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Unit6CompaniesandProducts

Part1ConversationListeningConversation1WordTipsStarbucks星巴克acoffeebranddime/daɪm/n.一角硬币aUnitedStatescoinworthonetenthofadollardepression/dɪ'preʃən/n.(经济)萧条aperiodofeconomicinactivitygetawaywith蒙混过去todosth.wrongwithoutbeingpunishedblend/blend/n.混合物amixtureluxury/'lʌkʃərɪ/n.奢侈品;奢华expensivelifedownturn/'daʊntɜːn/n.下跌;衰退anegativechangeineconomyindulge/ɪn'dʌldʒ/v.纵情享受toenjoywhatonelikes

Part1ConversationListeningConversation1A.Watchthevideoclipandchoosethebestanswertoeachquestionyouhear.1.A)Itisfartooexpensive.B)Itisalittletooexpensive.C)Itisreasonablypriced.D)Itisfartoocheap.2.A)Hedoesnotagreewithher.B)Heagreeswithher.C)Hefailstounderstandhermeaning.D)Heasksthewomantorepeatwhatshehassaid.

Part1ConversationListeningConversation1A.Watchthevideoclipandchoosethebestanswertoeachquestionyouhear.3.A)Itismadeofluxurymaterialonly.B)Itisaspecialblend.C)Itismoredeliciousthanotherbrandsofcoffee.D)Itscostofproductionisespeciallyhigh.4.A)Themanthinksitisexpensiveandthewomanthinksotherwise.B)Thewomanthinksitisexpensiveandthemanthinksotherwise.C)Boththemanandthewomanthinkitisexpensive.D)Boththemanandthewomanthinkitisinexpensive.

Part1ConversationListeningConversation1B.Watchthevideoclipagainandcompletethetablewiththeinformationyouhear.EvidenceoftheSuccessofStarbucksCoffee1.ThereisaStarbuckscoffeeshopon________________.2.Todayonehastopay_____________foracupofcoffeethoughduringtheDepressionitsold__________.3.Starbucks________somuchbecausetheyareselling________ofquality:noordinarycoffeehere,________coffeesonly,_____________andall.4.Sothetwospeakersbelievetheyarebuyinga________________foronly$5.Itseemslike__________,andtheyfeellike_______.5.SalesofStarbuckscoffeehaveactually________duringperiodsof____________________.everycornermorethan$5foradimechargesanimagespecialtyspecialblendsluxuryexperienceabargainkingsincreasedeconomicdownturn

Part1ConversationListeningConversation1C.Pairwork:Listentotheconversationagain,repeatitsentencebysentence,andthenrole-playitinpairs.Afterthepractice,changeroles.

Part1ConversationListeningConversation1D.Inthefollowingboxofsubstitutionexpressions,tickthoseyouheardintheconversation.Memorizealltheexpressionsinthebox.Thenmakeanewconversationwithyourpartnerbyusinganyoftheexpressions.Youdon’thavetorepeatallthedetailsintheoriginalconversation.

Part1ConversationListeningConversation1Wouldyouliketogoforacupofcoffee?Doyouwanttogogetacupofcoffee?Shallwegoforacoffee?Whatdoyousaywegoforacoffee?

there’soneateverystreetcornereverycornerhasonethere’soneoneverycorner

Part1ConversationListeningConversation1Whocouldhaveimaginedit?Whocouldhaveguessedit?Whocouldhavethoughtit?Atonetimeacupofcoffeesoldforadime.Inthepastacupofcoffeecostjusttencents.Acupofcoffeeusedtosellforameretencents.

Part1ConversationListeningConversation1HowcanStarbuckschargesomuchforacoffee?HowdoesStarbucksgetawaywithchargingsomuchforacupofcoffee?WhatmakesStarbucksthinktheycanchargethatmuchforcoffee?theyknowwhattheirmarketistheyknowtheirmarketwellthey’vereadthemarketcarefully

Part1ConversationListeningConversation1I’mafraidIdon’tagree.Ibegtodiffer.Sorry,butIdisagree....andallsuchthings...andallthatsortofthing...andall

Part1ConversationListeningConversation1StarbuckscoffeesalesroseduringtheeconomicslumpsalesofStarbuckscoffeehaveactuallyincreasedduringperiodsofeconomicdownturninbadeconomictimes,Starbuckssaleshaveincreasedlet’streatourselvestoacoffeelet’senjoytheluxuryofStarbuckscoffeelet’sindulgeourselvesandfeellikekings

Part1ConversationListeningConversation1E.Pair/Groupwork:Workwithyourpartner(s)todiscussthequestions.1.Whenyoubuyaproduct,whichdoyoucareaboutmost:thebrandname,theprice,orthequality?Giveyourreasons.2.Doyoubelievethatproductsthatcostmorearenecessarilybetter?3.Doyoubuyproductssoldatareducedprice?Aretheyasgoodasproductsofthenormalprice?

Part1ConversationListeningConversation2WordTipsplasma/'plæzmə/n.等离子agasthatcontainsapproximatelyequalnumbersofpositiveand negativeelectricchargesHDTV高清晰度电视HighDefinitionTVvibrant/'vaɪbrənt/adj.充满生机的;颜色鲜艳的fullofenergy;verybrightLCD液晶显示器liquidcrystaldisplay

Part1ConversationListeningConversation2A.WatchthevideoclipandmarkthestatementsyouhearT(true)orF(false).1.2.3.4.5.

FTTTF

Part1ConversationListeningConversation2B.Watchthevideoclipagainandidentifythemainideaoftheconversationbyfillingintheblanks.SincethemanwantstoputhisnewTVin________________,thewomansuggeststhathebuy________________plasmaHDTV,whichmeansHighDefinitionTVandgivesasharperand________________,more________________,andmakesyoufeelasthoughyou’re________________.Thewomanfurtherexplainsthedifferencebetween________________andplasma.ThemanworriesthatwhenyouwatchtheLCD________________,thepicture________________alittlebit.ButthewomanexplainsthattheLCDis________________andisagoodchoiceforareally________________.Then,knowingthattheman’ssittingroomisactually________________,sherecommendstheplasmaforthemantobuy.42-inchwiderpicturevibrantcolorswatchingamovieLCDfromthesidedegradesbrighterwell-litroomalittledarkthesittingroom

Part1ConversationListeningConversation2C.Pairwork:Listentotheconversationagain,repeatitsentencebysentence,andthenrole-playitinpairs.Afterthepractice,changeroles.

Part1ConversationListeningConversation2D.Inthefollowingboxofsubstitutionexpressions,tickthoseyouheardintheconversation.Memorizealltheexpressionsinthebox.Thenmakeanewconversationwithyourpartnerbyusinganyoftheexpressions.Youdon’thavetorepeatallthedetailsintheoriginalconversation.

Part1ConversationListeningConversation2Itseemsthatyouknowalotaboutelectronics.Yougivetheimpressionofunderstandingelectronicsverywell.Youseemtoknowalotaboutelectronics.WhatdoyoumeanbyHDTV?HDTV,what’sthat?HDTV,whatdoyoumean?

Part1ConversationListeningConversation2you’llfeelasthoughyou’rewatchingamovieyoufeelasifyouwerewatchingafilmit’llseemlikeyouarewatchingamovieHowisLCDdifferentfromplasma?What’sthedifferencebetweenLCDandplasma?InwhatwaysdoesLCDdifferfromplasma?

Part1ConversationListeningConversation2LCDmeansliquidcrystaldisplay.LCDistheabbreviationforliquidcrystaldisplay.LCDstandsforliquidcrystaldisplay.Isthattrue?Isthatright?

Part1ConversationListeningConversation2ifyouhaveareallywell-litroom,anLCDwillbeagoodchoice.ifyoursittingroomiswell-lit,youshouldchooseanLCD.ifthere’salotoflightinyourroom,anLCDispreferred/abetterchoice.

meetsallmyrequirementsmeetsallmyneedssuitsmejustfine

Part1ConversationListeningConversation2E.Pairwork:Workwithyourpartnertodiscussthequestions.1.WhydopeoplestillgotothecinemafromtimetotimethoughtheyhaveTVathome?2.Supposeyouhave15,000yuanandyouwanttobuythreethings:aTV,arefrigeratorandacellphone.Wouldyouliketobuya9000-yuan75-inchTVora5000-yuan65-inchTV?Justifyyourchoice.

Part1ConversationListeningConversation3:AdditionalListeningandSpeakingWordTipsapproximately/ə'prɒksɪmətlɪ/adv.大约about,roughlyinorporated/ɪn'kɔːpəreɪtɪd/adj.组成公司的formedintoabusinesscompanywithlegalstatusfoundation/faʊn'deɪʃn/n.基础basesubjectto受……支配undertheauthorityof,affectedbyregulation/reɡjʊ'leɪʃən/n.规则ruleentitle/ɪn'taɪtl/v.使享有权利togive(sb.)alegalrightdosth.multinational/mʌltɪ'næʃən(ə)l/adj.跨国的(ofabusinessorganization)operatinginseveral countries;transnationalsubsidiary/səb'sɪdjərɪ/n.子公司(ofacompany)controlledbyaholdingorparentcompany

Part1ConversationListeningConversation3:AdditionalListeningandSpeakingWordTipsbranch/brɑːntʃ/n.分部;分公司representativeoffice代表办事处fiscal/'fɪskəl/adj.财政的relatingtofinancialmattersexceed/ɪk'siːd/v.超过tosurpass,gobeyondexpenditure/ɪk'spendɪtʃə/n.支出spendingglobalization/ɡləʊbəlaɪ'zeɪʃən/n.全球化operatingallaroundtheworldinternationalism/ɪntə'næʃənəlɪzəm/n.国际性thestateofbeinginternational

Part1ConversationListeningConversation3A.Listentotheconversationandchoosethebestanswertoeachquestionyouhear.1.A)Manager—client.B)Shopassistant—customer.C)Twofriends.D)Twocolleagues.2.A)Envious.B)Afraid.C)Confident.D)Proud.3.A)Itisregulatedbytherulesandlawsthere.B)Itisprotectedbythelawsthere.C)BothA)andB).D)NeitherA)norB).

Part1ConversationListeningConversation3A.Listentotheconversationandchoosethebestanswertoeachquestionyouhear.4.A)Ithassubsidiaries,branches,andrepresentativeofficesinallstatesoftheUS.B)Itoperatesinmorethan50countries.C)Itemploysmorethan100,000people.D)Alloftheabove.5.A)30%.B)40%.C)50%.D)75%.1.Sheisthereto________theman’scomplaintabout________________.

Part1ConversationListeningConversation3B.Listentotheconversationagainandanswerthequestionsbyfillingintheblanks.verymuch1.Hesaysthattheyare____________aglobalcompanywith_________inmanycountries.2.Hiscompanyhas_____________,branches,andrepresentativeofficesinmorethan20countries,wheretheyhaveover_________employees.Theirlatest_________wasthebestyet;profitsfar_________expenditure.3.Nationsarenow_________eachotherthroughbusinessandnobodycandeny______________isthefutureofbusiness.operationssubsidiaries100,000fiscalyearexceededtiedtointernationalism

Part1ConversationListeningConversation3C.Pairwork:Workwithyourpartnertodiscussthequestions.1.Whyisthereanincreasingtrendtowardeconomicglobalization?SearchtheInternetfortherelevantinformation.2.WhatadvantagesanddisadvantagesdoesChinahaveinthefaceofeconomicglobalization?3.Wouldyouliketoworkatamultinationalcorporationasanordinaryemployeeorataverysmallcompanyasanassistantmanager?Explain.

Part2PassageListeningPassage1WordTipsshowroom/'ʃəʊrʊm/n.样品间aroomforthedisplayofgoodsinnovation/ɪnəʊ'veɪʃən/n.创新creationofsth.newmicrowaveoven微波炉anoveninwhichfoodiscookedbymicrowavesKitchenMaster大厨神abrandofmicrowaveovensmart/smɑːt/adj.智能的intelligent;withsophisticatedcomputercontrolsproperly/'prɒpəlɪ/adv.适当地appropriately

Part2PassageListeningPassage1A.ListentothepassageandanswerthequestionsyouhearwithY(Yes)orN(No).1.2.3.4.NYNY

Part2PassageListeningPassage1B.Listentothepassageagainandanswerthequestionsorally.1.Whatdoesthespeakersayinthebeginning?2.WhatisthemainfeatureoftheKitchenMaster?3.Whatisthespeaker’scompanyconvincedof?

Part2PassageListeningPassage1C.CommunicationTask:Workwithyourpartnertodiscussthetopicbelow.smartcooker(电饭煲)smartvacuumcleaner(智能吸尘器)ICcard(forpublictransport)(智能交通卡)accesscard(门禁卡)homealarmsystem(家居报警器)caralarm(汽车防盗报警器)motorcyclealarm(摩托车报警器)Describethefunctionsandadvantagesofasmartproducttoyourpartner.Youmayrefertothefollowingproductsthoughyouarenotlimitedtothem.

Part2PassageListeningPassage2NewsReportWordTipsMitsubishiHeavyIndustries(日本公司)三菱重工display/dɪ'spleɪ/v.展示toshow,showcasechore/tʃɔː/n.家庭杂务homehelp(家务)佣人,女佣aladyhelp,aservantcute/kjuːt/adj.可爱的;漂亮的prettyandattractiveaffordable/ə'fɔːdəbl/adj.负担得起的;经济适用的cheapenoughthatpeoplecanaffordtobuyit

Part2PassageListeningPassage2NewsReportA.Listentothepassageandchoosethebestanswertoeachquestionyouhear.1.A)Itis1.5meterstall.B)ItislinkedtotheInternet.C)Itsellsfor$150.D)Nowthereare100,000oftheserobots.2.A)Ithasitsownpersonality.B)Ithasaprettyfacialexpression.C)Itoffersfriendlycomplimentstoeveryone.D)Alloftheabove.3.A)Itcansaygoodbyewhenguestsleave.B)Ithasavocabularyof10,000words.C)Itcantakephonecalls.D)Itcanrecognizetenindividualsbyname.

Part2PassageListeningPassage2NewsReportB.Pairwork:Workwithyourpartnertodiscussthequestions.Whichofthefollowingfunctionsofarobotareespeciallyimportanttoyou?Why?—Sweepingthefloorandcleaningthewindows—Liftingheavyobjects—Cookingameal—SpeakingsimpleEnglish—Greetingarrivingguests—Sayinggoodbyetoleavingguests—Makingcalculations—Playingchesswithyou—Otherfunctionsyouthinkof

Part2PassageListeningPassage3WordTipsvalley/'vælɪ/n.山谷;流域SiliconValley硅谷Berkeley/'bɜːklɪ/柏克莱UniversityofCalifornia,BerkeleyStanford/'stænfəd/斯坦福StanfordUniversityhot-bed,hotbed/'hɒtbed/n.温床aplaceforpromotingthegrowthofsth.Ford/fɔːd/福特(汽车公司)Exxon/'eksan/艾克森(石油公司)Intel/'ɪntel/英特尔(美国生产CPU芯片的公司)found/faʊnd/v.建立tosetup,establishmousen.鼠标Xerox/'zɪərɒks/施乐(美国办公设备制造公司)

Part2PassageListeningPassage3WordTipsHewlettPackard(HP)惠普(公司)Fairchild仙童(半导体公司)semiconductor/semɪkən'dʌktə(r)/n.半导体SteveJobs史蒂夫·乔布斯Apple/'æpl/苹果(公司)primitive/'prɪmətɪv/adj.原始的Microsoft微软(美国计算机软件公司)

Part2PassageListeningPassage3A.Listentothepassageandchoosethebestanswertoeachquestion.1.A)Theyproducedalotofsilicon.B)Theyproducednewideasandnewtechnology.C)Theywerehot-bedsformanufacturingmachines.D)Theywerehot-bedsforgrowingflowers.2.A)Intel.B)Thefirstcomputermouse.C)IntelandXerox.D)Intelandthefirstcomputermouse.3.A)ItsetuparesearchcenterinSiliconValley.B)Itwasestablishedin1968.C)Itwastheworld’sfirstsemiconductorcompany.D)Itwastheworld’sfirstcomputercompany.

Part2PassageListeningPassage3A.Listentothepassageandchoosethebestanswertoeachquestion.4.A)ItconnectedmanycompaniesinSiliconValley.B)ItconnectedSiliconValleycompanieswithSanFrancisco.C)ItconnectedSiliconValleycompanieswithcitiesthroughoutthecountry.D)ItfailedtoconnectthecompaniesinSiliconValley.5.A)InSiliconValley.B)InSeattle.C)NearSeattle.D)InSanFrancisco.

Part2PassageListeningPassage3B.Listentothepassageagainandanswerthequestionsbyfillingintheblanks.1.Theywerenot________injobswith________companieslikeFordorExxon.Insteadtheywantedto________theirown________companies.2.In1976SteveJobsstartedasmall________________inhis________.Todaythatcompanyis________.3.SiliconValleystillhasthe________concentrationof________companiesand______________.interestedbigrunstartupcomputercompanysubsidiariesgaragelargesthigh-techresearchcenters

Part2PassageListeningPassage3C.CommunicationTask:Workingroupstodiscussthefollowings.Brainstormatleastsixexamplesofhigh-technologies.Whyarehightechnologiesmoreimportantthantraditionalindustries?WhathasChinadonetopromotethedevelopmentofhightechnologies?

Part3InterpretingA.ReadthefollowingChinesesentencesandtheirEnglishtranslationscontainingkeywordsinthisunit.1.虽然产量上升了,但销售额却下降了。(downturn)Althoughtherewasanupturn/increaseinproduction,therewasadownturn/fall/decreaseinsales(saleshaved

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