意大利兰博基尼Automobili Lamborghini市场前景及投资研究报告-外文版培训课件

CONSUMERS

&

BRANDSAutomobiliLamborghiniCHAPTER

01OverviewGloballuxurycarmarketsizefrom2010to2023(inbillioneuros)Premiumvehicles-luxurycarmarketsizeworldwide2010-20237006006355665505515034954895004003002001000438405351319299280245201020112012201320142015201620172018201920202021202220233Description:In2023,theglobalmarketforluxurycarswasestimatedataround635billioneuros,anestimatedincreaseofaround12.2percentyear-on-year.Thatsameyear,thegloballuxurymarketwasputataround1.38trillioneuros.

ReadmoreNote(s):Worldwide;2010to2023Source(s):Bain&Company;FondazioneAltagammaWorldwidepassengercarsalesfrom2005to2023(inmillionunits)Globalpassengervehiclesales2005-20238070.6969.4668.6970605040302010066.3165.7165.2764.863.4360.9458.6457.8457.2855.8254.7450.8349.98

49.6547.9645.4120052006200720082009201020112012201320142015201620172018201920202021202220234Description:In2023,some65.3millionpassengercarsweresoldglobally,upbyabout11.3percentyear-on-year.Atnearly26.1millionunits,Chinawastheworld'slargestregionalmarketforautomobilesin2023.

ReadmoreNote(s):Worldwide;2005to2023Source(s):OICANewpassengercarregistrationsinkeyEuropeanmarketsin2022and2023(inunits)PassengercarsalesinselectedEuropeancountries2022-2023Numberofregistrationsinunits202220230500,0001,000,0001,500,0002,000,0002,500,0003,000,0002,651,357GermanyUnitedKingdomFrance2,844,6091,614,0631,529,0351,903,0541,774,7231,316,926ItalySpainBelgiumPoland1,565,331813,376949,359366,303476,675419,749475,032312,075NetherlandsSwedenSwitzerlandAustria369,791288,087289,827225,934252,215215,047239,150192,084221,419Czechia5Description:Germanyremainedthelargestpassengercarmarketin2023:Germancustomersboughtover2.84millionunitsthatyear.HungaryandNorwayweretheonlycountriestorecordadropinsalesthrough2023,withNorway'spassengercarsalesvolumedecreasingby27.2percent,whichwastheresultofaslumpaccrosspropulsiontypeinthecountry.ReadmoreNote(s):Europe;2022and2023Source(s):ACEARevenueofleadingautomakersworldwidein2022(inbillionU.S.dollars)Revenueofleadingcarmakersworldwide2022RevenueinbillionU.S.dollars050100150200250300350VolkswagenGroupToyotaMotorStellantis293.47270.49188.75FordMotor165.06160.74158.78154.25GeneralMotorsMercedes-BenzGroupBMWGroupHondaMotorHyundaiMotorSAICMotor124.68114.55102.5Tesla86.03NissanMotorVolvoGroup74.2848.0741.27PorscheAutomobil6Description:Intermsofrevenue,ToyotaandVolkswagenweretheleadingautomakersworldwidein2022.Intermsofvehiclesales,ToyotaandVolkswagenarealsocountedamongthemostsuccessfulautomakersworldwide.

ReadmoreNote(s):Worldwide;2022Source(s):ForbesGlobalautomotivemarketsharein2023,bybrandCarbrandmarketshareworldwide2023Marketshare0%2%4%6%8%10%12%ToyotaVolkswagenHonda10.7%6%4.6%4.5%4.4%HyundaiFordChevroletNissan3.9%3.9%Kia3.5%BYD3.1%Mercedes2.6%7Description:In2023,therankingoftheworld’slargestcarbrandswastoppedbyToyotawithamarketshareofaround10.7percent.TheToyotabrandisownedbyJapan'sToyotaMotorCorporation,theworld'slargestmotorvehiclemanufacturer.

ReadmoreNote(s):Worldwide;2023Source(s):Focus2move;Best-sellingpassengercarbrandsintheEuropeanUnionin2023,bynumberofnewregistrationsLeadingpassengercarbrandsintheEU-272023Numberofnewregistrations600,000

800,0000200,000400,0001,000,0001,200,0001,149,7411,400,000VolkswagenToyotaRenaultBMW686,705629,093589,682Skoda580,729570,591570,455569,509MercedesAudiPeugeotDacia519,547453,393Kia8Description:Atnearly1.2millionunitsales,Volkswagenremainedthebest-sellingpassengervehiclebrandintheEuropeanUnionbetweenJanuaryandDecember2023.ThebrandwasfollowedbyToyotaandPeugeot.

ReadmoreNote(s):EU;2023Source(s):ACEAVolkswagenGroup'ssalesrevenuefromFY2006toFY2023(inbillioneuros)VolkswagenGroup'ssalesrevenue2006-20233503002502001501005002006200720082009201020112012201320142015201620172018201920202021202220239Description:VolkswagenGroup’srevenuegrewinthe2023fiscalyear.Thecarmaker’s322.3billioneurosinrevenuealsosecuredVWaspotintherankingofthewealthiestcompaniesworldwide.

ReadmoreNote(s):Worldwide;FY2006toFY2023;fiscalyearendsDecember31.Source(s):VolkswagenVolkswagenGroup'srevenuefromvehiclesalesfromFY2015throughFY2023,bymajorsubsidiaryorbrand(inbillioneuros)VolkswagenGroup:revenuebyvehiclesubsidiary2015-2023VWPassengerCarsScania**Bentley*AudiProgressiveBrandGroup*MANCommercialVehicles**TRATONCommercialVehicles**PorscheVWCommercialVehiclesŠkodaSEAT35030025020015010050020152016201720182019202020212022202310Description:VolkswagenGroup'sPorschemarquegeneratedsome37.4billioneurosinrevenueinthe2023fiscalyear.Intermsofsales,VolkswagenGroupisamongthelargestcarmanufacturersglobally.

ReadmoreNote(s):Worldwide;FY2015toFY2023;fiscalyearendsDecember31.Source(s):VolkswagenSalesfiguresfortheVolkswagenGroupinFY2023,bykeysubsidiariesandbrands(in1,000vehicles)SalesfiguresfortheVolkswagenGroupbysubsidiary2023Salesinthousandvehicles1,000

1,50005002,0002,5003,0003,0163,500VolkswagenPassengerCarsAudiProgressiveBrandGroupŠkoda1,2821,056SEAT602VWCommercialVehiclesPorsche423334TRATONCommercialVehicles33911Description:VolkswagenGroup'stopbrandisitsnamesakeVolkswagenPassengerCarsbrand.Overthreemillionunitsweresoldbythebrandin2023.Thisfigurewasupbysome442,000unitscomparedto2022.

ReadmoreNote(s):Worldwide;FY2023;fiscalyearendsDecember31.Source(s):VolkswagenCHAPTER

02FinancialsRevenueofLamborghinifromFY2016toFY2023(inmillioneuros)Lamborghini:revenue2016-20233,0002,6632,5002,0001,5001,0005002,3751,9481,7431,6311,31693385302016201720182019202020212022202313Description:Overthecourseof2016to2019,steadygrowthwasobservedforLamborghini'srevenue.Revenueincreasedfromabout850millioneurosin2016to1.7billioneurosin2019.In2020,adecreaseinrevenuewasrecorded.Following2020,steadygrowthwasreported,withrevenueclimbingtonearly2.7billioneurosin2023.Theperiodofdeclineinrevenuefollowing2020wasinthemidstofboththeCOVID-19pandemicandglobalsemiconductorshortages.ItwasnotonlyLamborghinithat[...]

ReadmoreNote(s):Worldwide;FY2016toFY2023;allldataisbasedonreportsandfinancialstatementsthatstarton1stofJanuaryandend31stofDecemberthesameyear.Source(s):AudiEstimatedrevenueofLamborghiniinleadingcountriesin2023(inmillioneuros)Lamborghini:estimatedsalesrevenuebyleadingcountry2023RevenueinmillionEUR141UnitedStatesGermany260UnitedKingdom96ItalyFrance5037SwitzerlandThailandAustria27151010SwedenBelgium814/statistics/1463613/lamborghini-estimated-sales-revenue-by-leading-countryADecember2023modellingestimatedthattheUnitedStateswereLamborghini'sleadingmarketthatyear,generating260millioneurosinprojectedrevenue.TheUnitedStateswasalsoestimatedtobetheworld'sleadingsportscarmarketthatyear.ReadmoreNote(s):Worldwide;2023;basedonDecember2023modelling.Source(s):OperatingprofitofLamborghinifromFY2020toFY2023(inmillioneuros)Lamborghini:operatingprofit2020-20238007237006146005003934003002001000264202020212022202315Description:Overthecourseof2020to2023,steadygrowthwasobservedfortheoperatingprofitofLamborghini.Operatingprofitincreasedfromsome264millioneurosin2020to723millioneurosin2023.Therewasaperiodofdeclineinoperatingprofitfollowing2020whichwasinthemidstofboththeCOVID-19pandemicandglobalsemiconductorshortages.ItwasnotonlyLamborghinithatsufferedsuchlossesasthenumberofcarssoldworldwidefacedadeclineduringthatsameperiod.

ReadmoreNote(s):Worldwide;2020to2023;alldataisbasedonreportsandfinancialstatementsthatstarton1stofJanuaryandend31stofDecemberthesameyear.Source(s):AudiReturnonsalesofLamborghinibetween2017and2023Lamborghini:returnonsales2017-202330%25%27.2%25.9%20.2%20%16.2%15%15%10%5%9.1%20185.6%20170%2019202020212022202316/statistics/1463749/lamborghini-return-on-salesIn2023,Lamborghinirecordeditshighestreturnonsalesacrossthereportedperiod,atover27percent.Thiswasasharpperformanceimprovementcomparedto2017,whenthecompanymanagedtoturnrevenueintoprofitatarateof5.6percent.ReadmoreNote(s):Worldwide;2017to2023Source(s):LamborghiniEmployeevolumeofAutomobiliLamborghiniS.p.A.between2019and2023Lamborghini:workforce2019-20232,5002,1741,9342,0001,7881,8301,7691,5001,00050002019202020212022202317Description:In2023,LamborghinioperatedoutofitsmanufacturingplantinItaly,employingnearly2,200peopletoworkonitsoperations.Thiswasanincreaseofaround12.4percentcomparedtoits2022workforce.

ReadmoreNote(s):Worldwide;2022to2023Source(s):AudiCHAPTER

03SegmentsVolumeofvehiclesproducedbyLamborghinibetween2018and2023Lamborghini:productionvolume2018-202312,00010,0008,0006,0004,0002,000020182019202020212022202319Description:The2023fiscalyearmarkedthehighestproductionvolumeforLamborghinisince2018.Thebrandmanufacturedover10,000supercarsandsuperSUVsin2023,upby0.9percentyear-over-year.

ReadmoreNote(s):Worldwide;2018to2023Source(s):AudiVehicleproductionvolumeofLamborghinibetween2022and2023,bymodelLamborghini:globalproductionvolumebymodel2022-2023202220237,0006,0005,7856,0005,0004,0003,0002,0001,00003,8003,4436612043610UrusHuracánRevueltoAventador20Description:In2023,Lamborghiniproduced204unitsofitsRevueltomodel,thefirstplug-inhybridelectricmodelcommercializedbythebrand.DeliveriesoftheRevueltohaveyettostart.Incontrast,theItaliansupercarbrandmanufactured6,000Urus,whichiscurrentlythebrand'sbest-sellingmodel.ReadmoreNote(s):WorldwideSource(s):AudiLamborghini'sworldwidenumberofvehicledeliveriesfromFY2016toFY2023,bymodelLamborghini:worldwidedeliveries2016-2023,bymodelUrusHuracánAventador12,00010,0008,000637537983,9621,1042,1398463,1132,5866,0002,1931,2092,7804,0001,1736,08720231,1042,35320165,36720224,96220195,02120214,39120202,00002,64220171,761201821Description:In2016,around3,500Lamborghinicarsweredelivered;2,400ofwhichwereoftheHuracánmodel.BoththeHuracánandAventadormodelssoldmoreunitsin2017,withapproximately2,600and1,200unitsdeliveredrespectively.However,thereleaseoftheUrusmodelin2018impactedtheperformanceoftheseothermodels.In2019,theUrusmodelbecameLamborghini'sbest-seller,withsome5,000unitsoftheUrusdeliveredthatyearcomparedtoaround2,100Huracáns,and1,100[...]

ReadmoreNote(s):Worldwide;2016to2023;alldataisbasedonreportsandfinancialstatementsthatstarton1stofJanuaryandend31stofDecemberthesameyear.Source(s):AudiShareofLamborghini'svehicledeliveriesfrominFY2023,bycountryofregionLamborghini:shareofdeliveries2023,bycountryEurope34%Othermarkets28%ChinaandHongKong8%UnitedStates30%22Description:EuropeheldthelargestshareofLamborghini'sdeliveriesin2023,amountingtooverathirdofalldeliveries.NextwastheU.S.market,witharound30percentofdeliveries.Inthirdplace,ChinaandHongKongheldashareofeightpercent.

ReadmoreNote(s):Worldwide;FY2023;alldataisbasedonreportsandfinancialstatementsthatstarton1stofJanuaryandend31stofDecemberthesameyear.Source(s):AudiDistributionofLamborghini'sprojectedglobalvehiclesalesvolumebetween2014and2028,byautonomouslevelsLamborghini:distributionofglobalvehiclesalesbyautonomouslevels2014-2028Autonomous0Autonomous1Autonomous2120%100%80%60%40%20%0%20142015201620172018201920202021202220232024202520262027202823Description:Lamborghini's2024salesareprojectedtobemadeupofonlyonepercentofvehicleswithnoautomationandverylimiteddriverassistance(AutonomousLevel0).Incontrast,vehicleswithdriverassistance(suchascruisecontrolorlanecentering)areforecasttoaccountfor78percentofsales.ReadmoreNote(s):Worldwide;2014to2028;basedonDecember2023modelling.Source(s):CHAPTER

04CompetitorsBest-sellingluxurycarbrands:globalsalesinFY2023(inmillionunits)Globalcarsalesbyleadingluxurybrands2023Salesvolumeinmillionunits0.00.51.01.52.02.53.0BMWMercedes-BenzAudi2.552.041.9Tesla1.8125Description:At2.55millionvehicledeliveries,BMWwastheleadingluxurycarbrandworldwide.Meanwhile,Volkswagendeliveredaround1.9millionvehiclesunderitsAudibrandin2023.ReadmoreNote(s):Worldwide;FY2023;fiscalyearendsDecember31.Source(s):BMW;Mercedes-Benz;Tesla;VolkswagenBMWGroup'srevenuebetweenFY2019andFY2023,bysegment(inmillioneuros)BMWGroupsegmentrevenue2019-2023AutomotiveFinancialServicesMotorcycles200,000180,000160,000140,0003,2143,17636,22735,1222,7482,368120,000100,00080,00060,00040,00020,00002,28432,86729,59830,044132,2772023123,602202295,476202191,682201980,853202026Description:Inthe2023fiscalyear,BMW'sautomotivesegmenthadthehighestannualrevenuelastthreefinancialyears,amountingtoover132.2billioneuros.Duringthatyear,thisautomotiverevenueexperiencedthehighestgrowthofsevenpercentcomparedwiththepreviousyear.ReadmoreNote(s):Worldwide;FY2019toFY2023;fiscalyearendsDecember31.Source(s):BMWBMWGroup'sglobalautomobiledeliveriesfromFY2007toFY2023(inthousandunits)BMWGroup:globalcarshipments2007-20233,0002,5002,0001,5001,00050002007200820092010201120122013201420152016201720182019202020212022202327Description:In2023,theBayerischeMotorenWerkeAG(BMW)shippedover2.55millionautosworldwide.BMW'smajorbrandsincludeBMW(automobilesandmotorcycles),MINI,andRollsRoyce.ReadmoreNote(s):Worldwide;FY2007toFY2023;fiscalyearendsDecember31.Source(s):BMWMercedes-BenzGroup’srevenuebetweenFY2020toFY2023(inmillioneuros)RevenueofMercedes-BenzGroup2020-2023180,000160,000140,000153,218150,017133,893121,778120,000100,00080,00060,00040,00020,0000202020212022202328Description:TherevenueofMercedes-BenzGroupincreasedbyover2.1percentinthe2023fiscalyear.Asof2023,thecompanyregisteredrevenueofaround153.2billioneuros,againstaround150billioneurosin2022.TheMercedes-BenzGroupisaGermanmultinationalautomotivecorporationformerlynamedDaimlerAG,whichsplitfromDaimlerTruckinDecember2021.ReadmoreNote(s):Worldwide;FY2020andFY2023;fiscalyearendedDecember31.Source(s):Mercedes-BenzMercedes-BenzCars'unitsalesbetweenFY2019andFY2023(in1,000units)Mercedes-BenzCars'unitsales2019-20233,0002,5002,0001,5001,0005002,385.42,087.22,040.72,044.11,943.902019202020212022202329Description:Mercedes-BenzCars,theMercedes-BenzGroup'spassengercarmanufacturingsubdivision,soldover2.04millionvehiclesin2023.Thisslightlyincreasedcomparedto2022,whenthesegmentsoldapproximatelytwomillionvehicles.

ReadmoreNote(s):Worldwide;2019to2023;fiscalyearendsDecember31.Source(s):Mercedes-BenzTesla'srevenuefromFY2008toFY2023(inmillionU.S.dollars)Tesla'srevenue2008-2023120,000100,00080,00096,77381,46260,00040,00020,000053,82331,536202024,578201921,461201811,75920177,00020164,04620153,19820142,01420131511211720441320082009201020112012202120222023Fiscalyear30Description:Tesla’srevenuegrewtonearly96.8billionU.S.dollarsinthe2023fiscalyear,an18.8percentincreasefromthepreviousyear.TheUnitedStatesisTesla'slargestsalesmarket.

ReadmoreNote(s):Worldwide;FY2008toFY2023Source(s):TeslaNumberofTeslavehiclesdeliveredworldwidefrom1stquarter2016to1stquarter2024(in1,000units)Tesla'svehiclesalesbyquarterYTDQ12024Q1Q2Q3Q42,0001,8001,6001,4001,2001,000800600400200020162017201820192020202120222023202431Description:HowmanyTeslavehiclesweredeliveredin2024?Tesla'svehicledeliveriesinthefirstquarterof2024amountedtoover386,800units.Quarterlydeliveriesdecreasedbyaround20.2percentduringthefirstquarterof2024,comparedwiththefourthquarterof2023.BetweenOctoberandDecember2023,deliveriescrossedthe484,000unitthreshold,anewrecordforthebrand.

ReadmoreNote(s):Worldwide;Q12016toQ12024Source(s):TeslaCHAPTER

05SpecialfocusonthesportscarmarketProjectedsportscarsalesrevenueworldwidefrom2014to2028(inmillioneuros)Globalsportscarsalesrevenueforecast2014-202890,00080,00070,00060,00050,00040,00030,00020,00010,000020142015201620172018201920202021202220232024202520262027202833Description:In2023,sportscarswereprojectedtogeneratearound71.8billioneurosinrevenue.Thisvalueisforecasttoreacharound76.9billioneurosby2028.Whilethesportscarmarketrecordedadeclineinsalesvolumebetween2015and2020,thissegment'srevenuefluctuatedacrossthisperiod,increasingin2019.ReadmoreNote(s):Worldwide;2014to2028;basedonaDecember2023modelling.Source(s):Projectedsportscarsalesvolumeworldwidefrom2013to2028(inthousandvehicles)Globalsportscarsalesvolumeforecast2013-20281,2001,0008