美国社交媒体广告行业市场前景及投资研究报告-培训课件外文版2024.6游戏内置广告

DIGITAL

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TRENDSSocialmediaadvertisingintheU.S.(DMI)CHAPTER

01OverviewDigitaladvertisingspendingintheUnitedStatesfrom2019to2028,byformat(inbillionU.S.dollars)DigitalMarketOutlook:digitaladvertisingspendingintheU.S.2019-2028,byformatSearchAdvertisingVideoAdvertisingBannerAdvertisingClassifieds45040035030025020015010050020192020202120222023202420252026202720283Description:Overthelasttwoobservations,theadspendingisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossallfourdifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentSearchAdvertisingstandsoutwiththehighestvalueof188.56billionU.S.dollars.ReadmoreNote(s):UnitedStates;2019to2028Source(s):DigitalMarketInsightsDistributionofdigitaladvertisingspendingintheUnitedStatesfrom2019to2028,bydeviceDigitalMarketOutlook:digitaladspendingshareintheU.S.2019-2028,bydeviceDigitalAdvertisingMobileDigitalAdvertisingDesktop120%100%29.13%28.16%27.18%30.36%31.89%33.77%36.02%80%60%40%20%0%38.63%41.13%44.01%70.87%202671.84%202772.82%202869.64%202568.11%202466.23%202363.98%202261.37%202158.87%202055.99%20194Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortheindicator'AdSpendingShareDesktop&Mobile'.OnlyinthesegmentDigitalAdvertisingMobile,asignificantincreasecanbeobservedovertheforecastperiod.Inthissegment,theindicatorexhibitsadifferenceof16.83percentbetween2019and2028.ReadmoreNote(s):UnitedStates;2019to2028Source(s):DigitalMarketInsightsDistributionofdigitalclassifiedsadvertisingspendingintheUnitedStatesfrom2019to2028,bydeviceDigitalMarketOutlook:digitalclassifiedsadspendshareU.S.2019-2028,bydeviceClassifiedsMobileClassifiedsDesktop120%100%29.41%28.68%27.95%30.87%30.14%32.33%31.6%33.33%34.79%37.03%80%60%40%20%0%70.59%202671.32%202772.05%202869.13%202469.86%202567.67%202268.4%202366.67%202165.21%202062.97%20195Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortheindicator'AdSpendingShareDesktop&Mobile'.OnlyinthesegmentClassifiedsMobile,asignificantincreasecanbeobservedovertheforecastperiod.Inthissegment,theindicatorexhibitsadifferenceof9.08percentbetween2019and2028.ReadmoreNote(s):UnitedStates;2019to2028Source(s):DigitalMarketInsightsCHAPTER

02RevenueRevenueofthesocialmediaadvertisingmarketintheUnitedStatesfrom2019to2028(inbillionU.S.dollars)RevenueofthesocialmediaadvertisingindustryintheU.S.2019-20281009088.0885.3182.5379.668076.472.3366.6570605040302010063.1449.1338.4420192020202120222023202420252026202720287Description:Theadspendinginthe'SocialMediaAdvertising'segmentofthedigitaladvertisingmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2028byintotal15.8billionU.S.dollars(+21.84percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach88.08billionU.S.dollarsandthereforeanewpeakin2028.Notably,theadspendingofthe'SocialMediaAdvertising'segmentofthedigitaladvertisingmarketwascontinuously[...]

ReadmoreNote(s):UnitedStates;2019to2028Source(s):DigitalMarketInsightsSocialmediaadvertisingspendingintheUnitedStatesfrom2018to2027,bydevice(inbillionU.S.dollars)DigitalMarketOutlook:socialmediaadspendintheU.S.2018-2027,bydeviceBannerAdvertisingMobileBannerAdvertisingDesktop9080706017.7817.1616.6316.1615.785040302010015.4815.8814.8614.4960.72202757.66202614.0454.49202550.96202446.93202342.28202238.64202131.25202025.821.21201820198Description:Theadspendingisforecasttoexperiencesignificantgrowthinallsegmentsin2027.Aspartofthepositivetrend,theindicatorachievethemaximumvalueacrossalltwodifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentBannerAdvertisingMobilestandsoutwiththehighestvalueof60.72billionU.S.dollars.ReadmoreNote(s):UnitedStates;2018to2027Source(s):DigitalMarketInsightsRevenuegrowthofsocialmediaadvertisingintheUnitedStatesfrom2019to2028RevenuegrowthofsocialmediaadvertisingintheU.S.2019-202835%29.76%28.52%30%25%20%15%10%5%27.81%8.53%20235.55%20225.62%20244.27%20253.6%20263.36%20273.25%20280%2019202020219Description:Theadspendinggrowthinthe'SocialMediaAdvertising'segmentofthedigitaladvertisingmarketintheUnitedStateswasforecasttocontinuouslydecreasebetween2023and2028byintotal5.3percentagepoints.Afterthefifthconsecutivedecreasingyear,theindicatorisestimatedtoreach3.25percentandthereforeanewminimumin2028.ReadmoreNote(s):UnitedStates;2019to2028Source(s):DigitalMarketInsightsSocialmediaadvertisingspendinggrowthintheUnitedStatesfrom2020to2028,bydeviceDigitalMarketOutlook:socialmediaadspendchangeU.S.2020-2028,bydeviceSocialMediaAdvertisingMobileSocialMediaAdvertisingDesktop35%30%25%20%15%10%5%33.04%30.92%15.97%8.77%6.97%6.27%1.29%20225.99%20205.7%5.12%44.

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31%%20253.6515%20263.375%20273.264%20280%20212023202410Description:In2028,theadspendinggrowthisforecasttosignificantlydecreaseinallsegmentscomparedtotheprevioustimepoint.Comparingthetwodifferentsegmentsfortheyear2028,thesegment'SocialMediaAdvertisingMobile'leadstherankingwith3.26percent.Contrastingly,'SocialMediaAdvertisingDesktop'isrankedlast,with3.24percent.Theirdifference,comparedtoSocialMediaAdvertisingMobile,liesat0.0200percentagepoints.ReadmoreNote(s):UnitedStates;2020to2028Source(s):DigitalMarketInsightsAdspendingperinternetuserofthesocialmediaadvertisingmarketintheUnitedStatesfrom2019to2028(inU.S.dollars)AdspendingperinternetuserofsocialmediaadvertisingintheU.S.2019-2028300265.17259.65254.13248.34241.3425020015010050231.76216.85208.89165.34132.330201920202021202220232024202520262027202811Description:Theaverageadspendingperinternetuserinthe'SocialMediaAdvertising'segmentofthedigitaladvertisingmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2028byintotal33.4U.S.dollars(+14.41percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach265.17U.S.dollarsandthereforeanewpeakin2028.Notably,theaverageadspendingperinternetuserofthe'SocialMediaAdvertising'segmentofthedigital[...]

ReadmoreNote(s):UnitedStates;2019to2028Source(s):DigitalMarketInsightsSocialmediaadvertisingaveragespendingperinternetuserintheUnitedStatesfrom2019to2028,bydevice(inU.S.dollars)DigitalMarketOutlook:SMadspendperinternetuserU.S.2019-2028,bydeviceSocialMediaAdvertisingMobileSocialMediaAdvertisingDesktop3002502001501005036.0235.2734.53219.6202633.7632.86208.48202431.7130.1186.76202230.21178.67202126.525.58229.152028224.382027214.582025200.052023138.84106.7502019202012Description:Overthelasttwoobservations,theaverageadspendingperinternetuserisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforalltwodifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentSocialMediaAdvertisingMobile,whichhasthehighestvalueof229.15U.S.dollars.ReadmoreNote(s):UnitedStates;2019to2028Source(s):DigitalMarketInsightsCHAPTER

03CountrycomparisonsLeadingdigitaladvertisingmarketsworldwidein2022,byspending(inbillionU.S.dollars)DigitalMarketOutlook:largestdigitaladmarketsworldwide2022300243.8925020015010050155.6737.823.93Japan15.3513.6411.769.979.128.370UnitedStatesChinaUnitedKingdomGermanyCanadaAustraliaFranceSouthKoreaBrazil14Description:TheadspendingrankinginthedigitaladvertisingmarketisleadbytheUnitedStateswith243.89billionU.S.dollars,whileChinaisfollowingwith155.67billionU.S.dollars.Incontrast,Brazilisatthebottomoftherankingwith8.37billionU.S.dollars,showingadifferenceof235.52billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):DigitalMarketInsightsLeadingmarketsworldwidein2022,bysocialmediaadvertisingspending(inmillionU.S.dollars)Largestsocialmediaadvertisingmarketsworldwide2022SpendinginmillionU.S.dollars30,000

40,000010,00020,00050,00060,00070,000UnitedStatesChina66,647.5564,630.08UnitedKingdomJapan9,045.47,026.05AustraliaGermanyCanada3,514.363,494.583,230.882,771.292,514.122,108.011,933.831,663.731,604.95FranceSouthKoreaBrazilItalyMexicoSpain15Description:Comparingthe20selectedregionsregardingtheadspendinginthe'SocialMediaAdvertising'segmentofthedigitaladvertisingmarket,theUnitedStatesisleadingtheranking(66.6billionU.S.dollars)andisfollowedbyChinawith64.6billionU.S.dollars.AttheotherendofthespectrumisThailandwith457.91mil