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上半年《英语知识与教学能力》(高中)模拟试题一(附答案).
第1题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>单项选择题>—Doyoulikethe
material?
—Yes,itverysoft.
{A}.feels
{B}.felt
{C}.isfeeling
{D}.isfelt
正确答案:A,
第2题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题))单项选择题>CouldIspeakto
whoisinchargeofInternationalSales,please?
{A}.anyone
{B}.someone
{C}.whoever
{D}.nomatter
正确答案:C,
第3题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)》单项选择题>—MayIspeaktoMr.Li,
please?
{A}.Holdon,please
{B}.Helpyourself
{C}.Youarewelcome
{D}.Goodidea
正确答案:A,
第4题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>单项选择题>Ireallydon,tlike
art,Ifindhisworkimpressive.
{A}.As
{B}.Since
{C}.If
{D}.While
正确答案:D,
第5题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)》单项选择题>Languagebelongsto
eachoneofUS,totheflowers-sellertotheprofessor.
{A}.asmuchas
{B}.aswellas
{C}.asfaras
{D}.aslongas
正确答案:B,
第6题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>单项选择题>newbuildingswillbe
builtinmyhometown.
{A}.Agreatdealsof
{B}.Alotsof
{C}.Aplentyof
{D}.Agreatnumberof
正确答案:D,
第7题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)》单项选择题>Tomgotveryangrywhen
theotherboysplayedaonhim.
{A}.role
{B}.trick
{C}.part
{D}.card
正确答案:B,
第8题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)》单项选择题>Foramomentnothing
happeneD.Thenallshoutingtogether.
{A}.voiceshadcome
{B}.camevoices
{C}.voiceswouldcome
{D}.didvoicecome
正确答案:B,
第9题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)》单项选择题>Thephoneme/v/inthe
firstwordofallthefollowingphraseschangesto/f/except
{A}.fiveplus
{B}.loveto
{C}.twelvecups
{D}.givein
正确答案:D,
第10题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>单项选择题>bominChina,
theboywasbroughtupintheUSA.
{A}.Although
{B}.Since
{C}.As
{D}.When
正确答案:A,
第11题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)》单项选择题>Whenwewanttogeta
generalideaofwhatatextisabout,thereadingstrategywe
oftenuseis
{A}.scanning
{B}.readingaloud
{C}.skimming
{D}.readingwordbyword
正确答案:C,
第12题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)》单项选择题>Whichofthefollowing
belongstotheoralcommunicativeapproach?
{A}.focusonaccuracy
{B}.focusonfluency
{C}.focusonstrategies
{D}.focusoncomprehension
正确答案:B,
第13题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)》单项选择题>Wecanwriteasentence
likethefollowingandgoonendlessly:Heboughta
bookwhichwaswrittenbyateacherwhotaughtinaschool
whichwasknownforitsgraduateswho...Thisexamplereflects
thatlanguagehasthefeatureof.
{A}.recursiveness
{B}.duality
{C}.arbitrariness
{D}.displacement
正确答案:A,
第14题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>单项选择题>AccordingtoBartlett,
reflectiveteachingincludesfivestages,thatis,mapping5
informingandthreeotherstagesEXCEPT.
{A}.monitoring
{B}.contesting
{C}.appraisal
{D}.acting
正确答案:A,
第15题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>单项选择题>Whichofthefollowing
strategiesdoesnotbelongtoEnglishlearningstrategies?
{A}.cognitivestrategies
{B}.interpersonalstrategies
{C}.resourcestrategies
{D}.communicationstrategies
正确答案:B,
第16题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>单项选择题>Whatwritingapproach
doesthefollowingexemplify?
Theteacherasksthestudentstoworkingroupstoread,
investigate,andsearchontheinternetonatopic,discuss
aboutwhattofocusonandthenwriteareporttopresentin
class.
{A}.product-orientedapproach
{B}.content-basedapproach
{C}.task-basedapproach
{D}.question-basedapproach
正确答案:C,
第17题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>单项选择题>Whatsthestarting
pointanddestinationofEnglishcourse?
{A}.knowledgeimpartation
{B}.students,development
{C}.languageusage
{D}.habitformation
正确答案:B,
第18题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)》单项选择题>Whichofthefollowing
isNOTasuitablepost-readingactivity?
{A}.story-extending
{B}.discussingarelevanttopic
{C}.addingatitleforthepassage
{D}.passagesummaryorretelling
正确答案:C,
第19题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>单项选择题>Whataspectof
vocabularyistrainedinthefollowing?
Theteacherasksthestudentstoreadthefollowingpassageto
tellthewritersattitudetowardsthewoman.Sheis
interviewing,tall,tannedanddebonair,HazelHendersonisan
uniikelyrevolutionary.Shegreetsmewithawarmsmileand
ordersaportoftea,unlikethewell-heeledmatronsstaying
atthiscomfortablehotel.
{A}.register
{B}.connotation
{C}.collocation
{D}.constitution
正确答案:B,
第20题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>单项选择题>Teachingcasesmainly
includeteachingreflection,teachingrecord,and.
{A}.instructionaldesign
{B}.teachingactivities
{C}.teachingprogress
{D}.teachingcases
正确答案:A,
第21题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>阅读理解>阅读下面的短文,从每题
所给的四个选项中选出最佳选项(请选择唯一正确的答案)
PassageOne
TherearemanywetlandsinChinaandsomeofthemhavebecome
theworld'simportantwetlands.TheChineseYellowSea
Wetlandsareamongthem.TheyareinYancheng,JiangsuProvince.
Theyarehomeformanydifferentkindsofbirdsandanimals.
TheworldslargestMiluDeerNatureReserveisinthem.More
than700miludeerlivefreelythere.Therearenotmany
red-crownedcranesintheworld,buteverywinteryoucansee
someintheRed-crownedCranesNatureReserveintheYellowSea
Wetlands.
Thetemperatureinthewetlandsisusuallyneithertoohighnor
toolow.Thereisalotofrainandsunshine,too.Theyare
reallygoodplacesforwildlife.Offeringfoodandhomeforsome
specialkindsofanimalsandbirdsisnottheonlyreasonwhy
weneedtoprotectwet-lands.Wetlandsareimportantbecause
theycanalsopreventfloods.Butsomepeoplewanttochange
thewetlandstomakemorespaceforfarmsandbuildings.This
meanstherewillbelessandlessspaceforwildlife.
Luckily,moreandmorepeoplearebeginningtorealizethe
importanceOfwetlandsandwildlife.Everyyear,onFebruary
2,manyactivitiesareheldtotellpeoplemoreaboutwet-lands.
TheChineseYellowSeaWetlandsareintheofChinA.
{A}.east
{B}.south
{C}.west
{D}.north
正确答案:A,
第22题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>阅读理解》阅读下面的短文,从每题
所给的四个选项中选出最佳选项(请选择唯一正确的答案)
PassageOne
TherearemanywetlandsinChinaandsomeofthemhavebecome
theworld'simportantwetlands.TheChineseYellowSea
Wetlandsareamongthem.TheyareinYancheng,JiangsuProvince.
Theyarehomeformanydifferentkindsofbirdsandanimals.
TheworldslargestMiluDeerNatureReserveisinthem.More
than700miludeerlivefreelythere.Therearenotmany
red-crownedcranesintheworld,buteverywinteryoucansee
someintheRed-crownedCranesNatureReserveintheYellowSea
Wetlands.
Thetemperatureinthewetlandsisusuallyneithertoohighnor
toolow.Thereisalotofrainandsunshine,too.Theyare
reallygoodplacesforwildlife.Offeringfoodandhomeforsome
specialkindsofanimalsandbirdsisnottheonlyreasonwhy
weneedtoprotectwet-lands.Wetlandsareimportantbecause
theycanalsopreventfloods.Butsomepeoplewanttochange
thewetlandstomakemorespaceforfarmsandbuildings.This
meanstherewillbelessandlessspaceforwildlife.
Luckily,moreandmorepeoplearebeginningtorealizethe
importanceOfwetlandsandwildlife.Everyyear,onFebruary
2,manyactivitiesareheldtotellpeoplemoreaboutwet-lands.
Usuallytheweatherinthewetlandsis.
{A}.hot
{B}.pleasant
{C}.cold
{D}.dry
正确答案:B,
第23题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)》阅读理解>阅读下面的短文,从每题
所给的四个选项中选出最佳选项(请选择唯一正确的答案)
PassageOne
TherearemanywetlandsinChinaandsomeofthemhavebecome
theworld'simportantwetlands.TheChineseYellowSea
Wetlandsareamongthem.TheyareinYancheng,JiangsuProvince.
Theyarehomeformanydifferentkindsofbirdsandanimals.
TheworldslargestMiluDeerNatureReserveisinthem.More
than700miludeerlivefreelythere.Therearenotmany
red-crownedcranesintheworld,buteverywinteryoucansee
someintheRed-crownedCranesNatureReserveintheYellowSea
Wetlands.
Thetemperatureinthewetlandsisusuallyneithertoohighnor
toolow.Thereisalotofrainandsunshine,too.Theyare
reallygoodplacesforwildlife.Offeringfoodandhomeforsome
specialkindsofanimalsandbirdsisnottheonlyreasonwhy
weneedtoprotectwet-lands.Wetlandsareimportantbecause
theycanalsopreventfloods.Butsomepeoplewanttochange
thewetlandstomakemorespaceforfarmsandbuildings.This
meanstherewillbelessandlessspaceforwildlife.
Luckily,moreandmorepeoplearebeginningtorealizethe
importanceOfwetlandsandwildlife.Everyyear,onFebruary
2,manyactivitiesareheldtotellpeoplemoreaboutwet-lands.
TheWorldWetlandsDayison..
{A}.April22
{B}.June25
{C}.February2
{D}.March22
正确答案:C,
第24题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)》阅读理解>阅读下面的短文,从每题
所给的四个选项中选出最佳选项(请选择唯一正确的答案)
PassageOne
TherearemanywetlandsinChinaandsomeofthemhavebecome
theworld'simportantwetlands.TheChineseYellowSea
Wetlandsareamongthem.TheyareinYancheng,JiangsuProvince.
Theyarehomeformanydifferentkindsofbirdsandanimals.
TheworldslargestMiluDeerNatureReserveisinthem.More
than700miludeerlivefreelythere.Therearenotmany
red-crownedcranesintheworld,buteverywinteryoucansee
someintheRed-crownedCranesNatureReserveintheYellowSea
Wetlands.
Thetemperatureinthewetlandsisusuallyneithertoohighnor
toolow.Thereisalotofrainandsunshine,too.Theyare
reallygoodplacesforwildlife.Offeringfoodandhomeforsome
specialkindsofanimalsandbirdsisnottheonlyreasonwhy
weneedtoprotectwet-lands.Wetlandsareimportantbecause
theycanalsopreventfloods.Butsomepeoplewanttochange
thewetlandstomakemorespaceforfarmsandbuildings.This
meanstherewillbelessandlessspaceforwildlife.
Luckily,moreandmorepeoplearebeginningtorealizethe
importanceOfwetlandsandwildlife.Everyyear,onFebruary
2,manyactivitiesareheldtotellpeoplemoreaboutwet-lands.
Wemustprotectwetlandsbecause.
{A}.theyarehomeforwildlife
{B}.theycanpreventflood
{C}.theycanofferfoodtotheanimalsandbirds
{D}.alloftheabove
正确答案:D,
第25题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)》阅读理解>阅读下面的短文,从每题
所给的四个选项中选出最佳选项(请选择唯一正确的答案)
PassageOne
TherearemanywetlandsinChinaandsomeofthemhavebecome
theworld'simportantwetlands.TheChineseYellowSea
Wetlandsareamongthem.TheyareinYancheng,JiangsuProvince.
Theyarehomeformanydifferentkindsofbirdsandanimals.
TheworldslargestMiluDeerNatureReserveisinthem.More
than700miludeerlivefreelythere.Therearenotmany
red-crownedcranesintheworld,buteverywinteryoucansee
someintheRed-crownedCranesNatureReserveintheYellowSea
Wetlands.
Thetemperatureinthewetlandsisusuallyneithertoohighnor
toolow.Thereisalotofrainandsunshine,too.Theyare
reallygoodplacesforwildlife.Offeringfoodandhomeforsome
specialkindsofanimalsandbirdsisnottheonlyreasonwhy
weneedtoprotectwet-lands.Wetlandsareimportantbecause
theycanalsopreventfloods.Butsomepeoplewanttochange
thewetlandstomakemorespaceforfarmsandbuildings.This
meanstherewillbelessandlessspaceforwildlife.
Luckily,moreandmorepeoplearebeginningtorealizethe
importanceOfwetlandsandwildlife.Everyyear,onFebruary
2,manyactivitiesareheldtotellpeoplemoreaboutwet-lands.
Thebesttitleforthepassageis.
{A}.China,sWetlandsHaveAllEnteredtheWorld'sList
{B}.Wetlands-HomeforWildlifeandHumanBeings
{C}.SpecialAnimalsintheChineseYellowSeaWetlands
{D}.Wetlands-ValuableResourcesofLandontheEarth
正确答案:B,
第26题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>阅读理解>PassageTwo
Advertiserstendtothinkbigandperhapsthisiswhythey're
alwayscominginforcriticism.Theircriticsseemtoresent
thembecausetheyhaveaflairforself-promotionandbecause
theyhavesomuchmoneytothrowarounD."It's
iniquitous,“theysay,“thisentirelyunproductiveindustry(if
wecancallitthat)shouldabsorbmillionsofpoundseachyear.
Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.
Whydon'ttheystopadvertisingandreducethepriceoftheir
goods?Afterall,it'stheconsumerwhopays
Thepooroldconsumer!He'dhavetopayagreatdealmoreif
advertisingdidn,tcreatemassmarketsforproducts.Itis
preciselybecauseoftheheavyadvertisingthatconsumergoods
aresocheap.Butwegetthewrongideaifwethinktheonly
purposeofadvertisingistosellgoods.Anotherequally
importantfunctionistoinform.Agreatdealoftheknowledge
wehaveabouthouseholdgoodsderiveslargelyfromthe
advertisementswereaD.
Advertisementsintroduceustonewproductsorremindusofthe
existenceofoneswealreadyknowabout.Supposingyouwanted
tobuyawashingmachine,itismorethanlikelyyouwouldobtain
detailsregardingperformance,price,etcfromanadvertisement.
Lotsofpeoplepretendthattheyneverreadadvertisements,but
thisclaimmaybeseriouslydoubteD.Itishardlypossiblenot
toreadadvertisementsthesedays.Andwhatfuntheyoftenare,
too!Justthinkwhatarailwaystationoranewspaperwouldbe
likewithoutadvertisements.Wouldyouenjoygazingatablank
wallorreadingrailwaybylawswhilewaitingforatrain?Would
youliketoreadonlycloselyprintedcolumnsofnewsinyour
dailypaper?Acheerful,wittyadvertisementmakessucha
differencetoadrabwalloranewspaperfullofthedailyration
ofcalamities.Wemustnotforget,either,thatadvertising
makesapositivecontributiontoourpockets.Newspapers,
commercialradioandtelevisioncompaniescouldnotsubsist
withoutthissourceofrevenue.Thefactthatwepaysolittle
forourdailypaper,orcanenjoysomanybroadcastprogrammes
isdueentirelytothemoneyspentbyadvertisers.Justthink
whatanewspaperwouldcostifwehadtopayitsfullprice!
Anotherthingwemustn,tforgetisthe“smallads."which
areinvirtuallyeverynewspaperandmagazine.Whata
tremendouslyusefulservicetheyperformforthecommunity!
Justaboutanythingcanbeaccomplishedthroughthesecolumns.
Forinstance,youcanfindajob,buyorsellahouse,announce
abirth,marriageordeathinwhatusedtobecalledthe“hatch,
matchanddispatchvcolumnbutbyfarthemostfascinating
sectionisthepersonalor“agony“column.Nootheritemin
anewspaperprovidessuchentertainingreadingorofferssuch
adeepinsightintohumannature.Ifsthebestadvertisement
foradvertisingthereis!
Whatisthemainideaofthispassage?
{A}.Advertisement.
{B}.Thebenefitsofadvertisement.
{C}.Advertisersperformausefulservicetocommunities.
{D}.Thecostsofadvertisement.
正确答案:B,
第27题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>阅读理解>PassageTwo
Advertiserstendtothinkbigandperhapsthisiswhythey,re
alwayscoininginforcriticism.Theircriticsseemtoresent
thembecausetheyhaveaflairforself-promotionandbecause
theyhavesomuchmoneytothrowarounD."It's
iniquitous,“theysay,“thisentirelyunproductiveindustry(if
wecancallitthat)shouldabsorbmillionsofpoundseachyear.
Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.
Whydon'ttheystopadvertisingandreducethepriceoftheir
goods?Afterall,it'stheconsumerwhopays”.
Thepooroldconsumer!He,dhavetopayagreatdealmoreif
advertisingdidn,tcreatemassmarketsforproducts.Itis
preciselybecauseoftheheavyadvertisingthatconsumergoods
aresocheap.Butwegetthewrongideaifwethinktheonly
purposeofadvertisingistosellgoods.Anotherequally
importantfunctionistoinform.Agreatdealoftheknowledge
wehaveabouthouseholdgoodsderiveslargelyfromthe
advertisementswereaD.
Advertisementsintroduceustonewproductsorremindusofthe
existenceofoneswealreadyknowabout.Supposingyouwanted
tobuyawashingmachine,itismorethanlikelyyouwouldobtain
detailsregardingperformance,price,etcfromanadvertisement
Lotsofpeoplepretendthattheyneverreadadvertisements,but
thisclaimmaybeseriouslydoubteD.Itishardlypossiblenot
toreadadvertisementsthesedays.Andwhatfuntheyoftenare,
too!Justthinkwhatarailwaystationoranewspaperwouldbe
likewithoutadvertisements.Wouldyouenjoygazingatablank
wallorreadingrailwaybylawswhilewaitingforatrain?Would
youliketoreadonlycloselyprintedcolumnsofnewsinyour
dailypaper?Acheerful,wittyadvertisementmakessucha
differencetoadrabwalloranewspaperfullofthedailyration
ofcalamities.Wemustnotforget,either,thatadvertising
makesapositivecontributiontoourpockets.Newspapers,
commercialradioandtelevisioncompaniescouldnotsubsist
withoutthissourceofrevenue.Thefactthatwepaysolittle
forourdailypaper,orcanenjoysomanybroadcastprogrammes
isdueentirelytothemoneyspentbyadvertisers.Justthink
whatanewspaperwouldcostifwehadtopayitsfullprice!
Anotherthingwemustn,tforgetisthe“smallads."which
areinvirtuallyeverynewspaperandmagazine.Whata
tremendouslyusefulservicetheyperformforthecommunity!
Justaboutanythingcanbeaccomplishedthroughthesecolumns.
Forinstance,youcanfindajob,buyorsellahouse,announce
abirth,marriageordeathinwhatusedtobecalledthe“hatch,
matchanddispatchvcolumnbutbyfarthemostfascinating
sectionisthepersonalor“agony“column.Nootheritemin
anewspaperprovidessuchentertainingreadingorofferssuch
adeepinsightintohumannature.Ifsthebestadvertisement
foradvertisingthereis!
Theattitudeoftheauthortowardadvertisersis
{A}.appreciative
{B}.trustworthy
{C}.critical
{D}.dissatisfactory
正确答案:A,
第28题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>阅读理解>PassageTwo
Advertiserstendtothinkbigandperhapsthisiswhythey're
alwayscominginforcriticism.Theircriticsseemtoresent
thembecausetheyhaveaflairforself-promotionandbecause
theyhavesomuchmoneytothrowarounD."It's
iniquitous,“theysay,“thisentirelyunproductiveindustry(if
wecancallitthat)shouldabsorbmillionsofpoundseachyear.
Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.
Whydon'ttheystopadvertisingandreducethepriceoftheir
goods?Afterall,it'stheconsumerwhopays”.
Thepooroldconsumer!He,dhavetopayagreatdealmoreif
advertisingdidn'tcreatemassmarketsforproducts.Itis
preciselybecauseoftheheavyadvertisingthatconsumergoods
aresocheap.Butwegetthewrongideaifwethinktheonly
purposeofadvertisingistosellgoods.Anotherequally
importantfunctionistoinform.Agreatdealoftheknowledge
wehaveabouthouseholdgoodsderiveslargelyfromthe
advertisementswereaD.
Advertisementsintroduceustonewproductsorremindusofthe
existenceofoneswealreadyknowabout.Supposingyouwanted
tobuyawashingmachine,itismorethanlikelyyouwouldobtain
detailsregardingperformance,price,etcfromanadvertisement.
Lotsofpeoplepretendthattheyneverreadadvertisements,but
thisclaimmaybeseriouslydoubteD.Itishardlypossiblenot
toreadadvertisementsthesedays.Andwhatfuntheyoftenare,
too!Justthinkwhatarailwaystationoranewspaperwouldbe
likewithoutadvertisements.Wouldyouenjoygazingatablank
wallorreadingrailwaybylawswhilewaitingforatrain?Would
youliketoreadonlycloselyprintedcolumnsofnewsinyour
dailypaper?Acheerful,wittyadvertisementmakessucha
differencetoadrabwalloranewspaperfullofthedailyration
ofcalamities.Wemustnotforget,either,thatadvertising
makesapositivecontributiontoourpockets.Newspapers,
commercialradioandtelevisioncompaniescouldnotsubsist
withoutthissourceofrevenue.Thefactthatwepaysolittle
forourdailypaper,orcanenjoysomanybroadcastprogrammes
isdueentirelytothemoneyspentbyadvertisers.Justthink
whatanewspaperwouldcostifwehadtopayitsful1price!
Anotherthingwemustn'tforgetisthe“smallads."which
areinvirtuallyeverynewspaperandmagazine.Whata
tremendouslyusefulservicetheyperformforthecommunity!
Justaboutanythingcanbeaccomplishedthroughthesecolumns.
Forinstance,youcanfindajob,buyorsellahouse,announce
abirth,marriageordeathinwhatusedtobecalledthe“hatch,
matchanddispatchvcolumnbutbyfarthemostfascinating
sectionisthepersonalor“agony“column.Nootheritemin
anewspaperprovidessuchentertainingreadingorofferssuch
adeepinsightintohumannature.Ifsthebestadvertisement
foradvertisingthereis!
Whydothecriticscriticizeadvertisers?
{A}.Becauseadvertisersoftenbrag.
{B}.Becausecriticsthinkadvertisementisa“wasteofmoney”.
{C}.Becausecustomersareencouragedtobuymorethan
necessary.
{D}.Becausecustomerspaymore.
正确答案:A,
第29题(单项选择题)(每题2.00分)题目分类:未按章节分类的
试题(如真题模拟预测题)>阅读理解>PassageTwo
Advertiserstendtothinkbigandperhapsthisiswhythey're
alwayscominginforcriticism.Theircriticsseemtoresent
thembecausetheyhaveaflairforself-promotionandbecause
theyhavesomuchmoneytothrowarounD."It's
iniquitous,“theysay,“thisentirelyunproductiveindustry(if
wecancallitthat)shouldabsorbmillionsofpoundseachyear.
Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.
Whydon'ttheystopadvertisingandreducethepriceoftheir
goods?Afterall,it'stheconsumerwhopays”.
Thepooroldconsumer!He,dhavetopayagreatdealmoreif
advertisingdidn,tcreatemassmarketsforproducts.Itis
preciselybecauseoftheheavyadvertisingthatconsumergoods
aresocheap.Butwegetthewrongideaifwethinktheonly
purposeofadvertisingistosellgoods.Anotherequally
importantfunctionistoinform.Agreatdealoftheknowledge
wehaveabouthouseholdgoodsderiveslargelyfromthe
advertisementswereaD.
Advertisementsintroduceustonewproductsorremindusofthe
existenceofoneswealreadyknowabout.
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