2024Q3亚马逊沃尔玛全球电商CPC数据报告-Pacvue泊客电商

$6,905.7$6,905.7$0.76$2.441.5%8.84%9.20%-3.92%$1.58t2.34%performance4sales登PACVUEQ32024CPC数据报告saas软件+数据,引领品牌出海新风向oAmazonAdsewalmartconnectocategoryHighlightsINTRODUCTIONdpACVUEINTRODUCTION包含Amazon、包含Amazon、walmartconnect的季度趋势,.亚马逊美国市场商品推广CPC.亚马逊欧洲市场商品推广CPC·沃尔玛全球电商品牌广告支出PACVUE.COM.CN22024PACVUE.COM.CN2dpACVUEINTRODUCTON2关于本报告4来自总裁的信6亚马逊美国市场数据13亚马逊欧洲市场数据20沃尔玛全球电商数据27品类数据宠物用品美妆个护3C电子39总结PACVUE.COM.CN32024Q3PACVUE.COM.CN3dpACVUEEXECUTIVESUMMARY亲爱的读者,来自总裁的信PACVUE.COM.CN4PACVUE.COM.CN4dpACVUEEXECUTIVESUMMARYJULYJULYAUGUSTSEPTEMBERAmazonannouncesprojectAmelia,apowerfulgenerativeAI-basedKEYEVENTS4thofJulyBack-to-schoolLaborDayAmazonlaunchesnewAIvideoGeneratorBack-to-school&Back-to-collegesalesprimeDayJuly16-17sellingassistantBack-to-schoolQ32024PACVUE.COM.PACVUE.COM.CN5关键节点2024Q3CPC数据报告登PACVUEdpACVUERETAILERBENCHMARKScustomizeDashbardscustomizeDashbards4Agregate4AgregateDataSUresShedueArSsShedueArSsPatfrm2024Q3CPC数据报告PACVUE.COM.CN7dpACVUERETAILERBENCHMARKS2024Q3CPC数据报告PACVUE.COM.CN8登PACVUERETAILERBENCHMARKS2024Q3CPC数据报告亚马逊广告新闻PACVUE.COM.CN9:-PACVUERETAILERBENCHMARKSAmazonAdsCPC&ROAS2024Q3CPC数据报告预热期和结束后的策略来确保PACVUE.COM.CN10dpACVUERETAILERBENCHMARKSAmazonAdsCTR&spend2024Q3CPC数据报告PACVUE.COM.CN11dpACVUEAMZ2024Q3CPC数据报告PACVUE.COM.CN12dpACVUE亚马逊欧洲市场数据dpACVUERETAILERBENCHMARKSAPtmzedcampagnsAPtmzedcampagnsDaypartngAutmatedAutmatedRues2024Q3CPC数据报告PACVUE.COM.CN14PACVUERETAILERBENCHMARKS2024Q3CPC数据报告PACVUE.COM.CN15登PACVUERETAILERBENCHMARKS2024Q3CPC数据报告亚马逊广告新闻PACVUE.COM.CN16dpACVUERETAILERBENCHMARKS亚马逊欧洲市场CPC&ROAS2024Q3CPC数据报告PACVUE.COM.CN17dpACVUERETAILERBENCHMARKS亚马逊欧洲市场CTR&spendsponsoredproductsAdssponsoredsponsoredproductsAdssponsoredBrandsAds2024Q3CPC数据报告PACVUE.COM.CN18登PACVUE聚焦:欧洲市场趋势2024Q3CPC数据报告PACVUE.COM.CN19登PACVUE沃尔玛全球电商数据dpACVUERETAILERBENCHMARKSpreTraker&AdvanedAnaytSkeywrdRecpreTraker&AdvanedAnaytSkeywrdRecmmendatnssharefvensghts2024Q3CPC数据报告PACVUE.COM.CN21dpACVUERETAILERBENCHMARKS2024Q32024Q3CPC数据报告PACVUE.COM.CN22dpACVUERETAILERBENCHMARKSwalmartconnect趋势2024Q3CPC数据报告PACVUE.COM.CN23dpACVUERETAILERBENCHMARKSwalmartconnectCpc&ROASonsorerouctsSOnsoreranSS2024Q3CPC数据报告PACVUE.COM.CN24ePACVUERETAlILERBENCHMARKSwalmartconnectCTR&spend2024Q3CPC数据报告PACVUE.COM.CN25登PACVUEWMT2024Q3CPC数据报告PACVUE.COM.CN26dpACVUE品类数据PACVUECATEGORYBENCHMARKSPACVUE.COM.CN28PACVUE.COM.CN28dpACVUE聚焦:宠物用品2024Q3CPC数据报告PACVUE.COM.CN29QOQ:8QOQ:8.87%YOY:21.3%dpACVUECATEGORYBENCHMARKSQOQ:-993%YOY:-13.3%2024Q3CPC数据报告宠物用品的广告成本继续逐年上涨，CPC成本上升客户忠诚度极高，因此请PACVUE.COM.CN30QOQ:-0.87%YOY:2.7%QOQ:-0.87%YOY:2.7%QOQ:767%YOY:58.1%2024Q3CPC数据报告PACVUE.COM.CN31登PACVUE聚焦:美妆个护2024Q3CPC数据报告PACVUE.COM.CN32QOQ:12.01%YOY:-4.0%dpACVUEQOQ:12.01%YOY:-4.0%QOQ:-14.73%YOY:-11.6%2024Q3CPC数据报告随着更多品牌加入亚马逊，PACVUE.COM.CN33QOQ:-2.11%YOY:0.0%QOQ:-2.11%YOY:0.0%QOQ:19.37%YOY:47.1%2024Q3CPC数据报告PACVUE.COM.CN34登PACVUE聚焦:3C电子2024Q3CPC数据报告PACVUE.COM.CN35QOQ:7%YOY:-8.0%登PACQOQ:7%YOY:-8.0%QOQ:0.30%YOY:13.3%2024Q3CPC数据报告PACVUE.COM.CN36QOQ:-0.49%YOY:9.1%dQOQ:-0.49%YOY:9.1%QOQ:16.30%YOY:22.4%