投资项目商业计划书样本

商业计划书（编制参考）项目单位地址电话传真电子邮件联系人第一部分项目标关键技术关键技术和产品描述(关键介绍拟投资技术和产品优异性和独特征)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________简述产品生产制造过程、工艺步骤______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技术持有属性（专利、专有技术、配方、品牌、销售网络、许可证、专营权、特许权经营等。)_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________关键技术起源（自主开发、合作开发）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技术开发合作对象和方法______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技术判定和获奖情况（包含技术判定情况、获国际、国家、省、市及相关部门和机构奖励情况）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企业现有和正在申请知识产权（专利、商标、版权等）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明相关知识产权转让或授权许可协议______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品毛利润率是多少？纯利润率是多少_______________________________________________________________________________________________________________________________________________________________________________________________________________技术和产品竞争优势____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企业是否和掌握企业关键技术及其它关键信息人员签定竞业严禁协议，若有，请说明协议关键内容___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明，企业对知识产权、技术秘密和商业秘密保护方法______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分市场潜力和收入模式目标市场（新技术和产品应用领域）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________行业情况（行业发展历史及趋势，哪些行业改变对产品利润、利润率影响较大，进入该行业技术壁垒、贸易壁垒、政策限制等）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市场销售有没有行业管制，企业产品进入市场难度分析____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市场潜力（市场规模、市场前景及增加趋势分析）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________过去3~5年各年全行业销售总额：（一定要列明资料起源。）（万元）年份前5年前4年前3年前2年前1年销售收入销售增加率未来3~5年各年全行业销售收入估计：（一定要列明资料起源。）（万元）年份第1年第2年第3年第4年第5年销售收入企业收入模式___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三部分关键管理者关键董事会组员名单序号职务姓名工作单位职务1董事长2副董事长3董事4董事5董事董事长姓名_____________性别_____________年纪_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联络电话___________关键经历和业绩：（着重描述在本行业内技术和管理经验和成功事例，和技术发明人及持有些人关系。）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________总经理姓名_____________性别_____________年纪_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联络电话___________关键经历和业绩：（着重描述在本行业内技术和管理经验和成功事例，和技术发明人及持有些人关系。）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________关键技术开发人员（一）姓名_____________性别_____________年纪_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联络电话___________关键经历和业绩：（着重描述在本行业内技术水平、经验和成功事例，和技术发明人及持有些人关系。）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________关键技术开发人员（二）姓名_____________性别_____________年纪_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联络电话___________关键经历和业绩：（着重描述在本行业内技术水平、经验和成功事例，和技术发明人及持有些人关系。）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它对企业发展负相关键责任人员（一）姓名_____________性别_____________年纪_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联络电话___________关键经历和业绩：（依据企业需要，来描述不一样人员在特定方面专长，和技术发明人及持有些人关系）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它对企业发展负相关键责任人员（二）姓名_____________性别_____________年纪_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联络电话___________关键经历和业绩：（依据企业需要，来描述不一样人员在特定方面专长，和技术发明人及持有些人关系。）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企业董事和关键管理人员之间有没有亲属关系_______________________________________________________________________________________________________________________________________________________________________________________________________________请说明企业是否存在关联经营和家族管理问题______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明企业董事、管理者和关键雇员之间是否有实际存在或潜在利益冲突____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四部分企业基础情况企业成立时间_________________________企业性质______________________注册资本____________________________实际到位资本____________________其中现金到位________________________无形资产占股份百分比____________%注册地点_____________________________________________________________主营业务为_________________________________________________________。企业沿革：（说明自企业成立以来主营业务、股权、注册资本等企业基础情形变动，并说明这些变动原因。）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________现在企业关键股东情况：（列表说明现在股东名称及其出资情况。）现在企业内部部门设置情况：以组织机构图来表示。企业现在职员情况：企业经营财务历史：（销售收入、毛利润、纯利润）（单位：万元）项目本年度前1年销售收入毛利润纯利润总资产总负债净资产第五部分竞争对手企业竞争优势说明（成本、价格、性能、品牌、销售渠道）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企业产品销售成本组成及销售价格制订依据______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企业在产品销售价格方面策略和实施____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________进货渠道稳定性、可靠性、质量及进货周期___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企业关键供给商关键供给商1__________________________________________________________关键供给商2__________________________________________________________关键供给商3__________________________________________________________本企业和行业内五个关键竞争对手比较：（关键描述在关键销售市场中竞争对手。）竞争对手市场份额竞争优势竞争劣势本企业企业在技术和产品开发方面中国外竞争对手（5家）基础情况竞争对手（一）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________竞争对手（二）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________竞争对手（三）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________竞争对手（四）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________竞争对手（五）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企业为提升竞争力拟采取方法。______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第六部分融资说明资金需求量_______________________________________________________________________________________________________________________________________________________________________________________________________________请说明投入资金用途______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________需要多个投资方，各投资方出资额和所占股权百分比____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投资方可享受哪些监督和管理权力___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________假如企业没有实现项目发展计划，企业和管理层向投资方负担哪些责任？________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投资方以何种方法收回投资，具体方法和实施时间___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________需要对投资方说明其它情况__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第七部分经营计划未来三年技术开发关键____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________融资后第十二个月研发资金（购置技术开发设备、开发人职员资、试验检测费用、其它研发费用）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企业未来3~5年在研发资金投入和人员投入计划（万元）年份第1年第2年第3年第4年第5年资金投入人员（个）企业未来3~5年销售收入估计（万元）年份第1年第2年第3年第4年第5年销售收入市场份额融资后各年陆续设置哪些机构，各机构配置多少人员，人员年收入情况。请用图表统计表示出来。企业对管理层及关键人员将采取怎样激励机制_____________________________________________________________________________________________