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第一章单元测试第二章单元测试第三章单元测试第四章单元测试第五章单元测试第六章单元测试第七章单元测试第八章单元测试第九章单元测试第十章单元测试第十一章单元测试第十二章单元测试第十三章单元测试第十四章单元测试第十五章单元测试第十六章单元测试第十七章单元测试第十八章单元测试第十九章单元测试第二十章单元测试第二十一章单元测试第二十二章单元测试第二十三章单元测试第二十四章单元测试第二十五章单元测试第二十六章单元测试第二十七章单元测试第二十八章单元测试第二十九章单元测试第三十章单元测试第三十一章单元测试1【多选题】(2分)Generallyspeaking,businesscourseinvolvesawiderangeofsubjectssuchasmarketing,finance,(),businesslaw,businesscommunication,economicsandstatistics.()正确答案:ABCDA.organizationbehaviorB.informationmanagementC.administrationmanagementD.quantitativeanalysis2【多选题】(2分)Hewasjailedfortwoyearsfor().正确答案:BDA.kindnessB.fraudC.loyaltyD.deception3【单选题】(2分)Feesandexpensesareanimportantconsiderationinselectinga()becausethesechargesloweryourreturns.正确答案:CA.sharesB.compensationfundC.mutualfundD.pensionfund4【多选题】(2分)Intelligenton-demandproductsprovide()solutionsforcustomerstolowercost.正确答案:ABCA.simplerB.fasterC.cheaperD.complex5【单选题】(2分)()iscompletedbypaymentofthefee.正确答案:CA.ThebusinessB.ThemarketingC.ThetransactionD.Thepromotion6【单选题】(2分)Thebank’screditratinghasbeendowngradedbecauseofconcernsabout().正确答案:AA.undercapitalizationB.depositC.deceptionD.fraud7【单选题】(2分)Whetheryouwanttoobtainpart-timeemploymenttopaycollegeandlivingexpenses,(),orstartabusiness,youmustbringsomethingtothetablethatmakesyoudifferentfromthenextperson.正确答案:DA.begintobecomeabetter-informedinvestorB.startyourcareerasapart-timeemployeeC.begintobecomeabetter-informedconsumerD.beginyourcareerasafull-timeemployee8【判断题】(2分)Forinvestors,studyingbusinesshelpsthemunderstandthebasicsofbusinesssoastobetterinvestforthefuture.()正确答案:AA.对B.错9【判断题】(2分)JoeDudleyisoneoftheworld’smostsuccessfulblackbusinessownerswhoisalsoawinneroftheHoratioAlgerAward—anawardgiventooutstandingindividualswhohavesucceededinthefaceofadversity.()正确答案:AA.对B.错10【判断题】(2分)MarkCubanstartedasmallInternetcompanycalledYahoo!Inc.thatprovidedhundredsofliveandon-demandaudioandvideoprogramsrangingfromrapmusictosportingeventstobusinesseventsovertheInternet.()正确答案:AA.错B.对1【判断题】(2分)Therearefourdefinitionsofmarketinginthistext.()正确答案:AA.对B.错2【单选题】(2分)Marketingisanorganizationalfunctionandasetofprocessesforcreating,communicatinganddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheorganizationandits().正确答案:AA.stakeholdersB.customerC.employeesD.managers3【单选题】(2分)Marketingreferstothecore()thatdirectstheprocessesofidentifyingandfulfillingtheneedsofindividualsandorganizationsthroughexchangeswhichcreatesuperiorvalueforallparties.正确答案:DA.valueB.benefitsC.organizationalfunctionD.businessphilosophy4【多选题】(2分)Inthefollowingsentences,theword“charged”means“filledwithastrongemotionsuchasindignationornervousness”in()正确答案:BCA.Therestaurantchargedus440forthewine.B.Manipulationisachargedword,especiallywhenwetalkaboutmanipulatingpeople.C.ahighlychargedpressconferenceD.extracharge5【单选题】(2分)Imanipulatetoolsinmy()inhopesofenticingconsumertobuymyproduct.正确答案:BA.WaysB.toolkitC.skillD.method6【判断题】(2分)TheAmericanMarketingAssociationdefinesthatmarketingisanorganizationalfunctionandasetofprocessesforcreating,communicatinganddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheorganizationanditsstakeholders.()正确答案:AA.对B.错7【多选题】(2分)Pleasefindouttheorganizationsthatdefinemarketing().正确答案:ACDA.WorldMarketingAssociationB.EventMarketingC.AmericanMarketingAssociationD.U.K.’sCharteredInstituteofMarketing8【判断题】(2分)Theauthordefinesmarketingasthecorebusinessphilosophy.()正确答案:AA.对B.错9【单选题】(2分)WhichofthePisnotmentionedinourtext?()正确答案:BA.PromotionB.PlanC.PlaceD.Profit10【多选题】(2分)Accordingtotheauthor,whatcanPlacedoinmarketing?()正确答案:BCDA.PlacereferstothewayyouchoosetopromoteyourproductB.PlacereferstowhereandhowyousellyourproductC.PlacereferstowhereandhowyoudistributeyourproductD.Placecansetqualityexpectations.1【单选题】(2分)Accordingto(),thepurposeofstrategywastogainanddefendsomeformofcompetitiveadvantage,andtherearethreegenericformsofcorporatestrategy.正确答案:BA.CharlesW.L.HillB.MichaelPorterC.ClaraShihD.CohenE.William2【多选题】(2分)WhichofthefollowingsbelongstoMichaelPorter’sthreegenericformsofcorporatestrategy?()正确答案:ABCA.FocusstrategyB.DifferentiationstrategyC.CostLeadershipStrategyD.Genericstrategy3【单选题】(2分)Mostpeoplepreferredtobuy()atlocalstores,particularlyitemslikemeat,tortillasandpandulcewhichdidn’tkeepwellovernight(manyMexicanslackedlargerefrigerators).正确答案:AA.freshproduceB.marineproductC.forestproductD.localproduce4【多选题】(2分)InallthreecountriesWal-Martfounditselfgoingheadtoheadagainstwell-establishedlocalrivalswhohadnicelymatchedtheirofferingsto().正确答案:BCA.retailingopportunitiesB.consumerpreferencesC.localshoppinghabitsD.discountstrategy5【判断题】(2分)Wal-MarthadalsolearnedthatinChina,successrequiresittoembraceunions.()正确答案:BA.错B.对6【判断题】(2分)Thetextcouldbedividedintofourparts.()正确答案:BA.对B.错7【多选题】(2分)Wal-MartadapteditsmerchandisingandoperationsstrategiestomeshwithChinesecultureandtookmeasuressuchas().正确答案:ADA.providingmorefreshproduceB.hiringlocalmanagersC.buildingsmallerstoresD.displayingthemeatuncovered8【判断题】(2分)Atthesametime,Wal-Martcontinuedtolookforretailingopportunitieselsewhere,particularlyindevelopednationswhereitlackedstronglocalcompetitors,whereitcouldgraduallyaltertheshoppingculturetoitsadvantage,andwhereitslowpricestrategywasappealing.()正确答案:BA.对B.错9【单选题】(2分)ConsumersindevelopedcountriesseemedtohaveapreferenceforhigherqualitymerchandiseandwerenotasattractedtoWal-Mart’s()asconsumersintheUnitedStatesandMexico.正确答案:CA.growthstrategyB.operationsstrategyC.discountstrategyD.merchandisingstrategy10【判断题】(2分)Wal-MartdiscoveredthattheChinesewerebargainhunters,andreluctanttothelowpricestrategyandwideselectionofferedatWal-Martstores.()正确答案:AA.错B.对1【判断题】(2分)PeterDruckerwascalled“thefatherofmodernmanagement”.()正确答案:AA.对B.错2【单选题】(2分)Ashesawit,companieswereincreasinglydependentonthe(),atermhecreatedtodescribethenewworkforcewhosecontributionscamefrommentalratherthanmanualdexterity.正确答案:AA.knowledgeworkerB.partnersC.performersD.volunteers3【多选题】(2分)Leadershipinvolves().正确答案:ABCDA.coordinatingandbalancingtheconflictinginterestsofallmembersandstakeholders.B.establishingaclearvisionC.sharingthatvisionwithotherssothattheywillfollowwillinglyD.providingtheinformation,knowledgeandmethodstorealizethatvision4【判断题】(2分)Peter’sviewsonethicsrancontrarytosomeofwhatotherstaught.()正确答案:BA.错B.对5【单选题】(2分)Heresentedtalkof()anddidn’tlikethenotionofmanagingworkerseither.正确答案:DA.thecostofmanufacturingB.thecostofmaterialC.thecostofproductsD.thecostoflabor6【判断题】(2分)WhilewecannotknowforcertainwhyDruckerwasgladtotackleleadershipheadon,wedoknowthatasayoungman,DruckerwitnessedtheriseofHitler,whosetitle-Fuehrer-means“Leader”.()正确答案:AA.错B.对7【多选题】(2分)()werenecessaryforeffectiveleadership.正确答案:BCA.goodcharacterB.personalintegrityC.BusinessethicsD.strategicplanning8【判断题】(2分)ThefirstpartofthetextmainlytalksaboutDrucker’sevolvingattitudestowardleadership.()正确答案:AA.对B.错9【单选题】(2分)In2004,Drucker’sattitudetowardsleadershipwas().正确答案:DA.Xenophon'sideasonmilitaryleadershipshouldbeadaptedbyexecutivestomodernmanagementpractice.B.Hegavethewordleadershipprominence.C.Leadershipcouldbelearned,anditshouldbepresentedasatopicseparateanddistinctfrommanagement.D.Heabandonedhisearlierposition.Charismaticleadershipasneithergoodnorbadbutratherlike"theforce"inStarWars,witha"darkside"thatright-mindedleadersneededtoavoid.10【多选题】(2分)PleaseselectPeterDrucker’sevolvingattitudesinthefollowings:().正确答案:ABCDA.ManagementisleadershipB.managementcannotcreateleadersC.Leadershipcouldbelearned,anditshouldbepresentedasatopicseparateanddistinctfrommanagementD.Leadershipmustbelearnedandcanbelearned.1【多选题】(2分)Choosethedefinitionofe-businessfromthefollowings:()正确答案:ABCDA.Inmostcontextse-businessrefersexclusivelytoInternetbusinesses.B.Inamoregeneralsense,e-businessmaybeusedtodescribeanyformofelectronicbusiness.C.E-businessisatermusedtodescribebusinessesrunontheInternet,orutilizingInternettechnologiestoimprovetheproductivityorprofitabilityofbusiness.D.Inamoregeneralsense,e-businessreferstoanybusinesswhichutilizesacomputer.2【判断题】(2分)B2Creferstobusiness-to-consumer,whichreferstoabusinesssellingtheirproductsorservicesdirectlytoanendcustomer.()正确答案:BA.错B.对3【单选题】(2分)Abusinessmodelrepresentsagroupofcommoncharacteristicsandmethodsofdoingbusinesstogeneratesalesrevenuesand().正确答案:DA.cuttingcostB.reduceprofitsC.increaseincomesD.reduceexpense4【单选题】(2分)Inadditiontoprovidinground-the-clockglobalaccesstoallkindsofproductsandservices,B2Cfirmsoftenattempttobuild()withtheircustomers.正确答案:CA.short-termrelationshipsB.greatrelationshipsC.long-termrelationshipsD.goodrelationships5【判断题】(2分)Inadditiontoprovidinground-the-clockglobalaccesstoallkindsofproductsandservices,B2Bfirmsoftenattempttobuildlong-termrelationshipswiththeircustomers.()正确答案:AA.错B.对6【多选题】(2分)Typicalinternalforcesincludeafirm’splanningactivities,()andavailablefinancing.正确答案:ABCDA.humanresourcesB.informationdatabaseC.organizationstructureD.managementdecisions7【判断题】(2分)Thetextcanbedividedinto3parts,whichtellsustheFutureofE-Businessfromtheperspectivesofgrowth,opportunities,andChallenges.()正确答案:AA.对B.错8【判断题】(2分)AlargeportionofDell’sonlineordersarefromcorporateclients.()正确答案:AA.对B.错9【单选题】(2分)()referstobusiness-to-consumer,whichreferstoabusinesssellingtheirproductsorservicesdirectlytoanendcustomer.正确答案:AA.B2CB.O2OC.C2CD.B2B10【判断题】(2分)Externalforcesarefactorsaffectinge-businessplanningthatoriginatefromoutsidetheorganization.()正确答案:AA.对B.错1【单选题】(2分)ThetitleofTextAofunit6is().正确答案:CA.consumerserviceB.ConsumerbehaviorC.consumerbehaviorinfluencersD.consumerattitudes2【单选题】(2分)Consumerrefersto().正确答案:BA.ThepersonwhoispaidtoworkforanorganizationB.ThepersonwhobuysgoodsandserviceC.ThepersonwhoownsstocksandsharesinabusinessD.Thepersonwhoischargeofanorganization3【单选题】(2分)Thebetterwecanunderstandtherational,emotionalandoftensubconsciousreasonsforconsumers'actions,thebetterwewillbeatcreatingeffective().正确答案:CA.corporatestrategiesB.privateenterprisesC.marketingcampaignsD.nationalorganizations4【单选题】(2分)Theideathatyoucanselloneproducttomorethansixbillionpeoplewiththesame()getsaccountantsallexcited.正确答案:AA.packagingandadvertisingB.Spoken-manC.brandsD.price5【多选题】(2分)Othersarefocusedongettingthebestdealsthrough()正确答案:BCDA.bargainB.volumedealsC.couponsD.sales6【多选题】(2分)Thecloseritmovestocapitalismandthe()itinspires,thefasteritscultureracestowardamoreindividualistculturewhereyourvalueasahumanbeingismeasuredby().()正确答案:ADA.consumer-drivencultureB.moneysuccessC.manager-drivencultureD.financialsuccess7【判断题】(2分)Alaundrydetergentfullofbleachmaydeliverultra-whiteclothinginamarketobsessedwithcleanliness,andinanenvironmentallyconcernedmarketoramarketwheredrinkingwaterishardtocomeby,thisisOK.()正确答案:AA.错B.对8【判断题】(2分)Inthetext,theauthortellsustherearetwoinfluencersonconsumerbehaviorwhichdeserveourattention:environmentandculture.()正确答案:AA.对B.错9【判断题】(2分)ExampleforinfluenceofenvironmentinPara.7,aglassofmilkisinappropriateforbreakfast,butitmaybeappropriateinanightclub.()正确答案:BA.对B.错1【单选题】(2分)Inancienttimes,abrandwasanironusedwhenred-hotforburningamarkintotheskinofadomesticanimalsothatitsownerwouldknowwhetheritbelongedtotheherdornot.

What’sthemeaningoftheunderlinedword.()正确答案:AA.烙铁B.品牌C.品牌故事D.品牌建设2【单选题】(2分)Inthetext,thewritercitestwoexamplesofbrandexperiencetodrawtheconclusion:()正确答案:AA.Brandexperienceshouldbeconsistentandcontrolledbytheorganizationateverypointofcontact.B.Abrandcreatesvalue.C.Abrandisarelationship.D.Abrandaffectsthethoughtprocessandtheemotionalresponsesofanaudience.3【单选题】(2分)(),services,andcompaniesareworthmoreandcarrymorerespectthannon-brandedonesbecausepeople,rightlyorwrongly,trustbrands.正确答案:AA.BrandedproductsB.ExcellentproductsC.NormalproductsD.Expensiveproducts4【单选题】(2分)Ourplanwastosend()inseveralflightstoallthepeoplewholivedinthesuburbanareas正确答案:CA.indirectmailB.e-mailC.directmailD.letter5【多选题】(2分)It’sjustthatour()isquickerthanour()and,itisdifficulttorecognizeandexplainourfeelings.()正确答案:ACA.logic-processingfunctionB.analyticmindsC.intuitionD.mind6【判断题】(2分)Thesayingthatyou“can’tbeallthingstoallpeople”istruebecauseweeachhavesuchadistinctadmixtureofvaluesderivedfromtheseoutsideinfluencesthatmakeusalldifferent.()正确答案:BA.错B.对7【判断题】(2分)Thisisparticularlytrueinthenegative,asittakesmanyimpressionstodestroytheaudience'simpressionofanorganizationanditsbrand.()正确答案:BA.对B.错8【判断题】(2分)Brandsareseenasimportantincreatingaconsumer’sindividualidentity,andgiveasenseofachievementandindividualitytoconsumer.()正确答案:BA.错B.对9【判断题】(2分)Thewritercitestwoexamplesofbrandexperience.Oneisaconsumerbank,whoseadvertisingisinconsistentwithbranchexperience.Theotherisaregionalcoffeecompany,whosecolorschemeofdirectmailsisinconsistentwithbranchexperience.()正确答案:AA.对B.错1【单选题】(2分)Unfortunately,mostofthisexposurehas()thisnobleprofession.正确答案:BA.improvedtheimageB.castanegativelightonC.beengoodforD.blewthrough2【单选题】(2分)TheSEChaspledgedtoreformaccountingrulesandgettoughonfraudand().正确答案:CA.externalauditB.InternationalbusinessC.auditoversightD.publiccompany3【单选题】(2分)DespitethishistoricimplicationsoftheEnronScandal,theaccountingprofessionremains().正确答案:CA.spinelessB.boringC.haleandheartyD.intriguing4【单选题】(2分)Accountingallowsmanagersto(),lookattheorganization,andasseshowitisdoinganddeterminewhereitshouldbegoing.正确答案:BA.leavethebusinessB.takeastepbackC.thinkcarefullyD.chewoverthebusiness5【多选题】(2分)TheEnronscandalhasnotonlychangedtheperceptionofaccountantsintheeyesofthe(),butwillchangethefieldof()asweknowit.()正确答案:ADA.publicB.brandingC.marketingD.accounting6【多选题】(2分)()arediscussinghowtomaketheaccountingprofessionmorereliableandtoincreasetherespectofaccountingprofessionalsintheeyesofthepublic.正确答案:ABDA.ThegovernmentB.otherregulatoryagenciesC.congressionalcommitteeD.theSecuritiesandExchangeCommission(SEC)7【多选题】(2分)Moreimportantly,()arecombiningtochangetherolesofaccountants,creatingnewopportunitiesandspurringjobgrowthfortheprofession.正确答案:ACDA.theincreaseduseoftechnologyB.thewakeoftherecentfinancialcrisisC.therisingcomplexityofcorporateactivitiesD.thegrowthofinternationalbusiness8【判断题】(2分)Accountingisasystembywhicheconomicinformationisidentified,recorded,summarizedandreportedfortheuseofdecisionmakers.()正确答案:BA.错B.对9【判断题】(2分)Inparagraphone,thewritergivesusthetraditionalviewonaccounting:Boring,horribledebilitatingdisease,appallinglydull,unimaginative,timid,lackinginitiative,spineless,easilydominated,nosenseofhumor,irrepressiblydrab.()正确答案:BA.错B.对10【判断题】(2分)AccountinghasenteredthepublicconsciousnesslikeneverbeforebecauseoftheEnronscandal,whichwasafinancialscandalEnronCorporationwasinvolvedin.()正确答案:BA.错B.对1【单选题】(2分)MymemoriesofthoseyearsarefilledwithalotofpeakexperiencesthatIwouldn't()atanyprice.正确答案:DA.tradeoffB.tradeforC.tradeinD.tradeaway2【单选题】(2分)Itwasmindless,thoughtlessspending-thetypeofthingsthat()whenyoudothem,butfillsyouwithregretlaterwhenyourealizeyourwalletisempty.正确答案:CA.bringsregretB.bringshappinessC.bringsareallyquickrushD.bringsdeepsorrow3【单选题】(2分)Thegapissimplythedifferencebetweenyourincomeandyour()---themoneyleftoverwhenyou’vetakencareofthebareessentials.正确答案:CA.physicalneedsB.miscellaneousexpensesC.requiredbillsD.physiologicalneeds4【单选题】(2分)The“gap”isalsothesourceofoursavingsfor(),fordebtrepayment,andforotherfinancialgoals.正确答案:DA.theluxuriouslifeB.thehappylifeC.thepastD.thefuture5【多选题】(2分)I’llbethelastpersontotellyouthatyoushouldjustcutallofthatnon-essentialspendingandlivea(),()grassandlivinginashackwithonlyadeckofcardsforentertainment.()正确答案:ACA.stoicexistenceB.dependingonC.subsistingonD.luxuriousexistence6【多选题】(2分)Throughleaningthefoursubheadings:Spendinglessthanyouearn,(),(),budgeting,thewritergetstheconclusion:moneymanagementisaboutdecision-making,notaboutthetechniques.()正确答案:CDA.GapconsiderationB.DesiresandnecessitiesC.MindthegapD.Wantsandneeds7【多选题】(2分)Impulsivebuyingmayleadtoproblemssuchas(),(),()ordisappointment.()正确答案:BCDA.satisfiedfeelingB.financialdifficultiesC.afeelingofguiltD.familydisapproval8【判断题】(2分)However,abudgetisoftensaddledwithmuchmorethanitcaneverliveupto.()正确答案:BA.错B.对9【判断题】(2分)“Mindingthegap”doesn’tmeandroppingallofyourfunexpensesandputtingitallinthebank.Instead,itsimplymeanssteppingbackandlookingatyourcorevaluesforamoment.()正确答案:BA.错B.对10【判断题】(2分)Therearethreesubheadingsinthetext,eachrepresentsadistinctaspectofthetopic,whichishowtomanageyourpersonalsurplus.()正确答案:AA.错B.对1【单选题】(2分)Foralmostaweek,Istruggledinternallywithwhetherthis“promotion”wasreally()meandwhetheritadvancedmycareer—VPtitlenotwithstanding.正确答案:CA.busywithB.blessedwithC.beneficialtoD.badto2【单选题】(2分)WhydidIrelinquishthestatusofworkingasa()tomoveintothemuchmalignedHRdepartment?正确答案:AA.corporateattorneyB.Vice-presidentC.generalcounselD.generalattorney3【单选题】(2分)Wewerenotgoingtobethe()butwouldworkcollaborativelywiththeseniormanagementteamandemployeestopursuebusinesssuccess.正确答案:BA.leadingsectorB.lonewolfC.supportingapartmentD.independentapartment4【单选题】(2分)Afterthecuttingofretirees’benefitsbecameknown,thestaffandthecommunitywere().正确答案:BA.satisfiedB.upinarmsC.happyD.angry5【多选题】(2分)ItremindsmeofHerbKelleher,thefounderofSouthwestAirlines,sayingthathiscompanywasn’tintheairlinebusiness,butinthe()and().()正确答案:ABA.peoplebusinessB.customerserviceC.corporatestrategiesD.marketing6【多选题】(2分)HavingworkedincorporateAmericaforseveralyears,IhadavisionofwhatHRcouldaccomplish.IknewHRcouldbeonthe()ofmakingacompany().()正确答案:ADA.cuttingedgeB.downC.edgepositionD.thrive7【多选题】(2分)Shecouldn’tunderstandwhyIwasrelinquishingthestatusthatcomeswithbeing()and()tomoveintoHR.()正确答案:CDA.CFOB.CEOC.anattorneyD.associategeneralcounsel8【判断题】(2分)Theauthor’sgrandmotherunderstandwhyhegaveupattorneyandassociategeneralcounseltomoveintoHRwhichgetslittlerespect.()正确答案:AA.错B.对9【判断题】(2分)Inthelastparagraph,staffmemberswrotee-mailstotheCEO,thelocalnewspaperreportedthestory,theyunderstandthecompany’sheart.()正确答案:AA.错B.对1【单选题】(2分)HowmanyprinciplesarediscussedinTextA?()正确答案:DA.4B.1C.3D.22【单选题】(2分)Whichofthefollowingstatementistrue?()正确答案:BA.Rationalpeopleknowthatdecisionsinlifearereallyblackandwhite.B.Rationalpeopleknowthatdecisionsinlifearerarelyblackandwhite.C.Decision-makingisveryeasyforrationalpeople.D.Whenrationalpeoplemakedecisionsinlife,theyareverycertainofthechoice.3【多选题】(2分)Whenthepriceofanapplerises,whatactionwillpeopletake?()正确答案:ACDA.Peopledecidetoeatfewerapples.B.Sellersdecidetoharvestfewerapples.C.Theownersoftheappleorcharddecidetohiremoreworkers.D.Sellersdecidetoharvestmoreapples.4【多选题】(2分)Whichofthefollowingstatementsaboutseatbeltlawaretrue?()正确答案:ABDA.Theresultofaseatbeltisalargenumberofaccidents.B.Seatbeltsreducethebenefitsofslowandcarefuldriving.C.Theresultofaseatbeltisfewaccidents.D.Seatbeltsmakeaccidentlesscostly.5【判断题】(2分)Economistsnormallyassumethatpeopleareirrational.()正确答案:BA.对B.错6【判断题】(2分)Marginalchangesaresmallgradualchangesofthepresentplanofanaction.()正确答案:BA.错B.对7【判断题】(2分)Atthetimeofexamination,studentshavetodecidehowtousealltheirtimestudying.()正确答案:AA.错B.对8【判断题】(2分)Theexampleofthestandbyflyistoldtoshowhowcostcanbeignored.()正确答案:BA.对B.错9【判断题】(2分)Thegasolinetaxhasaneffectonpeople’schoiceofcars.()正确答案:BA.错B.对10【判断题】(2分)Policymakersneedtotakeintoconsiderationthelessobviousindirecteffectsofapolicy.()正确答案:AA.对B.错1【判断题】(2分)Learningtothinklikeaneconomistwillnottaketime.()正确答案:AA.错B.对2【判断题】(2分)Tobeginnersitdoesn’tseemoddtoclaimthateconomicsisascience.()正确答案:AA.错B.对3【判断题】(2分)Itisveryeasyforeconomiststogenerateusefuldatalikeaphysicist.()正确答案:BA.对B.错4【判断题】(2分)Assumingthemarblefallsinavacuumgreatlysimplifiestheproblem,butitaffectstheanswer.

()正确答案:BA.对B.错5【单选题】(2分)Theydevisetheories,collectdata,andthenanalyzethesedata()verifyorrefutetheirtheories.正确答案:AA.inanattempttoB.tomistakeforC.tofittogetherD.toapplyto6【单选题】(2分)Whichtermreferstotheabilitytoproduceagoodataloweropportunitycostthananotherproduct.()正确答案:CA.vectorspaceB.highinflationC.comparativeadvantageD.elasticity7【单选题】(2分)Whichtermreferstothefallintotalsurplusthatresultsfromamarketdistortion.()正确答案:BA.quantityofmoneyB.deadweightlossC.theoryofinflationD.basicanatomy8【单选题】(2分)Economists,likeastronomersandevolutionarybiologists,usuallyhaveto()

whateverdatatheworldhappenstogivethem.正确答案:BA.basicanatomyB.makedowithC.slowdownD.liein9【多选题】(2分)WhichstatementsaretrueaccordingtotextA?()正确答案:ABCA.Abiologistapproachesthestudyoflife.B.Aphysicistapproachesthestudyofmatter.C.Economistsapproachthestudyoftheeconomy.D.Economicmodelsincludeeveryfeatureoftheeconomy.1【判断题】(2分)Evenifwecannotavoidfrictionalunemployment,wecanaffecttheextentoffrictionalunemployment.()正确答案:BA.错B.对2【判断题】(2分)Onewaytojudgetheseriousnessofunemploymentsituationistoconsiderwhethertheunemploymentisshort-termorlong-termcondition.()正确答案:BA.错B.对3【判断题】(2分)Thewriterdividestheproblemofunemploymentintothreecategories.()正确答案:BA.对B.错4【判断题】(2分)Onereasonwhyeconomyexperiencesunemploymentisjobsearch.()正确答案:BA.错B.对5【判断题】(2分)Policymakerscan’thelptheunemployment.()正确答案:BA.对B.错6【单选题】(2分)(

)referstotheyear-to-yearfluctuationsinunemploymentarounditsnaturalrate,anditiscloselyassociatedwiththesort-runupsanddownsofeconomicactivity.正确答案:BA.FrictionalunemploymentB.CyclicalunemploymentC.GDPD.Sectoralshift7【单选题】(2分)Thefasterinformationspreadsabout____andworkeravailability,themorerapidlytheeconomycanmatchworkersandfirms.()正确答案:AA.jobopeningsB.jobcandidatesC.newspaperadsD.Internetjobsites8【单选题】(2分)Anotherwayisthroughpublictrainingprograms,whichaimtoeasethetransitionofworkersfromdecliningtogrowingindustriesandtohelp____escapepoverty.()正确答案:CA.on-the-jobtrainingB.laid-offworkersC.disadvantagedgroupsD.privatemarket9【单选题】(2分)Onewayisthroughgovernment-runemploymentagencies,which(

)aboutjobvacancies.正确答案:DA.getinvolvedwithB.relyonC.openupD.giveoutinformation10【多选题】(2分)Thewritermainlytalksaboutthephenomenon---frictionalunemploymentbygivingustheexampleabout(

).正确答案:CDA.UniversityplacementofficeB.headhuntersC.FujitsucomputersD.Acercomputers1【判断题】(2分)Loveandsexualityhavebecomeseenascloselyconnectedonlyinmoderntimes.()正确答案:AA.对B.错2【判断题】(2分)Sociologyteachesusthatthe“givens”ofourlifearestronglyinfluencedbyhistoricalandsocialforces.()正确答案:AA.对B.错3【判断题】(2分)IntheMiddleAges,thewealthymayoftenhaveseeneachotherinprivate.()正确答案:BA.对B.错4【判断题】(2分)Ourindividuallivesreflectthecontextsofoursocialexperience.()正确答案:BA.错B.对5【判断题】(2分)Sociologyhasafundamentalroletoplayinmodernintellectuallife.()正确答案:BA.错B.对6【单选题】(2分)Asociologistissomeonewhoisableto()theimmediacyofpersonalcircumstancesandputthingsinawidercontext.正确答案:AA.breakfreefromB.beskepticalofC.cutbackonD.makedowith7【单选题】(2分)Sociologydemonstratestheneedto()whyweareasweare,andwhyweactaswedo.正确答案:CA.takeanactionB.takeupC.takeamuchbroaderviewofD.regardas8【单选题】(2分)()referstotheactionofforcingpeopletoleaveanareaorcountrybecauseoftheirracialornationalgroup.正确答案:DA.IntellectuallifeB.PrivatemarketC.SocialdivisionD.Ethniccleansing9【单选题】(2分)IntheMiddleAgesandforcenturiesafterward,menandwomenmarriedmainlyinorderto()ortoraisechildrentoworkthefamilyfarm.正确答案:AA.keeppropertyinthehandsoffamilyB.takeintoaccountC.beobsessedwithD.getinvolvedwith10【多选题】(2分)WhichstatementsaretrueaccordingtotextA?(

)正确答案:BCA.Thescopeofsociologicalstudyisextremelynarrow.B.Loveexpressesamutualphysicalandpersonalattachmenttwoindividualsfeelforoneanother.C.Romanticlovefirstmadeitsappearanceincourtlycircles.D.ThevastmajorityofmarriagesarearrangedbyparentsorotherrelativesinmanyWesterncountriestoday.1【判断题】(2分)Theexpressionofculturaluniversalsvariesfromculturetoculture,butitdoesnotchangeovertimewithinasociety.()正确答案:AA.错B.对2【判断题】(2分)ThefindoftheDNAmoleculeinanact

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