美国互联网用户统计信息分析报告-外文版培训课件

COUNTRIES

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REGIONSUnitedStatesinternetuserdemographics-agegroupsCHAPTER

01InternetusageoverviewPercentageofpopulationusingtheinternetintheUnitedStatesfrom2000to2024UnitedStatesinternetpenetration2000-202495%85%75%65%55%45%35%2000

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20244Description:Asof2024,approximately97.1percentofindividualsintheUnitedStatesaccessedtheinternet,upfromnearly75percentin2012.TheUnitedStatesisoneofthebiggestonlinemarketsworldwideandin2022,therewereꢀnearly299millioninternetusersinthecountry.ReadmoreNote(s):UnitedStates;2000to2024Source(s):DataReportal;GWI;Meltwater;WeAreSocialInternetusagepenetrationintheUnitedStatesasof2023,byagegroupanddeviceInternetusagepenetrationintheU.S.2023,byagegroupanddeviceTotal89%58%57%47%37%36%33%27%27%18-29

years89%30-49

years91%50-64

years85%SmartphoneLaptop55%61%56%SmartTV51%62%54%Tablet38%53%44%Gamingconsole(e.g.,PlayStation,Xbox)Streamingdevice(e.g.,AppleTV,Chromecast)DesktopPC49%44%16%34%42%28%27%35%34%Smartspeakers(e.g.,AmazonEcho)Smartwatch24%33%20%27%34%15%5Description:Accordingtoa2023surveyofinternetusersintheUnitedStates,91percentofusersbetween30and49yearsregularlyuseasmartphonetogoonline.Youngadultsbetween18and29yearsrankedsecondwith89percent.Laptopswerethesecondmostuseddevicenamedbytherespondents,enablingmorethanhalfoftherespondentsbetween30and49yearstoconnecttotheinternet.ReadmoreNote(s):UnitedStates;January2,2023toDecember15,2023;60,267respondents;18-64years;amongresidentialonlinepopulation;multipleanswerswerepossibleSource(s):ShareofadultsintheUnitedStateswhousetheinternetasofSeptember2023,byagegroupU.S.internetusagepenetration2023,byagegroup120%98%97%96%100%80%60%40%20%0%88%18-29years30-49years50-64years65yearsandolder6Description:Asof2023,98percentofadultsintheUnitedStatesbetween30and49yearswereinternetusers,makingittheagegroupwiththehighestlevelofinternetpenetrationinthecountry.Afurthershareof97percentofadultsusingtheinternetwerebetween18and29yearsold.ReadmoreNote(s):UnitedStates;May19toSeptember5,2023;5,733respondents;18yearsandolder;whousetheinternet,email,oraccesstheinternetviamobiledevice.Source(s):Ipsos;PewResearchCenterAdultinternetusagepenetrationintheUnitedStatesfrom2000to2023,byagegroupU.S.adultinternetusagereach2000-2023,byagegroup18-29

years72%30-49

years61%50-64

years46%65+

years14%28%40%43%46%56%57%63%64%66%73%75%88%200020052009201020112013201420152016201820192021202383%79%66%92%84%75%92%85%74%94%87%77%97%92%81%97%92%81%97%95%82%99%96%87%98%97%87%100%99%97%88%98%96%97%98%96%7Description:Asof2023,98percentoftheAmericansbetween30-49yearsand97percentof18-29yearsusedtheinternetatleastoccasionally.TheUnitedStateshavemadelargegainsinonlineadoptionoverthelastdecade-in2009,only76percentofU.S.adultswereonlineusers.Thisshareincreasedto95percentoftheadultpopulationin2023.ReadmoreNote(s):UnitedStates;2000to2023;18yearsandolderSource(s):Ipsos;PewResearchCenterAdulthomebroadbandpenetrationintheUnitedStatesfrom2000to2023,byagegroupU.S.homebroadbandusagereach2000-2023,byagegroup18-29

years1%30-49

years1%50-64

years0%65+

years%Mar'00Oct'01Jun'05Aug'08Aug'11Sep'13Jul'1510%9%7%2%44%39%68%70%77%76%81%70%77%86%87%32%52%60%68%62%75%68%79%79%81%7%73%34%30%41%48%51%50%59%64%70%76%81%75%Nov'16Jan'18Feb'19Apr'21Jan'3177%67%77%70%78%8Description:ThisgraphshowsthepercentageofadultsintheUnitedStatesthathaveaccesstohomebroadbandinternet,sortedbyagegroups.In2023,87percentofthe30-49year-oldadultshadahomebroadbandconnectionathome.Thisisthehighestshareamongstallagegroups.ReadmoreNote(s):UnitedStates;2000to2023;18yearsandolder;selectedyearsonlySource(s):PewResearchCenterShareofusersintheUnitedStatesaccessingtheinternetin3rdquarter2023,bydeviceU.S.internetaccessQ32023,bydeviceShareofinternetusers40%

50%0%Mobilephone(any)Smartphone10%20%30%60%70%80%90%100%110%96.2%94.6%Laptopordesktop(any)PersonallaptopordesktopConnectedtelevisionTabletdevice72.8%65.3%42.5%41.7%SmarthomedeviceWorklaptopordesktopGamesconsole30.6%28.3%27.7%Featurephone3.6%9Description:Asofthethirdquarterof2023,approximately96.2percentofinternetusersintheUnitedStateswentonlineviaanykindofmobilephone,while94.6percentreporteddoingsoviasmartphones.Bycomparison,laptopordesktopinternetaccesswasreportedbyaround72.8percentofrespondents.Additionally,65.3percentofU.S.internetusersreportedgoingonlinewiththeirlaptopordesktopdevice,whilemorethan28percentreporteddoingsowithaworklaptop.

ReadmoreNote(s):UnitedStates;Q32023;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialConnecteddevicesownershipintheUnitedStatesin2022,byageConnecteddevicesownershipintheU.S.2022,byage18-3435-5455+80%70%60%50%40%30%20%10%0%70%

70%59%54%53%40%24%21%21%20%19%19%18%17%13%12%11%10%10%10%7%5%

5%TiVo3%ConnectedorSmartTVStreamingTVVoiceactivatedSpeakersystemSmartlightsSmartheatingNoneoftheabovedevice,suchas

devices(otherthanRoku,AppleTV,ChromecastorAmazonFireTVsmartphone)10Description:AccordingtoasurveyconductedintheUnitesStatesin2022,71percentofrespondentsintheagegroupof35to54yearshavesmartTVsorconnectedTVs,and54percenthadastreamingTVdevice.Respondentsfromhouseholdsagedover55arelesslikelytohaveconnecteddevicesthanothers.ReadmoreNote(s):UnitedStates;October13to20,2022;1,945respondents;18yearsandolder;SamplematchedtoU.S.Censusforage,genderandraceSource(s):VorhausAdvisorsShareofadultsintheUnitedStateswhoareonlinealmostconstantlyasofSeptember2023,byagegroupU.S.adultswhoareonlinealmostconstantly2023,byage70%62%60%54%50%41%40%32%30%20%10%0%15%65+Total18-2930-4950-6411Description:AsofSeptember2023,62percentofU.S.adultsbetween18and29accessedtheinternetalmostconstantly.Accordingtothesurvey,around54percentofrespondentsbetween30and49yearswentonlinealmostconstantly.Overall,41percentofAmericanadultswereregularinternetusers.ReadmoreNote(s):UnitedStates;May19toSeptember5,2023;5,733respondents;18yearsandolderSource(s):PewResearchCenterCHAPTER

02MobiledeviceandappusageShareofAmericansowningasmartphoneintheU.S.asofMarch2024,byageShareofsmartphoneownersintheU.S.2024,byage120%96%100%80%60%40%20%0%95%93%18-29years30-49years50-64years13Description:ThisstatisticillustratestheshareofAmericansowningasmartphone,byage.AsofMarch2024,95percentofAmericansaged18to29yearsownedasmartphone.ꢀThesurveywasconductedamong10,059respondents.ꢀAccessmillionsofexclusivesurveyresultswith

ConsumerInsights.ReadmoreNote(s):UnitedStates;April2023toMarch2024;10059respondents;18-64yearsSource(s):

ConsumerInsightsTimespentusingsmartphoneperweekintheUnitedStatesin2022,byageTimespentusingsmartphoneperweekinU.S2022,byage18-3435-5455+35%31%30%25%23%21%

21%20%20%20%19%20%15%10%5%18%16%16%14%10%10%9%8%7%5%2%1%1%0%Lessthan1hour1-4hours5-9hours10-19hours20-29hours30-39hours40ormorehours14Description:Duringa2022surveyconductedintheUnitedStates,amongrespondentswhoweresmartphoneusersovertheageof55,approximately30percentspentonetofourhoursontheirsmartphoneperweek.Thisisinstarkcontrasttorespondentsbelowtheageof35,themajorityofwhichspentbetween10and19hoursaweekontheirphones.ReadmoreNote(s):UnitedStates;October13to20,2022;1,591respondents;18yearsandolder;SamplematchedtoU.S.Censusforage,genderandraceSource(s):VorhausAdvisorsLeadingsmartphoneactivitiesdoneatleastonceperweekamongusersintheUnitedStatesasofOctober2022,byagegroupLeadingweeklysmartphoneactivitiesbyU.S.users2022,byageShareofrespondents55+35-5430%18-3440%0%10%20%50%60%70%80%90%46%UsesocialnetworksGetweatherinformationWatchvideo62%64%64%52%43%28%67%78%31%32%Listentomusic56%62%46%44%Getlocalnews27%Playgames48%54%38%40%40%DoonlinebankingResearchproducts/servicestobuyonlineGetnationalnewsPurchaseproducts/servicesResearchproducts/servicestobuyofflineReadnewspapercontent44%44%33%35%44%23%28%27%26%41%38%34%32%23%16%15Description:AnOctober2022surveyfoundthatamongU.S.smartphoneusersbelowtheageof55,themostcommonactivitiesonsmartphonesarewatchingvideos,playinggamesandusingsocialnetworks.Forolderrespondents,gettingweatherinformation,usingsocialnetworksandnewswerethemostcommonactivities.ReadmoreNote(s):UnitedStates;October13to20,2022;1,800respondents;18yearsandolder;amongthosewhouseasmartphoneregularlySource(s):VorhausAdvisorsSmartphonevideogameplayersintheUnitedStatesasofDecember2023,byageU.S.smartphonegamersbyage202329%30%25%20%15%10%22%21%17%7%4%5%0%18-19years20-29years30-39years40-49years50-59years60-64years16Description:ThedisplayeddataontheageofsmartphonegamersshowsresultsoftheConsumerInsightsGlobalsurveyconductedintheUnitedStates.AsofDecember2023,some29percentofrespondentswhoregularlyplayvideogamesonasmartphonestatedtobe30to39yearsold.Thesurveywasconductedin2023,among5,819respondents.ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;5819respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

03OnlineactivitiesFrequencyofwatchingonlinevideoamongadultsintheUnitedStatesasofOctober2022,byagegroupDigitalvideowatchingfrequencyamongU.S.adults2022,byagegroupNeverLessthanonceamonthOnceamonthormore53%OnceaweekormoreDaily60%50%40%30%20%10%0%47%41%33%30%29%27%26%21%20%11%10%9%7%7%7%6%6%5%5%Total18-3435-5555+Age18Description:AccordingtoasurveyconductedinOctober2022,53percentofadultsintheUnitedStatesaged18to34usedtheirdevicestowatchdigitalvideosonadailybasis.Additionally,30percentofU.S.adultsaged35to54usedtheirdevicestowatchadigitalvideoonceaweekormore.Onlyaroundthreeintenrespondentsaged55andolderwatchedonlinevideosdaily.ReadmoreNote(s):UnitedStates;October13to20,2022;1,868respondents;18yearsandolder;digitalvideoonacomputer,laptop,smartphone,tablet,orTVconnectedtotheinternetSource(s):VorhausAdvisorsDevicesusedtowatchonlinevideocontentweeklyamongviewersintheUnitedStatesasofOctober2022,byagegroupU.S.deviceusageforweeklyonlinevideoviewing2022,byagegroup18-3435-5455+80%70%60%50%40%30%20%10%0%76%65%64%61%55%35%33%31%31%26%23%22%OnaTVsetconnectedtotheinternetSmartphoneComputer/laptopTablet19Description:AccordingtoanOctober2022surveyofusersintheUnitedStates,76percentofrespondentsaged18to34yearsusedtheirsmartphonestowatchonlinevideocontentweekly.Bycomparison,onlyaroundtwoin10respondentsofthesameagegroupreportedusingtheirtabletdevicesforthesameactivity.ConnectedTVswereparticularlypopularfortheonlinevideoaudienceaged35andolder,whilesmartphoneswerelesspopularamongusersaged55yearsandolder.

ReadmoreNote(s):UnitedStates;October13to20,2022;1,502respondents;18yearsandolder;amongthosewhowatchdigitalvideoSource(s):VorhausAdvisorsFrequencyofwatchinglivestreamvideointheUnitedStatesasofOctober2022,byagegroupFrequencyofwatchinglivestreamvideointheU.S.2022,byagegroupShareofrespondents55+

35-54

18-3420%

25%0%5%10%15%30%35%40%45%50%NeverLessthanonceamonthOnceamonthormoreOnceaweekSeveraltimesaweekOnceadaySeveraltimesaday20Description:AccordingtoasurveyconductedinOctober2022,21percentofU.S.adultsaged18to34reportedthattheywatchedlivestreamvideosseveraltimesaday.However,24percentofU.S.adultsaged35to54reportedthattheyneverwatchedlivestreamvideos.OnlyninepercentofU.S.adults55andolderwatchedlivestreamvideosseveraltimesaday.ReadmoreNote(s):UnitedStates;October13to20,2022;2,000respondents;18yearsandolderSource(s):VorhausAdvisorsShareofusersintheUnitedStateswholivestreamtheirvideocontentonlineasofOctober2022,byagegroupU.S.userswholivestreamtheirowncontent2022,byage30%25%25%20%15%10%5%20%14%4%0%GenPop18-3435-5455+21Description:AccordingtoasurveyofusersintheUnitedStatescarriedoutinOctober2022,fewerthantwoin10respondentsreportedlivestreamingtheirowncontentonlinetootherpeople.Amongthese,amongthoseagedbetween18and34years,25percentofrespondentswerestreamers,whileamongrespondentsbetween35and54years,20percentdidso.Onlyfourpercentofusersaged55andolderreportedlivestreamingtheircontentonline.

ReadmoreNote(s):UnitedStates;October13to20,2022;1,952respondents;18yearsandolderSource(s):VorhausAdvisorsNumberofvideostouploadontheinternetoronsocialmediacreatedbyusersintheUnitedStatesasofOctober2022,byagegroupU.S.userscreatingvideosfortheinternet2022,byagegroup1-4videos5-19videos20ormorevideos120%100%80%60%40%20%0%20%22%33%38%33%41%36%40%57%29%26%24%GenPop18-34years35-54years55yearsorolder22Description:InanOctober2022surveyconductedamonguserswhohavecreatedvideosfortheinternet,itwasfoundthat36percentofrespondentsagedbetween35and54yearscreated20ormorevideostopostontheinternetoronsocialmediaplatforms.Approximately57percentofrespondentsaged55oroldermadeuptofourvideos.Fewerrespondentsfromthisagegroup,around20percent,statedmaking20ormorevideos.

ReadmoreNote(s):UnitedStates;October13to20,2022;499respondents;18yearsandolder;amongthosewhohavemadevideosfortheinternetSource(s):VorhausAdvisorsLeadingsmartphoneactivitiesdoneatleastonceperweekamongMillennialusersintheUnitedStatesasofOctober2022LeadingweeklysmartphoneactivitiesbyU.S.Millennials2022Shareofrespondents0%10%20%30%40%50%60%70%80%90%WatchvideoUsesocialnetworks78%64%62%ListentomusicPlaygames54%Researchproducts/searvicestobuyonlineGetweatherinformationDoonlinebankingPurchaseproductsorservicesResearchproducts/servicestobuyofflineGetlocalnews44%43%40%38%32%32%Getnationalnews23%ReadmagazinecontentReadnewspapercontent19%16%23Description:AccordingtoasurveyconductedinOctober2022,78percentofU.S.smartphoneusersaged18to34usedtheirdevicetowatchvideosatleastonceperweek.Additionally,54percentofsmartphoneusersinthesameagegroupusedtheirdevicestoplaygames.Usingthesmartphonetoengagewithsocialnetworksatleastonceperweekwasthecasefor64percentoftherespondents.

ReadmoreNote(s):UnitedStates;October13to20,2022;1,800respondents;18-34years;amongthosewhouseasmartphoneregularly;onlyusersaged18to34Source(s):VorhausAdvisorsLeadingonlineandofflinefreetimeactivitiesofMillennialsintheUnitedStatesasofMarch2022U.S.Millennialsleadingactivities2022Shareofrespondents20%0%Listeningtomusic10%30%40%50%50%60%WatchingYouTubevideosUsingsocialmedia42%41%39%WatchingmoviesRelaxing/doinglittleaspossibleVideogaming33%32%WatchingTVshows32%32%OnlineshoppingWatchingvideosonsocialmediaplatformsExercising31%30%24Description:AsofMarch2022,listeningtomusicwasthemostpopularactivityamongMillennialsintheUnitedStates.Over40percentoftherespondentsstatedthatwatchingvideosonYouTubeandusingsocialmediawereamongtheirfreetimeactivities.AlesspopularactivityamongU.S.Millennialswasexercising,with30percentoftherespondentsreportingtoengageinthisactivity.ReadmoreNote(s):UnitedStates;March2022;1,450respondents;13-39yearsSource(s):YpulseCHAPTER

04SocialmediausageNumberofsocialmediausersintheUnitedStatesfrom2020to2029(inmillions)SocialmediausersintheUnitedStates2020-2029400350342.6339.38335.24330.77325.91320.6314.76308.39301.64292.5130025020015010050020202021202220232024*2025*2026*2027*2028*2029*26Description:ThenumberofsocialmediausersintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2029byintotal22millionusers(+6.86percent).Aftertheninthconsecutiveincreasingyear,thesocialmediauserbaseisestimatedtoreach342.6millionusersandthereforeanewpeakin2029.Notably,thenumberofsocialmediausersofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2020to2029;internetuserswhouseasocialnetworksiteviaanydeviceatleastoncepermonth;*ForecastReadmoreSource(s):AveragedailytimespentwithselectedsocialnetworksamonginternetusersintheUnitedStatesasofSeptember2023,byage(inminutes)DailyminutesspentonsocialnetworksintheU.S.2023,byageSocial

network18-24years25-34years35-44years45-54years55-64years60yearsandolderTotalFacebook0.12Instagram0.38Snapchat0.3TikTok0.580.270.180.070.050.020.170.210.270.160.070.030.0100.230.160.240.10.250.060.140.020.20.150.0827Description:AsofSeptember2023,itwasfoundthatU.S.internetusersbetween18and24yearsspentnearlyonehourdailyusingTikTok.SecondinpopularityamongthesameagegroupwasInstagram.Individuals65yearsandolderusedFacebookfor14minutesaday.ReadmoreNote(s):UnitedStates;September2023;18yearsandolder;alltimespentoneachsocialnetworkplatform;includesusageviaanydevice;forecastSource(s):eMarketer;InsiderIntelligenceShareofFacebookusersintheUnitedStatesasofApril2024,byagegroupU.S.Facebookusers2024,byagegroup30%25%24.2%20%15%10%5%18.9%18.6%14.2%12.4%11.7%0%18-2425-3435-4445-5455-6465+28Description:AsofApril2024,24.2percentofFacebookusersintheUnitedStateswereagedbetween25and34years,makingupFacebook’slargestaudienceinthecountry.Overall,18.6percentofusersbelongedtothe18to24-yearagegroup.Facebook’ssmallestaudiencecanbefoundamongstthoseaged55to64,withonly11.7percentofusersinthisdemographic.Additionally,womenwereslightlymorelikelytousetheplatformthanmen.ReadmoreNote(s):UnitedStates;April2024;18yearsandolderSource(s):NapoleonCatDistributionofInstagramusersintheUnitedStatesasofApril2024,byagegroupU.S.Instagramusers2024,byagegroup30%28.3%26.5%25%20%15%10%5%19.5%12.2%7.8%5.8%65+0%18-2425-3435-4445-5455-6429Description:AsofApril2024,28.3percentofInstagramusersintheUnitedStateswereagedbetween25and34years,makinguptheplatform’slargestaudienceinthecountry.Overall,thegroupwiththesecond-highestusagewasthoseaged18to24years,with26.5percentofusers,followedby19.5percentthatwereaged35to44years.TheagegroupthatusedInstagramtheleastwasthoseolderthan65years,makingup5.8percentofusers,respectively.

ReadmoreNote(s):UnitedStates;April2024;18yearsandolderSource(s):NapoleonCatShareofadultsintheUnitedStateswhohaveaYouTubeaccountasofMay2022,byagegroupU.S.registeredYouTubeuserreach2022,byagegroup100%90%80%89%88%72%70%60%50%40%30%20%10%0%66%46%Total18-3435-4445-6465+30Description:InMay2022,anonlinesurveyintheUnitedStatesfoundthataroundnineoutoftenrespondentsagedbetween18and34yearshadaYouTubeaccount.Similarly,88percentoftherespondentsagedbetween35and44yearswereregisteredonthepopularsocialvideoplatformYouTube.Registeredusersappearedtodeclineamongolderagegroups,withonly66percentofrespondentsagedbetween45and64,aswellas46percentofrespondentsaged65yearsandoverreportinghavinga[...]

ReadmoreNote(s):UnitedStates;April30toMay3,2022;2,210respondents;18yearsandolderSource(s):MorningConsultPercentageofU.S.adultswhouseTwitterasofSeptember2023,byagegroupTwitter:usagereachintheUnitedStates2023,byagegroup45%42%40%35%30%25%20%15%10%5%27%17%6%0%18-2930-4950-6465+31Description:AsofSeptember2023,itwasfoundthat42percentofadultsintheUnitedStatesagedbetween18and29yearsusedTwitter.Thisagegroupwasthemicrobloggingservice’sbiggestaudienceintheUnitedStates,followedbya27percentusagereachamong30to49-year-olds.ꢀTwitterusersintheUnitedStatesAsofthefirstquarterof2019,Twitterhad68millionmonthlyactiveusersintheUnitedStates.Inthefourthquarterof2020,thenumberofmonetizabledailyactiveTwitterusersinthe[...]

ReadmoreNote(s):UnitedStates;May19toSeptember5,2023;18yearsandolderSource(s):PewResearchCenterAveragetimespentonsocialmediaplatformsamongGenZusersintheUnitedStatesinAugust2022(inminutes)U.S.GenZusersmonthlyminutesspentonsocialmediaplatforms2022Averageminutesperuser02004006008001,0001,2001,4001,6001,5741,800YouTubeTikTok755InstagramFacebookTwitch512470437Twitter301SnapchatPinterestReddit254170152119BeRealLinkedIn3532Description:InAugust2022,socialmediausersagedbetween18and24yearsintheUnitedStatesspentover1,500minutesonaveragewatchingcontentonYouTube.TikTokwasthesecondmostusedplatformforGenZusersintheU.S.,generating765minutesonaverageinengagementduringtheexaminedmonth.Instagramrankedthird,with512minutesspentbyGenZusersonthepopularphotoandvideo-sharingplatform.ReadmoreNote(s):UnitedStates;August2022;18-24years;minutesspentperuserSource(s):comScoreNumberofGenerationZusersintheUnitedStatesonselectedsocialmediaplatformsfrom2020to2025(inmillions)GenZ:selectedsocialmediaplatformsintheU.S.2020-2025SnapchatInstagramTikTokFacebookPinterestTwitterReddit605040302010020202021*2022*2023*2024*2025*33Description:In2021,messagingandvideosharingplatformSnapchatwasmorepopularthanTikTokamongGenZusersintheUnitedStates.TikTokcountedaround37millionuserswhowerebornbetween1997and2012,whileInstagramreportedaround33millionusersinthesameperiod.Snapchat,whichcounted42millionGenZusers,isprojectedtoreach49.5millionusersintheexamineddemographicby2025.Overall,platformssuchasPinterest,TwitterandReddithadsignificantlylessusers[...]

ReadmoreNote(s):UnitedStates;2020to2021;individualsbornbetween1997-2012whoaccesstheiraccountviaanydeviceatleastoncepermonth;*Forecast

ReadmoreSource(s):eMarketer;SproutSocialFrequencyofusingTikTokintheUnitedStatesasofMarch2024,byagegroupTikTokusagefrequencyintheU.S.2024,byagegroupMultipletimesperdayMultipletimespermonthDailyMultipletimesperweekIdonotuseTikTokWeeklyNotsureLessfrequentythanmonthly100%90%80%70%60%50%40%30%20%10%0%Alladults18-2930-4445-6465+34Description:AccordingtoasurveyofadultsintheUnitedStatesconductedinMarch2024,54percentofrespondentsreportednotusingpopularsocialmediaTikTok.Incomparison,20percentofyoungeronlineaudiencesagedbetween18and29yearsreportedaccessingTikTokmultipletimesperdayordaily.Incomparison,15percentofusersagedbetween30and44yearsreportedaccessingTikTokdaily.

ReadmoreNote(s):UnitedStates;March15,2024;5,405respondents;18yearsandolder;includingmobileappsSource(s):MarketingCharts;YouGovTikTokreachintheUnitedStatesasofMay2023,byagegroupTikTokusageintheU.S.2023,byage90%80%70%60%50%40%30%20%10%0%76.2%69.7%54%38.9%16.3%45-5413.9%55-646.7%65+5.1%0-1112-1718-2425-3435-4435Description:AccordingtoaMay2023surveyofsocialmediausersintheUnitedStates,over76percentofusersagedbetween18and24yearswereonTikTok.Incomparison,approximately70percentofU.S.teenswereonTikTokandinteractedwiththeapponamonthlybasis.TikTokusagediminishedinolderusers,withonly14percentofU.S.usersagedbetween55and64yearsreportingengagingwiththepopularsocialvideoapp.

ReadmoreNote(s):UnitedStates;May2023;monthlyactiveusersSource(s):eMarketerCHAPTER

05UserexperiencesandattitudeAttitudestowardstheinternetintheU.S.asofMarch2024AttitudestowardstheinternetintheU.S.2024Shareofrespondents0%10%20%30%40%50%47%45%ItisimportanttometohavemobileinternetaccessinanyplaceatanytimeThereisagoodmobilenetworkcoverageinmyarea(e.g.,dataspeed,callstability)IcouldnolongerimaginemyeverydaylifewithouttheinternetHavingaccesstothelatestcellularnetworktechnology(5G)isimportanttomeI'mwellprotectedagainstvirusesanddataabuse41%33%33%Iactivelydosomethingfortheprotectionofmydata30%I'mconcernedthatmydataisbeingmisusedontheinternetSavingsensitivedataonlineistooinsecureforme27%19%18%IamexcitedaboutusingArtificialIntelligence(AI)applications,suchasChatGPT,inmydailylifeNoneoftheabove9%37De