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sapne
Publicattitudestowards
aquaticanimalwelfare
Surveypreparedfor:
September2024
1.Background&
researchdesign
Background&objectives
EfAandCIWFaimtoimprovetheirunderstandingofcitizens'awarenessand
perceptionregardingaquaticanimalwelfare,aswellastheirattitudesand
choicesrelatedtoseafoodconsumption.Thecurrentresearchhas3maingoals:
1AcquireupdatedandrelevantdatatostrengthentheadvocacyeffortofEfA&CIWFandeffectivelyaddressemergingissuesrelatedtoaquaticanimalwelfare.
2Gainstrategicinsightstoshiftcitizens’attitudestowardsaquaticanimalwelfareandunderstandhowtomoveseafoodconsumptionpatterns.
3InfluencetheupcomingEUlegislativedecisionsandaquaculturecertificationschemedevelopments.
···sapience3
Researchdesign&sample
Toanswertheresearchquestions,anonlinesurvey
of±12minuteswasdesigned,which12301
respondentsfrom12differentcountriescompleted.ThefieldworkranfromMarch20thtoApril5th2024.
Datawereweightedineachcountrytobe
nationallyrepresentativebyage,genderandregion.
Thisreporthighlightstheresultsfromthe9EUcountries.
The12countriesincluded:China,CzechRepublic,France,Germany,Greece,Italy,Poland,Spain,Sweden,TheNetherlands,UnitedKingdom,USA
Pleasenotethatduetorounding,percentagesonsomegraphsmayaddupto101%,andthetop-2scoresmaydifferby1%fromtheactualunderlyingscores.
···sapience4
Questionnaire
Thequestionnaireconsistedofthefollowingtopics:
-Background
-AttitudesTowardsAnimals
-Importance&AwarenessofAquaticAnimalWelfare
-ConsumptionHabits&Behaviour
-WelfareLabelling
-Sociodemo&Profiling
···sapience5
2.Results
2.1Attitudes
TowardsAnimals
Mostpeopleagreethatfishcanfeelpain.Thereismoredoubtonthe
emotional/intelligencestatements,thoughthetrendispositive.
“Q5.Towhatextentdoyouagreeordisagreewitheachofthefollowingstatements?”
Fishfeelpain*
Fishfeelnegativeemotions,e.g.fear
Fisharesentient
Fishareintelligent*
Fishfeelpositiveemotions,e.g.pleasure
9%7%13%26%
13%10%17%
16%7%17%
10%12%27%
18%13%24%
45%
37%
37%
30%
29%
23%
23%
22%
16%
0%100%
Top-2%
(tendto/strongly
agree)
71%
60%
60%
51%
45%
•Explicitassociation
scoresaregenerallya
bithigherinFrance,
Germany,Greece,Italy
andPoland,butlower
inSpain,Sweden&The
Netherlands.
•Associationsofwomen
and18-to34yoarea
bitmorepositivethan
theothergender/age
groups.
Base:totalsample(EUcountries:n=9197)
aDon'tknowuStronglydisagreeaTendtodisagreeaTendtoagreeuStronglyagree
*Thisstatementwasnegatedinthequestionnaire,aswasthecaseinthe2018survey(i.e.‘Fishdonotfeelpain’/’Fisharenotintelligent’).Forthesakeofuniforminterpretation,thestatementisreversedhereinthereport.
···sapience8
2.2Importance&
Awarenessof
AquaticAnimal
Welfare
Mostpeoplebelieveweshouldprotectthewelfareoffishjustlikewedofor
otheranimalsweeat.
“Q4.Whichofthefollowingcomesclosesttoyourview?
•Thetop-2scoreisabit
higheramongwomen(93%,
vs.89%amongmen).
•Thesamegoesfor+55yo
(93%),comparedto35-54yo(92%)and18-34yo(88%).
•Finally,thetop-2scoreis
higherinFrance,Greeceand
Italy(all94%),butlowerin
Germany(89%),Poland(89%)
&Sweden(85%).
Thewelfareoffishshouldbeprotectedtoagreater/alesser/the
sameextentthanthewelfareofotheranimalsweeat.”
Top-2%
(same/greaterextent)
9%81%10%91%
0%20%40%60%80%100%
lesserextentsameextentgreaterextent
Base:totalsample(EUcountries:n=9197)····sapience10
Thisconvictiondriveswidespreadadvocacyforenactingstricterlegislation
regardingthewelfareofaquaticanimals.
“Q7.Wouldyousupportoropposelegislationthat…”
requirestheuseofbestpracticesandthelatestsciencetomeet
thewelfareneedsoffarmedaquaticanimals?
guaranteeshighwelfareduringthetransportoflivecrustaceans
(e.g.,crabs,lobsters)?
requiresfarmerstostun(makeunconscious)aquaticanimals
beforeslaughter?
prohibitsfarmersfromfeedingfarmedfishwithwild-caughtfish
thatcouldotherwisebeeatenbyhumans?
prohibitstheintroductionofnewcarnivorousspeciesinto
farming,becausefeedingtheminvolvestheunsustainableuse
ofresources?
11%7%35%
10%8%34%
15%6%10%28%
18%5%15%28%
22%5%15%30%
45%
45%
41%
33%
28%
Top-2%
(moderately/strongly
support)
80%
79%
70%
62%
58%
•Generally,supportseemstobe
strongerinFranceandItaly,while
CzechRepublic,
Sweden&The
Netherlandsscore
lower.
•Thereareno
consistentgenderoragedifferences.
0%100%
Idon’tknowStronglyopposeModeratelyopposeModeratelysupportStronglysupport
Base:totalsample(EUcountries:n=9197)···sapience11
Inaddition,amajorityofcitizensharbortheopinionthatlivesalesofaquaticanimalstoconsumersshouldbebanned.However,theirconcernvaries
slightlybetweenmusselsandotheraquaticspecies.
“Q8.Aquaticanimalsaresometimessoldalivetothefinalconsumer.[…]Pleaseindicatewhichstatementyouagreewithregardingthelivesaleofthefollowingaquaticanimalstoconsumers.”
Fish
Lobsters
Crabs
Mussels
11%8%19%
12%10%18%
12%9%19%
15%12%25%
48%
60%
61%
61%
0%20%40%60%80%100%
Idon'tknowIdon'tcareaboutthisissueItshouldbeallowedtocontinueItshouldbebanned
●
Base:totalsample(EUcountries:n=9197)···sapience12
Thesupportforabanonthelivesaleoffishandlobstersishighestin
Germany,Italy,Poland,FranceandGreece.
“Q8.Aquaticanimalsaresometimessoldalivetothefinalconsumer.[…]Pleaseindicatewhichstatementyouagreewithregardingthelivesaleofthefollowingaquaticanimalstoconsumers.”
EUtotal
Germany
ItalyPolandFranceGreeceSpain
CzechRepublic
TheNetherlandsSweden
FISH
61%
70%
70%
69%
64%
63%
55%
54%
54%
52%
9%7%
10%6%
11%5%10%10%10%8%
14%
14%
15%
17%
20%
12%15%
12%16%
12%
8%
7%
9%
21%
23%
27%
23%
11%8%19%
0%20%40%60%80%100%
EUtotal
Italy
GermanyPolandGreeceFrance
CzechRepublic
TheNetherlands SpainSweden
LOBSTERS
12%10%18%
9%6%13%
9%7%14%
13%7%14%
10%10%19%
10%11%17%
18%11%14%
11%8%25%
12%13%22%
16%12%20%
53%
52%
62%
61%
71%
71%
66%
58%
55%
61%
0%20%40%60%80%100%
Idon'tknowIdon'tcareaboutthisissueItshouldbeallowedtocontinueItshouldbebanned
●
Base:totalsampleEUcountries(n=9197)···sapience13
Finally,citizensalsoexpectpublicfundstobeallocatedtransparently,
prioritizingfarmsthatupholdhighanimalwelfareandsustainabilitystandards.
“Q9.Towhatextentdoyouagreeordisagreewitheachofthefollowingstatements?
Whenpublicmoneyisusedtofundaquaculture…”
thereshouldbeapublicrecordexplaining
howthemoneyisused.
themoneyshouldonlysupportfarmsthat
ensurehighanimalwelfare.
themoneyshouldonlysupportfarmsthatare
sustainable.
6%5%
6%6%
9%9%
56%
36%
43%
34%
32%
51%
Top-2%
(tendto/strongly
agree)
88%
86%
79%
•Thedemandfordirectingpublicfundsexclusively
towardsfarms
guaranteeinghigh
standardsofanimal
welfareisparticularly
pronouncedinFrance,
GermanyandItaly.
CzechRepublic,Poland,
Sweden&The
Netherlandsscore
somewhatlower.
•+55yofindthismoreimportantaswell.
0%100%
uDon'tknowuStronglydisagreeuTendtodisagreeuTendtoagreeuStronglyagree
Base:totalsample(EUcountries:n=9197)
···sapience14
Thereisanotablelackofawarenessregardingfishfarmingpractices,with
nearly50%indicatingfamiliaritywithmax.2statementsonthesubject.
“Q6.Belowyoucanfindsomestatementsconcerningfishfarming.Ineachcase,
pleaseindicatewhetheryouwereawareofthisinformationornot.”
0%20%40%60%80%100%
Antibioticsarecommonlyusedinfishfarming
Farmingsystemstypicallydon’tallowfishtoexhibitalloftheirnaturalbehaviours
Mostfarmedfisharenotstunned(made
unconscious)beforeslaughter
Wild-caughtfishareacommoningredientin
feedsgiventofarmedfish
Fishusuallyspendbetween2and5yearsgrowingonfarms
The%offishthatdieduringrearingonfarmsis
muchhigherthanthatoffarmedlandanimals
Mostfarmedsalmonaredeafduetointensive
breedingpractices
40%
42%
61%
63%
65%
66%
82%
60%
58%
34%
39%
35%
37%
18%
No,IhavenotheardthisbeforeYes,Ialreadyknewthis
Base:totalsampleEUcountries(n=9197)
Totalawareness
score(/7)
avg.2.8
High(6-7)
Medium(3-5)
Low(0-2)
11%
42%
48%
•Averageawarenessis
higherinFrance(3.2),
Poland(3.2)and
Germany(3.0),butlower
inSpain(2.2),Czech
Republic(2.5)andThe
Netherlands(2.7).
•Awarenessofmen(3.0)
ishigherthanofwomen
(2.7).Youngerage
groupsalsoscorebetter.
···sapience15
2.3Consumption
Habits&Behaviour
Roughly50%oftheEUpopulationidentifiesasmeateaters...
“Q10.Whichofthefollowingtermsdoyouusetodescribeyourdiet?”
Meateater/omnivoreFlexitarian
Reducitarian
VegetarianDairy-free
Pescetarian
Vegan
Other
Idonotdescribemydietasanyofthese
Base:totalsample(EUcountries:n=9197)
10%
10%
5%
3%
3%
2%
1%
18%
47%
•Theproportionofmeat
eatersishigherinCzech
Republic(76%),Sweden
(56%),Italy(53%)and
Spain(51%),andlowerin
Germany(21%),France
(37%),TheNetherlands
(39%)andGreece(43%).
•Men(52%),35-54yo(48%)and+55yo(52%)
alsomoreoftenconsumemeat.
···sapience17
…and4outof10EUcitizensconsumefishatleastonceaweek.
“Q11.Roughlyhowoften,ifatall,doyou…?”
40%
43%
39%
25%
32%
21%
eatfish?
buyfishforconsumption?
•Weeklyfishconsumption ishigherinSpain(65%), Italy(52%)andFrance(45%),butlowerinCzechRepublic(13%),Germany (28%),TheNetherlands(33%)andPoland(35%).
0%100%
wLessthanoncemonth/NeverwAtleastonceamonthAtleastonceaweek
Base:totalsample(EUcountries:n=9197)····sapience18
Consumersprimarilyprioritizefactorssuchasfreshness,quality,andcostwhenselectingfish.Additionally,61%ofconsumersalsotakeintoaccountwelfare-relatedconsiderations.
“Q12.Towhatextent,ifatall,doeseachofthefollowingthingshave
animpactonyourchoiceofwhichfishyoubuy?”
Top-2%
(some/greatimpact)
ThefreshnessofthefishThequalityofthefishThecost
TheamountofbycatchinvolvedinthefishingprocessWhetherthefishwasfarmedorcaughtinthewildWhetherthespeciesisbeingoverfished
ThewelfareofthefishTheenvironmentalimpactofthefishingorfarmingmethod
ThegeographicallocationwherethefishwasfarmedorcaughtTheworkingconditionsofpeoplecatching/processingthefishThebrand
63%
59%
47%
30%
37%
33%
34%
37%
38%
33%
37%
7%10%
11%11%
9%10%
9%10%
6%12%
12%14%
6%16%
3%3%7%
3%2%6%
2%3%10%
14%
30%
29%
28%
27%
26%
26%
19%
19%
39%
30%
25%
20%
25%
16%
18%
19%
14%
21%
17%
11%
87%89%85%60%66%61%61%63%63%54%53%
•Thewelfareofthe
fishhasabigger
impactinItaly(71%),
Germany(67%),
Poland(67%)and
Greece(67%),anda
smallerimpactin
CzechRepublic
(45%),The
Netherlands(49%)
andSweden(57%).
uDon’tknowHasnoimpactuHaslittleimpactaHassomeimpactHasagreatimpact·
Base:buysfishforconsumption(EUcountries:n=8445)···sapience19
Thewillingnesstopayforhigherwelfarefishproductsisquitehigh:9outof10wouldliketobuyhigherwelfarefishproducts,withalmost1outof4willingtopayasignificantpremium.
“Q13.Whichofthefollowingbestdescribesyourpreferenceswhenitcomestobuyinghigherwelfarefishproducts?”
Iwouldnotpayanyextraforhigherwelfareproducts
Iwouldliketobuyhigherwelfareproducts,butwouldnotbeabletopayanyextra
7%
23%
25%
45%
Iwouldliketobuyhigherwelfareproducts,andwouldpay
considerablymoreforthesethanalowerwelfareoption
Iwouldliketobuythehigherwelfareproducts,butwouldonlypayalittleextraforthesethanalowerwelfareoption
•Thetop-2willingnesstopay
forhigherwelfarefish
productsishigherinPoland
(75%)andGermany,and
lowerinCzechRepublic
(60%)andGreece(60%).
Base:buysfishforconsumption(EUcountries:n=8445)····sapience20
Consumersrecognizenumerousbenefitsinoptingforhigherwelfarefish
products,encompassingboththewelfareofthefishandtheoverallquality
ofthefood.
“Q14.What,ifanything,doyouthinkarethebenefitsfor
youofchoosing‘higherwelfare’fishproducts?”
Knowingthatthefishwastreatedwellthrouhoutitslife
Theproductisofahighquality
Knowingthatthefishwascaughtorfarmedinasustainableway
BettertasteTheproductissafetoconsume
BetterfreshnessAmorenutritiousproduct
Other
Noneofthese
Base:totalsample(EUcountries:n=9197)
41%
40%
39%
33%
33%
32%
21%
7%
···sapience21
2.4Welfare
Labelling
EUcitizensseemtoassociateaquaticanimalwelfareconsiderationswith
sustainabilitylabels.
“Q16.Inyouropinion,whichofthefollowing,ifany,doyouthinktheterm
“Sustainable”onafishproducttellsyouaboutthatproduct?”
Ifthefishwasfarmed,itcamefromafarmthatminimisedits
pollutionoftheenvironment
Thefarmingsystemusedinproductionisenergyandresource
efficient
Ifthefishwaswild-caught,stepsweretakentoavoidbycatch
Ifthefishwasfarmed,itwaskeptinconditionsthatallowedittoexhibitallnaturalbehaviours
Thespeciesoffishisnotcurrentlyoverfished
Thefishwaskilledquicklyandpainlessly
Thepeopleinvolvedincatchingandpackingtheproductenjoyedgoodworkingconditionsandpay
Ifthefishwasfarmedandgivenfeedcontainingwild-caughtfish,suchfeedwasnotfromanoverfishedpopulation
Base:totalsample(EUcountries:n=9197)
0%20%40%60%80%100%
16%
17%
17%
19%
19%
26%
27%
25%
46%
60%
56%
56%
34%
26%
24%
25%
54%
47%
27%
27%
27%
27%
57%
41%
Don’tknowDoesn’tmeanDoesmean
···sapience23
Theyalsoshowopennesstohavinginformationabout
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