperatingathighcapacity—andemployingmoreworkers.本题答案：【urge】5、【单选题】Pricelevelsoftenrespondtoforcesofsupplyanddemand.本题答案：【actaccordingto】6、【单选题】Bythesametoken,peomatchplewillusuallymatchmatchpaymoreforsomethingtheywantthat'sinshortsupply.本题答案：【similarly】7、【单选题】Iftheproductiswidelyavailable,peoplewon'tbewillingtopayasmuchandthesellerswillhavetosettleforlowerprices本题答案：【accept】8、【单选题】Theresultofallthis—intheory,atleast—isthattheconsumerswillgetwhattheywantandtheproducerswillearnaprofitbykeepingtabsonpublicdemand.本题答案：【keepingtrackof】WordQuiz1、【填空题】在一家昂贵的法式餐厅本题答案：【atanexpensiveFrenchrestaurant】2、【填空题】餐巾本题答案：【napkin】3、【填空题】成功或失败本题答案：【successorfailure】4、【填空题】长方形本题答案：【rectangle】5、【填空题】（在支票上）签名，广告代言本题答案：【endorse】6、【填空题】艺术经纪人本题答案：【artdealer】7、【填空题】大量的，巨大的本题答案：【substantial】8、【填空题】（市场细分的）部分，领域本题答案：【segment】9、【填空题】以利润为导向的本题答案：【profit-oriented】10、【填空题】扣除本题答案：【deduct】11、【填空题】经济制度，经济体制本题答案：【economicsystem】12、【填空题】非盈利性企业本题答案：【nonprofitbusiness】13、【填空题】存款，存钱本题答案：【depositmoney】14、【填空题】签支票，开支票本题答案：【issuecheck】15、【填空题】汽车保险本题答案：【automobileinsurance】16、【填空题】电费单本题答案：【electricbill】17、【填空题】商品买卖本题答案：【buyingandsellingmerchandise】18、【填空题】杂货店，日用品店本题答案：【grocerystore】19、【填空题】洗衣店本题答案：【laundry】20、【填空题】中断实施，暂停运转本题答案：【suspendoperation】21、【填空题】限制，减少本题答案：【curtail】22、【填空题】瘫痪本题答案：【paralysis】23、【填空题】提供服务本题答案：【renderaservice】24、【填空题】生存和幸福本题答案：【existenceandwelfare】25、【填空题】经济学家本题答案：【economist】26、【填空题】本质上本题答案：【inessence】27、【填空题】竞争者，竞争对手本题答案：【rival】28、【填空题】翻新家具本题答案：【refinishfurniture】29、【填空题】化学溶剂本题答案：【chemicalsolvent】30、【填空题】种类繁多本题答案：【animmensevariety】31、【填空题】企业家，创业家本题答案：【entrepreneur】32、【填空题】获得有价值的优势本题答案：【gainavaluableedgeover】33、【填空题】供求理论本题答案：【theoryofsupplyanddemand】34、【填空题】（市场细分的）部分，领域本题答案：【segment】35、【填空题】以利润为导向的本题答案：【profit-oriented】VocabularyA1、【单选题】Someproductsareusedtomakeservicesavailable,suchasthetoolsanautomechanicusesinservicingacar.本题答案：【examiningandrepairing】2、【单选题】Thepatronsaregreetedatthemovietheaterwiththesight,sound.andaromaofthefreshlypoppedcorn.本题答案：【customers】3、【单选题】Servicesareintangibleandperishable.本题答案：【unendurable】4、【单选题】Yourfirstglimpseofmarketingonourimaginarytourmaybeastorethatsellsfood.本题答案：【quicklook】5、【单选题】Somestoresfeatureonespecialkindoffood,suchashealthfoods,cheeses,orbarbecuedchicken.本题答案：【specializein】6、【单选题】Someoftheseactivitiesarepromoting,pricinganddistributing.本题答案：【fixingtheprice】7、【单选题】Drivebacktotownandyoumayseeanewcarwashbusinesswithahugesign“GrandOpeningToday-HalfPrice,andmanycarslineduptotakeadvantageofthebargain.本题答案：【discount】8、【单选题】Activitieslikebuyinggasolineforone'scarsorpurchasingabookarebusinesstransactions.本题答案：【dealings】9、【单选题】Marketingistheprocessofplanningandexecutingtheconception...本题答案：【carryingout】10、【单选题】Marketingistheprocesstobringaboutexchangesthatsatisfyindividualandorganizationalobjectives.本题答案：【goals】VocabularyB1、【单选题】Marketersbuyandstoreproductssotheywillbeavailablewhencustomersneedthem.本题答案：【accessible】2、【单选题】InAugust,sportinggoodsstoresarereadywithafullarrayoffootballandsoccerequipment本题答案：【range】3、【单选题】Theabilityofmarketerstoaidcustomersinowninggoodsisknownaspossessionutility.本题答案：【help】4、【单选题】Thisproofenablesthebuyertorecoverstolengoodsorresellanitemlater.本题答案：【regain】5、【单选题】Marketingactivitiesprovideforpossessionandlegalownership.本题答案：【arrangefor】6、【单选题】Abakingsodalabelmayprovidethepurchaserwithamethodoffresheningtherefrigerator.本题答案：【cleaning】7、【单选题】Directionsandwarningsoncoldmedicinecontributetoreliefandsafety.本题答案：【ease】8、【单选题】Byaddingutilitytoproducts,marketersincreasethewell-beingoftheentiremarketplace.本题答案：【benefit】WordQuiz1、【填空题】爆玉米花本题答案：【popcorn】2、【填空题】香味本题答案：【aroma】3、【填空题】无形的本题答案：【intangible】4、【填空题】烧烤本题答案：【barbecue】5、【填空题】文具本题答案：【stationery】6、【填空题】润滑本题答案：【lubrication】7、【填空题】零售商本题答案：【retailer】8、【填空题】促销本题答案：【promotion】9、【填空题】广告板本题答案：【billboard】10、【填空题】收银员本题答案：【cashier】11、【填空题】广告文字撰稿人本题答案：【copywriter】12、【填空题】分发，分销本题答案：【distribution】13、【填空题】构想；概念本题答案：【conception】14、【填空题】仓库本题答案：【storagewarehouse】15、【填空题】游乐园，游乐场本题答案：【amusementpark】16、【填空题】保险代理行本题答案：【insuranceagency】17、【填空题】水果摊本题答案：【fruitstand】18、【填空题】专门经营本题答案：【specializein】19、【填空题】零售商店本题答案：【retailstore】20、【填空题】非盈利组织本题答案：【non-profitorganization】21、【填空题】美容院本题答案：【beautysalon】22、【填空题】小吃店本题答案：【snackbar】23、【填空题】房地产经纪人本题答案：【realestateagent】24、【填空题】铬；铬合金本题答案：【chrome】25、【填空题】割草机本题答案：【lawnmower】26、【填空题】收据本题答案：【receipt】27、【填空题】购物中心本题答案：【shoppingcenter】28、【填空题】碳酸氢钠，小苏打本题答案：【bakingsoda】29、【填空题】大规模生产本题答案：【large-scaleproduction】30、【填空题】商品，货物本题答案：【merchandise】31、【填空题】租约，租期本题答案：【leasing】32、【填空题】原材料本题答案：【rawmaterial】33、【填空题】海鲜本题答案：【seafood】34、【填空题】持有效用本题答案：【possessionutility】35、【填空题】保管，贮藏本题答案：【storage】36、【填空题】将减到最少本题答案：【minimize】37、【填空题】工作时间本题答案：【workinghours】38、【填空题】包装纸，包装材料本题答案：【wrapping】VocabularyA1、【单选题】Primarybuyingmotivescauseacustomertoselectonetype,kind,orclassofmerchandiseorserviceratherthananother.本题答案：【commodities】2、【单选题】Therearemanyreasonsforselectingoneitemoveranother:color,style,pricequality,versatility,convenience,durability...本题答案：【multi-uses】3、【单选题】Thismotivemaybestrongenoughtokeepthecustomerfromselectinganotherclassofgoods,suchasadisposablebladerazor.本题答案：【abladerazorthatisusedonceandthenthrownaway】4、【单选题】Customersoftenactonimpulse.本题答案：【withoutplanninginadvance】5、【单选题】Thesalespersonwhoissellingtoacustomerwithastrongconvictiontowardtheproductmusthaveextensiveproductknowledge.本题答案：【belief】6、【单选题】Theprimaryreasonistoremovepollenfromtheairinordertogiverelieffromthesymptomsofhayfever.本题答案：【changesinbody】7、【单选题】Theprimaryreasonforthepurchaseoftheairconditioneristoremovepollenfromtheair...本题答案：【buying】8、【单选题】Forexample,acustomerinterestedinanewvacuumcleanermayrationalizethattheoldoneisnolongereffective.本题答案：【justifythepurchasebythinking】VocabularyB1、【单选题】People'stastesandattitudesprofoundlyinfluencehowtheybuy.本题答案：【greatly】2、【单选题】Manypeopleconsiderimpulsebuyingasensiblewaytoshop,sinceself-serviceandopenmerchandisedisplaysencouragethemtowaituntil...本题答案：【wise】3、【单选题】Retailersencourageimpulsebuyingbyplacingeye-catchingdisplaysofgoodsaroundthestore,especiallynearcashregistersandattheendofbusyaisles.本题答案：【noticeable】4、【单选题】Theyarespendingmoretimeparticipatinginrecreationalactivitiesasafamily.本题答案：【entertaining】5、【单选题】Hotelsandmotelsarelocatedprimarilynearconventioncentersorbusyhighways.本题答案：【conference】6、【单选题】Acustomerwithacarwillpreferastorethatoffersampleparkingspace.本题答案：【plentiful】7、【单选题】Somestorescatertoaclientele6seekighighfashionorveryexpensiveproducts.本题答案：【meettheneedof】8、【单选题】Theoppositeisalsotrue;thatis,goodsalespeoplegreatlyenhancestoresales.本题答案：【increase】WordQuiz1、【填空题】坐式割草机本题答案：【ridinglawnmower】2、【填空题】症状本题答案：【symptom】3、【填空题】多用途，用途广泛本题答案：【versatility】4、【填空题】逻辑推理本题答案：【logicalreasoning】5、【填空题】要价本题答案：【askingprice】6、【填空题】吸尘器本题答案：【vacuumcleaner】7、【填空题】烟雾报警器本题答案：【smokealarm】8、【填空题】声望，名望本题答案：【prestige】9、【填空题】天然健康食品本题答案：【naturalhealthfood】10、【填空题】优先于...本题答案：【inpreferenceto】11、【填空题】惠顾性购买动机本题答案：【patronagebuyingmotive】12、【填空题】建筑材料本题答案：【buildingmaterial】13、【填空题】兼职员工本题答案：【part-timeemployee】14、【填空题】运动装本题答案：【sportswear】15、【填空题】迎合，使适应本题答案：【accommodate】16、【填空题】时机本题答案：【timing】17、【填空题】凭冲动行事本题答案：【actonimpulse】18、【填空题】品味和态度本题答案：【tasteandattitude】19、【填空题】在某种情况下本题答案：【undercertaincircumstances】20、【填空题】五金店本题答案：【hardwarestore】21、【填空题】一卷麻绳本题答案：【aballoftwine】22、【填空题】口香糖本题答案：【chewinggum】23、【填空题】杀虫剂本题答案：【insectspray】24、【填空题】药店本题答案：【drugstore】25、【填空题】抢眼的，吸引人眼球的本题答案：【eye-catching】26、【填空题】通道，走廊本题答案：【aisle】27、【填空题】下馆子本题答案：【eatout】28、【填空题】一次性产品本题答案：【disposableproduct】29、【填空题】抗污、耐脏本题答案：【stain-resistant】30、【填空题】会议中心本题答案：【conventioncenter】31、【填空题】宽阔/充裕的停车位本题答案：【ampleparkingspace】32、【填空题】常规的/日常的购买本题答案：【routinepurchase】33、【填空题】熟人本题答案：【acquaintance】VocabularyA1、【单选题】Youhadtousesellingskillstopersuadetheownertoletyouuseit.本题答案：【begearnestly】2、【单选题】Youaretryingtoconvincepeoplethatyouhavegoodideasandwillprovidethetypeofleadershipneededbythatorganization.本题答案：【cause...tobelieve】3、【单选题】Youcanpurchaseapairofjeansfromadepartmentstore,awomen'sormen'sapparelshop…本题答案：【clothing】4、【单选题】Youcanpurchaseapairofjeansfromadepartmentstore,aspecialtystore,oradiscountstore.本题答案：【astorewherespecialkindsofproductsareavailable】5、【单选题】…youneedtobefamiliarwithsomebasicfactsabouteachsegmentoftheAmericaneconomy.本题答案：【part】6、【单选题】Theroleofsellinginoursocietyistoidentifyandprovidethegoodsandservicesthatwillsatisfytheneedsandwantsoftheconsumer.本题答案：【findout】7、【单选题】Whenabusiness'ssalesdecline,thecompanyusuallreducesthenumberofitsemployees.本题答案：【decrease】8、【单选题】Theyshouldoffersincere,honest,friendly,andcourteousservicetocustomers.本题答案：【polite】VocabularyB1、【单选题】Ineverhavehadthenervetohaggleoverpriceswithanybodywhetherit'swithanantiquedealer,abutcheroragaragemechanic.本题答案：【bargain】2、【单选题】Whatevertheyaskthefirsttime,Ipay,whichdisgustseveryonefrommywifetoallmyfriends.本题答案：【displeases】3、【单选题】Iwanttobelikedbyeverybody,andIhavealwaysbelievedthatifyoupaywhateversomeoneasksyou,they'llthinkyou'reaswellguy.本题答案：【anexcellent】4、【单选题】Iwillnotsellyouaruguntilwehavesealedourfriendshipoveracupofcoffee.本题答案：【established】5、【单选题】Iswearontheheadsofmychildrenthatthisbeautifulrug,which,incidentally,wassmuggledoutofPersiabecauseitwasconsideredanationaltreasure,cannotleavethisstoreforlessthan$1,200.本题答案：【bytheway】6、【单选题】I'llgiveyou$850foryourlousyrugandnotonecentmore.本题答案：【poor】7、【单选题】MywifesaysthatthankstomycowardiceI'vemadeFarmer'sMutualInsuranceoneoftherichestcompaniesinthecountry.本题答案：【lackofcourage】8、【单选题】Becauseofmyfearofbargaining,IamthedelightofeverycarsalesmaninWashington.Whenbuyinganewcar,Iamtheworld'sgreatestpatsy.本题答案：【fool】9、【单选题】IknowyouthinkIamexaggeratingaboutmyfearofbargainingwithanybodyaboutanything.Well,letmegiveyouafinalexampletoshowthatI'mnotkidding.本题答案：【joking】10、【单选题】ButIdidn'thavethegutstotellherthatmygoingrateforapieceforanationalmagazineis$500more,soIjustagreed.本题答案：【nerve】WordQuiz1、【填空题】获得认可本题答案：【gainacceptance】2、【填空题】专业店；专营店；专卖店本题答案：【aspecialtystore】3、【填空题】购买力本题答案：【purchasingpower】4、【填空题】生活水准本题答案：【standardofliving】5、【填空题】礼貌的服务本题答案：【courteousservice】6、【填空题】尴尬本题答案：【embarrassment】7、【填空题】东方的本题答案：【oriental】8、【填空题】保险理算员本题答案：【insuranceadjuster】9、【填空题】笑柄本题答案：【laughingstock】10、【填空题】民族的，少数民族的本题答案：【ethnic】VocabularyA1、【单选题】TheorganizationmanisseenasalessperfectexampleofbasicAmericanvaluesbutstillcommandsgreatrespect.本题答案：【callsforth】2、【单选题】Theyendedastheheadsofhugecompanieswhichearnedenormousfortunes.本题答案：【money】3、【单选题】TheheroesoftheearlyfrontierdayswentintothevastwildernessoftheUnitedStatesandturnedforestsintofarms,villages,andsmallcities.本题答案：【wasteland】4、【单选题】Theentrepreneur,liketheearlierheroofthefrontier,wasseenasaruggedindividual”.本题答案：【tough】5、【单选题】ThecentralthemeofAlger'snovelsisabouttheriseofacityorfarmboyfromragstoriches本题答案：【subject】6、【单选题】Dickwasahard-workingshoeshineboy,energeticandonthealertforbusiness.本题答案：【watchful】7、【单选题】Energyandindustryarerewarded,andindolencesuffers.本题答案：【continualhardwork】8、【单选题】Theycontinuetobeinspiredbytheideaofearningwealthandsuccessasanentrepreneurwhomakesitonhisown.本题答案：【influenced】9、【单选题】WhatappealstomostAmericansistheentrepreneur'sstrongdislikeofsubmittingtohigherauthorityandhisstrongneedtoescapefromit.本题答案：【yielding】10、【单选题】Theentrepreneurwasthesoleandundisputedcaptainofhisbusiness.本题答案：【accepted】VocabularyB1、【单选题】EffectiveJuly2008Gateswilltransitionoutofaday-to-dayroleinthecompany.本题答案：【Inoperation】2、【单选题】RayOzziehasassumedGates'previoustitleaschiefsoftwarearchitectofMicrosoftCorporation...本题答案：【designer】3、【单选题】Inhisjunioryear,GatesdroppedoutofHarvardtodevotehisenergiestoMicrosoft.本题答案：【stoppedstudyingin】4、【单选题】Gates'foresightandvisionregardingpersonalcomputinghavebeencentraltothesuccessofMicrosoftandthesoftwareindustry.本题答案：【keensight】5、【单选题】Thecompanyiscommittedtoalong-termview,reflectedinitsinvestmentonresearchanddevelopmentinthecurrentfiscalyear.本题答案：【devotedto】6、【单选题】Business@theSpeedofThoughthasreceivedwidecriticalacclaimandwaslistedonthebest-sellerlistsofTheNewYorkTimes,USAToday,TheWallStreetJournalandA.本题答案：【praise】7、【单选题】Gateshasdonatedtheproceedsofbothbookstonon-profitorganizationsthatsupporttheuseoftechnologyineducationandskillsdevelopment.本题答案：【profits】8、【单选题】BillandMelindaGateshaveendowedafoundationwithmorethan17billiontosupportphilanthropicinitiativesintheareasofglobalhealthandlearning.本题答案：【providedfundsfor】9、【单选题】Gateshasdonatedtheproceedsofbothbookstonon-profitorganizationsthatsupporttheuseoftechnologyineducationandskillsdevelopment.本题答案：【profits】10、【单选题】Business@theSpeedofThoughthasreceivedwidecriticalacclaimandwaslistedonthebest-sellerlistsofTheNewYorkTimes,USAToday,TheWallStreetJournalandA.本题答案：【praise】11、【单选题】Thecompanyiscommittedtoalong-termview,reflectedinitsinvestmentonresearchanddevelopmentinthecurrentfiscalyear.本题答案：【devotedto】12、【单选题】Gates'foresightandvisionregardingpersonalcomputinghavebeencentraltothesuccessofMicrosoftandthesoftwareindustry.本题答案：【keensight】13、【单选题】Inhisjunioryear,GatesdroppedoutofHarvardtodevotehisenergiestoMicrosoft.本题答案：【stoppedstudyingin】14、【单选题】RayOzziehasassumedGates'previoustileaschiefsoftwarearchitectofMicrosoftCorporation...本题答案：【designer】WordQuiz1、【填空题】二线城市本题答案：【second-tiercity】2、【填空题】数字档案本题答案：【digitalarchive】3、【填空题】性价比高的，划算的本题答案：【cost-effective】4、【填空题】财政年度本题答案：【fiscalyear】5、【填空题】贫困，贫穷本题答案：【poverty】6、【填空题】机会均等本题答案：【equalityofopportunity】7、【填空题】十之八九本题答案：【inninecasesoutoften】8、【填空题】自力更生的美德本题答案：【virtuesofself-reliance】9、【填空题】企业家本题答案：【entrepreneur】10、【填空题】基本价值观本题答案：【basicvalues】VocabularyA1、【单选题】Thetypeofbusinessunitwhichisdescribedassoletrader(orsoleproprietor)isonewhichisowned,runandcontrolledbyoneperson.本题答案：【owner】2、【单选题】Thetypeofsoletraderbusinessisoftenfoundinretailinganddirectservices本题答案：【sellingsmallquantitiesofgoods】3、【单选题】Apartnerwhocontributesmorecapitalwillreceiveabiggershareoftheprofits本题答案：【invests】4、【单选题】Inlimitedpartnerships,apartnercanlimithisliabilitytotheamounthecontributes本题答案：【responsibility】5、【单选题】Anotherveryobviousdisadvabtageofpartnershipsisthatconflictbetweenpartnerscanwreckthecompany本题答案：【ruin】6、【单选题】Fortheverylargeorganizationsofmodernindustryandcommerce,theamountofcapitalneededandthepotentiallosseswhichmightresultfromcollapseareverylarge本题答案：【possible】7、【单选题】Thisguaranteesthatthepeoplewhoinvestinthecompanywillnotlosemorethantheamountoftheirinvestmentifthecompanyfailsorcausesinjury本题答案：【promises】8、【单选题】Thepubliclimitedcompanycanappealtothepublictosubscribcapital本题答案：【request】9、【单选题】Inthecaseofpartnerships,publicinspectionofaccountsisnotcompulsory本题答案：【required】10、【单选题】Inthecaseofthejointstockcompany,publicinspectionofaccountsiscompulsory本题答案：【examination】VocabularyB1、【单选题】Georgewasagoodbusinessmanwhoinspiredconfidenceandknewhowtoraisecapital本题答案：【madepeoplefeelconfident】2、【单选题】Jimmyhadnotonlybeenhispartner,hehadbecomehisbestfriend,soGeorgewentaroundtoseeMrs.Boydandhelpedhertoclearuphislatepartner'saffairs.本题答案：【formeranddead】3、【单选题】Jimmyhadfollowedtheadvicehe'dgivenhimsomeyearsearlierandtakenoutlifepoliciesthatamplyprovidedforhiswifeandchildren本题答案：【adequately】4、【单选题】It'sratherapitythatyoudidn'ttakeoutalifepolicyoneachother,tocushiontheshocktoyourbusinessifeachofyoudied.”本题答案：【reduce】5、【单选题】Georgeleftthebankinagloomymood本题答案：【unhappy】6、【单选题】Thefirmreceivedaclaimfordamages--aclaimsohighthatGeorgewasappalled本题答案：【shocked】7、【单选题】Don'tworry,soothedthesolicitor,wecanprobablybeathimdowntohalfthefigure...本题答案：【comforted】8、【单选题】We'llonlybeliabletotheextentofourownsharesinthecompany本题答案：【responsible】9、【单选题】Uptonowyou'vetrustedallyouremployeesbecauseyouknowthem,butwhenyougetbiggerandyou'reusingshareholders'money,you'vegottotakemoreprecautions.本题答案：【bemorecareful】10、【单选题】ButGeorgewasalsorealizingthatsuccessandwealthandexpansionbroughtmoreheadachesandcomplexities本题答案：【worryingproblems】WordQuiz1、【单选题】installation本题答案：【安装】2、【填空题】sector本题答案：【部门】3、【填空题】characteristic本题答案：【特征，特性】4、【填空题】liability本题答案：【责任，负债，债务】5、【填空题】maximum本题答案：【最大限度】6、【填空题】compulsory本题答案：【强制的】7、【填空题】regularcustomers本题答案：【老顾客】8、【填空题】outofthequestion本题答案：【不可能的，不值得考虑的】9、【填空题】tycoon本题答案：【巨头】10、【填空题】overdraft本题答案：【透支】11、【填空题】embezzle本题答案：【盗用挪用】12、【填空题】hireout本题答案：【出租】13、【填空题】makegoodmoney本题答案：【赚很多钱】14、【填空题】followinone'sfootsteps本题答案：【效法某人，学某人】15、【填空题】以方式本题答案：【bymeansof】16、【填空题】broker本题答案：【经纪人】VocabularyA1、【单选题】Sometimestwoormorecompaniespooltheirresourcesforoneprojectorpurposethattheywouldorcouldnotundertakealone本题答案：【combine】2、【单选题】Theonlyfeasiblesolutionwastobuildan800-milepipelineacrosstheAlaskanwildernesstodelivertheoiltoawarm-waterport.本题答案：【possible】3、【单选题】Itwasthoughtthatthepipelinewouldgenerateoilrevenuesof$5billionayear.本题答案：【income】4、【单选题】Thecostwassoenormousandtheriskssoimponderablethatnocompanywasabouttobuildthepipelinealone.本题答案：【uncertain】5、【单选题】Duringthelaststageofthepipeline'sconstruction,thepriceoftheoilrosesharplytoaround$13abarrel,aratethatseemedlikelytobailouttheventure本题答案：【help】6、【单选题】Inretrospect,theundertakingisanoilcompany'sdreamcometrue.本题答案：【lookingback】7、【单选题】Asidefromspreadingtherisk,jointventuresarealsoformedtobringtogethercompanieswhoseexpertiseindifferentareascontributestothesuccessofaparticularproject.本题答案：【skill】8、【单选题】WarnerAmexisajointventurebetweenWarnerCableCorporation,asubsidiaryofWarnerCommunications,andAmericanExpress.本题答案：【branch】9、【单选题】ACo-opcombinesthefreedomoftheproprietorshipwiththeffinancialpowerofthecorporation.本题答案：【ownership】VocabularyB1、【单选题】Theconsistentpopularityoftherestaurantseemedtomakeextendingwhathadbecomeavaluablebrandasurefiresuccess.本题答案：【constant】2、【单选题】Butthecompany'sfirstattemptat...failure;cheapcopycatsandsub-standardfranchiseeshaveerodeditshardwonbrand.本题答案：【damaged】3、【单选题】InChina,wheretheconceptoffranchisingisjusttakingoff,trademarkinfringementis...本题答案：【becomingpopular】4、【单选题】Fuadmitsthattheextrarevenuefromfranchisedrestaurantshasnotoffsetthedamagedonetothebrand本题答案：【income】5、【单选题】Tothedetrimentofthebrand,someofthefranchiserestaurantsofferedonlyleatherypancakes本题答案：【damage】6、【单选题】QuanJuDesuccessfullysuedoneimposterforcingittoclosedown.本题答案：【madeaclaimagainst】7、【单选题】Toprotectitsbrand,thegroupisalsoplanningtoretainownershipandmanagementcontrolofallnewrestaurantsbearingitsname.本题答案：【keep】8、【单选题】Franchiseesneedtobehumbleenoughtolistenandlearn本题答案：【modest】WordQuiz1、【填空题】dividend本题答案：【股息，分红】2、【填空题】liquidation本题答案：【清偿，清算】3、【填空题】gointoliquidation本题答案：【关闭倒闭】4、【填空题】dignitary本题答案：【显要人物，权贵】5、【填空题】franchisee本题答案：【特许经营人】6、【填空题】infringement本题答案：【侵权伤害】7、【填空题】consistency本题答案：【一致性，连贯性】8、【填空题】proprietary本题答案：【专卖的，专营的】9、【填空题】合资企业本题答案：【jointventure】10、【填空题】inretrospect本题答案：【回顾，检讨过去】11、【填空题】bargainingpower本题答案：【议价能力】12、【填空题】stepup本题答案：【加速加快】13、【填空题】反垄断法本题答案：【antitrustlaw】14、【填空题】levy本题答案：【征收征税】15、【填空题】outlet本题答案：【经销店】VocabularyA1、【单选题】Thecompany'sproductsaverageastaggering400millionservingsperdayinmorethan155countries本题答案：【astonishing】2、【单选题】Dr.JohnStythcarriedajugofhisconcoctiondownthestreettoJacob'sPharmacywhereitwassoldatthesodafountainfor5centsaglass.本题答案：【drink】3、【单选题】Inordertoinstigateademandfortheproduct,hespentheavilyonadvertising.本题答案：【incite】4、【单选题】Candler'scampaignpaidoff本题答案：【yieldedreturns】5、【单选题】Candlerwasacreativewhizatadvertising本题答案：【acleverandsuccessfulperson】6、【单选题】Theyunderstoodthepotential,andforunpaiddollar,boughtafranchisethatbecameworthmillion本题答案：【theexistingpossibilitytodevelop】7、【单选题】Intheearly20thcentury,Cokeblazedtheadvertisingtrail本题答案：【explorenewwaysin...】8、【单选题】Oneofthemosteffectivewasthedistributionandredemptionofcomplimemtarytickets本题答案：【freeofcharge】9、【单选题】ThebillsforCoke'sadvertisingcampaignmounted本题答案：【increasedinamount】10、【单选题】By1912,ithadskyrocketedtoover$1million.本题答案：【goneupsuddenlyandsharply】VocabularyB1、【单选题】In1919,Coke-Colaexperiencedamomentouschange本题答案：【important】2、【单选题】CokelaunchedacampaihgntoencourageandassistfountainoutletsinservingandaggressivelysellingCoca-Cola.本题答案：【activelyandboldly】3、【单选题】Throughtoutitshistory,Coca-Colahasbeenabletodevisecatchyslagans,highlightedbysuchphrasesasthePausetthatrefreshes本题答案：【attention-getting】4、【单选题】Thecompanyemployedseparateteamsofadvertisingconsultantsin15countries.本题答案：【advisers】5、【单选题】ThecompanyflewtheteamsintoNewYorkforanexhaustivemarathonbrainstormingsession本题答案：【thoroughandcomplete】6、【单选题】Givenspecificcreativeguidelines,theteamsproducesdshundredsofpromotionalideasand10potentialadcampaigns.本题答案：【ideasthatcanpushsales】7、【单选题】Coca-Colahasevolvedintomorethanaone-productcompany本题答案：【developedgradually】8、【单选题】Thecombinationoftheformulaandasuccessionofadroitmarketingstrategieshavethecompanyextremelysuccessful.本题答案：【skillful】WordQuiz1、【填空题】pharmacist本题答案：【药剂师】2、【填空题】innovative本题答案：【有创新精神的】3、【填空题】foreshadow本题答案：【预示，是...的预兆】4、【填空题】afarcryfrom本题答案：【同有很大差异，大相径庭】5、【填空题】sellout本题答案：【卖掉，脱销】6、【填空题】complimentaryticket本题答案：【赠票##%_YZPRLFH_%##免费的票】7、【填空题】devise本题答案：【设计，发明，相处】8、【填空题】highlight本题答案：【突出，显著】9、【填空题】adroit本题答案：【熟练