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商务英语写作范文(篇一)商务英语写作范文(篇一)FacingBusinessChallengesatHolidayInnWorldwide
SendingInvitationsAcrosstheGlobe
Inthe1960safamilyvacationintheUnitedStatesusuallymeantloadingthekidsintothestationwagonanddrivingoffdownthehighwaytowardatouristdestination.Andwhenwearyvacationersneededtorestforthenight,theyoftenlookedforthefamiliargreensignswith“HolidayInn”writteninscriptandacolorfulstarforemphasis.AllacrosstheUnitedStates,thissignwelcomedtravelerstoHollidayInnhotelswithpromisesofquality,comfort,andvalue.
By1968HolidayInnwassowellknownintheUnitedStatesthatitbeganopeningfranchisesinEurope.In1973thecompanyopeneditsfirstAsianhotelinJapan,andin1984itbecamethefirsthoteltoopenforbusinessinChina.For25yearsHolidayInnenjoyedgreatsuccessintheEuropeanandAsianmarkets,opening600hotelsandearningareputationasupscale,professional,andwellrun.
However,inthe1980sHolidayInn’sfortuneswerebeginningtofadeintheUnitedStates.Manyofthefranchiseswereoutdatedandsubstandard.Familyvacationerswerebeingreplacedbybusinesstravelersasthehotelindustry’sbreadandbutter,andaggressivecompetitorswithsuperiormarketingstrategiesweretargetingthisgrowingsegment.Inaddition,overbuildinghadsetoffawaveofpricediscounting.Asaresult,bothHolidayInn’sshareofthelodgingmarketanditsimagetookanosedive.
Butinthe1990sthisiconofthe.highwaywasbroughtbacktolifeafterbeingpurchasedbyBassPLC,aBritishconglomerate.BassmovedquicklytomakeHolidayInnWorldwidetheleadinghotelchain,notjustintheUnitedStatesbutaroundtheglobe.IntheUnitedStates,HolidayInnpursuedastrategythatsegmentedthemarketintodifferenttypesoftravelersandcreatedauniquetypeoflodgingforeachgroup.UndernameslikeHolidayInnExpress,HolidayInnSelect,SunspreeResorts,andCrownePlaza,thecompanyoffereddifferentaccommodationsandamenitiesatdifferentpricestosuitthediverseneedsofbusinessandleisuretravelers.Combinedwithacampaigntobringallofthefranchisesbackuptoahighstandardofquality,thestrategyquicklybegantopayoff.
Evenso,thetopbrassatHolidayInnWorldwideknowsthatthegreatestgrowthpotentialisnotinthesaturated.marketbutintheevolvingmarketsofEurope,Asia,andLatinAmerica.Withincreasingtourismandbusinessdevelopmentintheseregions,thedemandforcomfortable,consistent,andaffordableaccommodationsisbooming.HolidayInnneedsastrategyfortappingthisvastpotential.WouldthestrategiesthatfueledHolidayInn’sturnaroundintheUnitedStatesbringsimilarresultsinternationally?Large-scaleconstructionofnewhotelswillplayamajorrole,sowhatkindsofhotelsshouldtheybe?Howcanthecompanybestmeettheneedsofawidevarietyofinternationaltravelers?ShouldHolidayInnexpandthroughfranchisesorbyopeningcompany-ownedhotels?Shouldthesametypeofpromotionbeusedfortheentireglobalmarketorshoulditbelocalizedtoeachgeographicarea?ThesearequestionsthatRaymondLewisfacesdailyasvicepresidentofmarketing.IfyouwereLewis,howwouldyouanswerthem?
MeetingBusinessChallengesatHolidayInnWorldwide
PartofRaymondLewis’sjobistomonitorandpredictchangesintheever-evolvingglobalmarket.Amongthetrendshehasobservedistheincreasingsimilaritybetweentheneedsanddesiresexpressedbyconsumersandbusinessesaroundtheworldincertainproductcategoriessuchaslodging.Ontheotherhand,Lewisknowsthatvariouscountriesandculturesapproachpurchasesdifferently,andthatpeopleofvariousculturesresponddifferentlytoproductpromotion.Hischallenge,then,istofigureouthowtosatisfyboththesimilarandthediverseneedsofeachnewmarket.
Lewisalsoknowsthatalltravelers,regardlessofwheretheyarefromorwheretheyaregoing,sharemanyofthesamedesires,fears,andexpectationswhentheyaretraveling.Theymaynotspeakthesamelanguageorlivethesameliveswhileathome,butwhenthey’reontheroad,alltravelersare(1)awayfromhomeandoutoftheirpersonalcomfortzones,(2)indifferentandoftenunfamiliarsurroundings,and(3)subjecttothesamehasslesandhardships.Therefore,HolidayInnfocusesondeliveringaconsistentproductaroundtheworld.Thisway,whetherthehotelisinSouthKorea,India,BuenosAires,orIsrael,travelersknowthattheywillalwaysreceiveacomfortableroomatafairprice.
Inaddition,thestrategyofsegmentingthemarketbytypesoftravelersthatprovedsosuccessfulintheUnitedStatesalsoworksabroad,butinadifferentway.SegmentationinthehotelindustryisarelativelynewconceptinEurope,andinAsiaitisvirtuallynonexistent.ThisislargelybecauseinmanyofthedevelopingnationsofAsia,travelhasonlyrecentlybecomeanoptionforthemajorityofpeople.Asaresult,noteverytypeofHolidayInnhotelwillbesuccessfulineverycountry.Thecompanymustknoweachmarketverywellbeforeitdecideswhichtypeofhoteltoopen.Doestheareadrawmainlytouristsorbusinesstravelers?Howlongdovisitorsusuallystay?Dopeoplefromsurroundingareastraveloften?Whattypesofaccommodationsdocompetitorsofferinthearea?Byknowingtheanswerstoquestionslikethese,HolidayInnisabletodecidewhichtypeofhotelwillbestservetheneedsoftravelerstothearea.Forexample,thecompanyopenedaSunSpreeResortinArequipa,Peru,closetoMachuPichu,apopularinternationaltouristdestination.HolidayInn’smanagementteamfeelsthatSunspreehasagreatchanceforsuccessinthislocationbecausethehotelcaterstotourists.
Inthesameway,HolidayInnmanagementexpectsamixofbusinessandleisuretravelerstovisitSeoul,SouthKorea.Therefore,thenewHolidayInnSeoulappealstoabroadrangeoftravelersbyofferingabusinesscenter,banquetfacilities,fourrestaurants,afitnesscenter,andagiftshop.
JustasinitsearlydaysofexpansionintheUnitedStates,HolidayInnisaccomplishingitsinternationalexpansionthroughamixofwhollyownedfacilitiesandfranchises,dependingontheavailabilityofresourcesandpotentialforprofitineachlocalmarket.AlthoughfranchisingagreementsplacelessriskonHolidayInnWorldwide,theyalsorequirethecompanytogiveupmorecontrolthanitwouldbyopeningwhollyownedfacilities.However,franchisesmustadheretostrictqualitystandardsiftheyintendtooperateunderHolidayInn’sfamousname.
Lewisandhisteamalsorecognizethateventhoughtravelershavesimilarexpectationsforthequalityandvaluetheygetinahotel,sometimestheyliketostayinplacesthatdon’tfeellikehotelchains.Therefore,thecompanyhasopenedhotelsinEurope,Australia,andSouthAfricathathaveastyleandcharacteruniquetotheirlocations.Inthisway,HolidayInnisabletotailoritsglobalproducttolocalmarkets.
Nonetheless,HolidayInn’spromotionstrategyisdecidedlyglobal,regardlessofwhichmarketsitenters.Lewisbasesthestrategyontwothemes:“Welcome”and“Staywithsomebodyyouknow.”Althoughtheadcopyistranslatedwhennecessary,eventhevisualformatisthesamefromcountrytocountry.Ofcourse,culturaldifferencesmustbeaccommodatedfromtimetotime.Forexample,travelersinBritainpreferredanadthatfocusedonafriendlydoorman,whereas.andGermantravelerspreferredamoresentimentaladshowingabusinesswomanreceivingafaxofadrawingfromherchild.
TheinspirationforthisglobalstrategycametoLewis,notsurprisingly,whilehewastraveling.WhenboardingaplaneatDullesAirportoutsideofWashington,.,hepassedagroupofRussianteenagersgatheredaroundaguitarplayersinging“PufftheMagicDragon,”afolksongthatwaspopularintheUnitedStatesafewdecadesago.ThisconnectionbetweencultureshelpedconvinceLewisthattheworld’speoplewerealikeinmanyways,particularlyinthefieldofpleasureandbusinesstravel.
ItremainstobeseenhowsuccessfulHolidayInn’sglobalstrategywillbeinthelongrun.Thecompanyisofftoaflyingstart.However,competitorssuchasMarriottandChoiceHotelsaremovingquicklytomakesureHolidayInndoesn’toutpacetheminthehotnewglobalmarkets.Butonethingissure,LewisandtherestofthemanagementteamarenotcontentwithHolidayInnbeingaleadinghotelchainintheUnitedStates.TheywantHolidayInntobetheleaderaroundtheworld.
商务英语写作范文(篇二)Mr./Ms.,
Mr.JohnGreen,ourGeneralManager,willbeinParisfromJune2to7andwouldliketocomeandseeyou,say,onJune3at.abouttheopeningofasampleroomthere.
Pleaseletusknowifthetimeisconvenientforyou.Ifnot,whattimeyouwouldsuggest.
Yoursfaithfully,
尊敬的先生/小姐
我们的总经理约翰格林将于六月2日到7日在巴黎,有关在那开样品房的事宜,他会于六月3日下午2:00点拜访您。
请告知这个时间对您是否方便。如不方便,请建议具体时间。
您诚挚的<以下为回信范文>
Mr.
Ms,ThankyouforyourletterinformingusofMr.Green’svisitduringJune2-7.Unfortunately,Mr.Edwards,ourmanager,isnowinCairoandwillnotbebackuntilthesecondhalfofJune.
Hewould,however,bepleasedtoseeMr.Greenanytimeafterhisreturn.
Welookforwardtohearingfromyou.
Yoursfaithfully,
尊敬的先生/小姐
谢谢来函告知我方六月2-7日格林先生的来访。不巧,我们的总经理艾得华先生现正在巴黎,到六月中旬才能回来。
但他回来后愿意在任何时间会见格林先生。
希望收到您的来信。
您诚挚的
相关阅读:商务英语简介
从英语培训的目的来看,既有考试培训,又有能力培训,商务英语界乎两者之间。
在中国的市场更加深入地融入到国际经济社会之中时,国内人才市场由于大批外资公司的登陆,对商务英语的人才的需求也愈来愈大。不过我们再次要说明商务英语并不是万能的,也不是独立存在的,许多外企需要员工具有更加专业性的英语能力--“职业英语”,比如ETS的TOEIC和TOPE,也有人把TOEIC统称为商务英语,其实二者是有区别的,他们的含义与作用都不同。对于职业英语而言,学员参加某一项测试并得到一定的分数来证明其对英语语言的应用能力。学生需要和得到的是一个分数,证明其有能力承担相关的工作。而事实上,比如托福,得到高分的考生并不证明其拥有了相对应的能力。而商务英语,作为一种特定的教程,强调的不仅仅是语言的水平,而是一种实际综合素质的提高。BEC会帮助学员学会如何利用英语语言达到更高的职业目标。例如西方的管理理念、工作心理、如何与外国人打交道等等,实际的在工作中给学员以帮助。
“商务”、“英语”、若即若离
关于商务英语,不少人会有疑问,究竟是“商务中的英语”还是“商务加英语”,“商务”与“英语”两者内部到底是什么关系?确实纠缠不清!我们的汉语老师曾少波就说过:“从构词上看,‘商务英语’有点儿怪怪的--为什么这样说呢?道理很简单,难道你也认可了‘商务汉语’?”
相信大家学习语言的目的不会是为了研究吧?大部分人都是为了用这个语言工具去跟别人交流。商务英语的培训也一样,其核心在于沟通的培训。当今的商务活动强调人实际的商务沟通能力,能否用最准确、清晰的商务语言来与老板和客户进行沟通、交流在很大程度上决定你成功与否。当然,达到沟通的理想状态和以“商务”为核心的这样一个语言培训过程,商务英语的教师应该有扎实的英语功底和丰富的商业背景。只有具备语言、商业知识、商务技能的老师,在课堂上才能传授给学生商务英语方面的知识,更能辅之以大量的商务知识和商务技能的讲解,知识面涉及管理、贸易、法律、财会等显示商务活动,优秀的商务英语教师是“商务”的核心。
英语应当是在深厚的英语基础上,再强调商务。戴尔把中国人的英语学习分为“背诵阶段”和“习惯阶段”,目前绝大多数学习者处在背诵阶段,还没有达到习惯阶段,无法实现“习惯性而非背诵性地运用英语进行交流”。这里所说的“习惯”,并不是说,你掌握了多少的`词汇量,而是你能否做到脱口而出。在具备了这样的“习惯”以后,就可以通过商务英语的学习,就可以用专业的商务语言进行商务工作了。
商务英语的教学还是以语言为主。因为来这里学习的学员?本身就具有商务背景。教授给学员是如何在商务领域中运用英语是教学目的,教给学员在商务活动中必备的英语词汇、在合同、谈判、信函等商务环节的英语运用技巧等。
“商务英语”是商务和英语的结合,在“英语”和“商务”两个内容上权重是这样的。英语占大约40%。在这里,英语的语言水平是基本的要求。也就是说,我们首先解决的是学员的语言水平问题。帮助学员切实地提高英语水平。
商务英语的课程在提高学员水平的基础上,进行商务方面的培训。其中包括今后工作中即将遇到的不同场景,如何和外国人合作、外国人工作的方式方法,以及他们的生活习惯等。
商务英语写作范文(篇三)商务英语写作范文1
Dear
Ihavewrittentoyouseveraltimesoverthepastthreemonthsrequestinganexplanationonwhyyouhavefailedtobringyouraccountwithuscurrent.
Byignoringtheserequests,youaredamagingtheexcellentcreditrecordyouhadpreviouslymaintainedwithourcompany.Inaddition,youareincurringadditionalexpensetoyourselfandtous.
UnlessIhearfromyouwithintendays,Iwillhavenootherchoicebuttoturnyouraccountoverforcollection.IamsorrythatwemusttakesuchdrasticactionbutIamafraidyouleaveusnoalternative.Youcanpreserveyourcreditratingbyremittingyourchecktodayfortheamountstatedabove.
商务英语写作范文2
Dear
Aftercarefulreviewofyourchargeaccount,itpleasesustoinformyouthatwehaveincreasedyourcreditlimitasfollows:
OLDCREDITLIMIT:$
NEWCREDITLIMIT:$
Furthermore,thischangeinaccountstatusqualifiesyouforuseofourinstallmentaccount.Shouldyourequireadditionalinformationaboutthisnewaccount,pleaseseeoneofourcreditrepresentativesthenexttimeyouarehereforavisit.
Youareavaluedcustomer,andassuch,youwillbeadvisedofourspecialcustomersales,whichwehavefromtimetotime.Weappreciateyourcontinuedpatronage,andlookforwardtobeingabletoassistyouinthenearfuture.
商务英语写作范文(篇四)ReplyingtoanenquiryEx7:Sampleanswer:(219words)
DearMrZampieri
Withreferencetoyourletterdated14June,inwhichyourequestedinformationaboutACutAbove,pleasefindencloseddetailsaboutourcompanyandtheservicesweoffer.
Ouraimisalwaystoprovideourclientswiththebestcombinationoffood,entertainmentandlocation.BychoosingACutAbove,youcanrelaxandenjoyyourspecialoccasionwhilewedoallthework.EventscateredforbyACutAboveincludecorporatefunctionssuchasconversationsandChristmasballsandalsofamilycelebrationssuchasbirthdays,weddingsandanniversaries.
ACutAboveoffersavarietyofservicesfromsimplyprovidingagourmetmenutohelpingyouchoosetherightvenueandorganiseentertainment.Wespecialiseinusingourexperiencetomeetyourneeds.Tohelpusachievethisaim,wealwaysarrangeameetingwithanewclientwellbeforethedateofanyeventinordertodiscussthevariouspossibilities.
Asyoucanappreciate,weareunabletogivequotationsbeforeourinitialbriefingwithaclientaspriceperheadvarieswiththechoiceofmenu.
Toarrangeameetingorforanyfurtherinformation,pleasedonothesitatetocontactmyselforElenaPolidoroon01623713698.
ACutAbovelooksforwardtohearingfromyou.
Yourssincerely
SineadWelsh
商务英语写作范文(篇五)Dear
Thankyouforyourorder.Atthistimewecannotfillyourorderduetoanunexpectedshipmentdelayfromouroverseassuppliers.
Wewillholdyourorderforarrivalofthemerchandise,andshipshortlythereafter.Unfortunately,wecannotprovideyouwithaspecificshippingdateatthistime.
Thankyouforyouranticipatedpatienceinthismatter.
商务英语写作范文(篇六)商务英语中级写作范文
一、猎头过程
DearMrJacobs
IamwritingtoapplytothepositionofSalesAdviserfortheNorthEastRegionwhichwasadvertisedinHeraldInternationalyesterday.
AlthoughIamcurrentlyworkingintheMarketingDepartmentofalargemultinational,Iwouldappreciatetoworkforarapidlyexpandingyoungcompanysuchasyours.
AsyoucanseefrommyenclosedCV,IobtainedanhonoursdegreeinSalesandMarketingfromNottinghamUniversityin1994.IthoroughlyenjoyedthesixmonthsIspentinworkinginBootsplcaspertofthecourse.DuringthistimeIgainedinvaluableinsightsintothenatureofsales.AfterleavinguniversityIinitiallyspenttimeworkingforasmalllocalfirmbeforefindingmycurrentjobandIfeelthatIammoresuitedtothedynamicsandvarieddemandsofasmallerfirm.
Notonlyhasmyexperiencefamiliarisedmewiththechallengesfacedbytheindustrytodaybut,havingbeenbroughtupinthenortheast,Iknowtheregion,itsproblemsanditsundoubtedpotential.Asaresult,IfeelthatIwouldbeabletorelatetoyourcustomersonbothaprofessionalandapersonallevel.
Iamavailableforinterviewfrom15SeptemberandwouldbepleasedtodiscussmyCVinmoredetailthen,
Ilookforwardtohearingfromyou.
二、提高质量保证
YouworkforGlobalinstituteinc.,whichproducessoftwares.YouareresponsibleforQualityManagementSystem.
StudythefollowinggraphwhichshowstheefforttakenbyyourcompanyandIBIInc,yourmaincompetitor.Inthegraph,theQualityManagementisdividedintofiveparts.
Usetheinformationinthegraphtowriteashortreport(about100120wards)suggestingwaysofimprovingthequalitymanagementofyourcompany.WriteonyourAnswerSheet.
HowtoimproveQualityManagementSystemwithlimitedcapitals?Thatisthekeytosuccess.AftercarefulstudyofIBIInc'ourmaincompetitor,wefindthattheyspendsomemoneyinCustomerServiceandVenderinspectionswhicharevitaltoQualityManagement.Asweknow,softwaresaredevelopedquickly.Customersandvendersknowclearlywhattheyneed.Therefore,weshoulddevelopprogrammesbasedoninformationthroughCustomerServiceandVenderinspections.AnotherfactwithourattentionisthatalthoughIBIInc.‟sPlantproductivityisnothigh,theycansellouttheirnew,high-qualitysoftwaresquicklyastheyhaveaverygoodQualityControlSystem.Therefore,weshouldadjustthecapitals.
商务英语写作范文(篇七)Reportontheuseofcompanyaircraftbydepartmentdirectors
Introduction
Thepurposeofthisreportistodiscribehowthecompanyjetisusedbyseniorstaff(departmentaldirectorsandabove)ofFlorentinointernational.
Numberofflightsperyear
Thenumberofflightsperyearhasincreasedfrom56lastyearto63thisnumberisexpectedtoincreasebynearly30%to80nextyear.
Reasonsforflights
Themainreasonwhichwasgivenforusingthejetlastyearwascustomermeetings(56%).However,thishasdecreasedto40%thiscontrast,companymeetings,whichconstituted35%ofreasonsforflightslastyear,roseto45%thisispredictedthatcustomermeetingswillbethemainreasonforflightsnextyear(60%),whilecompanymeetingsareexpectedtodecreasetojust30%.Otherreasonsforusingthejethaveremainedalmostthesameoverthethreeyearsatbetween10%and20%.
Conclusion
Useofthecompanyaircraftisbecomingincreasinglypopular,andcustomermeetingsarethemainreasonforusingit.
看过商务英语report范文的人还看了:
商务英语写作范文(篇八)Ourcountryisknownas“nationoftheetiquette”thelaudatoryname,theadvocationetiquetteisourcountrypeople'straditionalmoralancienttimestillnow,ourcountry'setiquettestandardistheChineseuniquecivilizationsymbol,isChinesenationmoralexcellenceetiquette,tookonetraditionalmoralexcellence,hasthehistoricalinheritance,hasvitalitywhichdoesnotfade.
Theetiquetteinvolveswhichinthecommercialcontactareverymany,butfrombasicspeaksbetweenthehumanandhuman'scontact,thereforeweareusedtothecommercialetiquettelimitsartwhichassociatesforthecommercialpersonnel.
Asthenamesuggests,thecommercialetiquetteisrefersinthepeoplecommercecontactthesuitableetiquettestandard,isinthecommercialcontact,bytheprocedure,thewaywhichcertain,isestablishedbyusageindicatedrespectsoppositepartytheprocessandtheritualstemsfromvulgarly,popularizesforthecommercialetiquetteoperationality,howisshoulddo,howshouldn'tinthecommercialcontact“restrainsoneself,respectsotherpeople”tobeabletocausethepeoplewitheasehappilytoonly“considersforotherpeople”isthecommercialcontact,alsoisbetweenthehumanandthehumanthenormalcontactbasicsaidthestudyandthecorrectutilizationcommerceetiquettenotonlyisapersonintrinsictutelageandthequalityexternalperformance,alsoisinthehumancommunicationthesuitableonekindofart,onehumanrelationswayorthehumanrelationsmethod,areinthehumancommunicationareestablishedbyusageshowrespect,thefriendlycustomoninthehumancommunicationcommunicatesmutuallycertainlymustgraspthecommercialetiquettethefromindividualanglethat,graspscertaincommercialetiquettetobehelpfulinenhancespeople'sowntutelage,beautifiesown,thebeautifiedcantheveryeffectivepromotionsocialcontact,theimprovementinterpersonalrelationship,butalsoishelpfultothepurificationsocial,asmile,aconcernallcangivehuman'sbymindinwarmth,andmaycauseownmoodtobealsohappyalongwithit,whynot?
商务英语写作范文(篇九)Dear
Thisistoinformyouthatwehavecarefullyreviewedyourestimateontheparkinglotrefurbishing.Weareplanningtocontractwithyouforthiswork.
Weareunabletoletthiscontractimmediately,asfinalapprovalofexpendituresofthisnaturemustcomefromtheheadofficeinNewYork.
Dear
Wehavereceivedyourletteracknowledgingreceiptoftheitemswemailedtoyouandnoticingustocancelshipmentofyourorderforthoseitemswhicharebackordered.
Wewillbeissuingyouarefundassoonaswehavecompletedthenecessarypaperworkforyouraccount.
Wewouldliketotakethisopportunitytothankyouforshoppingthrough[name]Ournew[specify]catalogshouldbearrivingatyourhomeshortly,andIbelieveyouwillbepleasedbysomeofthebeautifulchoicesourbuyershavemadethisseason.
Thankyouforyourpatienceandunderstandingandforprovidinguswiththeopportunitytobeofservicetoyou.
商务英语写作范文(篇十)Formulateasmokingpolicyforyourofficewhichisfairtobothsmokersandnonsmokers.Writea40-50wordmemoinformingallstaffofthepolicy.
提示:
我们需要确定,如果我是公司职员,我要在这篇memo中获得什么信息?是不是要知道:
1.新的吸烟政策从什么时候开始;
2.吸烟区划定在什么地方?
To:Allstaff
From:Hope0068
Everybodyknowthatsmokingisdangerousforyourhealth.AndtheThestudiesdidn'tjustpointtotheilleffectsofsmokingonthosewhosmoke--non-smokers,too.[1]Noticeisherebygiventhatthesmokingareaislocatedinthespecialcorner[2]ofthefirstfloorofthisbuilding.Thiscomeintoforceon[3]September15th.
Thanks.
名师指导:
[1]Memo的主要作用就是提醒同事们注意事项,这和吸烟有多有害不相干,去掉。改为:toassureworkingenvironment
[2]一般的公司都应该给个room
[3]from
看过商务英语初级写作范文的人还看了:
商务英语写作范文(篇十一)Dear
The[productnameandmodelnumber]thatyoumailedtousforrepairwasreceivedon[date]Wewillbereturningittoyouassoonasthenecessaryadjustmentsaremade.
Wearesorrythatyouexperiencedaproblemwithourproductandwanttothankyouforpurchasinga[nameofproduct]
商务英语写作范文(篇十二)商务英语这一商务通用语言的使用,使世界范围内的商务沟通成为可能。企业可以运用商务英语拓宽自身的业务范围,尝试与世界范围内的企业进行接触与合作,寻求最合适的商业伙伴。同时商务英语的使用还能够挖掘出世界范围内存在的潜在顾客,为企业提供更多的业务量与合作机会。存在合作意向的双方一旦确定合作项目后就需要针对合作项目开展认真细致的磋商与谈判,这个过程是整个商贸合作的关键时期。在商务洽谈活动中,由于电子商务活动的开展,企业往往通过各种电子渠道来进行意见的交换,最终达成共识签署协议。而其中的往来函电往往是商务英语的形式。当然我们都了解相关函电的重要性,它是后期开始履行合同的依据与衡量标准。以双方都能够理解的最普遍的商务英语形式写就。相关函电也是合作中发生纠纷与摩擦时的证据文本和直接证明材料。同时,商务英语的使用也使交易的双方跳出了国际与语言的限制,在最大程度上提高了双方沟通的效率,促进了贸易活动的开展,也促进了国际贸易的大量开展。在全球经济往来中其工具作用逐渐显现。
从事国际贸易的人员往往都具有较强的表达能力,经济文化素质与公关手段,往往在进行国际贸易的过程中展示出较好的人格魅力,促进双方贸易活动的开展。当然在全球经济一体化的环境下,如果贸易人员具备良好的商务英语能力,在商务磋商和洽谈的过程中发挥自身的商务英语功底,清晰准确得体地表达自身意愿和企业对合作的要求,不仅能够对外彰显企业优秀的外在形象,同时也能显示出优秀的企业文化。配合一定的谈判技巧,更能达到良好的洽谈效果。外国资本和企业的大量涌入也给国人提供了更大的职位选择空间。在这样的外资企业或者中外合资企业中如果希望迅速的展示自己的才华获得满意的工作,好的商务英语素质是必须的。同时,对于外资企业或者中外合资企业而言,也更希望能提升一部分高素质的人才充实自身的管理层,较好的商务英语素质是必须的。只有这样才能协调好双方的工作,真正地发挥管理者的作用。所以在外资企业或者中外合作企业中,商务英语人才的具备也是必须得。在许多外企,都会将商务英语能力素质作为衡量员工整体素质的重要标尺。
企业进军国际的宣传过程中通常会选择广告这一最为简单有效的形式。这也常常是快速提高企业知名度的首选途径。良好的宣传广告能够很好的反映企业的特点,瞬间吸引人们的眼球,使企业发现潜在顾客。所以,如果是面向国际的企业广告,我们往往会选择商务英语作为其主要语言,使广告的受众增多,能在世界范围内被接受。英语作为广告语言往往具有多种风格组合可以进行选择,使企业或者产品的特色突出。
1提高对口语表达能力的要求
在商务英语能力中,最为重要的就是口语表达能力。毕竟商务英语的重要目标就是用于商务实践中,因此,我们必须保证商务交流中语言的流畅与准确,在任何情况下都能够快速的反映作答。切忌出现明显的语言漏洞或者表达不清。这些都需要在日常的学习中和商务实践中不断地锻炼提高。此外,还应灵活地掌握各种不同场合环境下的函电书写。常见的形式包括会谈纪要,会议记录,磋商邮件等等。同时,在进行商务英语的商谈过程中一定要注意自己逻辑习惯的纠正,由于中文与英文的逻辑规律存在差异,仍然坚持中文的思考判断往往会走向误区。结合英语思考习惯来进行思考常会有意想不到的效果。
2精选阅读种类增加商务英语阅读量
商务英语知识的丰富另一方面也需要大量商务实事知识的补充,因此,将优秀的商贸杂志作为读物进行阅读训练是极有必要的。在对英文商贸读物的阅读中能够获得现今世界商贸信息,补充自身的商务知识含量,与此同时精辟的材料也能够训练自身的翻译能力,学习表达能力。
3提高商务英语写作水平
在商贸活动中许多情况下都需要对一些谈判或者合作情况等进行记录,包括商务意向的征求等情况下都需要进行商务函电的联络与交换。商务函电的重要性不言而喻,任何一项商务合作,从意向的产生到合作的最终完成,其过程中需要大量的意见交换和谈判协商,这些函电不但指导着整个合作活动的开展,在合作产生纠纷时也是最直接最有效的证明材料,在合同争议中甚至是明辨权利义务的关键。信息的迅速交换与发展使英语函电的作用不断的增大,为了进一步提高英语函电的专业性与准确性,我们需要在英语函电的书写中保证以下几个方面:第一,保证函电语言的礼貌性,商务英语函电交流的双方在进行函电的书写和表达时必须保证语言的礼貌与态度的温和。良好的语言氛围使双方的合作活动在友好的环境下展开,这也直接提升了双方谈判成功的概率。彼此树立良好的企业形象。第二,保证语言表达的高度准确性,参与商务谈判的人员往往具有丰富的谈判经验和良好的语言表达能力,在函电的书写和表达中,措辞一定要准确但是切忌绝对化语言的出现,尽量给自身留下周转的空间。毕竟商务函电往往成为后期各种问题裁决的依据,用语必须准确谨慎。第三,用语一定要尽量简洁,使对方在短时间内就能抓住函电的中心,使函电具有较强的条理性。这也有利于企业形象的树立。
4坚持商务活动中的诚信原则
企业要想将自身的业务不断开拓,保证自身的诚信极为重要,这是企业能够不断发展的基础品德。现今随着经济节奏的不断加快,许多新兴的简便经济形式开始出现,它们的有效运用必须建立在务实合作的基础上。双方以各自的行为准则和相关的国际规范为指引,运用便捷形式开展经济合作,提高经济效率,节省贸易程序时间,最终取得共同发展。
5重视合作双方的文化差异
虽然经济全球化的格局已经形成,但是我们不能够认为在这个环境下任何活动的开展都是直接而顺畅的,各个国家由于语言的差异,历史积淀的不同和价值体系的区别,在经济活动中仍然存在文化壁垒。在这样的情况下哪怕我们拥有极为熟练的商务英语知识,在双方的谈判中也可能难以奏效,往往使谈判难以开展。有些情况下一旦没有考虑对方的文化禁忌甚至会使谈判直接中断。所以,在双方谈判活动开展之前,一定要对对方的民族文化,宗教信仰进行一定的了解,是出于对对方的尊重也是为了双方合作的顺利开展。
商务英语作为新时期国际经济合作的重要媒介,其作用已经不能忽视,具备良好的商务英语能力已经成为企业参与国际经济与世界接轨的必须。新时期经济的发展带给我们更多的机遇与挑战,我们应当将商务英语放在更为重要的位置,充分发挥商务英语在经济发展中的作用,促进我国企业参与国际贸易争取最大的市场利益。
商务英语写作范文(篇十三)Dear
Thankyouforyourkindletterregardingyourexceptionaltreatmentbyoneofouremployees.Acopyofyourletterhasbeenforwardedtothepersonneldepartmentandwillbeincludedintheemployee'sfile.
Soseldomisitthatacustomertakesthetimetowritealetterofappreciation,thatIfeelmovedtorewardyourinitiative.
Pleaseaccepttheenclosedcertificate,which,whenpresented,willentitlethebearertoatenpercentdiscountonthemerchandisebeingpurchasedatthattime.
Thisisbutasmalltokenofourappreciationofcustomerssuchasyou,uponwhosesatisfactionwehavebeenallowedtogrowandprosperinthishighlycompetitivemarketplace.
Again,onbehalfofourentireorganization,aheart-feltthankyou.
商务英语写作范文(篇十四)TakenoticethatALWAYSGARMENTSLIMITEDof××Building,13thfloor,10-14DongfengroadWest,Guangzhou(hereinafterreferredtoas“ALLWAYS”)istheproprietorofallindustrialpropertyrightssubsistingintheirtrademark“FLYINGHORSE”registeredinGuangzhouNo.××ofcopyofthesaidmarkisshownhereunder
Aflyinghorse(sketch)
FLYINGHORSEregistration
No.××of2000
ThisistonotifyallpartiesthatALWAYSwillimmediatelytakeallnecessarysteps(includingtheinstitutionoflegalproceedingsforaninjunction,fulldamagesandcosts)againstanypartyfoundtobemanufacturingandsellinganygarmentsbearingthesaidtrademarkoranycolorableimitation.
DATEDthe20thdayofNovember,2002.
Messrs.Yang&Lee
of12thfloor,××CommercialBuilding,
ZhongshanRoadWest,Guangzhou,
Solicitorsfor
ALLWAYSGARMENTSLIMITED.
商务英语写作范文(篇十五)To:WillianHuang,DepartmentofGeneralAffairs
From:JosephLiu,DirectorofPersonnel
Subject:WorkTransfer
Date:July15,199-
Ithink,Mr.Huang,theDirectorofyourDepartmenthasalreadytalkedtoyouaboutthechangeinyourwork.WehavearrangedtoappointyouassectionsupervisorintheSecurityDepartmentatasalaryofUS$**amonth(20%increase)asfromTuesday,August1,199-.Inyournewpost,youwillberesponsibletoMr.FrancisYangfortheworkofnightshiftemployeesinthedepartment.
YoureightyearsofloyalserviceintheGeneralAffairsDepartmenthavebeenappreciatedbytheleadershipofthecompany.Yourtransferiscompletelyduetotheneedofcompany.Youhaveknownthatmanytheftshaverecentlytakenplacethathavecausedheavylossestoourcompany.Wetrustthatwithyourappointmenttothispost,thesecurityworkwillbegreatlystrengthened.
Pleasewritetoconfirmthatyouwillacceptthisappointment.
商务英语写作范文(篇十六)Dear
Everyonehereat[nameoffirm]wassaddenedtolearnof[nameofemployee]suddenillness.
Weknowthatthiscameonwithoutanywarningandwhiletheproceedsfromthegrouppolicyinsurancecoveragewilldefrayasubstantialamountofthemedicalcosts,youma
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