全球乐器电子商务行业市场前景及投资研究报告-外文版培训课件2024.7

INDUSTRIES

&

MARKETSMusical

Instruments

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

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sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

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management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

MusicalInstruments

market

ispartoftheToys

&Hobby

market.10sectors190+geographicalentities1,000+markets400+reportsGotoToy

s

Hobbymark

etGoto

Toys

&HobbyFind

out

more

on:Toys&

Hobbymarket3Table

of

ContentsOverviewPenetration

rate22Summary6789MarketDefinitionKeyTakeawaysMarketScopesAppendixProduct

OverviewAuthor2425Market

NumbersRevenue1114172021AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplit4CHAPTER

1OverviewMusical

Instruments

eCommerce

is

rapidly

expanding

due

to

rising

incomes,technological

innovations,

and

the

accessibility

of

global

brands

onlineOverview:

SummarySummaryThegrowth

oftheeCommerce

Musical

Instrumentsmarket

worldwide

canbeattributedto

several

macroeconomic

factors.

Firstly,theincreasing

disposableincome

andthegrowing

middleclass

inmanycountries

haveled

toariseindiscretionary

spendingon

hobbiesandleisure

activities,

including

music.Secondly,

advancements

intechnology

andthewidespread

availabilityof

high-speed

internet

havemadeiteasier

forcustomers

toshoponline.

Theconvenience

ofbrowsing

and

purchasingmusical

instruments

fromthecomfortof

one's

home

hascontributedto

thegrowth

oftheeCommerce

market.demand

fordigitalmusical

instrumentsand

accessories.

Withadvancements

intechnology,

digitalinstrumentsare

becoming

more

sophisticated

andoffer

arangeof

features

thattraditionalinstruments

maynot

have.Indeveloped

markets,

suchastheUnitedStatesandEurope,theeCommerceMusical

Instrumentsmarket

is

well-established

andhighlycompetitive.

Onlineretailers

inthese

regions

focusonproviding

excellent

customer

service,

fastshipping,and

competitive

pricing

to

attractand

retain

customers.

Additionally,they

often

partnerwith

well-known

brandstooffer

exclusive

dealsandpromotions,

furtherenhancingtheirmarket

presence.

Inemerging

markets,

suchasIndiaand

Brazil,

theeCommerce

Musical

Instrumentsmarket

isstillinitsnascent

stagebut

growing

rapidly.

Thesemarkets

present

uniqueopportunitiesandchallenges.

Whilethedemandformusical

instruments

isincreasing,

onlineretailers

need

to

overcome

logistical

challenges,

suchaslast-mile

delivery

andpayment

options,tocatertothe

needs

ofcustomers

inremote

areas.Onenotabletrend

inthe

eCommerce

Musical

Instruments

market

is

therisingpopularity

ofbeginner-friendly

instruments.

Asmore

people

takeupmusicasahobbyor

pursueitprofessionally,

there

isagrowing

demand

foraffordableandeasy-to-play

instruments.

Onlineretailers

arecapitalizingon

thistrendbyofferingentry-level

instruments

thataredesigned

to

beuser-friendly

andbudget-friendly.Thistrend

isparticularly

prominent

inemerging

markets

where

theinterest

inmusiceducation

ison

therise.

Anothertrend

inthe

market

is

theincreasing6Sources:Market

Insights

2024Musical

Instruments

eCommerce

plays

a

pivotal

role

in

the

Toys

&

HobbymarketOverview:

Market

DefinitionMarket

definitionTheMusical

InstrumentseCommerce

market

refers

tothe

online

buying

andselling

of

musical

instruments,includingguitars,pianos,drums,keyboards,

andother

related

accessories.

Thismarket

involves

thepurchaseof

musicalinstrumentsthrough

variouseCommerce

platforms

and

websites,

allowingcustomers

toconveniently

browse

and

purchaseawide

rangeof

instrumentsandequipmentonline.Additionalinformation:Musical

InstrumentseCommerce

comprises

revenues,

users,average

revenueperuser,

and

penetration

rates.

Revenues

are

derived

from

annual

filings,nationalstatisticaloffices,

Google-

and

Alibaba-Trends,

and

industryknowledge.SalesChannelsshow

onlineand

offline

revenue

shares,

aswell

asdesktop

andmobile

sales

distribution.Revenues

areincludingVAT.Themarket

only

displaysB2Crevenues

and

users

forthe

above-mentioned

markets,

hence

C2C,B2B,

andreCommerce

isnotincluded.Themarket

consistsoutof

several

parts,namely:

AcousticPianos&

StringedKeyboard

Instruments,Electronic

&

Electromechanical

Musical

Instruments,Parts&

Accessories

of

Musical

Instruments,Percussion

Instruments,StringInstruments,Wind

Instruments.Formore

information

onthedefinitions,pleasevisittherespective

market

page.7Sources:Market

Insights

2024Musical

Instruments

accounted

for11.19%

of

the

Toys

&

Hobbymarket

revenuein

2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

intheMusical

Instruments

Market

isprojected

to

reach

US$12.95bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

5.14%,

resulting

inaprojected

market

volume

ofUS$16.64bn

by2029.•IntheMusical

InstrumentsMarket,

thenumberof

usersis

expected

toamountto270.4m

users

by2029.•User

penetration

will

be3.0%

in2024

andisexpected

to

hit3.7%

by2029.•Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$68.62.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scope•Offlinerevenues,

suchassalesinphysical

musicstores•Stringinstrumentsthatproduce

soundthrough

thevibration

of

strings,suchasguitars,violins,

cellos,

andharps•Keyboard

instruments

thatgenerate

soundbypressing

keysthatactivatestrings,reeds,

or

othermechanisms,

suchaspianos,organs,synthesizers,

andelectronic

keyboards•Windinstrumentsthatgenerate

sound

byblowing

airinto

or

across

them,suchasflutes,clarinets,

saxophones,

trumpets,andtrombones•Percussion

instrumentsthatproducesound

bystrikingor

shaking,such

asdrums,tambourines,

xylophones,

cymbals,and

maracas•Electronic

instrumentsthatgenerate

sound

electronically,

often

usingdigitaltechnology,

suchas

synthesizers,

electric

guitars,electronic

drums,andMIDIcontrollers•Partsand

accessories

of

musical

instruments,suchasguitarpicks,drumsticks,violin

bows,

keyboard

stands,and

instrument

cases9Sources:Market

Insights

2024CHAPTER

2Market

NumbersMusical

Instruments

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

12.5%from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$16.6416.27+10.1%(1)15.7415.040.801.060.831.090.841.1114.151.530.771.010.720.9512.961.802.0612.210.680.891.762.0211.951.551.711.9611.540.650.851.34

1.611.631.870.690.881.340.650.838.94

0.530.691.41

1.753.062.962.831.28

1.532.002.690.430.531.481.952.520.39

6.720.486.102.210.340.430.590.680.99

1.995.230.73

1.70

1.160.870.677.777.387.611.422.746.687.071.292.486.165.841.082.115.505.350.793.872017201820192020202120222023202420252026202720282029Parts&Accessories

ofMusical

InstrumentsElectronic

&Electromechanical

Musical

InstrumentsStringInstrumentsWindInstrumentsAcoustic

Pianos&Stringed

Keyboard

InstrumentsPercussion

Instruments11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

6.4

billion,

Asia

is

the

biggestmarket

among

selectedregions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+7.0%(1)8.38+1.8%(1)5.975.284.84+6.9%(1)2.37+4.7%(1)1.70+10.1%(1)0.390.310.2120290.13202420292024202920242029202420292024EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

4.6

billion,

China

is

the

biggest

market

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+7.2%(1)5.260.0%(1)3.923.923.71+8.6%(1)+5.6%(1)+2.2%(1)0.770.510.420.320.170.192024202920242029202420292024202920242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Musical

Instruments

average

revenue

per

users

are

estimated

to

increase

from2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$97.2710080604020080.8681.4131.6180.2241.8578.2275.0341.9274.3428.5773.0029.5870.5368.0838.0168.0528.1365.6963.5127.0938.3123.5337.6824.7526.7626.9228.4920.3328.8922.9221.5811.678.8820.8827.6017.8122.1619.1816.8418.7919.3618.3324.8414.0213.1817.3121.7811.538.7119.2620.2710.187.9618.5017.638.616.6617.3515.757.626.1212.449.6416.3010.418.1115.237.365.949.167.158.396.538.156.437.916.3020172018Parts&Accessories

ofMusical

InstrumentsElectronic

&Electromechanical

Musical

Instruments20192020202120222023202420252026202720282029StringInstrumentsWindInstrumentsAcoustic

Pianos&Stringed

Keyboard

InstrumentsPercussion

Instruments14Sources:Market

Insights

2024Australia

&

Oceania

has

the

biggest

market

in

Musical

Instruments

averagerevenue

per

user

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$144.5715010050133.71100.80116.34101.11110.7793.81111.2893.51104.76102.40106.04100.38108.44100.3084.75104.02111.1697.54116.79116.07115.2295.0574.1886.2886.1388.3197.3192.7073.6690.5072.3786.8074.0178.5869.3755.2081.4173.6554.9677.1870.2055.0686.7170.7069.7254.5071.7756.1969.8358.5878.9753.4236.1579.7361.7551.9334.7950.5533.6945.7242.0940.1873.0937.89020172018201920202021Asia2022Europe2023202420252026202720282029AfricaAustralia&OceaniaAmericas15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$159.9,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$240.8125020015010050183.94131.65185.45131.12159.89154.41153.29138.69152.23151.96146.02145.41147.47108.53112.47126.6892.45143.7770.4988.65140.9269.40104.07137.4568.10106.1582.3380.79135.1980.64132.3968.0680.5979.9373.8192.9467.2794.2569.8969.7552.6871.0852.9682.81

82.8478.40

73.4958.9457.8056.5753.7755.3855.1056.3554.6255.0068.4862.44202053.5951.7049.8748.4349.2747.242029020172018201920212022202320242025202620272028ChinaGermanyUnited

KingdomJapanUnited

States16Sources:Market

Insights

2024Musical

Instruments

users

are

estimated

to

increase

from2017

to

2029Market

Size:

GlobalUsersforecast

inmillion150.52135.00142.71141.36119.3116014012010080133.89

127.74119.62124.14110.79113.66103.18101.6483.3471.1270.7957.7881.9881.3393.0891.24104.6561.1259.9452.7650.42100.2999.4696.7791.4491.5430.4526.3044.3366.75106.85108.43100.53113.49115.7941.4334.3433.0149.1875.1774.7282.8179.9041.5340.2438.1226.1260122.3047.8293.1765.7263.0761.7088.3085.20111.79107.1456.5854.0852.8125.8525.3272.33

77.2970.1840118.1145.4644.47112.922031.12

37.45201930.84201823.7702017202020212022StringInstrumentsParts&Accessories

ofMusical

Instruments202320242025WindInstrumentsElectronic

&Electromechanical

Musical

Instruments2026202720282029Acoustic

Pianos&Stringed

Keyboard

InstrumentsPercussion

Instruments17Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Musical

Instruments

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inmillion180165.77156.5816014012010080146.09134.4251.99121.8349.33109.4846.2098.4871.8534.7485.1154.3929.7358.3932.7731.2711.4059.3031.1438.8224.1913.0248.9027.5556.5238.1020.9141.0322.8526.2528.0424.436016.733.430.8618.7911.6012.9910.161.6431.314014.842.658.281.427.311.319.261.536.411.211.960.655.401.1010.941.734.370.981.460.561.82200.75020172018201920202021Australia&Oceania2022202320242025Americas2026Asia202720282029AfricaEurope18Sources:Market

Insights

2024With

98.2

million

users

million,

China

is

the

biggest

market

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inmillion99.89100908070605040302010094.4088.2681.5426.5874.3825.7567.2961.1353.3731.8515.382.9025.9745.6418.7438.1817.1821.254.272.012.501.4921.1313.6620.034.0228.286.2827.2627.825.9924.514.673.252.783.623.074.383.652.562.515.68

4.603.744.823.925.01

4.123.335.36

4.373.543.873.115.034.102.241.733.392.682.192.422.921.962017201820192020202120222023UnitedKingdom202420252026202720282029GermanyJapanUnitedStatesChina19Sources:Market

Insights

2024Inthe

Musical

Instruments

eCommerce

market,

online

revenue

share

reached27.0%

in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%65.00%70.00%72.00%72.00%73.00%72.00%73.00%73.00%74.00%75.00%81.00%80.00%83.00%35.00%202130.00%202228.00%202028.00%202327.00%202428.00%202527.00%202627.00%202726.00%202825.00%202919.00%201820.00%201917.00%2017OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Musical

Instruments

eCommerce

market,

mobile

revenue

share

reached66.0%

in

2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%27.00%25.77%29.00%31.00%34.00%66.00%37.00%40.00%43.00%45.00%45.00%49.00%73.00%202774.23%202871.00%202669.00%202563.00%202360.00%202257.00%202155.00%201955.00%202051.00%20182024Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

for

Musical

Instruments

is

especial

high

in

the

United

Statesbut

also

in

the

United

KingdomPenetration

Rate:

Worldwide

ComparisonMusical

Instruments

penetration

rate

percountryin2024

in%1.2.3.4.5.UnitedStatesUnitedKingdomNorway7.587.566.575.615.50ChinaMexicolowhigh

nodata22Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors19