全球家电电子商务行业市场前景及投资研究报告-外文版培训课件2024.7

INDUSTRIES

&

MARKETSHousehold

Appliances

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

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currencies,

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and/or

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Usecases:

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management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Household

Appliances

market

ispartoftheElectronics

market.10sectors190+geographicalentities1,000+markets400+reportsGotoE

ectr

csmark

etFind

out

more

on:ElectronicsGoto

Electronicsmarket3Table

of

ContentsOverviewPenetration

rate23Summary6789MarketDefinitionKeyTakeawaysMarketScopesAppendixProduct

OverviewAuthor2526Market

NumbersRevenue111417202122AverageRevenue

per

UserUsersBrandshareOnline&Offline

SplitMobile/DesktopSplit4CHAPTER

1OverviewHousehold

Appliances

eCommerce

is

rapidly

expanding,

fueled

by

increasingconsumer

demand

and

the

rise

of

eCommerce

platformsOverview:

SummarySummaryThegrowth

oftheHousehold

ApplianceseCommerce

market

isdriven

byseveralkey

factors.

Primarily,theincreasing

availability

ofhigh-speed

internet

and

thewidespread

useof

smartphones

havemadeonline

shoppingmore

accessible

andconvenient.

EnhancedeCommerce

platformsnow

offer

detailed

productdescriptions,

reviews,

andeasy

return

policies,

makingconsumers

morecomfortable

purchasinglarge

appliancesonline.

Additionally,there

isagrowingdemand

forsmart

home

appliancesthatintegrate

withother

connected

devices,asconsumers

look

toenhancetheirlivingspaces

with

intelligent,energy-efficientproducts

thatoffer

convenience

andcontrol.

Thetrendtowards

homeautomation

andthedesire

formodern,

tech-savvy

homes

significantlycontributetothis

market's

expansion.demand

promptsmanufacturers

to

innovate

and

offer

green

alternatives.Anothersignificanttrend

isthepersonalization

of

theshoppingexperience,

witheCommerce

platforms

utilizingAI

andmachinelearning

toprovide

customizedrecommendations

basedon

consumer

preferences

andpastpurchases.Additionally,therise

of

augmented

reality

(AR)andvirtualreality

(VR)

technologiesenhances

the

online

shoppingexperience

byallowing

customers

tovisualizehowapplianceswill

look

andfitintheirhomes

before

making

apurchase.

Thesetrends,coupledwith

theconvenience

andcomprehensive

offeringsof

onlineplatforms,

arepropelling

thegrowth

of

the

Household

ApplianceseCommercemarket.Key

trendswithintheHousehold

ApplianceseCommerce

market

areshapingitsdevelopment

and

drivingfurthergrowth.

Anotabletrend

istheincreased

focuson

sustainability

andenergy

efficiency,

with

consumers

increasingly

optingforenvironmentally

friendly

appliancesthathelp

reduce

energy

consumption.

This6Sources:Market

Insights

2024Household

Appliances

is

a

crucial

part

of

Electronics

eCommerce,

drivingsignificant

revenue

with

its

wide

range

of

productsOverview:

Market

DefinitionMarket

definitionTheHousehold

ApplianceseCommerce

market

isasector

ofonline

retailingthatfocuses

on

the

online

saleoflong-lasting

home

appliancesthatareusuallyusedinprivatehouseholds.

These

household

appliancescanbefurtherdividedintomajor

appliances(e.g.,washing

machines,

dishwashers,

refrigerators)

and

smallappliances(e.g.,coffee

machines,

microwaves,

ovens,

electric

kettles,

vacuumcleaners,

irons).

Thepurpose

ofHousehold

ApplianceseCommerce

isto

provideconsumers

with

aconvenient

andaccessible

way

to

purchaseawide

range

ofproducts,including

refrigerators,

washing

machines,

dishwashers,

vacuumcleaners,

and

small

kitchen

appliances.which

specializes

inhome

improvement

products

and

appliances.

Additionally,onlinemarketplaces

likeAmazon

and

Walmart

haveexpandedtheirappliancesofferings,

providing

consumers

with

more

optionsforordering

theirfavoritehousehold

appliancesonline.AdditionalInformation:Household

Appliancescomprises

revenues,

users,

average

revenue

per

user,andpenetration

rates.

Revenues

arederived

fromannualfilings,nationalstatisticaloffices,

Google-

and

Alibaba-Trends

and

industryknowledge.

SalesChannelsshow

onlineandofflinerevenue

shares,

aswell

as,desktop

andmobile

salesdistribution.Revenues

areincludingVAT.Themarket

only

displaysB2Crevenuesandusersfortheabove-mentioned

markets,

henceC2C,

B2B

andreCommerce

isnotincluded.

Additionaldefinitionscanbefoundon

each

respective

market

page.TheHousehold

ApplianceseCommerce

market

hasexperienced

significantgrowth

inrecent

years,

driven

byfactorssuchasthe

increasing

popularityofonlineshopping,the

rise

of

direct-to-consumer

brands,and

theconstantinnovation

and

upgradesof

household

appliances.Examples

ofsuccessful

Household

ApplianceseCommerce

businesses

includeSamsung,

which

offers

a

wide

range

ofhigh-qualityappliances,andHome

Depot,7Sources:Market

Insights

2024Household

Appliances

accounted

for

42.06%

of

the

Electronics

market

revenuein

2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

intheHousehold

AppliancesMarket

is

projected

toreach

US$195.40bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

10.05%,

resulting

inaprojected

market

volume

of

US$315.40bn

by2029.•IntheHousehold

AppliancesMarket,

thenumber

ofusers

isexpected

to

amount

to1.5bn

users

by2029.•User

penetration

will

be15.9%

in2024

andisexpected

to

hit20.2%

by2029.•Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$195.90.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Major

and

small

appliancessuchasKitchenAid•Consumer

electronics

suchasAppleiPhones,

and

Microsoft

Surface•Fans,fanheaters,

and

airconditioners

suchas

Dyson,andHoneywell•LampsandlightssuchasPhillipsHue•Refrigerators

andfreezers

suchasBosch,

andWhirlpool•Dishwashing

machines

and

washing

machines

suchasMiele,

andLG•Stoves,

ovens,

coffee

machines,

and

small

kitchen

appliancessuchasNinja,andNespresso•Vacuumcleaners

and

ironssuch

asDyson,andBlack+Decker9Sources:Market

Insights

2024CHAPTER

2Market

NumbersHousehold

Appliances

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

14.5%from

2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$315.37303.05120.82286.74114.48259.68104.14+14.5%(1)125.62228.9592.37195.4579.59165.1968.06157.2964.57157.6564.55118.9048.4192.1437.4476.9931.75182.232028189.752029172.26202762.3326.3136.02155.542026136.582025115.86202492.72202193.1097.13202370.49202054.70201945.24201820172022Major

AppliancesSmall

Appliances11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

97.5

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+12.5%(1)176.04+7.0%(1)97.542024+7.1%(1)54.4976.2954.42+13.0%(1)38.72+10.8%(1)5.9920293.251.5320242.552024202920242024202920292029EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

58.8

billion,

China

is

the

biggestmarket

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+14.0%(1)113.30+4.3%(1)58.79202443.15+6.8%(1)13.5734.88+3.4%(1)+6.2%(1)9.788.175.987.086.04202920242029202420292024202920242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Household

Appliances

average

revenue

per

users

are

estimated

to

increasefrom

2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$300262.59254.36251.68248.58247.83239.38236.2125020015010050227.30224.6285.23217.22217.02208.27206.0183.63100.83202192.20202693.77202792.66202891.19202988.25202086.84202289.56202583.48201881.09201980.572023020172024Small

AppliancesMajor

Appliances14Sources:Market

Insights

2024Europe

has

the

biggest

market

in

Household

Appliances

average

revenue

peruser

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$450413.58375.8840035030025020015010050332.32276.47319.31233.89327.75325.95244.45322.41257.11320.84321.13253.13317.20306.77244.83296.27233.53299.17239.98272.93247.29252.87247.75235.45260.21204.86246.71239.83239.99179.05251.81235.33209.63199.88181.85136.57221.77196.95190.62195.25192.85179.21180.32100.44160.66161.6183.61164.31157.09158.37144.2975.50181.34116.30101.50102.9288.9391.5191.5791.07202985.77202580.212024133.7002017201820192020202120222023202620272028AfricaAsiaAustralia&OceaniaAmericasEurope15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$514.5,

Japan

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$800718.34666.38685.49658.497006005004003002001000644.93632.74420.32571.70508.89553.00547.26541.93466.20331.94512.39535.57440.46525.35448.55341.29514.52352.42505.59364.98468.94

456.03371.12400.01420.37441.61436.75344.61359.54321.14377.95348.75311.94322.64

321.56313.53310.83330.20316.46301.92314.94346.90315.74309.62269.49235.95

233.84231.46225.35224.30222.53215.54201.71173.96154.47151.76138.54128.042019127.26111.9369.6920172018202020212022202320242025Germany2026202720282029ChinaUnited

KingdomUnitedStatesJapan16Sources:Market

Insights

2024Household

Appliances

users

are

estimated

to

increase

from

2017

to

2029Market

Size:

GlobalUsersforecast

inbillion1.380.771.41.21.00.80.61.300.721.220.681.130.631.030.570.930.520.840.470.740.410.640.350.550.300.460.250.380.210.4

0.310.170.20.02017201820192020202120222023202420252026202720282029Major

AppliancesSmall

Appliances17Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Household

Appliances

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inbillion1.00.90.910.320.860.300.800.80.70.60.50.40.30.20.10.00.730.660.590.230.530.460.190.380.290.160.320.260.270.150.050.160.100.060.010.000.140.080.250.200.120.070.150.090.210.120.170.100.140.130.040.160.170.110.060.010.050.010.060.040.010.010.000.020.000.020.000.030.070.010.010.000.010.010.010.0120172018201920202021Australia&Oceania2022202320242025Americas2026202720282029AfricaEuropeAsia18Sources:Market

Insights

2024With

0.3

billion

users

billion,

China

is

the

biggest

market

amongselectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inbillion0.550.510.480.500.450.400.350.300.250.200.150.100.050.000.450.410.370.340.300.270.080.230.070.190.070.100.050.010.010.010.160.060.130.140.130.120.120.020.110.060.010.010.010.010.010.010.020.010.020.02

0.100.020.020.090.020.020.010.010.010.010.020.010.030.020.020.010.02

0.020.020.02

0.02

0.02

0.020.02

0.020.010.012017201820192020202120222023202420252026202720282029GermanyJapanUnitedKingdomUnitedStatesChina19Sources:Market

Insights

2024In

2024,

Amazon

hadthe

highest

share

in

Household

AppliancesFurtherMarket

AnalysisBrand

share

in

202420Sources:Market

Insights

2024Inthe

Household

Appliances

market,

online

revenue

share

reached

29.0%

in2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%63.00%62.00%63.00%65.00%67.00%71.00%75.00%74.00%74.00%79.00%83.00%85.00%87.00%37.00%202738.00%202837.00%202935.00%202633.00%202529.00%202425.00%202126.00%202226.00%202321.00%202017.00%201915.00%201813.00%2017OfflineRevenue

ShareOnlineRevenue

Share21Sources:Market

Insights

2024Inthe

Household

Appliances

market,

mobile

revenue

share

reached

55.0%

in2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%40.00%39.00%42.00%45.00%55.00%44.00%47.00%50.00%49.00%52.00%56.00%55.00%60.00%202761.00%202858.00%202656.00%202553.00%202350.00%202151.00%202248.00%202044.00%201845.00%20192024Desktop

Revenue

ShareMobile

Revenue

Share22Sources:Market

Insights

2024Penetration

rate

for

Household

Appliances

is

especial

high

in

Norway

but

also

inMexicoPenetration

Rate:

Worldwide

ComparisonHouseholdAppliancespenetration

rate

percountry

in2024

in%1.2.3.4.5.Norway35.7033.9330.7030.5930.01MexicoUnitedKingdomUnitedStatesSwedenlowhigh

nodata23Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Mark