生鲜经营策略

生鲜商品经营策略,,,,,,,,,,,,,,,,,,,,,,

课别：蔬果课,,,,,,,,,,,,,,,,,,,,,,

类别,,经营方式,商户数量,,SKU数,,销售额,,,,,,,,,,,商品敏感度,商品策略,毛利策略,执行时间,价格策略

,,,现有数,目标数,现有数,目标数,2016年,占比,月销售额,天平均销售,叫货系数,,,,,,,,,,,

叶菜,叶菜类,自营,3,5,22,25,375822,11.3%,31318.52,1043.95,1.1,1.15,1.2,1.25,1.25,1.25,1.3,高,人气商品,15%,3,叶菜的加价率为15%。经加工至销售正常毛利为20%

,结球叶菜类,,,,3,4,106220,3.2%,8851.65,295.06,,,,,,,,高,人气商品,15%,3,

,花菜类,,,,2,2,58194,1.7%,4849.51,161.65,,,,,,,,高,人气商品,15%,3,

,野菜,,,,2,5,655,0.0%,54.62,1.82,,,,,,,,高,人气商品,15%,3,

,其它,,,,1,,21616,0.6%,1801.36,60.05,,,,,,,,低,人气商品,15%,3,

非叶菜,根茎类,自营,,,27,32,504090,15.1%,42007.51,1400.25,,,,,,,,高,人气商品,15%,3,以根茎类，果瓜类商品做销售形象，菌茹类做商品形象，豆制品做价格形象

,果瓜类,,,,38,42,1348711,40.5%,112392.61,3746.42,,,,,,,,高,人气商品,15%,3,

,菌菇类,,,,8,12,154123,4.6%,12843.57,428.12,,,,,,,,高,人气商品,15%,3,

,豆制品类,,,,6,6,287660,8.6%,23971.63,799.05,,,,,,,,高,人气商品,15%,3,

,调味类,,,,5,5,302418,9.1%,25201.53,840.05,,,,,,,,高,人气商品,15%,3,

,其它,,,,4,4,22126,0.7%,1843.86,61.46,,,,,,,,高,人气商品,15%,3,

包装菜,,自营,,,4,6,150748,4.5%,12562.32,418.74,,,,,,,,低,人气商品,15%,3,

合计,,,3,5,122,143,3332384,35.0%,,,,,,,,,,,,,,

酱腌菜,,联营,1,1,68,,379929,4.0%,,,,,,,,,,,,,,

普通水果,柑橘类,联营+自营,1,4,15,,592574,13.3%,,,,,,,,,,高,人气商品,15%,,柑橘类青桔，沙糖桔.核果类鲜桃.苹果，瓜类国产西瓜当季水果做市场价，

,核果类,,,,38,,643960,14.5%,,,,,,,,,,高,人气商品,15%,,

,瓜类,,,,17,,430558,9.7%,,,,,,,,,,高,人气商品,15%,,

,浆果类,,,,16,,943673,21.2%,,,,,,,,,,高,人气商品,15%,,

,热带水果,,,,5,,101122,2.3%,,,,,,,,,,高,人气商品,15%,,

,其它,,,,2,,178542,4.0%,,,,,,,,,,高,人气商品,15%,,

高档水果,柑橘类,联营,1,,11,,155310,3.5%,,,,,,,,,,低,结构商品,15%,,高档水果品质相同商品在同行业中价格保持一致。

,核果类,,,,11,,426309,9.6%,,,,,,,,,,低,结构商品,15%,,

,瓜类,,,,6,,109719,2.5%,,,,,,,,,,低,结构商品,15%,,

,浆果类,,,,12,,367387,8.2%,,,,,,,,,,低,结构商品,15%,,

,热带水果,,,,11,,285432,6.4%,,,,,,,,,,低,结构商品,15%,,

,其它,,,,1,,63,0.0%,,,,,,,,,,低,结构商品,15%,,

礼盒,,联营,,,3,,,0.0%,,,,,,,,,,,结构商品,15%,,

合计,,,2,4,148,,4454543,46.8%,,,,,,,,,,,,,,

鸡蛋,,自营,5,7,45,45,1349831,14.2%,,,,,,,,,,高,人气商品,2%,,

合计,,,11,17,383,188,9516687,,,,,,,,,,,,,,,

1.蔬菜可在分类中细致化分为叶菜类，果菜类，瓜类，豆类，根茎类，菌茹类，豆制品，以细化分类管理商品品种，确定小分类商品数，增加商品品种形象。,,,,,,,,,,,,,,,,,,,,,,

2.水果在普通水果采用联营加自营模式，做季节性本地水果价格形象。高档水果在品种培养方面以促