全球护肤品电子商务行业市场前景及投资研究报告-外文版培训课件2024.7

INDUSTRIES

&

MARKETSSkin

Care

eCommerce:

marketdata

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

SkinCaremarketispart

of

the

Beauty&PersonalCaremarket.10sectors190+geographicalentities1,000+markets400+reportsGotoBeauty

PersonalCaremark

etGoto

Beauty

&PersonalFind

out

more

on:Beauty&

Personal

CareCare

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue111417202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Skin

Care

eCommerce

market

is

a

fast

growing

marketOverview:

SummarySummaryTheeCommerce

SkinCaremarket

isexperiencing

significantgrowth

worldwide,driven

bychangingcustomer

preferences,

emerging

trends,andlocal

specialcircumstances.Local

special

circumstances

alsoplayarole

inthedevelopment

of

theeCommerce

SkinCaremarket.

Insome

regions,

traditionalretail

channels

maybelimited

or

inaccessible,

making

eCommerce

theprimary

avenue

forskincareproduct

purchases.

Additionally,theCOVID-19

pandemichasaccelerated

thegrowth

of

theeCommerce

SkinCaremarket

globally,asconsumers

turnedtoonlineshopping

duetolockdowns

and

social

distancing

measures.Trendsinthemarket

indicateagrowing

demand

fornaturaland

organic

skincareproducts.

Consumers

are

becoming

more

conscious

of

theingredients

used

intheirskincare

products

and

are

optingforproducts

thatarefree

from

harmfulchemicals.

Thistrend

isdriving

thegrowth

of

eCommerce

platformsthatspecialize

innaturalandorganic

skincare

products,ascustomers

seek

outthesespecificproducts

online.

Anothertrend

intheeCommerce

SkinCaremarket

istheincreasing

popularityof

personalized

skincare.

Customers

are

looking

forproducts

thatcatertotheirspecificskin

concerns

andneeds.

eCommerceplatformsare

capitalizingonthistrend

byoffering

personalized

skincarerecommendations

and

customized

productbundles.

Thispersonalized

approachtoskincarehasresonated

with

customers

and

contributedtothe

growth

of

theeCommerce

SkinCaremarket.Underlying

macroeconomic

factorssuchas

increasing

disposable

incomes,urbanization,and

technological

advancements

havealso

contributed

to

thegrowth

of

theeCommerce

SkinCaremarket.

Asmore

people

haveaccess

totheinternet

andsmartphones,

thepotential

customer

baseforeCommerce

platformscontinuestoexpand.Additionally,rising

disposable

incomes

haveallowedconsumers

toallocate

more

of

theirbudgettowards

skincare

products,furtherdrivingthegrowth

oftheeCommerce

SkinCaremarket.6Sources:Market

Insights

2024Skin

Care

is

an

important

part

of

the

Beauty

&

PersonalCare

eCommercemarketOverview:

Market

DefinitionMarket

definitionTheSkinCareeCommerce

market

refers

to

theonlineretailingof

skincareproducts,includingmoisturizers,

cleansers,

serums,

facialmasks,andotherpersonal

care

items.

Itencompasses

the

digitalplatforms

where

consumers

canbrowse,

purchase,and

haveskincare

productsdelivered

directly

to

theirdoorstep.

Thismarket

allows

individualsto

conveniently

access

awide

rangeofskincare

brandsand

products,compare

prices,

read

reviews,

andmake

informedpurchasingdecisions

from

the

comfort

oftheirown

homes.Additionalinformation:eCommerce

SkinCarecomprises

revenues,

users,

average

revenue

peruser,

andpenetration

rates.

Revenues

arederived

fromannualfilings,nationalstatisticaloffices,

Google-

and

AlibabaTrends,and

industryknowledge.

SalesChannelsshow

onlineandofflinerevenue

shares,

aswell

as,desktop

andmobile

salesdistribution.Revenues

includeVAT.Themarket

onlydisplaysB2Crevenues

andusers

forthe

above-mentioned

markets,

hence

C2C,B2B,

and

reCommerce

arenotincluded.

Additionaldefinitionscanbefoundon

each

respective

market

page.Key

players

inthe

market

arecompanies,

suchasL'Oréal,

Estée

Lauder,andProcter

&Gamble.7Sources:Market

Insights

2024Skin

Care

eCommerce

accounted

for

18.08%

of

the

Beauty

&

Personal

Caremarket

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

intheSkinCareMarket

is

projected

to

reach

US$41.08bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

9.04%,

resulting

inaprojected

market

volume

ofUS$63.31bn

by2029.•IntheSkinCareMarket,

thenumber

ofusers

isexpected

to

amount

to1,132.0m

users

by2029.•User

penetration

will

be12.8%

in2024

andisexpected

to

hit15.4%

by2029.•Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$51.17.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Skincareproducts,availablethrough

onlinebeautyretailers,

drive

onlinesales•Offlinerevenues,

suchassalesinphysical

beautystores

anddepartment

stores9Sources:Market

Insights

2024CHAPTER

2Market

NumbersSkin

Care

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

11.5%from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$63.3060.415.120.59

5.34

0.6156.554.810.5651.814.43+11.2%(1)0.5312.5746.444.0012.010.4811.2541.093.578.1610.2837.293.267.490.4536.910.44

3.2335.903.147.200.469.190.4329.485.750.392.537.3323.714.580.342.0420.683.960.301.7944.78202942.69202817.620.2839.93202736.57202632.7720253.31

1.5528.91202426.0825.1225.9220.81202016.75201914.63201812.4820172021Face20222023BodySunProtectionBaby

&Child

SkinCare11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

19.2

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.9%(1)24.81+8.8%(1)19.03+9.4%(1)17.7316.21202412.4811.30+10.0%(1)+9.5%(1)0.9220290.820.570.522024202920242024

2029Americas202920242029EuropeAfricaAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

9.7

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+8.0%(1)14.28+10.8%(1)9.74+9.0%(1)7.866.06+9.0%(1)+6.3%(1)4.703.943.282.342.131.722024202920242029202420292024202920242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Skin

Care

eCommerce

average

revenue

per

users

are

estimated

to

decreasefrom2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$173.9718016014012010080157.96156.87156.03155.52156.60151.92152.36147.80148.55147.5032.30142.14138.2934.5514.3230.8713.6633.4214.030.8534.9414.446031.1833.5914.020.6231.3813.460.9330.9113.1132.7113.680.7330.2438.2515.9634.9413.560.614012.840.6513.140.6314.420.6020290.620.61201.000.860.870201720182019202020212022202320242025202620272028FaceBodySunProtectionBaby

&Child

SkinCare14Sources:Market

Insights

2024Europe

has

the

biggest

market

in

Skin

Care

eCommerce

average

revenue

peruser

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$180161.12153.90151.30160140120146.25145.96137.56106.4999.32129.09105.24127.51102.70120.30119.7498.67113.32110.97111.9894.13110.91109.25111.44110.96109.35105.31125.54105.8991.53100

113.658093.9186.1490.6859.5571.8292.8390.0933.8088.0629.7361.5940.5361.83604020040.6430.7631.2431.5431.5531.3341.2924.2529.4218.4339.1722.8039.4724.0628.6425.7521.7619.7819.81202719.88202818.5619.2519.5720172018201920202021Asia202220232024Americas20252026Europe2029AfricaAustralia&Oceania15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$505.7,

Japan

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$599.65578.696005004003002001000546.61506.02462.09435.86422.10388.71234.91387.65380.67192.21359.54177.21354.78238.85346.35232.48296.18

337.91335.17221.93320.35208.06302.81193.71286.44182.72219.19266.50175.41214.72240.31186.99152.52185.02132.52117.92126.20172.8415.07161.1411.57159.3111.60154.6611.54160.4311.55143.0112.80144.4611.54128.6915.70136.3410.92107.0815.51109.57111.77132.9710.4017.2415.792019201720182020China202120222023202420252026202720282029GermanyUnitedKingdomUnitedStatesJapan16Sources:Market

Insights

2024Skin

Care

eCommerce

users

are

estimated

to

increase

from

2017

to

2029Market

Size:

GlobalUsersforecast

inbillion1.11.020.971.00.90.80.70.60.50.40.30.20.10.00.910.850.790.290.720.270.660.250.600.220.530.200.370.460.180.350.320.310.360.340.390.160.340.330.130.280.330.280.110.260.240.230.200.170.150.290.130.110.260.270.240.220.200.190.170.110.150.080.130.102017201820192020202120222023202420252026202720282029Baby

&Child

SkinCareSunProtectionBodyFace17Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Skin

Care

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inbillion0.790.80.750.710.660.70.60.50.40.30.20.10.00.600.550.500.450.110.390.1020210.330.090.280.080.230.070.190.060.120.090.170.120.160.150.150.080.020.140.110.040.110.130.070.010.070.020.000.080.020.000.100.040.050.090.030.100.030.060.030.010.000.010.000.04

0.050.010.010.010.010.010.010.000.000.01201720182019202020222023202420252026202720282029Australia&OceaniaAfricaEuropeAmericasAsia18Sources:Market

Insights

2024With

0.4

billion

users

billion,

China

is

the

biggest

market

amongselectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inbillion0.550.520.500.500.450.400.350.300.250.200.150.100.050.000.470.430.040.400.300.360.030.330.030.260.030.220.030.010.010.190.160.010.030.030.130.020.010.010.030.040.010.010.010.010.010.010.040.040.010.040.010.010.010.010.010.010.010.010.010.010.010.010.010.010.010.010.010.010.010.010.010.010.010.010.010.010.012017201820192020202120222023202420252026China202720282029GermanyJapanUnitedKingdomUnitedStates19Sources:Market

Insights

2024Inthe

Skin

Care

eCommerce

market,

online

revenue

share

reached

7.0%

in2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%91.00%94.00%93.00%94.00%94.00%93.00%93.00%92.00%92.00%92.00%97.00%96.00%96.00%9.00%20296.00%20207.00%20216.00%20226.00%20237.00%20247.00%20258.00%20268.00%20278.00%20283.00%20174.00%20184.00%2019OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Skin

Care

eCommerce

market,

mobile

revenue

share

reached

62.0%

in2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%32.00%31.00%34.00%36.00%38.00%40.00%43.00%45.00%49.00%48.00%53.00%57.00%68.00%202769.00%202866.00%202664.00%202562.00%202460.00%202357.00%202255.00%202151.00%201952.00%202047.00%201843.00%2017Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

for

Skin

Care

eCommerce

is

especial

high

in

China

but

also

inNorwayPenetration

Rate:

Worldwide

ComparisonSkinCare

penetration

rate

percountry

in2024

in%1.2.3.4.5.China30.1029.9425.4722.5420.97NorwayMexicoSwedenArgentinalowhigh

nodata22Sources:Market

Insights

2024CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/24AuthorsSebastian

LindlahrSofia

ZavialovaMatt

MillerCol