BEC商务英语（高级）口语模拟试卷2（共21题）

BEC商务英语（高级）口语模拟试卷2（共9套）（共21题）BEC商务英语（高级）口语模拟试卷第1套一、初试(本题共1题，每题1.0分，共1分。)1、1.TaskSheetforCandidateATaskSheetlA:Businesscommunication:theimportanceofcommunicationinbusinessB:Customerrelations:howtosetupaneffectivecustomerservicessystemC:Advertising:howtoadvertiseanewproducteffectivelyTaskSheetforCandidateBTaskSheet2A:Recruitment:howtoensurethatjobadvertisementsattractappropriateapplicantsB:Staffmanagement:theimportanceofassessingstaffperformanceeffectivelyC:Careerplanning：thepossiblestepsincareerplanning标准答案：Interviewer:Now,Iwillgiveeachofyouthreetopics.Youwillhavetochooseonefromthem,prepareforitinoneminuteandtalkaboutitforoneminute.OK?Hereareyourtopics.Youcanmakenotesifyouwish.Allright.XieHui,whichtopichaveyouchosen?XieHui:I’vechosenA.BusinesscommunicationInterviewer:OK.Youhaveoneminutetotalk.TooSbaandIwilllistentoyou.’FaoSba,afterXieHui’stalk,youhavetoaskhimaquestion.Now,XieHui,youmaystart.I’llstopyouattheendofoneminute.XieHui:Businesscommunicationisindeedveryimportanttoacompany.It’saqualityissue.Thequalityoftheentireorganizationisreflectedinthequalityofitscommunications.It’salsoanissueoffunction.Communicationisanessentialfunction,justassalesareessential.Communicationmakessalespossible.Peoplemustcommunicatetoplanproducts,coordinatemanufacturinganddelivery,persuadecustomerstobuy,andbillthemforthesale.Indeed,formanybusinesses,the"product"isinformationorserviceratherthansomethingtangible.Andinformationandservicesarecreatedanddeliveredbycommunication.Ineveryorganization,communicationisthewaypeoplegettheirpointsacrossandgetworkdone.Interviewer:Thankyou.Now,TaoShe,whatisthequestionyou’dliketoaskXieHui?TaoShe:XieHui,whatformsdoesbusinesscommunicationnormallytake?XieHui:Well,there’sfaCe-to-facecommunica-tion,orphoneconversations,informalmeetings,e-mailmessages,letters,memos,andreports,whicharecalledverbalcommunication.There’salsonon-verbalcommunicationlikepictures,computergraphics,andcompanyloges.Interviewer:OK.Now,TaoSim,it’syourturn.Whichtopichaveyouchosen,please?TaoSha:I’vechosenC.Careerplanning.Interviewer:OK.Youhaveoneminutetotalk.XieHuiand!willlistentoyou.XieHui,afterTsoSha’stalk,youhavetoaskheraquestion.Now,TaoSha,youmaystart.I’llstopyouattheendofoneminute.TaoShn:Ithinkthere’regenerallyfourstepsincareerplanning.First,youhavetogatherinformationaboutyourselftoassistinmakingadecisionaboutacareer.Youshoulddevelopanunderstandingofselfincludingvalues,interests,aptitudes,abfiitiea,personaltraits,anddesiredlifestyle.Second,youshouldinvestigatetheworldofworkingreaterdepth,narrowageneraloccupationaldirectionintoaspecificonethroughaninformeddecisionmakingprocess.Third,youshouldevaluateoccupationalchoicesandgainpracticalexperiencethroughinternships,cooperativeeducation,relevantsummeremployment,volunteerworkandcampusactivities.Atlast,youshouldprepareforandbeginconductingajobsearch,orapplytograduateorprofessionalschools.Interviewer:Thankyou.Now,XieHni,whatisthequestionyou’dliketoask’FaoSha?XieHui:Doyouthinkcareerplanningisimportant?TaoSha:Yes.Youknow,peoplemight,byluckorchance,findagoodjobwithoutmuchplanning,butacarefulplanninggenerallygivesyouanadvantageoveryourpotentialrivalsinajobhunt.Interviewer:Thankyou.知识点解析：暂无解析BEC商务英语（高级）口语模拟试卷第2套一、初试(本题共1题，每题1.0分，共1分。)1、Inthispart,theinterlocutorasksquestionsonanumberofwork-relatedandnon-work-relatedsubjectstoeachcandidateinturn.Youhavetogiveinformationaboutyourselfandexpresspersonalopinions.标准答案：1.Shouldtherebeaformalorinformalrelationshipbetweenaseniormanagerandjuniorstaff?Thereshouldbeaformalrelationshipbetweenaseniormanagerandjuniorstaff.Workplaceisaveryseriousplaceforpeopletodoroutinework.Thus,hierarchyisveryimportantforallemployeestokeepinmind.Onlybyaclearstructureandaformalrelationshipcanaprofessionalenvironmentbecreated.2.Doyouliketoattendinternationalmeetings?Doyouliketogowithyourcolleaguesorbyyourself?Asforme,Iprefertoattendinternationalmeetingswithmycolleagues.Firstofall,internationalmeetingscanprovidemewithabroaderplatformforexperienceandexpandmyknowledgetothelatestnewsandtechnology.Secondly,goingwithmycolleaguescanbeabetterwaytoshareknowledgeandideastogether.Also,throughaccompanyingwithcolleagues,wecanalsolearntherelatedknowledgethroughcompetition.3.Isitnecessarytorequestthemultinationalstafftolearnanotherlanguage?Yes,itisnecessarytorequestthestafftolearnanotherlanguageinamultinationalcompany.Firstly,amultinationalcompanydesignatesthefactthatthestaffherearefromdifferentcountriesandcultures.Ifthestaffdonotmasteranotherlanguage,theymaybetorturedbythecross-cultureaswellascultureshock.Secondly,inordertoworkmoreefficiently,thestaffshouldtrytheirbesttolearnanotherlanguageandaccumulatemoreworkingexperienceandstylesthroughcommunicationwithpeoplefromdifferentbackgrounds.4.Isitnecessaryformultinationalcompaniestotraintheirstaffinordertoadjusttothelocallife?Itisnecessaryformultinationalcompaniestoprovidetheirstaffwithin-housetrainingonthelocallifeandculture,andthustheirstaffcanblendintothelocallifeeasierandfaster.Also,theirstaffcanworkmoreeffectivelyiftheycanbeintegratedintothelocalcultureandwayofdoingthings.知识点解析：暂无解析二、小型演讲(本题共1题，每题1.0分，共1分。)2、Thecandidatechoosesonetopicandspeaksaboutitforapproximatelyoneminute.Oneminute’spreparationtimeisallowed.AMarketresearch:theimportanceoffindingoutaboutcustomers’habitsandattitudesBFinancialmanagement:howtoidentifywaysofreducingcostsinacompanyCCommunication:howtoachieveaneffectiveworkingrelationshipbetweendifferentdepartmentswithinacompany标准答案：A.Theimportanceoffindingoutcustomers’habitsandattitudesThroughextensiveresearchesandsurveys,wefinditisvitaltofindoutcustomers’habitsandattitudesbeforeacompanylaunchesanewproductintothemarket.Firstly,customers’habitsandattitudescaninferthemarketneeds,towhichcompaniesshouldbesensitiveenoughwhentheyarepreparingproductdesignfornextseason.Secondly,companiesshouldalsohaveaknowledgeofwhatiscatchingoncurrentlyandlocatecustomerbaseaccordingtotheinvestigationofcustomers’habitsandattitudes.Thirdly,goodawarenessofhabitsandattitudesofcustomerswillimpactgreatlyontheproductionandsalesaswellasservices.Tosumup,it’sveryimportanttofindoutcustomer’shabitsandattitudes.Notonlycanithelpthecompanytokeeppacewiththefashiontrend,butalsoitwillforecastthesuccessrateforthenewlylaunchedproduct.B.HowtoidentifywaysofreducingcostsinacompanyThegeneralaimineverybusinessistocontrolcosts,maximiseturnoverandboostprofit.Therefore,companiesshouldkeeponlookingforwaystoreduceoverheadsandavoidneedlessexpenses.Wecanlowercoststhroughoutsourcingournon-corebusiness,especiallyroutinetaskstosomecompanieswhichcandeliverhigher-qualityservices.Therefore,wecannotonlyreducecostsbutalsoconcentrateourcorebusinessoninnovationandtechnologyarea.Ontheotherhand,wecanalsoconsiderrealisingpaperlessoffice.Inourdailyoperating,wefindpaperexpensehasbeentakenupalargepercentageofthewholeoperatingcostssinceweneedtodoalotofpaperwork.Wesuggestpaperlessworkinsideourcompanyandencourageouremployeestoreducetheuseofpapers.Forexample,wecansetupanetworkedsharefoldersothattheemployeescankeepimportantfilesinitandthepeoplewhohaveaccesstothefoldercanviewdocumentsatthesametime.Allinall,it’sveryimportanttoreducecostsinacompany.However,it’simportanttodosoinawaythatdoesn’taffectthequalityofthecompany’sbusinessandtheemployees’workingconditions,oritwillupsetthestaffandthecustomers.C.HowtoachieveaneffectiveworkingrelationshipbetweendifferentdepartmentswithinacompanyTrust,teamwork,communicationarekeyfactorstoachieveaneffectiveworkingrelationshipbetweendifferentdepartments.Inthefirstplace,itisimportanttobuildtrustthroughhardworkingandknowledge-sharingsothatpeoplefromotherdepartmentscancountonyouwhentheyneedtosolvetheissuethatisrelatedtoyoursector.Secondly,agoodteamspiritacrossthecompanyisavitalsteptoachieveaneffectiveworkingrelationship.Theawarenesscanmaketheemployeesunderstandthatjobsandtasksarenotisolatedbutrelatedtosomeextent.Thus,whattheyaredoingisnotonlyfortheirowndepartmentbutalsoforthegoodofthewholecompany.Thirdly,goodcommunicationskillcountswhendifferentdepartmentsarecoordinatingwork.Youneedtospeakclearlyandlistencarefullytowhatothersaresaying.Insum,strongworkingrelationshipsbetweendifferentdepartmentsareveryimportant.Itwillnotonlybenefitthecompanyinthelongrun,butalsoimproveteamworkandenhanceworkingcapabilityamongtheemployees.知识点解析：暂无解析三、讨论(本题共2题，每题1.0分，共2分。)3、Inthispartofthetest,candidatesaregivenatopictodiscussandareallowed30secondstolookatthepromptcard,beforetalkingtogetherforaboutthreeminutes.Afterwards,theexaminerasksmorequestionsrelatedtothetopic.FortwocandidatesIncentiveSchemeforStaffYourcompanyisconsideringsettingupanincentiveschemetoimprovestaffperformance.Youhavebeenaskedtomakerecommendationsforthescheme.Discuss,anddecidetogether:.whatbenefitsanincentiveschemeforstaffwouldbringtothecompany.whattypesofincentivescouldbeoffered.ForthreecandidatesIncentiveSchemeforStaffYourcompanyisconsideringsettingupanincentiveschemetoimprovestaffperformance.Youhavebeenaskedtomakerecommendationsforthescheme.Discuss,anddecidetogether:.whatbenefitsanincentiveschemeforstaffwouldbringtothecompany.whattypesofincentivescouldbeoffered.whichemployeesinthecompanyshouldbetargeted.标准答案：CandidateA:It’sverypopulartoprovideincentiveschemesfortheemployeessothattheycanbenefitalotfromtheirwork.Whatdoyouthinkoftheincentiveplans?Doyousupportthis?CandidateB:Yes,exactly.Incentiveschemesarebeingadoptedbymanycompaniesasawaytoencouragetheemployeestobemoreinnovativeandmakecontributionstotheircompanies.AsfarasIamconcerned,incentiveschemescanbringbenefitstocompaniesastheemployeeswilldeemthattheyhavecreatedvaluesforthecompaniesandtheireffortshavebeenrecognisedbytheirmanagers.Inreturn,thecompanieswillachievelong-termtargetsandenhancerevenuesthroughtheemployees’contributions.CandidateA:Thatisreallyreasonable.Inaddition,Ithinktheemployeesarevaluableassetstoonecompanyinaknowledge-economyera.Whatthecompanyneedstodoistokeeptheemployeesonboardsothattheycancontributetheirideasandinnovationtothecompany’sgrowth.However,doyouknowwhattypesofincentiveschemesacompanyshouldoffertotheiremployees?CandidateB:Yes,Itotallyagreewithyouonthepoint.Intermsofincentiveways,Ithinkthefirstthingistoensurethattheemployeescangetafullunderstandingofthecompany’sbusinessplanandclearvision.Onlythroughthiscantheemployeesknowhowtoaligntheirpersonalworkwiththecompany’sgrandaimsandstrategies.Furthermore,accordingtotheemployees’performance,thecompanyshouldsetupbothshort-termbonusschemesandlong-termcompensationplans.Therefore,theemployeescanfeelthattheyarevaluedbytheircompany.CandidateA:Youareright.Thesearegoodpoints.However,Ithinktherewillbeothergoodwaystoofferincentives.Forexample,anemployeestockoptionplanisjustagoodwayforanincentive,aspeoplewillberenderedasapartofthecompany.Thustheywilltryalltheirbesttocreatevaluetothecompanyandtofostergrowthwithinthecompany.Moreover,thecompanycouldalsobringsomenon-cashincentivestotheiremployees,likeinsurance.Thecompanycouldbuylifeinsurancefortheiremployeesaswellastheirdirectrelatives.Byshowingcaretotheemployees,theywillbegratefulenoughtocontributemoretotheircompany.CandidateB:Ican’tagreewithyoumore.Theideasoundsquiteeffective.知识点解析：暂无解析4、Follow-onquestions.Whichincentivesdoyouthinkaremosteffectiveforencouragingpeopletoworkhard?(Why?).Whatdisadvantagescouldtherebeinincentiveschemes?(Why?).Isitessentialforcompaniestorewardextraeffort?(Why/Whynot?).Howdoyouthinkacompanycaninspireloyaltyinemployees?.Howdoyouthinkthetraditionalemployer/employeerelationshipmightchangeinthefuture?标准答案：1.Whichincentivesdoyouthinkaremosteffectiveforencouragingpeopletoworkhard?(Why?)AsfarasIamconcerned,themosteffectivewaytoencouragestafftoworkhardisthatthecompanycanprovidemoreannualleaveforitsemployees.Aslongastheycanfinishtasksanddutiesontime,thecompanyshouldprovidemoreflexibleleaveforthemtomaintainbalancebetweenworkandlife.2.Whatdisadvantagescouldtherebeinincentiveschemes?(Why?)Inmyview,theincentiveschemesmaybringsomedisadvantages.Firstly,theemployeesmaygetlazyandcauseprocrastinationforwork.Secondly,theemployeesmaydissatisfywiththecompany’scertainpolicyandwanttogetmoreincentives.Thirdly,incentiveschemesshouldbeprovidedforthoseofthebest.Ifeveryonecangettheincentive,thentheexcellenttheemployeesmayfeelunfairsincetheirperformancearedifferent.3.Isitessentialforcompaniestorewardextraeffort?(Why/whynot?)Ithinkacompanyshouldrewardextraeffortthattheemployeeshavemade.Inthefirstplace,theextraeffortprovesthattheemployeeshavespenttimeandenergyontheirworkandmadecontributionstothecompany.Itisimportanttoprovidesomewelfareorbenefitsfortheemployees.Secondly,therewardcouldwellencouragetheemployeestoworkharderandharderinreturn.Thus,agoodcyclehasformed.4.Howdoyouthinkacompanycaninspireloyaltyinemployees?Personallyspeaking,Ithinkacompanycaninspireloyaltybyconsideringfactorsfromthestandpointoftheemployees,forexample,workingconditions,theemployees’moods,etc…Also,thecompanycanprovidemoreannualleavetoshowcaretotheemployees.Thirdly,thecompanycouldprovidetheemployeeswithsomediscountstobuytheirbluechipstocks.Throughprovidingwelfareandbenefits,theemployeesmayshowtheirloyaltyinwork.5.Howdoyouthinkthetraditionalemployer/employeerelationshipmightchangeinthefuture?Thetraditionalemployer/employeerelationshipshouldbechangedintheirstatusinthecompany.Thereshouldbenomorerankingbytheirpositions,andtheycanblurtouttheiropinionsfreelywitheachother.Also,theemployeescouldcomeupwithsomenewsuggestionsfortheiremployeraswell,becausenotonlytheemployeesneedperformancereview,theemployershouldalsolistentootherpeople’sopinionontheirperformance.知识点解析：暂无解析BEC商务英语（高级）口语模拟试卷第3套一、小型演讲(本题共1题，每题1.0分，共1分。)1、EmployeefitnessCentreYourcompanyisplanningtoopenanemployeefitnesscentre.Youhavebeenaskedtosubmitideasonit.Discussanddecidetogether:•whatfacilitiesthefitnesscentreshouldprovidefortheemployees•theopeningandclosingtimeofthecentre标准答案：Interviewer:Well,XieHuiandTaoSba,thelastpartofthisspeakingtestisadiscussiontask.Yourdiscussiontopicisonthistaskcard.Youhaveabout30secondstoreaditcarefully.Afteryouhavereadthetask,youwillhaveadiscussiononthegiventopic.Yourdiscussiontimeisaroundthreeminutes.OK?Nowreadyourtaskcard.Well,canyoustartyourdiscussionnow?Pmgoingtolistentoyouandthenaskyoutostopattheendofthreeminutes.TaoShe:Ithinkthecentreshouldprovideon-siteaerobicsclasses.XieHui:Yeah,Iagree.Thereshouldalsobeaswimmingpoolthere,andalsoweightmachines.TaoShe:Yeah.Andthereshouldbeatleastonequalifiedinstructorondutyatalltimes.XieHui:Definitely.Andasafitnesscentre,theremustbelockerroomsandshowers,Ithink.TaoShe:Sure.Ialmostforgotthat.Ialsothinkthatnotonlyemployees,butalsoclients,spouses,andchildrenshouldbeallowedtousethefacilities.Whatdoyouthink?XieHui:Ithinkthatwouldbenice.Butsinceit’scalledanemployeefitnesscentre,employeesshouldgetfirstpreference,andclients,spousesandchildrencouldonlygettousethefacilitieswhenthereisextraroom~TaoShe:Good.Andwhatabouttheopeningtimeforthecentre?XieHui:Well,Ithink,itcouldopenat9:00AMsincethat’swhenworkstarts,andcloseat5:00sincethat’swhenpeoplegooffwork.TaoSba:Ican’tquiteagreewithyouonthat.Yousee,ifthecentreisopenfrom9:00to5:00,howcouldanybodygetthetimetogothere?XieHui:Oh,sorry.Iforgotaboutthat.Se...TaoShe:Ithinkitshouldopenatleastacoupleofhoursbeforeworkstartsandcloseacoupleofhoursafterworkstops.XieHui:Yes,that’sgreat.Howdoes6AMto10PMsound?TaoSha:That’sperfect.Interviewer:Doyouthinkit’snecessaryforacompanytoopenafitnesscentreforitsemployees?TaoSha:Ofcourse,mostworkingpeoplearebusyworking,sothattheyhaveverylimitedtimetoworkout.Eveniftheydohavethetime,theywouldhavetospendmuchofitonthewaytoafitnesscentre.Ifthecentreisrightthereintheworkplace,itcouldsavethemalotoftimeandenergy.XieHui:Ithinkafitnesscentreintheworkplacecouldhelpthoseout-of-shapeemployeesgettheexercisetheyneedtobemoreproductiveatwork.Interviewer:Thankyou,XieHuiandTaDSba.Thatistheendofthespeakingtest.知识点解析：暂无解析BEC商务英语（高级）口语模拟试卷第4套一、小型演讲(本题共1题，每题1.0分，共1分。)1、BuildawebsiteYoursmallshopwantstobuildawebsite.Youhavebeenaskedtosubmitideasonhowtodobusinessonline.Discuss,anddecidetogether:•feasibilityofbuildingawebsitefortheshop•howtoruntheshoponline标准答案：Interviewer:Well,LimingandLiulili,thelastpartofthisspeakingtestisadiscussiontask.Yourdiscussiontopicisonthistaskcard.Youhaveabout30secondstoreaditcarefully.Afteryouhavereadthetask,youwillhaveadiscussiononthegiventopic.Yourdiscussiontimeisaroundthreeminutes.OK?Nowreadyourtaskcard.Well,canyoustartyourdiscussionnow?I’mgoingtolistentoyouandthenaskyoutostopattheendofthreeminutes.Liulili:Well,aneweraisuponus.TheInternetisfundamentallychangingcustomervaluepropositions,service-and-fulfillmentmodelsandcootstructures.IthinkthattheInternetisatremendouslynewplacetodobusiness.It’sthefirstnewplacewhereanybodycangotoexploremarketing.It’salsoanewmedium.It’satotallynewunexploredcreativeareaforpeople.Wecanuseitasasellingtool.Wecanseeitusedverycreativelyasanadvertisingtool,asamarketingtool,asacommunications’tool.Ithinkit’sreallyafascinatingnewplaceforpeopletoexplore.We’dbettergraspthechance.Liming:Yes,youareright.Theinternetisgivingbusiness,especiallysmallbusinessownersabigopportunityandspecialadvantage.Palonlinebusinessfacilitatescommunication,collaboration,andthesharingofknowledgewith:customers,employees,partnersandsuppliers.SalesontheInternethelpssmallbusinesscompeteintheworldmarket.TheInternetmarketisamany-to-manychannel,whichprovidesmanycustomerswithinformationaboutmanysuppliers.Thisdistinguishesitfromextranetsandsimilararrangementswhichprovidemanyofthesameservicesbutserveasinglesellerorbuyer.AndwithInternetyouarenotlimitedtostateornationalboundaries.Thewholeworldisyourcustomerbase.Itisreallyamazing.IbetpeopleontheWebtendtoordermore.Liulifi:Ithinkso.PeopleontheWebtendtobeadventurousanyway.Peoplewhomightneverhavethoughtoforderinghotandspicyfoods,becausetheyseeitontheWeb,taketheopportunitytodoit.It’ssomethingthat’sneveroccurredtothem,butit’ssomethingtotallynew.Liming:Andnowitisuptoustocomeupwiththewayofdividingourproductsup,andarrangetheminalogicalpatternforcustomerstofollow.Otherwisecustomersmayspendalongtimesearching,andneverfindouttheinformationtheyneeded.Sowecandividethemupinsomelogicalways.Liulili:Goodidea.We’dbetterprovideconvenienceandourwonderfulservicetoourcustomers.Liming:Netmarketmakesiteasierforbuyerstoevaluatesources,pricesanddeliveryalternatives.Instantchoice,easycomparisons,immediatefulfillmentwillhelptoshiftthebalanceofpowertothebuyers.Interviewer:Doyouhaveanysuggestiontosmallbusinesseswhoareconsideringhavingawebpresence?Liulili:TostartabusinessontheInternet,therearelotsofthingsthatyouneedtothinkabout.Forexample,ifyou’resellingsomething,youhavetorememberthatyou’renowaworldwidecompany.Youwillbeshippingoverseas.Youwillgetorderfromoverseas.Bepreparedforthat.Liming:AndcustomersontheNetaremuchmorelikelytowanttocontactyouthananysortofcatalogbusiness.Mostcatalogbusinesseshaveverylittlecontactwiththeircustomers.Bu[e-mailiseasy.Theycane-mailyouquestionsCustomersfeelmorecomfortabledoingit.Soyouhavetobepreparedtospendafairamountoftimerespondingtothem.Interviewer:Doyouthinkawebsiteenablesyoutogetmorebusinesses?Liming:Yes,thatreallyworksforaverysmallshop.Wecanhaveourcustomersallovertheworld.Withthewebsite,wecangetordersfromallovertheworld.WehaveaguyfromGermanywhoorderedforafriendinU.S.WehaveaguyfromEnglandwhosendsgiftstohisfamilyinChina.That’ssomethingthatsmallretailestablishmentcouldneverdoinanyotherway.Liulili:Businessonlinegivessmallbusinessabigadvantageoverthetypicalretailestablishment.NowwiththeInternet,everythingisdonerightfromthecomfortoftheconsumers’home,withoutgoingtostore,whichavoidstrafficjamandsometroubles.Theysimplypointandclick.Theyliketodothat,somorebusinessesarepossible.Interviewer:Thankyou,LimingandLiulili.Thatistheendofthespeakingtest知识点解析：暂无解析BEC商务英语（高级）口语模拟试卷第5套一、小型演讲(本题共1题，每题1.0分，共1分。)1、Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelowandthentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.AAdvertising:howtomeasuretheeffectivenessofadvertisingBMarketing:howtodealwithcustomers’objectionCStaff:topthreequalitiesofanidealemployee标准答案：AAdvertising:howtomeasuretheeffectivenessofadvertisingInmyopinion,it’sreallynotsodifficulttomeasuretheeffectivenessofadvertising.Theanswerdependsonwhatobjectivesortasksaresetfortheadvertisement.HereIwillsuggestsomecommonindicatorsthatcanbeusedtomeasuretheeffectivenessofadvertising.First,refertothenumberofenquiriesfromtheadvertisement.Moreimportantly,thenumberofenquiriesconvertedintosales.Thenresorttothesourcesthatyouadvertise.ThereareadvertisementsonTV,magazines,newspapers,yellowbooksandwebsetc.Webadsarethesimplestofalltomeasure,asmosttrackingisautomatic.Web-sitemanagerscancollectstatisticalandspecificinformationaboutpotentialcustomersandtheirpurchasinghabits.BMarketing:howtodealwithcustomers’objectionIt’sverycommonforsalespersonstomeetobjectionsfromtheprospectivecustomers.Firstofall,Ithink,thesalespersonshouldadoptapositiveattitudetowardscustomers’objection.Inmyopinion,agoodsalesmanshouldwelcomeobjection.Becausetheprospectivemaybeconsideringorthinkingabouthisproductsandhencegiveshimachancetogiveextraemphasistothebenefitsofhisproducts.Secondly,yourresponsetoobjectioncoulddeterminewhetherornotyoumakethedeal.Soyoushouldexplorethereasonsoftheirobjectionandaddresstheconcernsandquestionsthatkeepthemfromactingontheirinteresttobuyfromyou.CStaff;topthreequalitiesofanidealemployeeAsfarasIamconcerned,Iwillputhonestyandintegrityinthefirstplace.Itismorethantellingthetruth.Youshouldtryyourbesttoworkforyourcompany.Itisimmaturetothinkthatyoucanworklessandearnmore.Theactionofdoingaslittleaspossiblewhileothersmakeupthedifferenceisnotalikeablepersonalitytraitatwork,athome,oranywhereelse.Creative-nessisalsoveryimportant.Agoodemployeeshouldnotonlyfollowthecompany’straditionalideasbutheshouldalsomakesomedifferencesforthecompany.Finally,agoodemployeemusthavepositiveandproactiveattitudetowardslifeandwork,Ithink.知识点解析：暂无解析二、讨论(本题共1题，每题1.0分，共1分。)2、Inthispartofthetest,youaregivenadiscussiontopic.Youhave30secondstolookatthetaskprompt,anexampleofwhichisbelow,andthenaboutthreeminutestodiscussthetopicwithyourpartner.Afterthat,theexaminerwillaskyoumorequestionsrelatedtothetopic.FortwocandidatesOnlineAdvertisingYouworkforacompanywhichisgoingtodoadvertisementcampaignsforthenowbrand.Youhavebeenaskedtosuggestwaysofreducingoperationcosts.Discussanddecidetogether:whatkindofadvertisementshouldwechcosewhatshouldwedoafteradvertising.ForthreecandidatesOnlineAdvertisingYouworkforacompanywhichisgoingtodoadvertisementcampaignsforthenowbrand.Youhavebeenaskedtosuggestwaysofreducingoperationcosts.Discussanddecidetogether:whatkindofadvertisementshouldwechoosewhatshouldwedoafteradvertisingwhataretheadvantagesofthechosentype.标准答案：A:Ourc