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BEC商务英语(高级)写作模拟试卷7(共9套)(共23题)BEC商务英语(高级)写作模拟试卷第1套一、大作文(本题共4题,每题1.0分,共4分。)1、Youaredissatisfiedwiththepoorservicethattheadvertisementcompanyprovidedinmakingadvertisementforyournewproduct.Writealettertothecompany:-informingthemoftheirservicedegradation-explainingthereasonswhyyouaredissatisfied-describingthebadeffectithasonyourbusiness-suggestingthemeasurestheycantaketomakecompensations.Write200-250words.标准答案:DearManager,Iamwritingtocomplainabouttheunsatisfactoryserviceofyourcompanyinmakingadvertisementforournewproduct.Muchtoourdissatisfaction,youdidn’tfinishthedesigningworkwithinfixedtimeandthecommercialthistimeisslickwithoutanyinnovationnororiginality.Andthebackgroundsongusedinthecommercialdoesn’tadjusttothesubject.What’smore,thewholecommercialisnotwell-organizedwithmanypeoplesinginganddancing,asaresult,thethemecannotstandoutclearly.Mostoftheaudienceswatchingthatsaythattheydon’tknowwhatwewanttoconveywiththeadvertisementandthattheywouldn’tseeitforasecondtimebecauseit’snotattractive.Thatdoesn’tmeasureuptoourstandardsnorexpectations.Becauseofalltheaboveproblems,wewillhavetoputoffanumberofTVcampaignsandthatwillcostusalotofmoneyandsecondarybenefitsaswehavearrangedforaseriesofpromotionactivitiesforthenewproduct.ThesalesofthenewproductwillcertainlybeaffectedandotheractivitiessynchronizedwiththeTVcampaignswillhavetobesuspended.Therefore,Ihopeyourcompanycanrevisetheadvertisementaccordingtothespecifieddetailsinaweeksothatwecanreducethelosstotheminimum.Otherwise,wewillhavetotakesomelegalactionstothisevent.Lookingforwardtoyourearlyreply.Sincerelyyours,JackLoughleed知识点解析:题目要求写一封投诉信。根据题目要求可知,这是一封投诉对方广告公司服务质量差的信函,要求首先通知对方其服务水平有所下降,然后解释自己为什么不满意,接下来描述对自己公司的不良影响。最后建议对方采取必要的补偿措施。写作时应注意书信的语气,因为是投诉信,措辞可以相对强硬,此外,应注意语句顺畅,上下文连贯,避免语法及拼写错误。2、Youcompanymainlytradesinfurniture.NowyoucompanywanttoestablishbusinessrelationswithanewcompanyandtheGeneralManagerhasaskedyoutocontactthatcompany.Writealettertothecompanytoestablishrelations:-explaininginwhichwayyouknowthecompany-introducingyourcompanybriefly-outliningyourcompany’splansforfurtherdevelopmentandwhatthecompanycangetfromtradingwithyourcompany-expressingyourwishestoestablishbusinessandsuggestingavisittoyourcompany.Write200-250words.标准答案:DearManager,WehavebeenintouchwithyourChamberofCommerce,whorecommendedyouasapossibleagentforourproductsinyourcountry.Wemanufacturedifferentkindsoffurniture,andwishtoextendoursalesoverthewholeofEurope.Establishedin1980,ourcompanyhasbeendevotedtothemanufactureandinnovationoffurnitureforaboutthirtyyearsandhasearnedgreatfameforthequalityandspecialstyleofourproducts.Ourfurniturehasprovedhighlysuccessfulwherevertheyhavebeenintroduced,andwehavebeenseekingtodevelopoverseasmarketeversince2005,whichhaswonagreatsuccessinNorthAmerica.Europewillbeournewmarketthisyearandweareconfidentthatyouwillbeabletobuildupagoodmarketinashorttimewithourassistance.Thefullrangeofourproductsisenclosedinourcatalogueandasyourcannotice,weofferacommissionof10%onallorders.TobeginwithwewillsupplyyouwithsufficientstockonadraftatsightunderL/C.Andyouwillbethesoleagencyforyourcountryifyouareinterested.Wereallyhopethatyoucanestablishbusinessrelationswithusforadoublewinsituation.WewillarrangeameetingforthemarketexpansioninEurope,soifyouareinterested,IhopeyoucanmakeitnextMondayinourcompany.Sincerelyyours,JerrySmith知识点解析:题目要求写一封建立商业关系的信函。根据题目要求,这是根据销售经理的要求,写给一家新公司希望建立商业关系的信函,要求首先说明自己如何知道这家公司,然后简单介绍自己的公司,接下来说明自己公司将来的计划及对方公司与自己合作将会获得哪些利益,最后表达希望与对方公司建立合作关系并邀请对方来访。3、Youarelookingforajobasanassistant.RecentlyyoufoundanAssistantWantedAdfromacompanyontheinternet.WriteacoverlettertotheHumanResourceManagerofthecompany:-explaininghowyouknowtherecruitmentinformation-introducingyourselfbriefly-describingyouradvantagesandexperiencesinthisline-askingforaninterview.Write200-250words.标准答案:DearManager,Ireadyourwantedadforassistantonthewebandmydesiretolocatearesponsiblepositionlikethathaspromptedmetoforwardtheattachedresumeforyourconsideration.IgraduatedfromAAAUniversityin2007,majoringinBusinessManagement.IhavebeenworkingasanassistantinCCCcompanyforthelastthreeyearsandisveryexperiencedinthatposition.Ihavebeeninapositionoftrustinthatcompanyandwonlotsofachievementsthere.Iwasinthehonourrollofthecompanythreeyearsinarow.However,IhavetoquitthepreviousjobsinceIhavetomovetothiscityforsomepersonalreasons.Threeyearsofexperienceasanassistantenablesmetomasteralltheadministrativeskillsandhandletheassistantjobwithease.Myqualitieslikeindependence,honesty,diligenceandadaptabilityhasearnedmemanygreatsuccesspreviouslyandwillbesuretoensuremysuccessinanewjob.However,asanewcomertothiscity,Iwillhavealottolearninthefuture.ButIbelievethatwon’tbeanyobstacletomyjobs.IhopethatyouwillbekindenoughtoconsidermyapplicationfavourablyandIwouldsparenotroubletoacquitmyselftoyoursatisfactionifIcanbeacceptedbyyourcompany.Sincerelyyours,VivianWang知识点解析:题目要求写一封自荐信,说明希望应聘助理一职。根据题目要求,这是作者本人写给人力资源经理的信函,要求首先说明自己写信的目的,然后简单介绍自己的情况,并说明是在何处获得招聘信息的。最后表达希望参加面试、并在对方公司工作的意愿。4、Mr.JohnSmithwaspromotedtothedirectorofthehospitalheworksin.Youarethedirectorofanotherhospitalandhavedeepfriendshipwithhim.Writealettertocongratulatehimonhispromotion:-tellinghimhowyouknowtheinformation-identifyinghisabilityinsomeaspects-outliningyourfutureplansandthehelpyouwillneedfromhim-congratulatinghimonhispromotionandsuggestingacelebrationpartysomeday.Write200-250words.标准答案:DearJohn,Congratulationsonyourpromotiontothedirectorofyourhospital!Itsreallyagreatnewsandyoucan’timaginehowexcitedIamwhenIseethenewsinourintegratedmedicalinformationweb.Asweallknow,youhavealwaysbeenveryhard-workinganddiligenttoyourjobandhavedevotedallyoutimeandenergytothewell-beingofthepatientsandtheinnovationofmedicalscience.Yourresearchesinhumanhealthhaveachievedgreatsuccessandyourprofessionalexpertiseenablesyoutosolvemanydifficultandcomplicatedillnessestheseyears.Therefore,youreallydeservetobepromotedtothedirector.Ihopethiscanbeanothergoodbeginningforourfuturecooperationasyouknowthecurrentfrontlinesubjectcanonlybeaccomplishedbyourjointefforts.Someadvancedequipmentshavebeenpurchasedandparticipationofyouandotherexpertsinyourhospitalwillenableustofulfillthecomplicatedsubjectearliertohelpthepatients.What’smore,someoftheresearcheswillhavetobecarriedbyyouasyouaretheleaderofthoseaspects.Anintimateconversationwillbenecessarytodiscussfurthercorporations.Also,IwouldliketothrowapartytocelebrateyourpromotionnextFridayevening,pleaseletmeknowifyoucancomethatday.Againcongratulationsonyourpromotion.Sincerelyyours,JackHouse知识点解析:题目要求写一封祝贺信,祝贺对方升职。根据题目要求,这是写给另一家医院主任的信函,要求首先说明自己写信的目的,然后简单告知是在何处获得消息的,并介绍将来的合作规划,最后进行总结,并邀请对方参加庆功会。BEC商务英语(高级)写作模拟试卷第2套一、小作文(本题共1题,每题1.0分,共1分。)1、•YouworkforBodycare,anupmarketsportswearshop.YouhaveconductedanevaluationofBodycareagainsttwoofitsmajorcompetitors,AdexandClimbersonthevariety,pricingandqualityofmerchandise.Theresultsofyourevaluationhavebeenconvertedtoascaleof10points。Onthescale,10meansexcellentandbelow5meansbad.•Usingtheinformationinthechart,writeareportcomparingthegoodsofthethreeshops.•Write120-140words.标准答案:Thisreportcomparesthreedimensionsofthemerchandisebetweenourcompanyanditstwochiefcompetitors.Theevaluationresultsformerchandisevariety,pricingandqualityhavebeenconvertedtoascaleof10points.Intermsofvariety,weholdamiddlepositionintheranking(7points),withAdexgetting5pointsandtheClimbers,9.WeareneckandneckforpricingwithAdex,bothofUSscoring9points,whileClimbersseemtoberunningahigh-pricepolicyat6pointsonly.ThequalityofourmerchandiseisnotsohighasAdex,whoareawarded9points,butisapointbetterthanClimbers’scoreof7.Itissuggestedthatweimproveboththevarietyofourmerchandiseanditsqualitytowinovercustomersinthesportswearmarket.知识点解析:暂无解析二、大作文(本题共1题,每题1.0分,共1分。)2、•YouhavereceivedaletterfromJoansonCompany,inquiringaboutyourlatestmodelofDVDs.Youhavedecidedtoanswertheletterimmediately.•Writeryourlettertotellthecustomerthatyouhavesufficientgoodstosupply,includingthefollowinginformation:•youhavesufficientstocktomeetthecustomer’sneeds;•youhaveawiderangeofgoodstomeetthecustomer’sspecificationsandrecommendsomesimilarnewproducts;•youagreetouseconfirmedirrevocableletterofcredit;•youpromisetosendsomesamplesbyexpress.•Write200-250wordsonaseparatesheet.2.Question3•Thecompanyyouareworkingformeetssomefinancialproblems.TheCEOhasaskedyoutosuggestwaysofdealingwiththeproblems.•WriteaproposalfortheCEO,includingthefollowinginformation:•whatcausedtheproblems;•waystosolvetheproblems;•thepossibleconsequencesofthisbadsituation;•thewaystopreventthelikelyconsequences.•Write200-250wordsonaseparatesheet.3.Question4•Yourcompanyisconsideringlaunchinganadvertisingcampaign.Youhavebeenaskedtowriteareportabouttheproject.•Writethereport,outliningsomeofyourproblemsconcerningthemarketingofyourproducts.Youshouldrefertoatleasttwoofthefollowingareas:•thepresentmarketingsituationoftheproducts;•thefeasibilityoftheadvertisingcampaign;•theadvantagesoftheadvertisingcampaign;•thebudgetfortheadvertisingcampaign.•Write200-250wordsonaseparatesheet.Listening标准答案:Nov.25,2004DearMr.North,YourinquiryaboutourDVDsThankyouverymuchforyourletterdatedNov.3rd,2004inquiringaboutourDVDswhichwerejustlaunchedintothemarketthreemonthsago.Iamverypleasedtoinformyouthatwehavesufficientgoodstomeetyourneeds.Theyareavailablefromstock.Besides,wehaveallkindsofspecificationforyoutochoosefrom.Enclosedpleasefindourlatestpricelistandproductcatalogue,inwhichyouwillfindfullrangeofthespecificationsoftheproductsandthedetailsoftheCIFprices,whichareverycompetitive.Shipmentiswithin30daysafterreceiptofL/C.Besides,weagreethatpaymentistobemadeinyourcurrencybyconfirmedirrevocableL/C.Wehavesentyousomesamplestogetherwithourreportofthetestoftheproducts,which,wethink,willreachyouwithin3days.Icanassureyouthatthesampleswillsatisfyyou.What’smore,theproductstobedeliveredafterwehavesignedthecontractwillbeexactlyinagreementwiththesamples.Inaddition,I’dliketotellyouthatbesidesthenewDVDS,wehavesomeotherrecently-developedhouseholdelectricappliances.Wealsoencloseherewiththepricelistandtheproductcatalogue.Ifyoufindourgoodsaremarketable,wemayconsidersigninganagreementofexclusiveagencywithyou.Thenyouwillbethesoleagentinyourcountry.Ifyouwantanyfurtherinformation,pleasedonothesitatetocontactme.Bestwishes.Yourssincerely,JacquesRoget知识点解析:暂无解析BEC商务英语(高级)写作模拟试卷第3套一、小作文(本题共1题,每题1.0分,共1分。)1、.Thegraphbelowshowspassengerrevenue(in£m)andthepercentageoftrainsarrivingontimeforatraincompany,Cruiseline,foreachquarterofatwo-yearperiod,2005-2006..Usingtheinformationfromthegraph,writeashortreportdescribingthepassengerrevenueandthepercentageoftrainsarrivingontimeduringthetwo-yearperiod..Write120-140words.标准答案:ReportofCruiselinetraincompanyThisgraphpresentsthepassengerrevenueandpercentageoftrainsarrivingontimeintheyearof2005and2006.Asisshowninthebarchart,passengerrevenuesawasteadyincreaseinthefirstthreequartersin2005,fromover275millionto300millionpounds.Theninthelastquarter,thisnumbercametonearly290millionpoundsafterexperiencingaslightdecrease.Ontheotherhand,passengerrevenuein2006experiencedamarkedfluctuationfromaround300millionpoundsinthefirstquartertothebottomwith225millionpoundsintheend,reachingthepeakinthe2ndquarterwitharound330millionpoundsandexperiencingasharpdeclineduringthe3rdquarter.Concerningthepercentageoftrainsarrivingontime,itremainednearly88%duringthefirsttwoquartersintheyearof2005.Thenthisfiguredeclinedto85%inthe3rdquarter,followedbyaslightincreaseto87%moreorless.In2006,bycontrast,thepercentageoftrainsarrivingontimestartedtodropinthefirstthreequarters,andeventuallyincreasedto75%,afterarrivingatthebottominthe3rdquarterwitharound68%.Insummary,somethingshouldbedonebyCruiselinetraincompanytorespondtothedramaticchangeinthepercentageoftrainsarrivingontime.知识点解析:暂无解析二、大作文(本题共3题,每题1.0分,共3分。)2、.TheManagingDirectorofthecompanyyouworkforhasdecidedtoreviewtraininginthecompany.Youhavebeenaskedtosubmitareportaboutthetrainingprovided..WriteyourreportfortheManagingDirector.summarisingthecontentofthecurrenttraining.describingthestrengthsofthetrainingprovided.explainingtheweaknessesofthetrainingprovided.suggestinghowthecompany’strainingcouldbeimproved.标准答案:ReportonprovidedtraininginthecompanyIntroductionThisreportaimstogiveabriefoverviewofcurrenttrainingprovidedbyourcompany,andaftertheanalysisofstrengthsandweaknessesoftraining,somerecommendationsarearranged.FindingsSinceweareasmallcompanyspecialisinginmaterialtranslation,weregularlyprovidetrainingforouremployeesnow.Andthedetailsareasfollowing:Weinvitesomeexpertswhoplayaleadingroleininterpretationtohavelecturesinthecompany.Employees’professionalknowledgeandtechniquesrelatedtotranslationaredramaticallyimproved.Theyhaveabetterunderstandingofhowtotranslatespecialwords,complicatedgrammarsaswellaslongpassages.Also,weprovideoutdoortrainingforouremployees.Someofthemareoftendispatchedtoparticipateinprofessionseminarsforfocusedstudying.Theycommunicatewithothersandshareexperiencetogether.Consequently,ourstaffaccumulatesexperienceanddeepenstheirunderstandingoftranslation.Inaddition,ourstaffisencouragedtoworkinateam.Manyactivities,suchasclimbingandballgames,areheldtoboosttheirspiritincooperation.Fortunately,employeesarecapableofcompletingthetaskmoreeffectivelyandefficientlyaftergettingfamiliarwithoneanother.However,someshortcomingscanalsobefoundinourtraining.Muchofworkingtimewillbeoccupied,whichmeansouremployeeshavetofinishworkbysacrificingsparetime.Asaresult,familybondsorpersonalrelaxationmaybeinfluenced.Moreover,wefailtoestablishthetrainingschemeaccordingtoemployees’ownneeds.Mostofthemonlypassivelyparticipateintraining.Whattheyreallywouldliketoknowisuncertain.RecommendationsTherefore,inordertoofferamoreeffectivetrainingforouremployees,itiswell-advisedtoinquireemployees’requirementsinadvance,andprovidetrainingaccordingly.Also,thetimefortrainingcannotbetoolong.Employeesneedenoughtimeandspacetosummarize,comprehendandpreparefortrainingofthenextstageaswell.ConclusionGiventheimportanceoftraining,itisimperativeforourcompanytoconstantlyenhancethequalityandeffectivenessoftraining.Weneedrealizeourdisadvantagesandcorrectthempromptly.知识点解析:暂无解析3、.Yourcompanyemploysanofficecleaningservicetocleanitsofficeseveryevening.Yourcompanyisdissatisfiedwiththeservice,andyouhavebeenaskedtowritealettertotheofficecleaningservice..Writeyourlettertotheofficecleaningservice.explainingwhyyouarewriting.describingwaysinwhichthecleaningserviceisunsatisfactory.sayingwhateffectthishasonclientsvisitingtheoffice.outliningwhatactionyouintendtotakeiftheservicedoesnotimprove.标准答案:DearSir/MadamIamonbehalfofPappyPaulcompany,andamwritingtoshowmyconcernaboutthecleaningserviceprovidedbyyouroffice.Actually,wearenotsatisfiedwithyourserviceduetoseveraleventshappeningbefore.Moredetailscanbefoundinthefollowingpart:Therubbishineveryofficeisnotcleanedpromptly.Stafffromyourcompanycollectsrubbishonlyonceaweek,whichindicatestheremaininglittlerwillmakeworkingenvironmentmessyandsmelly.Moreover,thefloorofourofficeisonlysweptonceamonth.Theworsethingisthatthemoptheyutiliseisverydirty.Fewofthemcleanthemopbeforesweepingthefloor.Itisunacceptabletous.Additionally,workersinyourcompanyspeakloudlywhendoingcleaningwork,whichdisturbsus,toalargeextent.Theinferiorservicehasdramaticallyaffectedourroutinework.Manyclientswhovisitourcompanyleavebadimpressionsonourdirtyworkingenvironment.Consequently,ourreputationhasbeendestroyedinthelineofbusiness.Therefore,Iwouldliketowarnyouaboutthissituationinadvance.Ifnoenhancementisseeninthreedays,wehavetoterminatethecontracttostopcooperation.Wearelookingforwardtoyourreply.Faithfullyyours,(Signature)知识点解析:暂无解析4、.Yourorganisationhasrecentlyhadsomebadpublicity,andtheChiefExecutivehasaskedyoutoproposewaystoimprovetheorganisation’spublicimage..WriteaproposalforyourChiefExecutive,includingthefollowinginformation.whatthebadpublicitywas.whatproblemsitpresentsforyourorganisation.ideasforimprovingtheorganisation’simage.anypossibledisadvantagesoftheseideas.标准答案:IntroductionThisproposalaimstoenhanceourorganization’spublicimage.Problemsafterthisbadpublicityareemphasized,followedbythemethodsforimprovementandpotentialdisadvantagesofit.OverviewofBadPublicityOnewhistle-blowersaidthatourproductsfor0-14agedchildrenarenotsafeenough.Heindicatedthatourcompanyliedabouthigh-endqualityanditssafetyforsensitivechildren.Hischildbecameallergicafterutilizationofourclothing.ExistingProblemsThereputationofourcompanyhadbeendramaticallyinfluenced.Priceinthesharemarketexperiencedasharpdecline,sodidthesalesandprofits.MethodsforImprovementWithanaimtosolvethisproblemassoonaspossible,itishighlyrecommendedtoinviteseveralprofessionexpertsinourfieldtomakeatest.Pressconferencescanalsobeintroducedtorefutethisrumor.Also,thetroublemakeriswell-advisedtobefoundandapologizetoourcompany.PotentialDisadvantagesIndisputably,thisproposalforenhancementmaycontainseveralshortcomings.Someunpredictablefactorsmaybeembededinthisprocess.Mucheffort,timeandmoneyhavetobeallocated.ConclusionInspiteofthepotentialshortcomingsofthisproposal,itisstillhighlysuggestedtocarryoutitassoonaspossible,especiallyconsideringthenumerousadvantagesbehindthisenhancement.知识点解析:暂无解析BEC商务英语(高级)写作模拟试卷第4套一、小作文(本题共1题,每题1.0分,共1分。)1、ThetablechartsbelowshowtheperformanceofanEuropeancountry’sindustryandforestryintermsofimportsforeachquarterof2007and2010.Usingtheinformationfromthegraphs,writeashortreportdescribingthegeneralsituationinimportsandtheresultsoftrade.Write120-140words.标准答案:Report:PerformanceofanEuropeancountry’sindustryandforestryThetablechartsshowtheperformanceofanEuropeancountry’sindustryandforestryintermsofimportsforeachquarterof2007and2010.Importofindustryin2007wasrelativelysmallandstable,rangingfrom29millionto31milliontons.Ithadalowbeginningatthefirstquarterof2010,followedbyasharpincreaseinthefollowingquarters,upto80millioninthefourthquarter.Asforforestry,itshowedadeclineinthesecondquarterof2007androseto60millioninthethirdand70intheforth.Afterreachingthehighestof80millionsatthesecondquarterof2010,itbegantodropandreaches60millionattheend.Lookingatthegeneralchangesofindustryandforestryimportswecanseeclearlythatdemandsforindustryandforestryhaverisenfrom2007.知识点解析:上面一组细目表描述了欧洲某国家在2007和2010年工业和林业的进口情况。根据该组细目表可以清晰地看到,该公司工业进口在2007年相对较低,波动也不大,在2900万至3100万吨之间徘徊,在2010年四个季度有显著增长;而林业进口在2007年第二季度呈下降趋势,之后有所增长,2010年总体上升,但在第二季度上升到8000万吨后开始下降。写作时,可以对同一年工业和林业的情况进行比较,也可以对工业和林业在两年间的情况分别比较。二、大作文(本题共1题,每题1.0分,共1分。)2、Answeroneofthequestions2,3,or4below.Question2Aforeignbusinessassociateisvisitingyourcompanyforthreedays.Youhavebeenaskedtoorganizethevisitandplanappropriateentertainment.Writealettertothevisitoroutliningatimetableforthevisitanddescribingtheactivitiesyouhaveplanned.Write200-250wordsonyourAnswerSheet.Question3TheMarketingManagerinyourcompanyislookingforasuitablemediumforadvertisinganewproduct.Youhavebeenaskedtomakeasurveyinadvertisingthroughnewspaperandtelevisionandtoprepareareportonthesuitabilityofthemedia.WriteyourreportfortheMarketingManager:describingeachmedium;assessingthepositiveandnegativeaspectsofeachmedium;makingarecommendationastothesuitabilityforyourproduct.Write200—250wordsontheseparateanswerpaperprovided.Question4ThesupermarketyouworkforisconsideringinstallingaTVsysteminitsdepartmentstogivecustomersinformationonproductsandserviceswhiletheyshop.Youhaveseenanadvertisementforacompanywhichprovidesthistypeofsystem.WritealettertotheManagerofthecompany,Mr.Goodson:givedetailsofyoursupermarket;whatinformationyouwantcustomerstosee:thenumberofTVscreensyouwanttoinstall;whenyouwanttohaveitdoneandwhy.Write200—250wordsontheseparateanswerpaperprovided.标准答案:Question2DearRichard,Furthertoourdiscussionof6April,I’mwritingtodescribethescheduledprogrammeduringyourvisittoourcompany(12-15April).I’llbewaitingattheairportforyourflightonTuesdaymorning.Assumingtheairlinerarrivesontime,I’lltakeyourighttoyourhotelsothatyoucantakearestandfreshenup.AsMr.Cooperwishestoseeyoubeforethemeeting,aprivatetalkhasbeenarranged.We’llthentraveltothecompanysiteforthemeetingwhichissettorunfrom15:30to17:00.Aftersuchabusyday,Isuggestacompleterelaxationatanearbyentertainmentcentre.Wednesday’smeetingisduetostartat10:00.Alimousinehasbeenarrangedtopickyouupatthehotelat9:40.Sincethemeetinglastsforawholeday,ourcompanywillprovideaworkinglunch.Afterworkyou’llhavesomefreetimeatyourdisposalbeforeattendingawelcomebanquetheldatTheSheratonHotelat19:00.YournamehasbeenenteredfortheTennisTournament(9:30onThursdaymorning).Mr.Cooperwillcollectyoufromyourhotelat9:00.Afterthecompetitionthereisacocktailpartywithsomeimportantlocalgovernmentofficialsat12:30.Asedanwillpickyouupfromyourhotelat9:50onFridaymorningtotakeyoutotheairportintimeforyour11:50returnflight.Ilookforwardtoseeingyouonthe12th.Inthemeantime,pleasedonothesitatetocallmeat01082253922ifyouhaveanyquestions.YourssincerelyAliceYoungPersonalAssistanttoMr.CooperQuestion3Mr.Manager,Recently,Imadeathoroughsurveyonadvertisingthroughnewspaperandtelevisioninordertofindouttheirrespectiveadvantagesanddisadvantages.Theresultisasfollows.Amongthefourtraditionalmedia,newspaperisundoubtedlytheonewiththelargestcirculation,mostpopularityandbiggestinfluence.Andnewspaperadvertisinghasthefollowingadvantages.First,ithasaverylargeamountofinformation.Sincenewspapercommunicatesinformationmainlythroughwords,thusitcandescribeproductsveryclearly.Third,asnewspaperisveryconvenienttocarryalong,readerscankeepthemforquitealongtimeandrereadthematanytimetheylike.Moreover,advertisingthroughnewspaperisthecheapestwayofadvertising,whichcansavealotofmoneythanadvertisingthroughothermedia.However,newspaperadvertisinghasalsoitsowndisadvantages.Tobeginwith,newspaperusuallyhasaverylargecontentcontaininglotsofthings,whichmaydistractreaders’sattentionfromasmagazine,whichmaydiscouragereaderfromreadingit.ThemostobviousadvantagesofTVadvertisingareasfollows.First,TVadsaredesignedthroughsoundsandpictures,whichmayleavetheaudienceaverydeepimpression.Thus,TVadvertisinghasaverystrongeffectiveness.Second,TVadvertisinghasaveryfastspreadingspeed,freefromtemporalandspecialconstraints.ThedisadvantagesofTVadvertisingareasfollows.First,theamountofinformationisverysmallforadsonTVarefleeting.Second,itisheavilyconstrainedbytheaudiencerating.Lastbutnottheleast,TVadvertisingisextremelyexpensive.AsfarasIamconcerned,newspaperadvertisingismoresuitableforourproductsatpresent,forourcompanynowisatitsdevelopingstageandthebudgetforadvertisingislimited.Newspaperadvertisingcandothejobwellforourproducts,atthesametimeitcansavemuchmoneyforourcompany.YoursTruelyRockJan5th,2010Question4DearMr.Goodson,IwaswonderingifyoucouldconsideringinstallingaTVsystemforoursupermarket.Duetoexcellentleadershipandouroutstandingservice,oursupermarkethasgrownbiggerinscale,anditenjoysaverygoodreputationinourcity.However,wealsohaveaproblem:therearemoreandmorecustomersatweekendandwecanhardlymeettheneedsofeveryclient.Thereisnostoptoimproveourserviceanddrawmorecustomersforus.Recently,Ihap-penedtoreadsuchanadvertisementforacom
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