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FederalTradeCommission
December2023
BiennialReporttoCongress
UndertheDoNotCallRegistryFeeExtensionActof2007
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Do-Not-CallRegistryFeeExtensionActof2007
FederalTradeCommission
BiennialReporttoCongress
ReportingonFiscalYears2022-2023
I.ReportOverview
InFebruaryof2008,CongresspassedtheDo-Not-CallRegistryFeeExtensionActof
0F
2007(“FeeExtensionAct”),1requiringthisbiennialreportontheNationalDoNotCallRegistry(“Registry”).IncompliancewiththeFeeExtensionAct,thisReportcontainsasummaryofthecurrentoperationsoftheRegistry,theimpactontheRegistryofnewtelecommunication
technologies,andtheimpactoftheestablishedbusinessrelationshipexceptioninourenforcementefforts.
TheRegistrycurrentlyhasover249millionactiveregistrations.DuringFY2023,the
Registryincreasedbymorethan2.6millionphonenumbers.Over10,000sellers,telemarketers,andexemptorganizationssubscribedtoaccesstheRegistryinFY2023,andnearly2,000of
thoseentitiespaidfeestotalingnearly$15million.
II.Introduction
1F
TheRegistryhasbeeninoperationsincethesummerof2003.2Consumerscontinueto
registertheirtelephonenumbers,verifyregistrationofnumbers,andsubmitcomplaintsof
suspectedviolationsatahighrate.Duringthelast20years,theRegistryhasalsosuccessfully
servedbusinesses,astheyaccessedtheRegistry,andlawenforcement,astheyinvestigated
violationsoftheDoNotCallrules.TheFTCcontinuestolookforandmakeimprovementsto
thesystemtobetterserveconsumers,telemarketers,andlawenforcerswhilemaintainingthe
efficientmanagementandaccuracyoftheRegistry.FTCstaffcontinuestoworkcloselywiththecontractoroverseeingtheRegistrytoensurethattheintegrityoftheRegistryismaintained.
TheFeeExtensionActrequiredtheFTC,inconsultationwiththeFederal
CommunicationsCommission(“FCC”),tofirstreporttoCongressontheRegistrybyDecember31,2009,andbienniallythereafter.Specifically,theFeeExtensionActrequiresthattheFTC’sreportprovidethefollowinginformation:
•thenumberofconsumerswhohaveplacedtheirtelephonenumber(s)ontheRegistry;
•thenumberofpersonspayingfeesforaccesstotheRegistryandtheamountofsuchfees;
•theimpactontheRegistryof
−2−
othefive-yearre-registrationrequirement;
onewtelecommunicationtechnology;
onumberportabilityandabandonedtelephonenumbers;and
•theimpactoftheestablishedbusinessrelationshipexceptiononbusinessesandconsumers.
ThisbiennialReportprovidesanoverviewoftheoperationoftheRegistryforFY2022and2023.
III.NumberofConsumersWhoPlacedTheirTelephoneNumbersontheNational
Registry
AmericanscontinuetoutilizetheRegistryinveryhighnumbers.Inthefirstfourdays
followingthelaunchoftheRegistryonJune27,2003,morethan10millionnumberswere
registered.AsofSeptember30,2003,atotalof51,968,777telephonenumbershadbeen
registered.Witheachfiscalyear,thenumberhassteadilyincreased.BytheendofFY2022,thenumberofactiveregistrationswas246,820,600.AsofSeptember30,2023,theRegistryhad
2F
249,498,621activeregistrations.3
IV.NumberofEntitiesPayingFeesforAccesstotheNationalRegistry
InFY2022,atotalof2,116entitiespaidfeestotaling$14,302,172foraccesstothe
Registry.InFY2022,atotalof1,963entitiespaidfeestotaling$14,940,652foraccesstothe
3F
Registry.4Inaddition,certainentitiescanaccessdatafromtheRegistrywithouthavingtopayafee.Theseincludeentitiesthataccessfiveorfewerareacodesofdatainayear,aswellas
exemptorganizations(suchascharitableorganizations)thatarenotrequiredtoaccessthe
4F
Registrytocomplywithdo-not-callrequirementsunderfederallaw,butvoluntarilyaccesstheRegistrytoavoidcallingconsumerswhodonotwishtoreceivecalls.5InFY2022,8,502
entitiessubscribedtoaccessfiveorfewerareacodesatnocharge,and567entitiesclaiming“exemptorganization”statusobtainedfreeaccess.InFY2023,7,814entitiessubscribedtoaccessfiveorfewerareacodesatnocharge,and570entitiesclaiming“exemptorganization”statusobtainedfreeaccess.
V.ImpactontheNationalRegistryoftheFive-YearRe-RegistrationRequirement,
NewTelecommunicationsTechnology,andNumberPortabilityandAbandonedTelephoneNumbers
A.Five-YearRe-RegistrationRequirement
−3−
WhentheRegistrywasfirstimplementedin2003,registrationswerescheduledtoexpireafterfiveyears.OutofconcernthattheexpirationofnumbersontheRegistrywouldbe
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detrimentaltoconsumers,theFTC,inthefallof2007,pledgednottodropanynumbersfromtheRegistry,pendingfinalCongressionalaction.6ThefollowingFebruary,Congresspassedthe
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Do-Not-CallImprovementActof2007(“DNCIA”),eliminatingtheautomaticremovalofnumbersfromtheRegistry.7
AtthetimetheDNCIAwaspassedinFebruary2008,noregistrationshadyetexpired,
becausethefirstregistrationsweremadeinlateJune2003,lessthanfiveyearsearlier.
Consequently,noconsumerseverhadtore-registertheirnumbers.TheFTCcontinuestobelievethateliminatingthere-registrationrequirementhasnotdecreasedtheaccuracyoftheRegistry,
butthatithasenabledconsumerstomaintaintheirrighttoprivacywithoutinterruptionandmadeitpossibletoavoidthecostassociatedwitheducatingconsumersabouttheneedtore-register.
B.NewTelecommunicationsTechnology
TheFTCalsocontinuestotrackhowtechnologyaffectstheRegistryandtheconsumersandtelemarketerswhoaccessit.Advancementsintechnologyhavemadeiteasierforbadactorstoplaceillegalcalls.Forexample,VoiceoverInternetProtocol(VoIP)technologyallows
callers,includinglaw-breakers,tomakehighervolumesofcallsinexpensivelyfromanywhereintheworld.Technologicaldevelopmentsalsoallowillegaltelemarketerstoeasilyfake,or
“spoof,”thecallerIDinformationthataccompaniestheircalls,whichallowsthemtoconceal
theiridentityfromconsumersandlawenforcement.Further,manytelemarketersuseautomateddialingtechnologytomakecallsthatdeliverprerecordedmessages(commonlyreferredtoas
“robocalls”),whichallowviolatorstomakeveryhighvolumesofillegalcallswithoutsignificantexpense.Theneteffectofthesetechnologicaldevelopmentsisthatbadactorswhorefuseto
complywiththeRegistryorothertelemarketinglaws,areabletomakemorecheapandillegaltelemarketingcallsusingmethodsthatmakeitdifficultfortheFTCandotherlawenforcementagenciestofindthem.
Asaresultofthesetechnologicaldevelopments,consumercomplaintsaboutillegal
calls—especiallyrobocalls—initiallyincreasedsignificantly.Inthefourthquarterof2009,theFTCreceivedapproximately63,000complaintsaboutillegalrobocallseachmonth.In2021,thatnumbermorethanquintupledandtheFTCreceivedmorethan275,000complaintsaboutillegalrobocallseachmonth.Since2021,consumercomplaintshavesteadilydecreased.InFY2022,theFTCreceivedanaverageofmorethan150,000complaintsaboutrobocallspermonth.InthefirstthreequartersofFY2023,theFTCreceivedanaverageofmorethan95,000complaints
aboutrobocallspermonth.
7F
ThedecreaseincomplaintsisattributableinparttotheFTC’slawenforcementstrategies.TheFTChaspursuedVoIPproviderswhofacilitateillegalcallsthroughlawenforcementactionsandwarninglettersaspartofitsProjectpointofNoEntry.8TheFTChasalsosueddialing
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platformsandsoundboardtechnologyproviderswhohelpprovidethesoftwareusedtoblastillegalrobocalls.9OnJuly18,2023,theFTCannouncedOperationStopScamCalls,a
−4−
9F
coordinatedsweepinvolvingmorethan180actionsbroughtbymorethan100federalandstatelawenforcementpartners.10
TohelpendcallerIDspoofing,amongotherpurposes,CongresspassedthePallone-
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ThuneTelephoneRobocallAbuseCriminalEnforcementandDeterrenceAct(“TRACEDAct”)attheendof2019.11TocombatillegalcallerIDspoofing,andasdirectedbytheTRACEDAct,theFCCrequiredthatvoiceserviceprovidersimplementtheSTIR/SHAKENcallerID
11F
authenticationframeworkintheirInternetProtocol(IP)networksandtakereasonablemeasurestoimplementacallerIDauthenticationsolutionfornon-IPnetworksbyJune30,2021.12
ConsistentwiththeTRACEDAct,theFCCextendedthedeadlineforSTIR/SHAKEN
12F
implementationforsmallandothereligiblevoiceserviceprovidersuntilJune30,2023;howevertheagencyrecentlyshortenedthesmallvoiceserviceproviderextensionforthoseproviderstheFCCdeterminedaremostlikelytobethesourceofillegalrobocalls.13OncefullimplementationofSTIR/SHAKENiscomplete,itshouldbemuchmoredifficultforillegalcallerstospoofcallerIDinformationoncallstransitingIPnetworks.Non-IPlegacynetworksdonotsupport
STIR/SHAKEN,butpursuanttotheTRACEDActandFCCregulation,providerswithnon-IPnetworksmustparticipateineffortstodevelopanon-IPcallerIDauthenticationframework.
AnyproviderthathasnotyetimplementedSTIR/SHAKENalsomustengageinotherformsofrobocallmitigation.MoreinformationontheFCC’simplementationoftheTRACEDAct
appearsbelowinthisReport’supdateontheFCC’sresponsetonewtelecommunicationstechnology.
Tocombatthetechnologiesthattelemarketersusetomakeillegalcalls,FTCstaffhas
undertakenanumberofinitiatives,describedbelow,designedtospurthedevelopmentand
availabilityoftechnologythatwillprotectconsumersfromillegalcalls.FTCstaffhaveworkedcloselywithindustrygroups,academicexperts,andcounterpartsatfederal,state,and
internationalgovernmentbodiestoencouragethedevelopmentofnewtechnologiesandtelecommunicationsstandardstocombatillegalcalls.
TheFTChasheldfourpublicchallengesdesignedtospurprivatesectordevelopmentoftechnologicalsolutionsthatwillstopillegaltelemarketingcalls.TheFTChelditsfirstpublic
challengeinconjunctionwithits2012RobocallSummit,offeringa$50,000prizetothe
individualorsmallteamwhoproposedthebesttechnologicalsolutionthatblocksrobocallson
13F
consumers’landlinesandmobilephones.Afterreviewing798submissions,theFTCannouncedthreewinningsolutionsonApril2,2013.14Oneofthewinners,“NomoRobo,”wasonthe
14F
marketandavailabletoconsumersbyOctober2013—just6monthsafterbeingnamedoneofthewinners.NomoRobo,whichreportsblockingnearly2.4billioncalls,isbeingoffereddirectlytoconsumersbyanumberoftelecommunicationsproviders,andisavailableasanapponiPhonesandAndroidphones.15Followingonthesuccessofthefirstchallenge,theFTCconductedits
15F
secondcontest,“ZappingRachel,”inAugust2014,whereitawarded$17,000inprizestofivewinnerswhodevelopedsolutionsthatimprovedtelephonehoneypots—asystemofphonelinesthatcollectinformationanddataaboutillegalcallingpatterns.16In2015,theFTCconductedtwomorechallenges:“DetectaRobo”and“Robocalls:HumanityStrikesBack.”TheFTCheld“DetectaRobo”inconjunctionwiththe2015NationalDayofCivicHackinginJune2015,and
−5−
16F
askedcontestantstocreatepredictivealgorithmsthatcanidentifyrobocalls.17“Robocalls:
HumanityStrikesBack”followed,inAugust2015,andchallengedcontestantstobuildsolutionsthatnotonlyblockrobocallsfromreachingconsumers,butenableconsumerstoforwardthose
unwantedrobocallstoacrowd-sourcedhoneypotsothatlawenforcementandindustry
17F
18F
stakeholderscanusethedatacollected.18Winnersforthe2015challengewereannouncedonAugust17,2015.19
Thechallengescontributedtoashiftinthedevelopmentandavailabilityoftechnologicalsolutionsinthisarea,particularlycall-blockingandcall-filteringproducts.Allofthemajor
19F
voiceserviceprovidersnowoffercall-blockingorcall-filteringproductstosomeoralloftheircustomers.20Inaddition,thereareagrowingnumberoffreeorlow-costappsavailablefor
20F
downloadonwirelessdevicesthatoffercall-blockingandcall-filteringsolutions.21
TheFTChastakenadditionalmeasurestosupportanalyticscompaniesandvoiceserviceproviderswiththeircall-blockingandcall-filteringefforts.InAugust2017,theFTCbegan
releasingadailylistofDoNotCallandrobocallcomplaints,includingthecallerIDnumber,thedateandtimetheunwantedcallwasreceived,thetopicofthecall,andwhetherthecallwasa
21F
robocall.Severalanalyticsfirmsandcall-blockingcompaniesreportthatthisdailydatareleaseimprovedtheirabilitytoidentifyabusiveandfraudulentcalls.22
TheFCChastakenamulti-prongedapproachtocombatingillegalcalls,includingthosemadebytelemarketers.
22F
First,liketheFTC,theFCChaslookedtocallblockingasameansofcombatingillegalrobocalls.TheFCChasencouragedvoiceserviceproviders(includingterminatingvoiceserviceprovidersandintermediateproviders)toblockrobocallsincertaininstancesandprotectedthoseprovidersfromliabilityundertheFCC’srulesiftheyblockinerror.23
In2017,theFCCtookaclear,bright-lineapproachbyauthorizingvoiceservice
providers,includingintermediateproviders,toblockcallsthatpurporttobefrominvalid,
23F
unallocated,orunusednumberswithoutfirstobtainingcustomerconsent.24TheFCCalso
permittedblockingofcallsusingado-not-originatelist,whichincludesnumbersthatshould
neverbeusedtooriginatecalls.TheFCCdeterminedthat,alongwithcallsoriginatingwithin
theUnitedStates,theserulesapplytoforeign-originatedcallsthatpurporttooriginatefromU.S.NorthAmericanNumberingPlan(NANP)numbersonthegroundsthatmanyillegalcalls
originatefromcallcentersabroad.
SubsequentFCCactionsensuredthatterminatingvoiceserviceproviderscanrespondtotheevolvingtacticsofbadactors.In2019,theFCCmadeclearthatterminatingvoiceservice
providersmayblockcallsbasedonreasonableanalyticssolongasconsumersaregiventhe
24F
opportunitytooptoutofsuchblocking.25In2020,theFCCadoptedasafeharborfrom
violationsoftheActandtheFCC’srulesforterminatingvoiceserviceprovidersthatblockbasedonreasonableanalyticsdesignedtoidentifyunwantedcalls,solongastheanalyticstakeinto
accountcallerIDauthenticationinformationandconsumersaregiventheopportunitytoopt
−6−
25F
out.26TheFCCalsoestablishedasafeharborforvoiceserviceproviders(including
intermediateproviders)toblockcallsfromabad-actorupstreamproviderthatfailstoeffectivelymitigateillegaltrafficafterbeingnotifiedofsuchtrafficbytheFCC.Atthesametime,theFCCtookstepstoreducetheriskoferroneousblocking.
InDecember2020,theFCCexpandedthesafeharborforblockingbasedonreasonableanalyticstoincludecertainnetwork-levelblocking,withoutconsumeroptout,designedto
26F
identifycallsthatarehighlylikelytobeillegal.27Thesafeharborisavailabletoterminating
voiceserviceprovidersthatdisclosetoconsumersthattheyareengaginginsuchblocking.TheFCCalsoadoptedenhancedtransparencyandredressrequirementsforvoiceserviceprovidersthatblockcalls.
Beyondblocking,theFCChasestablishedthreeaffirmativeobligationsthatapplyto
voiceserviceproviders(includingintermediateproviders).First,voiceserviceprovidersmustrespondtoalltracebackrequestsfromtheFCC,lawenforcement,ortheindustrytraceback
consortium,fullyandtimely.Second,voiceserviceprovidersmusttakestepstoeffectively
mitigateillegaltrafficwhennotifiedofsuchtrafficbytheFCC.Finally,voiceserviceprovidersmustadoptaffirmative,effectivemeasurestopreventnewandrenewingcustomersfromusingthenetworktooriginateillegalcalls.
TheFCCauthorizedcreationofaReassignedNumbersDatabasethatlaunchedon
27F
November1,2021.28Thedatabaseenablescallerstodeterminewhethernumberstheywishtocallhavebeendisconnectedsincetheyobtainedconsumerconsent,andthereforewhethertheconsenttheyhavetocalleachnumberremainsvalid.
Inaddition,theFCChaspushedindustrytodevelopanddeploytheSTIR/SHAKEN
callerIDauthenticationstandards,aprotocoltoverifythatthepersondialingthecallhas
authoritytousethedisplayedcallerIDnumber.STIR/SHAKENareacronymsfortheSecure
TelephonyIdentityRevisited(STIR)workinggroupoftheInternetEngineeringTaskForce,
whichdevelopedseveralprotocolsforauthenticatingcallerIDinformationandtheSignature-
basedHandlingofAssertedinformationusingtoKENs(SHAKEN)specificationproducedbytheAllianceforTelecommunicationsIndustrySolutionsandtheSIPForum,whichstandardizeshowtheprotocolsproducedbySTIRareimplementedacrosstheindustry.
DeploymentofSTIR/SHAKENwillhelpreducecallerIDspoofingandassist
telecommunicationsandanalyticscompaniesindeterminingwhichcallstheyshouldblock.
However,itshouldbenotedthatthisprotocolappliesexclusivelytocallsthatareoriginatedanddeliveredusingInternetProtocol(IP)technology;existingtechnologydoesnotpermit
STIR/SHAKENtoworkwithcallsdeliveredusingnon-IPtechnology,includingtraditionaltime-divisionmultiplexingtechnology.TheFCCrequiredvoiceserviceproviderstoimplement
STIR/SHAKENontheirIPnetworksbyJune30,2021,subjecttosomeextensions.Voice
serviceprovidersthatreceivedanextensionarerequiredtoperformrobocallmitigationoncallstheyoriginateuntiltheyhaveimplementedSTIR/SHAKEN.
−7−
Throughout2019,severalofthelargertelecommunicationscompaniesissuedpressreleasesstatingthattheyhadbegunbetatestingandaphased-inimplementationof
28F
STIR/SHAKEN.29AlthoughSTIR/SHAKENwillnotbeapanacea,boththeFTCandFCCbelievethatitwillbeanotherusefultoolforimprovingtrustinthetelephonenetworkand
reducingthenumberofspoofedcalls.
TheFTCandtheFCCalsoshareinformationtohelpfacilitatetechnologicalsolutions,
suchascallblocking,includingcalltopiccategoriesforconsumerstochoosefromtohelpthe
FTCandFCCidentifytrends.TheFTCsharesanonymizedcomplaintdatainaneasily
reviewableformonitspublicTableau.InFY2023,thetopfivetopicsselectedbyconsumersforunwantedcallcomplaintsfiledwiththeFTCwere:
•Imposters(callspretendingtobegovernment,businesses,orfamilyandfriends)
•Medicalandprescriptions
•Reducingdebt(creditcards,mortgage,studentloans)
•Energy,solar,&utilities
•Warranties&Protectionplans
C.NumberPortabilityandAbandonedTelephoneNumbers
29F
AccordingtoFCCregulations,peoplechangingserviceprovidersareabletoretaintheirphonenumbers,i.e.,areabletoporttheirnumbertothenewserviceprovider.30AstheFTC
developedprocedurestoidentifynumberstoremovefromtheRegistry,theFTCconsideredhowtoidentifytheseportednumbersanddifferentiatethemfromabandonedordisconnected
numbers.Toincreasethelikelihoodthatportednumbersarenotremovedbutabandoned
numbersare,theFTC’scontractorfirstidentifiesthenumbersthathavebeendesignatedasnewconnectionsinthecompileddisconnectionandreassignmentdata.AnumberisdesignatedasdisconnectedandreassignedforpurposesofremovingitfromtheRegistryonlyifneitherthe
namenortheaddressforthenewaccountmatchthenameoraddressassociatedwiththepreviousaccountforthatnumber.
Consequently,theonlynumbersremovedfromtheRegistryarethosethathavebeen
disconnected(orabandoned)andthenreconnectedtoadifferentaccountholderatadifferent
address.Thisprocess,whichisperformedmonthly,ensuresthatnumbersthathavebeenportedarenotremoved,butnumbersthattrulyhavebeenabandonedaredeleted.
VII.ImpactofEstablishedBusinessRelationshipExceptiononConsumersand
Businesses
TheFTC’sTelemarketingSalesRule(TSR)andtheFCC’srulescontainexemptionsthatpermitasellerortelemarketertocallapersonwhohaslistedhisorhertelephonenumbersontheRegistryifthecallistoapersonwithwhomthesellerhasan“establishedbusiness
−8−
30F
relationship.”31AnestablishedbusinessrelationshipundertheTSRandtheFCCrulesisarelationshipbasedon:1)theconsumer’spurchase,rental,orleaseoftheseller’sgoodsorservices,orafinancialtransactionbetweentheconsumerandseller,withinthe18months
immediatelyprecedingthedateofatelemarketingcall;or2)aconsumer’sinquiryorapplicationregardingaproductorserviceofferedbythesellerwithinthethreemonthsimmediately
31F
precedingthedateofatelemarketingcall.32Thisexceptionallowssellersandtheir
telemarketerstocallcustomerswhohaverecentlymadepurchasesormadepayments,andto
returncallstoprospectivecustomerswhohavemadeinquiries,eveniftheirtelephonenumbers
areontheRegistry.Consumershavetheoptiontorequesttobeputontheseller'sentity-
specific-do-not-calllist.Sucharequestterminatestheestablishedbusinessrelationshipwiththatsellerforpurposesofmakingtelemarketingcallseveniftheconsumercontinuestodobusinesswiththeseller.OnNovember18,2015,theFTCamendedtheTSRtomakeclearthatsellersandtelemarketershavetheburdenofprooftodemonstratetheexistenceofanestablishedbusiness
32F
relationship.33UndertheTSR,therelationshipmustbedirectly“betweenaselleranda
33F
consumer.”34
Manybusinessesrelyonthisexemptiontoconducttelemarketingcampaignsdirectedatrecentorlong-timecustomers,orconsumerswhohaveexpressedaninterestinbecoming
customers.Manyconsumers,however,perceivetelemarketingcallsthatfallwithinthis
exemptiontobeinconsistentwiththeRegistrybecausetheconsumersareunawareoftheexceptionordonotrealizethattheyhavearelationshipwiththesellerthatfallswithinthedefinitionofanestablishedbusinessrelationship.
Suchperceptionsbyconsumersareespeciallylikelywhentherelationshipbetweenthe
consumerandthesellerarisesfromabrief,one-timetransaction,orwhentheselleridentifiedinthetelemarketingcallandthesellerwithwhomtheconsumerhasarelationshiparepartofthe
samelegalentity,butareperceivedbyconsumerstobedifferentbecausetheyusedifferent
namesoraremarketingdifferentproducts.BoththeFTCandtheFCChavestatedthattheissueofwhethertheexemptionappliestocallsbyoronbehalfofsellerswhoareaffiliatesand
subsidiariesofanentitywithwhichaconsumerhasanestablishedbusinessrelationshipdependsonconsumerexpectations.TheFTCcharacterizestheissueasfollows:“wouldconsumerslikelybesurprisedbythatcallandfinditinconsistentwithhavingplacedtheirtelephonenumberon
34F
thenational‘do-not-call’registry?”35
ForboththeFTCandtheFCC,thefactorstobeconsideredinthisanalysisinclude:
1)whetherthesubsidiary’soraffiliate’sgoodsorservicesaresimilartotheseller’s;and2)
whetherthesubsidiary’soraffiliate’snameisidenticalorsimilartotheseller’sname.The
greaterthesimilaritybetweenthenatureandtypeofgoodsorservicessoldbythesellerandanysubsidiaryoraffiliate,andthegreaterthesimilarityinidentitybetweenthesellerandany
35F
subsidiaryoraffiliate,themorelikelyitisthatthecallwillfallwithintheestablishedbusinessrelationshipexemption.36
−9−
Somebusinesses,seekingtocircumventtheRegistry,havesoughttoexploitthe
establishedbusinessrelationshipexemptionbymakingcallstopersonswhohavenothadthe
requisitecontactwiththeseller.Forexample,somemarketersclaimingabusinessrelationshiphaveimproperlyplacedtelemarketingcallstoconsumersafteracquiringtheconsumers’
telephonenumbersfromothers.So-called“leadgenerators”collectinformationonconsumer
intereststhroughwebadvertising,byofferingcouponsorsamples,orsimplyby“coldcalling”
consumersinordertodeterminewhethertheconsumerhasanyinterestinaparticularproductorservice,suchasdebtrelieforhomealarms.Leadgeneratorsresponsiblefortheseso-called“callverified,”“permission-based,”or“opt-in”leadsoftenfailtoremovenumberslistedonthe
Registrybeforecallingconsumers.Lead-generatingcompaniesthathaveengagedinthistypeof“coldcalling”haveagreedtopaycivilpenaltiestosettlechargesthattheircallsviolatedthe
36F
TSR.37Atthesametime,sometelemarketersandsellershaveacquiredleadsfromlead
generatorsandusedthemintelemarketingcampaignswithoutscreeningthenumberstoremovethoselistedontheRegistry.Inthisway,asinglesalespitchcanproducemultipleillegalcalls,generatingoneormorecallsfromboththeleadgeneratorsandthetelemarketer.
Telephonecallsfromtelemarketerstophonenumbersprovidedbyleadgenerators
generallydonotfallwithintheestablishedbusinessrelationshipexceptionbecause,whilethe
consumersmayhavearelationshipwiththeleadgenerator,theydonothaveanestablished
businessrelationshipwiththesellerwhohaspurchasedtheleads.Unlesstheconsumerinquiredintotheservicesofaspecifiedseller,ortheleadgeneratormadedisclosuresthatwouldalerttheconsumerthatheorsheshouldexpecttelemarketingcallsfromthesellerasaresultofhisorhercommunicationswiththeleadgenerator,thesellercannotclaimthatithasarelationshipwiththeconsumersuchthatitcanignoretheconsumer’srequestnottoreceivetelemarketingcalls.In
37F
severalenforcementactions,businessesthatmadetelephonecallstoconsumersontheRegistryafteracquiringtheconsumers’namesfromaleadgenerator,agreedtopaycivilpenaltiestosettlechargesthattheircallsviolatedtheTSR.38
OtherbusinesseshavesoughttocircumventtheRegistrybyutilizingsweepstakesentry
formsasawaytoexploittheestablishedbusinessrelationshipexemption,arguingthatthe
submissionofasweepstakesentryformcreatesanestablishedbusinessrelationshipforpurposesoftheTSR.TheTSR,however,doesnotpermitcompaniestocircumventtheRegistryinthis
38F
mannerbecauseasweepstakesent
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