德国邮轮行业市场前景及投资研究报告-培训课件外文版2024.6

INDUSTRIES

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MARKETSCruiseindustryinGermanyCHAPTER

01OverviewNumberofcruisepassengers*fromGermanyfrom2004to2023(in1,000)CruisepassengernumbersfromGermany2004-20234,0003,7003,5003,0002,5002,0001,5001,0005003,2003,1242,7262,6592,4542,2372,1872,0931,9811,8501,6521,4221,4051,2901,0971,01696594689002004

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20233Description:ThisstatisticshowsanumberofGermancruisepassengersfrom2004to2023.In2023,therewere3.7millioncruisepassengersfromGermany,asignificantincreasefrom3.2millionin2022.Thecoronaviruspandemichadseverelyimpactedtheinternationalcruiseindustry.ReadmoreNote(s):Germany;2004to2023;*Riverandoceancruisepassengers.ReadmoreSource(s):CLIA;DRV;IGRiverCruiseNumberofpeopleinGermanywhoprefercruisevacationsasleisuretravelfrom2019to2023(inmillions)PeopleinGermanywhoprefercruisevacations2019-20231816.5115.6216141210814.7714.5714.536420201920202021202220234Description:In2023,around14.77millionGermantravelerspreferredcruisevacationsasleisuretravel.ThisstatisticshowsthenumberofpeopleinGermanywhoprefercruisevacationsasleisuretravelfrom2019to2023.

ReadmoreNote(s):Germany;2019to2023;14yearsandolder;German-speakingpopulationSource(s):IfDAllensbachLeadingportsofthecruiseindustrybynumberofpassengersinGermanyin2022PassengervolumeinleadingGermancruiseindustryports2022800,000750,000700,000600,000500,000400,000300,000200,000100,0000600,028258,5174,9312,9141,485HamburgKielWarnemündeWismarTravemündeSassnitz5Description:HamburgwastheleadingcruiseportinGermanyasof2022,witharound750,000passengerspassingthrough.OtherbusylocationsincludedKielandWarnemünde,alsolocatedinthenorthernpartofthecountry.

ReadmoreNote(s):Germany;2022Source(s):HamburgCruiseNet;SeehafenKielNumberofcruisepassengerssourcedfromEuropefrom2019to2022,bycountry(in1,000s)Europeancruisepassengervolume2019-2022,bysourcecountry2019258719929505535451231409820205312591514520215764793407420221876166379141432582GermanyUnitedKingdomandIrelandItalySpainFrance1461811613NetherlandsSwitzerlandNorway232070203560Austrielgium101055Portugal6981245Sweden5916532Denmark4514430OtherEuropeancountries23147431796Description:ThenumberofcruisepassengerssourcedfromEuroperosesignificantlyin2022overthepreviousyear,aftershrinkingwiththeonsetofthecoronavirus(COVID-19)pandemic.Thatsaid,thepassengervolumeremainedbelowpre-pandemiclevels.Overall,GermanywastheleadingEuropeansourcemarketforcruisetourismin2022,withnearly1.9millionpassengers.Thatyear,TheUnitedKingdomandIrelandreportedthesecond-highestfigure,withroughly1.7millionpassengers.

ReadmoreNote(s):Europe;2019to2022Source(s):CLIAUK&IrelandLeadingEuropeansourcemarketsfortheglobalcruiseindustryfrom2011to2022(inmillionpassengers)LeadingEuropeancruisepassengermarkets2011-2022GermanyUnitedKingdomandIrelandItalySpainFrance3.02.52.01.51.00.50.02011201220132014201520162017201820192020202120227Description:ThenumberofpassengerssourcedfromtheleadingEuropeancruisemarketsbouncedbackin2022,afterdecliningsharplywiththeonsetofthecoronavirus(COVID-19)pandemic.Despitethesignificantannualincrease,thecruisepassengervolumeintheselectedleadingsourcemarketsremainedbelowpre-pandemiclevels.Overall,Germanyreportedthehighestfigurein2022,withnearly1.9millionpassengers.

ReadmoreNote(s):Europe;2011to2022Source(s):CLIAUK&IrelandNumberofoceancruisepassengersworldwidefrom2019to2023,bysourceregion(in1,000s)Numberofglobaloceancruisepassengers2019-2023,bysourcemarket2019202030081223497340458722021221516716267202212592543379147142616114913188202318103772223291339997NorthAmericaWesternEuropeAsia1540872263738135193526310821816957Australia/NewZealand/PacificSouthAmericaEasternEuropeMiddleEast8932332822229Scandinavia/IcelandAfrica5245151680150Caribbean773048CentralAmerica4914020358Description:Theglobalvolumeofcruisetravelersexperiencedasharpannualincreasein2023.Thatyear,theꢀnumberofoceancruisepassengersworldwidereachednearly32million,exceedingpre-pandemiclevels.Overall,NorthAmericawastheleadingsourcemarketfortheglobalcruiseindustryin2023,witharound18millionpassengers.Meanwhile,WesternEuropereportedthesecond-highestfigure,withroughly7.7millioncruisepassengers.ReadmoreNote(s):Worldwide;2019to2023;sourcemarketsarerankedbasedonthehighestnumberofpassengersin2023Source(s):CLIACHAPTER

02OceanandrivercruisesIndustryrevenueof“seaandcoastalpassengerwatertransport“inGermanyfrom2012to2025(inmillionU.S.Dollars)Industryrevenueof“seaandcoastalpassengerwatertransport“inGermany2012-20251,0009008007006005004003002001000201220132014201520162017201820192020*2021*2022*2023*2024*2025*10Description:Thisstatisticshowstherevenueoftheindustry“seaandcoastalpassengerwatertransport“inGermanyfrom2012to2019,withaforecastto2025.ItisprojectedthattherevenueofseaandcoastalpassengerwatertransportinGermanywillamounttoapproximately377.74millionU.S.Dollarsby2025.ReadmoreNote(s):2012-2019;*Estimate-Thisalsoappliesforpastyearsasdataprovidedbystatisticalinstitutionsoftenisnotavailableformorerecentyears.Currencyconversionfactor:(EUR(€)->USD(US$))=1.13,Theindustryclassificationisbasedon[...]

ReadmoreSource(s):StatistischesBundesamtNumberofseacruisepassengersinGermanyfrom1998to2023(in1,000s)PassengersofseacruisesinGermany1998-20233,5003,0002,5002,0001,5002,6032,5262,0181,7711,5441,2191,0989071,00070558342837950003061998

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202311Description:SeacruisepassengernumbershadincreasedyearafteryearinGermany,signifyingalong-termpositivetrendinacompetitiveindustry.Whilethecoronavirus(COVID-19)pandemicbutabrakeonthatin2020and2021,anencouragingreturntohighernumbershasbeenrecordedin2022.ReadmoreNote(s):Germany;1998to2023Source(s):CLIAAverageseacruisetripdurationinGermanyfrom2007to2023(indays)TripdurationofseacruisesinGermany2007-20231210.610.19.89.71089.359.379.39.29.29.19.18.88.88.88.88.78.764202007200820092010201120122013201420152016201720182019202020212022202312Description:ThisstatisticshowstheaverageseacruisetripdurationinGermanyfrom2007to2023.In2023,theaveragedurationamountedto10.1days.Thiswasanincreasecomparedto2022.

ReadmoreNote(s):Germany;2007to2022Source(s):CLIANumberofcruisepassengersinthePortofHamburgfrom2000to2021NumberofcruisepassengersinthePortofHamburg2000-20212000

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202113Description:ThenumberofcruisepassengerscrossingthroughtheportofHamburghadonlybeengrowinginrecentyears,amountingto810,000in2019.Withthestartofthecoronaviruspandemicin2020,figuresplummeted.HamburgisamajorportinEurope,withanumberofcruiseroutesstartinginoneofGermany’smostnortherncities.NumerouscruiselinersknownaroundtheworldalsodepartfromormakeastopinHamburg.

ReadmoreNote(s):Germany;2000to2021Source(s):HamburgCruiseNetLeadingcruiseportsintheBalticSeafrom2019to2023,bynumberofpassengers(in1,000s)LeadingcruiseportsintheBaltic2019-2023,bypassengers201980394063422988202020212883020228345352942641992521801621708120231187772410354345256168163162148KielCopenhagenRostockOslo0.20.99412KristiansandStockholmVisby10656101603.565666202723213511HelsinkiTallinn63Skagen0.8214Description:KielwasthecruiseportintheBalticSearegionrecordingthehighestpassengervolumein2023,welcomingnearly1.2milliontravelers.Thisfigurealsoexceededthenumberofpassengersreportedin2019,beforetheimpactofCOVID-19.CopenhagenandRostockfollowedintherankingin2023,with772thousandand410thousandcruisepassengers,respectively.ReadmoreNote(s):Europe;2019to2023;cruiseportsarerankedbasedonthehighestnumberofpassengersin2023Source(s):CruiseBalticNumberofrivercruisepassengersinGermanyfrom2004to2023(in1,000)NumberofpassengersonrivercruisesinGermanyfrom2004-2023800700600727.4700685.2644.8500433396470.4462437435.6423.6415.94073844003002001000334326307311307.4209.42004

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202315Description:ThisstatisticshowsthenumberofrivercruisepassengersinGermanyfrom2004to2023.In2023,around700thousandGermanpassengerswentonarivercruise.

ReadmoreNote(s):Germany;2004to2023Source(s):IGRiverCruiseAveragepercapitaexpenditureforrivercruisesinGermanyfrom2007to2023(ineuros)AverageexpenditureforrivercruisesinGermany2007-20231,4001,1801,1891,1841,1731,1541,1521,2001,00080060040020001,0901,0701,0751,0651,0631,0431,0251,0271,030976952200720082009201020112012*

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2019202020212022202316Description:In2023,averagepercapitaspendingonrivercruisesinGermanywasaround1,184euros.Figuresfluctuatedduringthespecifiedtimeline.ReadmoreNote(s):Germany;2007to2023;*Until2012,datapartlyincludedarrival.**From2013onwards,figuresdidnotincludearrival,butfromandtoports.ReadmoreSource(s):DRV;GfKAveragerivercruisedurationinGermanyfrom2007to2023(indays)DurationofrivercruisesinGermany2007-202397.97.768765432107.647.67.67.57.47.47.47.37.27.27.1776.96.8200720082009201020112012*

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201420152016201720182019202020212022202317Description:ThisstatisticshowstheaveragerivercruisedurationinGermanyfrom2007to2023.In2023,onaveragearivercruiseinGermanylasted7.4days.

ReadmoreNote(s):Germany;2007to2023Source(s):IGRiverCruiseCHAPTER

03GermancruisecompaniesRevenueoftheTUIcorporationinthecruisesectorfrom2009to2023(inmillioneuros)TUIcorporationcruisesectorrevenue2009-20231,2001,000800965.8901.9815703.1656600472.6400331.5281273.3261231200.8186.5178.720002719Description:ThisstatisticshowstherevenueoftheTUIcorporationinthecruisesectorfrom2008/09to2023.In2023,thesectorgeneratedarevenueof656millioneuros.

ReadmoreNote(s):Worldwide;2008/2009to2023;*In2009,anadjustmentoftheperiodforthefiscalyearoftheTUIcorporationtookplace.Tobridgethegap,ashortenedfiscalyearwasintroduced,fromJanuary1toSeptember30,2009.Thenewfiscal[...]

ReadmoreSource(s):TUISizeoftheTUICruisesfleetinGermanyasof2023,bypassengercapacityandgrosstonnageTUICruisesfleetsizeinGermanyasof2023ShipPassenger

capacityGross

tonnage11150011150099800MeinSchiff2MeinSchiff1MeinSchiff5MeinSchiff6MeinSchiff3MeinSchiff428942894253425342506250699800995269950020Description:ThisstatisticdisplaysthesizeoftheTUIcruisefleetinGermanyasof2023,bypassengercapacityandgrosstonnage.MeinSchiff2hadapassengercapacityof2,894andagrosstonnageof111,500.

ReadmoreNote(s):Germany;AsofNovember2023Source(s):TUICruisesTUIbrandawareness,usage,popularity,loyalty,andbuzzamongtravelportalusersinGermanyin2023TUIbrandprofileinGermany2023100%88%90%80%70%60%50%40%30%20%10%0%31%17%15%13%TUIawarenessTUIpopularityTUIusageTUIloyaltyTUIbuzz21Description:HowhighisthebrandawarenessofTUIinGermany?Whenitcomestotravelportalusers,brandawarenessofTUIisat88percentinGermany.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisTUIinGermany?Intotal,31percentofGermantravelportaluserssaytheylikeTUI.However,inactuality,amongthe88percentofGermanrespondentswhoknowTUI,35percentofpeople[...]

ReadmoreNote(s):Germany;June2023;851respondents;18-64years;respondentswhousetravelportalsSource(s):ConsumerInsightsAIDAcruisesrevenueinGermanyfrom2005to2019(inmillioneuros)RevenueofAIDAcruises2005-20192,5002,0002,1101,8501,7001,5001,5001,00050001,3151,3001,2501,1001,000882.72010722.12009566.1200845140837520052006200720112012201320142015201620172018201922Description:ThisstatisticshowstherevenueofAIDAcruisesinGermanyfrom2005to2019.In2019,therevenueofAIDAcruisesamountedtoaround2.1billioneuros,comparedto1.85billioneurosthepreviousyear.

ReadmoreNote(s):Germany;2005bis2019Source(s):DRV;FVWMedienGmbHSizeoftheAIDAcruisefleetinGermanyasof2024,bypassengercapacityandgrosstonnageCruisefleetsizeofAIDAcruisesinGermanyasof2024ShipPassenger

capacity5200Gross

tonnage*18390018390012410012410071304AIDAcosma**AIDAnovaAIDAperlaAIDAprimaAIDAstellaAIDAmarAIDAsol5200330033002194219471304219471304AIDAblu219271304AIDAdivaAIDAlunaAIDAbella20506920320506920320506920323/statistics/582109/aida-cruise-cruise-fleet-size-germanyThisstatisticliststhesizeoftheAIDAcruisefleetinGermanyasof2024,bypassengercapacityandgrosstonnage.ThecruiseshipsAIDAcosmaandAIDAnovahaveacapacityfor5.2thousandpassengersandagrosstonnageof183.9thousandeach.

ReadmoreNote(s):Germany;2024;*Grosstonnageisadimensionalmeasuringtechnologyandreferstotheoverallsizeoftheship.Grosstonnageiscalculatedusingtheship'stotalvolumeincubicmeters(V)andamultiplier(K)basedontheshipvolume[...]

ReadmoreSource(s):AIDACruisesNumberofbedsatAIDACruisesinGermanyinselectedyearsfrom2005to2023BedcapacityAIDACruisesinGermany2005-202335,00030,00025,00031,88831,88830,78130,78130,46025,20821,93020,00018,63614,24815,00010,0005,00005,400200520112013201620172019202020212022202324Description