全球鳄梨产业市场前景及投资研究报告-外文版培训课件

INDUSTRIES

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MARKETSAvocadoindustryCHAPTER

01GlobaloverviewValueofavocadomarketworldwidefrom2021to2026(inbillionU.S.dollars)Globalavocadomarketvalue2021-202625201519.911.5410.8910.279.699.1410502021*2022*2023*2024*2025*2026*4Description:Thisstatisticshowsthemarketvalueofavocadosworldwidein2021,andprovidesaforecastfor2022to2026.TheglobalavocadomarketwasvaluedatoverninebillionU.S.dollarsin2021,andisforecasttoreachtomorethan19.9billionU.S.dollarsby2026.ReadmoreNote(s):Worldwide;asof2022;*Forecasted.Figuresfor2022to2025werecalculatedusingdataprovidedbythesource.

ReadmoreSource(s):Varioussources(Inspirafarms)Marketshareofavocadosasof2023,bymainworldmarketsAvocadomarketsharein2023,bymainworldmarketsMarketshare0%10%20%30%40%50%60%60%70%MexicoPeru13%Chile7%U.S.5%4%3%3%2%1%2%SouthAfricaColombiaIsraelAustraliaSpainOthers5Description:In2023,theU.S.heldfivepercentoftheglobalavocadomarketshare,makingitthefourthlargestmarketshareoutofthemainworldmarkets.ReadmoreNote(s):Worldwide;2023Source(s):FreshPlaza;HassAvocadoBoardAvocadoproductionworldwidefrom2000to2022(inmillionmetrictons)Globalavocadoproduction2000-20221098765432102000

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20226Description:Thisstatisticdepictsavocadoproductionworldwidefrom2000to2022.In2022,globalavocadoproductionamountedtoabout8.98millionmetrictons,anincreasefromthepreviousyear'sproductionvolumeof8.57millionmetrictons.

ReadmoreNote(s):Worldwide;2000to2022;DataaccessedonFebruary6,2024Source(s):FAOGlobalavocadoproductionin2022,bycountry(in1,000tons)Avocadoproductionworldwide2022,bycountryProductioninthousandtons05001,0001,5002,0002,5002,529.583,000MexicoColombiaPeru1,090.66866.46DominicanRepublicKenya737.2458.44IndonesiaBrazil389338.24210.59VietnamIsrael189.67173.51Haiti7Description:Mexicoharvestedabout2.5milliontonsofavocadosin2022,makingthatcountrythetopproducerofavocadosworldwide.ReadmoreNote(s):Worldwide;2022;DataaccessedonFebruary6,2024Source(s):FAOExportsvalueofavocadosworldwidein2022,byleadingcountry(inmillionU.S.dollars)*Majorexportersofavocadosworldwide2022ExportvalueinmillioinU.S.dollars1,500

2,00005001,0002,5003,0003,5003,5004,000MexicoNetherlandsPeru905.3894.3Spain415.8Chile212.9179.3149.7147.5129ColombiaUnitedStatesMoroccoKenyaSouthAfrica118.18Description:Thisstatisticpresentstheexportvalueofavocadosworldwidein2022,byleadingcountry.Inthatyear,Mexicowastheleadingglobalexporterofavocados,withanexportvalueofabout3.5billionU.S.dollarsworldwide.

ReadmoreNote(s):Worldwide;2022;DataaccessedonMarch6,2024;*Edibleavocados,freshordried.Releasedategivenisthedateofaccess.

ReadmoreSource(s):CIA;Forbes;TradeMap;WTExImportvalueofavocadosworldwidein2022,byleadingcountry(inmillionU.S.dollars)Majoravocadoimportersworldwide2022ImportvalueinmillioinU.S.dollars1,500

2,00005001,000912.42,5003,0003,5004,000UnitedStatesNetherlandsFrance3,380.39532.17410.42362.77270.11260.03158.23SpainGermanyCanadaUntiedKingdomJapanItaly112.69112.14China9Description:Thisstatisticpresentstheimportsvalueofavocadosworldwidein2022,byleadingcountry.Inthatyear,theUnitedStatesimportedabout3.38billionU.S.dollars'worthofavocados,makingittheleadingimporterofavocadosworldwide.

ReadmoreNote(s):Worldwide;2022;DataaccessedonSeptember19,2023Source(s):UNComtradeForecastmarketvalueofavocadoprocessingworldwidefrom2018to2032(inbillionU.S.dollars)Globalvalueoftheavocadoprocessingmarket2018-20325.04.54.03.53.04.42.42.52.22.072.01.71.51.00.50.020182021202220232032*10Description:Thisstatisticshowsthemarketvalueofavocadoprocessingworldwidefrom2018to2023andaforecastfigurefor2032.Theglobalavocadoprocessingmarketvalueamountedtoabout2.4billionU.S.dollarsin2023,andisforecasttoreach4.4billiondollarsby2032.ReadmoreNote(s):Worldwide;asof2024;*Forecast.ReadmoreSource(s):ImarcCHAPTER

02ProductionHarvestedareaofavocadoinMexicofrom2010to2022(in1,000hectares)Mexico:avocadoareaharvested2010-2022250200150236.13226.53224.42215.94206.39188.72180.54166.94153.77144.24130.31126.6123.4100500201020112012201320142015201620172018201920202021202212Description:TheharvestedareaofavocadoinMexicoincreasedbymorethan80percentinthepastdecade,reachingover236thousandhectaresin2022.Theareaplantedwithavocadointhecountryexperiencedasimilarincreaserateintheperiod.Mexicoistheleadingavocadoproducerworldwide.ReadmoreNote(s):Mexico;2010to2022Source(s):SIAPProductionvolumeofavocadoinMexicofrom2010to2022(inmillionmetrictons)Mexico:avocadoproductionvolume2010-20223.02.52.01.52.542.442.392.32.182.031.891.641.521.471.321.261.111.00.50.0201020112012201320142015201620172018201920202021202213Description:Avocadoshavegainedalotofpopularityinrecentyears.Followinganincreaseinglobaldemand,theproductionofavocadosinMexico-thelargestproducerofthisfruitworldwide-hasmorethandoubledinthepastdecade.In2022,theLatinAmericancountryproducedapproximately2.54millionmetrictonsofavocados.ReadmoreNote(s):Mexico;2010to2022Source(s):SIAPBearingacreageofavocadosintheUnitedStatesfrom2013to2022(in1,000acres)U.S.avocadobearingacreage2013-20227061.25959.358.157.7605040302010053.652.9252.7251.8451.73201320142015201620172018201920202021202214Description:ThisstatisticshowsthebearingacreageofavocadosintheUnitedStatesfrom2013to2022.In2022,thebearingacreageofavocadosintheU.S.amountedtosome51.73thousandacres,aslightdecreasefromthebearingacreagein2021.

ReadmoreNote(s):UnitedStates;2013to2022Source(s):NationalAgriculturalStatisticsService;USDepartmentofAgricultureSupplyoffreshavocadosintheUnitedStatesfrom2012/13to2022/23(inmillionpounds)U.S.freshavocadosupply2012/13-2022/233,5003,0003,083.73,101.32,800.52,796.12,727.92,658.62,5002,3532,258.12,2501,973.42,0001,5001,0005001,826.702012/132013/142014/152015/162016/172017/182018/192019/202020/212021/222022/23*15Description:ThesupplyoffreshavocadosintheU.S.generallyincreasefrom2012/13to2022/23.In2022/23,supplywasestimatedtopeakatabout3.1billionpoundsbeforedecreasingthefollowingyear.Thisisanincreasefromthepreviousyear,whenthesupplywasabout2.8billionpounds.ReadmoreNote(s):UnitedStates;2012/13to2022/23;*Preliminary.

Beginningin2002/03,marketingseasonforCaliforniarunsfromNovemberofthefirstyearshowntoOctoberofthefollowingyear,andFloridamarketingsrunningfromJuneofthefirst[...]

ReadmoreSource(s):EconomicResearchService;USDAForeignAgriculturalServiceCommercialproductionofavocadosintheUnitedStatesfrom2013to2022(in1,000tons)Avocados:commercialproductionintheU.S.2013-2022250229206.61200187.68185.77183173.3156.9150.7415010050138.05134.310201320142015201620172018201920202021202216Description:ThisstatisticdisplaysthecommercialproductionofavocadosintheUnitedStatesfrom2013to2022.In2022,thecommercialproductionofavocadosintheU.S.amountedtosome156.9thousandtons.

ReadmoreNote(s):UnitedStates;2013to2022Source(s):NationalAgriculturalStatisticsService;USDepartmentofAgricultureProductionofavocadosintheUnitedStatesin2022,bystate(in1,000tons)*U.S.avocadoproduction2022,bystate160138.514012010080604018.05200.350CaliforniaFloridaHawaii17Description:MostoftheavocadosproducedintheUnitedStatesaregrowninCalifornia.In2022,around138.5thousandtonsofavocadosweregrownandharvestedintheGoldenState.

ReadmoreNote(s):UnitedStates;2022;*FreshequivalentReadmoreSource(s):NationalAgriculturalStatisticsService;USDepartmentofAgricultureCHAPTER

03TradefiguresExportsvalueofavocadofromMexicofrom2015to2023(inbillionU.S.dollars)Mexico:avocadoexportsvalue2015-20233.53.02.52.03.143.052.912.842.72.672.412.071.631.391.51.00.50.01.110.8820122013201420152016201720182019202020212022202319Description:In2023,Mexicanavocadoexportsamountedtonearly2.84billionU.S.dollars.Inrecentyears,freshavocadoproductioninthecountryhasexceededtwomillionmetrictons.ReadmoreNote(s):2012to2023Source(s):UNComtradeValueofavocadoexportsfromBrazilfrom2017to2023(inmillionU.S.dollars)Brazil:avocadoexportsvalue2017-202345403530252039.0219.5217.0616.38201814.9320211513.21202010.891050201720192022202320Description:ExportsofavocadofromBrazilreachedavalueofover39millionU.S.dollarsin2023.Ayearearlier,thatamountwasequalto17.06millionU.S.dollars.Thissignifiesanincreaseofcloseto129percentinavocadoexportsinaperiodofoneyear.In2022,yieldsofavocadocropsinBrazilwereequivalentto17.4thousandkilogramsperhectare.ReadmoreNote(s):Brazil;2017to2023Source(s):ComexStat(Brazil)VolumeoffreshavocadoimportsintotheUnitedStatesfrom2012/13to2022/23(inmillionpounds)Freshavocados:importvolumeoftheU.S.2012/13-2022/233,0002,5002,788.92,674.42,497.32,461.52,436.52,2881,984.61,912.31,895.12,0001,5001,0005001,607.51,260.702012/132013/142014/152015/162016/172017/182018/192019/202020/212021/222022/23*21Description:ThisstatisticdisplaysthevolumeoffreshavocadoimportsintotheUnitedStatesfrom2012/13to2022/23.In2022/23,anestimate2.8billionpoundsofavocadoswereimportedtotheUnitedStates.

ReadmoreNote(s):UnitedStates;2012/13to2022/23;*Estimate.

Figuresarebasedoncalendaryears.ReadmoreSource(s):EconomicResearchService;USDAForeignAgriculturalServiceVolumeoffreshavocadoexportsfromtheUnitedStatesfrom2012/13to2022/23(inmillionpounds)Freshavocados:exportvolumeoftheU.S.2012/13-2022/236049.55040302010037.529.42825.320.118.417.516.89.37.92012/132013/142014/152015/162016/172017/182018/192019/202020/212021/222022/23*22Description:In2022/23,anestimated9.3millionpoundsofavocadoswereexportedfromtheU.S.Thisisanincreasefromthepreviousyear,whenavocadoexportswerejustundereightmillionpounds.In2017/18,exportspeakedat37.5millionpounds.

ReadmoreNote(s):UnitedStates;2012to2023Source(s):EconomicResearchService;USDAForeignAgriculturalServiceImportsvolumeofavocadoinChilefrom2012to2023(inmillionkilograms)Chile:avocadoimportsvolume2012-2023807060504030201071.9966.5759.6733.5724.44201817.72201911.1520169.285.73.882.660.7020122013201420152017202020212022202323Description:In2023,importsofavocadointoChileamountedto66.57millionkilograms,upfrom59.67millionregisteredayearearlier.Thisrepresentsadecreaseofabout11percent.Thatsameyear,thevalueofavocadoimportedintoChileamountedtoover94millionU.S.dollars.ReadmoreNote(s):Chile;2012to2023Source(s):UNComtradeCHAPTER

04RetailoverviewDollarsalesoffreshfruitinproducedepartmentintheUnitedStatesinJanuary2024,byfruittype(inmillionU.S,dollars)SalesoffreshfruitintheU.S.January2024,bytypesalesvalueinmillionU.S.dollars0%100%200%300%400%500%600%700%800%BerriesApples724%350%Grapes309%BananasAvocadosManderinsMelons257%191%182%139%124%OrangesPineapplesMixedfruits75%71%25Description:InthemonthofJanuary2024,berriessalesintheU.S.accountedforabout724millionU.S.dollars.Thattime,totalfreshfruitsaleswasabout2.8billiondollarsintheU.S.ReadmoreNote(s):UnitedStates;January2024Source(s):IRI;Varioussources(InternationalFreshProduceAssociation)SalesgrowthoffreshfruitintheUnitedStatesin2023,bytypeSalesgrowthoffreshfruitintheU.S.2023,bytypeDollarsaleschange-8%-6%-4%-2%0%2%4%6%8%10%12%GrapesPineapplesBerriesAvocadosMandarinsMelonsMixedfruitBananasOrangesApples26Description:ThisstatisticshowsthesalesgrowthoffreshfruitintheUnitedStatesin2023,brokendownbytype.Inthatyear,U.S.salesofgrapesincreasedbyapproximately10.8percentcomparetothepreviousyear.

ReadmoreNote(s):UnitedStates;52weeksendedonDecember2023Source(s):InternationalFreshProduceAssociationSalesgrowthoffreshtropicalandspecialtyfruitintheU.S.in2022,bytypeSalesgrowthoffreshtropicalfruitintheU.S.2022,bytype25%23%20%20%15%10%5%11%2%0%AvocadosPineapplesKiwisSpecialtyfruit27Description:In2022,kiwissawthemostgrowthcomparedtootherfreshspecialtyfruitintheU.S.,witha20percentgrowthfromthepreviousyear.Avocadoessawanincreaseduringthisperiodofabouttwopercent.

ReadmoreNote(s):UnitedStates;52weeksendedMarch20,2022Source(s):IRI;WinsightGroceryBusinessRetailsalesofavocadosintheUnitedStatesfrom2014to2022(inbillionU.S.dollars)*U.S.retaildollarsalesofavocados2014-20223.02.52.01.52.72.62.281.961.91.261.111.00.50.0201420152016201720202021*202228Description:ThestatistichighlightstheretailsalesofavocadosintheUnitedStatesfrom2014to2022.Accordingtothereport,U.S.retailsalesofavocadosamountedtoapproximately2.7billionU.S.dollarsin2022.

ReadmoreNote(s):UnitedStates;2014and2022;DatawastakenfrommultiplesourcesSource(s):BlueBookServices;HassAvocadoBoardAvocadosalesintheUnitedStatesin2022,byholiday*(inmillionU.S.dollars)AvocadosalesintheU.S.2022,byholiday706057.556.749.850403020100Laborday4thofJulyFather'sday29Description:ThisstatisticshowstheavocadosalesintheUnitedStatesin2022,byholiday.Accordingtothereport,U.S.avocadosalesamountedtoapproximately50millionU.S.dollarsduringtheweekoftheFather'sdayendinginJune19,2022.

ReadmoreNote(s):UnitedStates;2022;*Salesfortheweekoftheholiday.ReadmoreSource(s):HassAvocadoBoardCHAPTER

05ConsumptionPercapitaconsumptionoffreshfruitintheUnitedStatesin2022,byselectedfruittype(inpounds)U.S.:percapitaconsumptionoffreshfruit2022,byfruittypePercapitaconsumptioninpounds*10

1505202530BananasApples26.6215.77AvocadosGrapes9.228.648.157.687.62PineapplesOranges**StrawberriesLemons4.73Pears2.641.94Peaches***Cherries0.9931Description:ThisstatistichighlightsthepercapitaconsumptionoffreshfruitintheUnitedStatesin2022,bysinglefruittype.BananasandapplesweretheleadingfruittypesintheU.S.in2022,basedonpercapitaconsumption.Thepercapitaconsumptionoffreshapplesamountedtoapproximately15.77poundsthatyear.Americansconsumedcherriestheleastoutoftheseselectedfruitsin2022.ReadmoreNote(s):UnitedStates;2022;*Basedonretailweight.AccordingtoERSthedataareproxiesforconsumption.Consumptionnormallyrepresentstotalsupplyminusexports,nonfooduse,andendingstocks.**Orangesincludesorangesand[...]

ReadmoreSource(s):EconomicResearchService;USDepartmentofAgricultureDomesticavocadoconsumptionintheUnitedStatesfrom1985to2022(inmillionpounds)U.S.annualavocadoconsumption1985-20223,5003,0002,5002,0001,5003,063.52,7832,788.22,698.52,621.22,3252,239.72,233.21,948.11,316.9938.320051,000542.5436.619855000360.1199520002010201420152016201720182019202020212022*32Description:Avocados,whichhavebecomeamemefortheMillennialgeneration,haveexplodedinpopularityintheUnitedStatesoverthelastfewdecades.In1985,domesticconsumptionwasameager436millionpounds.Thatnumberhasincreasedsix-foldtoover2.7billionpoundsoftheberrybeingconsumedbyAmericansin2022.Percapitaconsumptionhasincreasedfrom2poundsin2001toover9poundsin2022.

ReadmoreNote(s):UnitedStates;1985to2022;*Forecast.

Figureswereroundedtoprovideabetterunderstandingofthestatistic.ReadmoreSource(s):EconomicResearchService;USDepartmentofAgriculturePercapitaconsumptionoffreshavocadosintheUnitedStatesfrom2000to2022(inpounds)U.S.percapitaconsumptionoffreshavocados2000-20221098765432102000

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202233Description:TheU.S.percapitaconsumptionoffreshavocadosamountedtoapproximately9.22poundsin2022.In2021,some72percentofU.S.groceryshopperswhoparticipatedinanannualconsumersurvey,reportedthe"goodfats"associatedwithavocadosasoneimportantdriverforthepurchasedecision.ReadmoreNote(s):UnitedStates;2000to2022;*Basedonretailweight.AllpercapitaconsumptionfiguresarecalculatedusingresidentpopulationplustheArmedForcesoverseas.Dataareconductedonacalendar-yearbasis.

ReadmoreSource(s):EconomicResearchService;USDepartmentofAgricultureAnnualconsumptionofavocadosinEuropein2022,byleadingcountry(in1,000metrictons)AnnualconsumptionofavocadosinEurope2022,bycountry1801631601401201008060402001111095249.954526191914FranceGermanyUnitedKingdomSpain*Netherlands*ItalyPolandSwedenSwitzerlandDenmark34/statistics/1294574/domestic-consumption-of-avocados-in-europeIn2022,FranceconsumedthemostavocadoscomparedtootherEuropeancountries,atabout163thousandmetrictons.Spain,theUnitedKingdom,andtheGermanyalsoallconsumedover100thousandmetrictonsofthetropicalfruitthatyear.

ReadmoreNote(s):Europe;2022;*Notreliablebasedontransit/productionandpartlybasedondata.Calculatedconsumptionbasedonimport,export,andproductionstatistics.Figuresareestimates.

ReadmoreSource(s):CentreforthePromotionofImports;Eurostat;FruiTrop;InternationalTradeCentrePercapitaconsumptionofavocadosinEuropein2022,byleadingcountry(inkilograms)PercapitaconsumptionofavocadosinEurope2022,bycountry3.02.782.42.52.01.51.00.50.02.372.181.811.621.331.331.211.1NorwayFranceDenmarkSwitzerlandSwedenUnitedKingdomNetherlands**GermanyBelgiumSpain**35Description:In2022,NorwayconsumedthemostavocadospercapitacomparedtootherEuropeancountriesatapproximately2.78kilogramsperperson.Francehadthenexthighestpercapitaconsumption,atabout2.4kilogramsperperson.

ReadmoreNote(s):Europe;2022;*Unreliableduetotransit/productionandpartlybasedondata.Calculatedconsumptionbasedonimport,export,andproductionstatistics.Figuresareestimates.

ReadmoreSource(s):CentreforthePromotionofImports;Eurostat;FruiTrop;InternationalTradeCentreCHAPTER

06ConsumerbehaviorConsumers'maindriversforbuyingavocadosintheUnitedStatesin2022U.S.consumers'maindriversforbuyingavocados2022Shareofrespondents0%10%20%30%40%50%60%70%80%79%90%HealthyContain"good"fats73%70%TasteIlikethetextureofavocadosTheygivemeanicebreakfromeverydayfoodsHelpmeprovidemyfamilywithnutritiousmealsMyfamilylovesavocados64%59%57%57%55%PriceAvocadosareastapleinmyhouseholdAvocadosaremyfavoritefood46%43%37Description:ThestatisticshowstheresultsofanannualsurveyconductedbytheHassAvocadoBoardfromMarch23toApril10,2022.Groceryshopperswereaskedabouttheirmaindriversforpurchasingavocados.Some79percentofU.S.groceryshoppersreportedthattheybelievethatavocadosarehealthy.ReadmoreNote(s):UnitedStates;March23toApril10,2022;2,400respondents;18yearsandolder;groceryshoppers(mustbeawareofavocados)Source(s):HassAvocadoBoardConsumers'mainbarriersforbuyingavocadosintheUnitedStatesin2022U.S.consumers'mainbarriersforbuyingavocados2022Shareofrespondents10%

20%0%30%40%50%60%70%67%80%AvocadosarefrequentlytooexpensiveTheyturnbrowntooquicklywhenIonlyusepartofanavocadoTooperishable74%61%TheavocadosatthestorearerarelyattheripenesslevelIwantThequalityoftheavocadoswhereIshopisinconsistentIfeellikeotherfreshfruitsandvegetablesarebetterformeIdon’tlikethetaste54%54%51%48%38Description:ThestatisticshowstheresultsofanannualsurveyconductedbytheHassAvocadoBoardfromMay23toApril10,2022.GroceryshoppersintheUnitedStateswereaskedabouttheirmainbarriersforpurchasingavocados.Some54percentofU.S.groceryshoppersreportedthatthequalitypreventthemofbuyingavocados.ReadmoreNote(s):UnitedStates;March23toApril10,2022;2,400respondents;18yearsandolder;groceryshoppers(mustbeawareofavocados)Source(s):HassAvocadoBoardConsumers'mostimportantnutritionalattributeswhenpurchasingavocadosintheUnitedStatesin2022Importanceofnutritionalattributeswhenpurchasingavocados2022Shareofrespondents20%

30%0%10%40%50%60%70%80%79%79%77%76%73%73%70%69%90%ContaingoodfatsAreasourceofmanyimportantnutrientsContainvitaminsandmineralsFitsintomy/myfamily´sheart-healthydietWillhelpmaintainhealthycholesterollevelsContainbeneficalfiberWillnotraise'bad'LDLcholesterollevelsAreacholesterol-freefoodoptionSodiumfree69%69%ImmunesystemnutrientboosterSugar-free68%67%Providesthenutrientsneededforhealthyaging39Description:ThestatisticdepictstheresultsofanannualsurveyconductedbytheHassAvocadoBoardasof2022.Americangroceryshopperswereaskedabouttheimportanceofspecificnutritionalattributeswhenpurchasingavocados.Some79percentofU.S.groceryshoppersratedthepresenceofgoodfatsinavocadosasoneimportantnutritionalattributewhenbuyingavocados.ReadmoreNote(s):UnitedStates;March23toApri