高三译牛模块选修教学课件project

Unit4ProjectMakingaproposalforprotectingintellectualpropertyDiscussion

HaveyoueverdownloadedasongorafilmfromtheInternet?Didyoupayforthemusicorthefilm?Whydoyouthinkcopyingfilmsandmusicwithoutpermissionisacrime?Itisillegaltocopyintellectualpropertywithoutpermission.Intellectualpropertyisprotectedbylaw.IntellectualpropertyIndustrialpropertyCopyrightinventionstrademarksindustrialdesignsnovelsfilmsmusicartworkarchitecturaldesignsReadthepassageandsummarizethemainideaofeachpart.Part1Thedefinitionofintellectualproperty.Part2Thereasonsforprotectingintellectualproperty.Part3Thecurrentproblemsthat wearefacing.Part4Thepossiblesolutionstotheproblems.1.Whatisintellectualproperty?TheWIPOrecognizesintellectualpropertyasideasthatbelongtoaperson,organizationorcompany.Intellectualpropertycanincludeinventions,patents,drawings,symbols,designs,novels,filmsandmusic.Readandtrytoanswerthesequestions.2.Whyisitconsiderednecessarytoprotectintellectualproperty?Ifsomeonespendshisorhertime,effortandmoneywritingabook,forexample,heorshedeservestobepaidforit.Inthesamesay,ifacompanyspendsmoneyresearchinganddevelopingnewproducts,thatcompanyshouldbepaidforitswork.3.Whatarethecommonwaysinwhichpeopleaffectintellectualpropertyrights(e.g.,forcommercialorprivateuse)?Forexample,mostpeoplehavedownloadedvideosfreefromtheInternet.Manyhavealsocopiedandsharedcomputersoftware.Lawshavebeenpassedinallcountriesthatmakeitillegaltocopyintellectualpropertywithoutpayingtheinventororcreator.2)Ideasarelesspopularthanmanymaterialthingsintoday’sbusinessworld.3)Withthedevelopmentofnewcomputerprogrammes,thecopyingofbooksisevenmorewidespread.FFTReadthepassageagainandtrytofindthefollowingsentencetrue(T)orfalse(F).4)Nowadays,manycompaniesaretakingstepstoprotectthemselvesagainstpiracy.5)Ifyoubuyaproductthatyouthinkmightbepirated,asktoseeacertificateshowingittobetrue.6)Onlyafewpeoplewerefinedbecauseofpiracy.TTFDoyouthinkitnecessarytoprotectintellectualproperty?Whyorwhynot?Asconsumers,whatcanwedotoprotectintellectualproperty?Firstly,wemustpaytodownloadmusicthatisprotectedbycopyright.Secondly,weshouldnotbuypiratedCDsordownloadmusicfromwebsitesthatareofferingfreemusicillegally.Languagepoints阅读下面的例句，注意belongto在句中的意义和用法TheChinesebelongtotheyellowrace.Dowolvesbelongtothecaninespecies?知识归纳：

belongto属于；为...之一员---

HowdidyoulikeNick'sperformancelast

night?---

Tobehonest,hissingingdidn't_____

to

memuch.（2010安徽）

A.appeal

B.belong

Crefer

D.occur解析：appealto意为"吸引"；belongto意为"属于"；referto意为"提到；涉及"；occurto意为"突然想到"。句意为"她的演唱并不怎么吸引我"。A阅读下面的例句，注意deserve在句中的意义和用法Youreallydeserveagoodbeating,younaughtyboy.

Youdeservearestafterallthathardwork.

知识归纳：

deservev.应受,值得deserve

/

needtodo

值得去做…deserve

/

needdoing

=

deserve

/

needtobedone

值得被做1)他们理所当然应该赢得那场比赛。

Theycertainlydeservedtowinthatmatch.2)他因为他的所有的努力应该得到我们的特别的感谢.

Hedeservesourspecialthanksforallhisefforts.3)我希望他们得到他们应受的惩罚.

Ihopetheygetthepunishmenttheydeserve.---Bobfailedintheexamagain.

---He_____it;heneverworkedhard.（2011·江西师大开学试题）

A.deservedB.succeededC.missedD.considered你如果做错事，应该受惩罚。（deserve）Ifyoudosomethingwrong,youdeservetobepunished.A阅读下面的例句，注意putintoeffect在句中的意义和用法Thisprogrammewilleventuallybeputintoeffect.Thenewsyllabuswillbeputintoeffectthisyear.知识归纳：

putintoeffect实行；实现；实施bring…intoeffect

实行；实现；实施ineffect实际上comeintoeffect开始生效havenoeffecton...对……不起作用haveabadeffecton对…有坏影响haveagreateffecton对……有很大影响havelittleeffecton对……几乎无效havemucheffecton对……有很有影响havecertaineffecton对……有一定影响阅读下面的例句，注意befacedwith在句中的意义和用法Facedwithadifficultsituation,Arnolddecidedtoaskhisbossforadvice.Thetaskwhichwearefacedwithseemstobebeyondthescopeofourstrength.知识归纳：

befacedwith面临，面对

lose/saveface丢脸