KANS韩束VI手册参考

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及相关信息THISBRANDMANUALAIMSTOPROVIDECOMPREHENSIVEGUIDANCEFORSHAPINGKANSGLOBALLYUNIFIEDBRANDIMAGECOVERINGALLNECESSARYANDRELATEDINFORMATIONINCLUDINGBRANDPHILOSOPHY,BRANDSTORY,BRANDPOSITIONINGCREATIVEIMAGES,DESIGNGUIDANCE,BRANDSTANDARDSANDOTHERRELEVANTDETAILSSECTIONASECTIONBSECTIONC品牌理念品牌标志品牌色板BRANDPOSITIONING品牌定位BRANDATTITUDE品牌态度LOCALIZATION产品/视觉定位TPUTINTOUSE标志应用LOGOCOLOR标志色彩CO-BRANDING品牌联名BRANDCOLOR品牌色AUXILIARYCOLOR辅助色SECTIONDSECTIONESECTIONF品牌字体品牌版式天猫规范BRANDFONT品牌字体BRANDFORMAT品牌版式PAGEDISPLAY页面展示PAGEVISION页面KV规范PAGEVISION主图规范PAGEDISPLAY页面展示SECTIONGSECTIONH品牌图标品牌周边CONTENTSSCIENCEANDTECHNOLOGY科技成分OFFICESUPPLIES办公用品BRANDGIFTS品牌礼品BRANDMANUAL品牌手册FULLDISPLAY周边展示SECTIONAKANSBRANDCONCEPTCANAT-TRACTCONSUMERS,ANDBUILDBRANDLOYALTY,CREATETHECONCEPTOFBRANDSTATUS.品牌理念KANS的品牌理念能够吸引消费者，并且建立品牌忠诚度，创造品牌地位的观念。BRANDCONCEPTBRANDCONCEPT品牌理念中国抗衰老领先品牌专研亚洲肌肤之美带来更适合中国人的抗衰解决方案THELEADEROFSCIENTIFICBRANDINCHINADEDICATEDTORESEARCHINGTHEBEAUTYOFASIANSKINANDBRINGINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLE.BRANDATTITUDE品牌态度韩束为年轻提供一份底气这个时代的年轻人做事总有一股气，他们底气十足。他们果敢。他们有着自己的坚持和态度。韩束鼓励这样的年轻态度，和他们一直站在一起。KANSENCOURAGEDSUCHYOUNGATTITUDESANDSTOODWITHTHEMALLTHETIME.LOCALIZATION产品定位20年来，韩束持续深耕科学抗衰一个命题科学抗衰专注功效型护肤科学抗衰专注功效型护肤沉淀200+专利、20+篇国际高影响力论文,自研多肽成分，打破国际原料商垄断20年来，韩束持续深耕科学抗衰一个命题，沉淀200+专利、20+篇国际高影响力论文，自研多肽成分，打破国际原料商垄断。SCIENTIFICANTI-AGINGFOCUSONEFFICACYOFSKINCARE.LOCALIZATIONlighttechnologyAconfidDaretoDaretoFaceof视觉定位visualingredientsthree-dimensionaldynamics科技TECHNOLOGY留白WHITESPACE果敢DECISIVE轻科技风｜简约｜可视化成份｜三维动态时尚高级｜真实质感｜光影｜摄影｜设计自信态度｜敢于尝试｜敢于创造｜东方面孔SECTIONBLOGO是品牌标识的灵魂，应始终易于辨别且具有影响力LOGOISTHESOULOFTHEBRANDIDENTITY,EASYTOIDENTIFY品牌标志BRANDLOGOBRANDLOGOLOGO是品牌标识的灵魂，应始终易于辨别且具有影响力LOGOISTHESOULOFTHEBRANDIDENTITY,EASYTOIDENTIFY品牌标志主识别LOGO辅识别LOGO辅识别LOGOTPUTINTOUSEMINIMUMSIZE标志应用最小应用尺寸ONLINEW:10XPPRINTINGW:10MM线上W:10XP印刷W:10MMINVIOLABLESECURITYZONE不可侵犯安全范围SPECIALUSEISCONFIRMEDWITHTHEBRAND特殊使用需与品牌方确认K01K主识别LOGOTSPECUTIIONNTOBUSEMINIMUMSIZE品牌标标志志应用最小应用尺寸ONLINEW:10XPPRINTINGW:10MM线上W:10XP印刷W:10MMINVIOLABLESECURITYZONE不可侵犯安全范围SPECIALUSEISCONFIRMEDWITHTHEBRAND特殊使用需与品牌方确认KK02K辅识别LOGOTSPECUTIIONNTOBUSEMINIMUMSIZE品牌标标志志应用最小应用尺寸ONLINEW:10XP线上W:10XPINVIOLABLESECURITYZONE不可侵犯安全范围SPECIALUSEISCONFIRMEDWITHTHEBRAND特殊使用需与品牌方确认K03K辅识别LOGO-线上SLOECGTOIOCNOBLOR标志标色志彩色彩BLACK黑KANSRED韩束红WHITE白CSEOC-TBIROANNBDINGBRANDONLINECAMPAIGN"I"标志色品彩牌联名品牌线上活动“I”WHENCO-BRANDINGWITHTHIRD-PAR-TYBRANDS,ITISAPPLIEDINTHEFORMOFI当与第三方品牌进行联名合作时均以I形式应用。*对内：可使用英文LOGO*对外：需使用中英文LOGO品牌联名“X”BRANDNAME"X"当与第三方品牌进行联名合作时均以X形式应用。*左右或上下排版的品牌LOGO格式均可WHENCO-BRANDINGWITHTHIRD-PAR-TYBRANDS,ITISAPPLIEDINXFORMKKKKKKKKKKKK品牌线上活动“I”品牌联名“X”SECTIONCBCOLORISTHEMOSTDIRECTSPOKESPERSONOFTHEBRANDWECHOOSEKANSREDASTHEBRANDCOLOR标品

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彩志色彩是品牌最直接的代言人我们选用韩束红作为品牌色BRANDPALETTEBRANDCOLORSTANDARDCOLOR品牌色标准色韩束红线上使用RGBKANSUSERGBONREDLINES韩束红印刷使用PANTONKANSREDPRINTUSINGPANTONBF0017C=0M=100Y=90K=25PANTON200cREDBRANDPALETTEBLACK,GREYANDGOLDWERECHOSENASTHEBRAND'SCOM-PLEMENTARYCOLOURS品牌色板我们选用了黑色，灰色和金色作为品牌的色板，金色代表了印刷中的烫金工艺F7F6F6C=4M=4Y=3K=0PANTONGREY000000FACD99C=93M=88Y=89K=80PANTONC=3M=26Y=42K=0PANTONBLACKGOLDENSECTIONDBSTANDARDFONTSAREASIMPORT-ANTASLOGOSANDAREPARTOFTHEBRAND品牌字标体志VI中的标准字体和LOGO是一样重要的，是品牌规范中的一部分BRANDFONTBRANDFONTGILROY品牌字体方正兰亭黑THIN\LIGHT\REGULAR\MEDIUM\BOLDTHIN\LIGHT\REGULAR\MEDIUM\BOLD为年轻EMPOWERYOUTHWITHCONFIDENCEYOUTH提供一份底气WITHCONFIDENCEWITHCONFIDENCEWITHCONFIDENCEEMPOWERYOUTHWITHCONFIDENCE\EMPOWERYOUTHWITHCONFIDENCE\EMPOWERYOUTHWITHCONFIDENCE\EMPOWERYOUTHWITHCONFIDENCE\EMPOWERYOUTHWITHCONFIDENCE\123456789SECTIONETHELAYOUTDESIGNREFLECTSBRANDPROFESSIONALISMWHILEENSURINGSOCIALMEDIAPLAT-FORMVISIBILITY品牌版式统一的版式设计能体现品牌的专业性，同时能保证社交媒体平台的视觉调性BRANDFORMATBRANDFORMATTHELAYOUTDESIGNREFLECTSBRANDPROFESSIONALISMWHILEENSURINGSOCIALMEDIAPLAT-FORMVISIBILITY品牌版式统一的版式设计能体现品牌的专业性，同时能保证社交媒体平台的视觉调性SCIENTIFICANTI-AGINGSCIENTIFICANTI-AGINGSCIENTIFICANTI-AGINGSCIENTIFICANTI-AGINGBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESPECIALIZINGINASIANSKINBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESPECIALIZINGINASIANSKINBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESPECIALIZINGINASIANSKINBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESPECIALIZINGINASIANSKINBRANDFORMATTHELAYOUTDESIGNREFLECTSBRANDPROFESSIONALISMWHILEENSURINGSOCIALMEDIAPLAT-FORMVISIBILITY品牌版式统一的版式设计能体现品牌的专业性，同时能保证社交媒体平台的视觉调性SCIENTIFICANTI-AGINGSKINCARESCIENTIFICANTI-AGINGSKINCARE科学抗衰专注功效型护肤科学抗衰专注功效型护肤SCIENTIFICANTI-AGINGSCIENTIFICANTI-AGING韩束星品韩束星品SCIENTIFICANTI-AGINGSCIENTIFICANTI-AGING红蛮腰系列红蛮腰系列PAGEDISPLAY页面展示SCIENTIFICANTI-AGINGSKINCARE科学抗衰专注功效型护肤SCIENTIFICANTI-AGINGBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESCIENTIFICANTI-AGINGBRINGMORESUITABSLPEEACNIATIL-IAZIGNIGNGINSAOSLIAUNTISOKNINSFORCHINESEPEOPLESPECIALIZINGINASIANSKINSCIENTIFICANTI-AGINGBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESPECIALIZINGINASIANSKIN心动观影周｜科学抗衰韩束星品｜红蛮腰系列20年科研沉淀，韩束，为年轻提供一份底气专研紧致组合肽，专为紧致肌肤而来SCIENTIFICANTI-AGING内外兼修｜紧致之旅SCIENTIFICANTI-AGINGBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESPECIALIZINGINASIANSKIN阻止肌肤糖化氧化，拒绝垮脸胶原流失外源双抗｜内源紧致韩束专研紧致组合肽复配初生胶原蛋白社交媒体展示*小红书/INS平台通用SECTIONFTHESPECIFICATIONOFTHEBRANDINTMALLVISIONEN-SURESTHEUNITYOFEACHUSESCENARIO天猫规范品牌在天猫视觉中的规范，保证各个使用场景和板块之间的统一性BRANDTMALLPAGEVISION页面KV规范自造节韩束「红蛮腰」挚享礼盒她和你一样爱01日常活动格式只放品牌LOGO02030405A/B级活动格式LOGO

|聚划算年中最强购物时刻韩束星品齐聚大促活动格式LOGO

|平台LOGO

|联合副标题文案主标题内容主标题规范方正兰亭中黑110PX副标题规范方正兰亭中黑50PX*KV主题字数限制在5-7个，版式、LOGO位置以及文字大小不可随意变动PICTUREVISION主图规范产品卖点产品卖点兰亭黑88pt兰亭黑88pt利益点文案兰亭细黑42pt利益点文案兰亭细黑42pt219即刻拥有>¥赠赠？？即刻拥有>正品名方正兰亭细黑18pt赠品名方正兰亭细黑18pt¥¥？？利益点文案正品名方正兰亭细黑18pt赠品名方正兰亭细黑18pt*注释方正兰亭细黑18pt01标题规范主标题：方正兰亭黑字号88利益点：方正兰亭细黑字号42*方图：1200*1200

长图：750*1000PAGEDISPLAY页面展示韩束「红蛮腰」挚享礼盒紧致弹润焕亮抗初老即刻拥有韩束「红蛮腰」挚享礼盒她和你一样爱美RED40%WHITE30%BLACK15%GREY15%SECTIONGTHEUNIFIEDICONDESIGNCANREFLECTTHEPROFESSIONALISMOFTHEBRANDANDENSUREVISUALTONALITY品牌图标统一的ICON设计能体现品牌的专业性，同时能保证各个平台的视觉调性BRANDICONSCIENCEANDTECHNOLOGYTHISPARTISTHEMAINSCIENTIFICANDTECHNOLOGICALCOMPO-NENTOFKANSICON科技成分ICON，韩束主要的科技成分核心自研专利成分TIRACLE-PRO，整体结合成分英文简写CHACPg蓝铜肽BLUECOPPERPEPTIDE环肽CYCLICPEPTIDE胶原蛋白COLLAGEN玻尿酸HYALURONICACIDTPACKPKTNIH乙酰基六肽ACETYLHEXAPEPTIDE烟酰胺NIACINAMIDE氨基酸AMINOACID传明酸TRANEXAMICACIDTIRACLEPROSECTIONHSURROUNDINGISTHEEXTENSIONANDIMPROVEMENTOFBRANDCULTURE品牌周边周边是对品牌文化的延伸和完善可以吸引年轻消费群体